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			Category:	All (1385) Advertising / Marketing (205) Business / Entrepreneurial (207) Community / Social Networks (190) Content (108) Digital Filmmaking (25) Human / Social Issues (113) Mobile / Wireless (59) New Technology / Next Generation (204) Other (57) Programming (1) Video Games (39) Web / Interface Design (129)
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	1 2 3 4 5	Tighten Your Talk Without Dumbing Down Your Brand Tyler Womack, Springbox Your voice determines if your brand is cool, confident or even competent. Earn credibility without l... READ MORE Your voice determines if your brand is cool, confident or even competent. Earn credibility without losing your audience. We look at web writing, the sentence. fragmentation. trend. and the PowerPointalization of good content. Then we tell you how to sell your hot new style guide to the boss. Advertising / Marketing
	1 2 3 4 5	Love Thy Customer: Building Optimal Customer Experiences Dave McClain, Avenue A | Razorfish Brand loyalty must be earned and cared for through tireless commitment to customers’ needs. What a... READ MORE Brand loyalty must be earned and cared for through tireless commitment to customers’ needs. What are you doing to listen to customers? How are they empowered in your relationship? Empowering consumers means re-assessing how you design and offer your products and services. This session asks "what have you done for your customers today?", and strategies for getting your clients to do the same. Business / Entrepreneurial
	1 2 3 4 5	Advergaming is For Real Joel Lunenfeld, Moxie Interactive As today’s consumers are playing, sharing and absorbing brand messages through advergames, how can... READ MORE As today’s consumers are playing, sharing and absorbing brand messages through advergames, how can entertainment marketers and Web designers take advantage of this craze? If developed correctly, consumers will be excited to play advergames and challenge friends to compete, spreading brands’ games and messages virally. Game on! Please advise us if this topic is something you'd be interested in speaking on before the EOD tomorrow. If you decide to participate, and would like to suggest any co-speakers/panelist, please provide us with their names and titles. Advertising / Marketing
	1 2 3 4 5	Managing a Crisis Online Dallas Lawrence, Levick Strategic Communications In the 1440 news cycle – one measured in minutes, not hours – successfully managing crisis commu... READ MORE In the 1440 news cycle – one measured in minutes, not hours – successfully managing crisis communications in the digital marketplace is critical. Panel members will share best (and worst) practices and discuss why every company, country, brand or association must have a tested digital media crisis plan ready. Advertising / Marketing
	1 2 3 4 5	The End of Scatter-Shot Advertising: Targeting Consumers Through Vertical Ad Networks Samir Arora, Glam Media Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than... READ MORE Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than the same period in 2006, according to IDC. For the 2007 calendar year it reached $25.5 billion, representing year-over-year growth of 27 percent. As online ad spending continues to increase, brands and agencies are finding new and valuable ways to reach targeted audiences. One way they have found to accomplish this is by partnering with vertical ad networks such as Glam Media (women) and Federated Media (technology). As vertical ad networks continue to grow in scale and depth, they begin to rival what traditional media has long provided. Advertising / Marketing
	1 2 3 4 5	Unlocking the Secrets of Consumer Tribes in the Blogosphere Bill Tuohig, Umbria, a division of J.D. Power & Associates Consumers that share characteristics with one another are called tribes and their online discussions... READ MORE Consumers that share characteristics with one another are called tribes and their online discussions can be very revealing. In this session, learn how the blogosphere can be leveraged to understand their shared interests and motivations (brands, values, media consumption), and apply this knowledge to a holistic and strategic marketing programs. Advertising / Marketing
	1 2 3 4 5	The 2nd Generation of Mobile Advertising Erica Chriss, Greystripe As mobile advertising has become an acceptable way to generate revenue, advertisers and content owne... READ MORE As mobile advertising has become an acceptable way to generate revenue, advertisers and content owners are more hip to mobile’s monetary potential. In this session, Erica Chriss tells you why we are experiencing “Mobile Advertising 2.0” with huge brands allocating real budgets to mobile and content creators making real money by giving their stuff away for free. Advertising / Marketing
	1 2 3 4 5	Hollywood Loves the Internet - Webisodes for Niche Social Networks Tom Parish, Tom Parish Inc What are the success and failure points for making truly compelling content a financial success. Get... READ MORE What are the success and failure points for making truly compelling content a financial success. Get under the hood with a real Hollywood writer and Internet social networking consultants to learn how to build a brand with a niche social networks that generate traffic, stickiness and attracts brand advertisers. Community / Social Networks
	1 2 3 4 5	Using Private Customer Communities To Drive Innovation Justin Cooper, Passenger Learn how some of the most innovative brands are using customer collaboration to drive innovation an... READ MORE Learn how some of the most innovative brands are using customer collaboration to drive innovation and harvest knowledge about consumers’ habits and desires with this interactive panel. Passenger and some of their major media, entertainment and consumer brand customers are working together to create, grow and engage online customer communities. Community / Social Networks
	1 2 3 4 5	IM Video Journalism David Dunkley Gyimah, University of Westminster With video online all the rage, UK-based international award winning video journalist David Dunkley ... READ MORE With video online all the rage, UK-based international award winning video journalist David Dunkley Gyimah deconstructs video journalism and posits his cinematic brand known as IMVJ. Described by Apple Pro as a one man hurricane http://www.apple.com/uk/pro/profiles/gyimah/ Ex BBC David talks technique, workflow, and swift turnaround factual feature making. Digital Filmmaking
	1 2 3 4 5	Being Media Agnostic: Riding Shotgun on Valuable Brands Keith Boesky, Boesky & Company Boesky and Wolf disclose secret and often counterintuitive strategies learned from decades of succes... READ MORE Boesky and Wolf disclose secret and often counterintuitive strategies learned from decades of successful management and migration of properties like Tomb Raider, Jason Bourne, Afro Samurai, The Simpsons, Hellboy, and Prince of Persia, as well as brands like Coke and Federal Express, across all media. Video Games
	1 2 3 4 5	Not Cool: Getting Youth Marketing Right ian jeffrey, Tiny Pictures Marketing to young consumers is more challenging than ever. They understand the role of marketers an... READ MORE Marketing to young consumers is more challenging than ever. They understand the role of marketers and they know our game, sometimes better than we do. To succeed, brands must find ways to reach their consumers where it matters most: on their turf and on their terms. Advertising / Marketing
	1 2 3 4 5	Good Design, Powerful Content Management Guild Copeland, Sisu Web design shops face a nagging challenge. How to make content-managed sites have style and branding... READ MORE Web design shops face a nagging challenge. How to make content-managed sites have style and branding chops? We’ll take you through Drupal and Cake examples to demo how to break free from homogenized templates with a little help from a creative development approach, tech-savvy creative, and the sIFR tool. Web / Interface Design
	1 2 3 4 5	Brand Tribes: The Art of Creating a Community James Archer, Forty Learn how to promote your product or service using the concept of "brand tribes," which smashes the ... READ MORE Learn how to promote your product or service using the concept of "brand tribes," which smashes the old "Us vs. Theme" marketing mentality and replaces it with a consumer-driven branding framework. Learn how to create a cult following with specific, real-world examples and hands-on exercises. Advertising / Marketing
	1 2 3 4 5	This Ain't No Disco: "Ugly" Brand SocialWeb Strategy Adam Metz, Metz This panel breaks down the block-and-tackle of social web strategy (and execution workflows) for big... READ MORE This panel breaks down the block-and-tackle of social web strategy (and execution workflows) for big-ass brands that face a hostile environment on the Internet. All panelists have deep social web strategy and execution experience with large consumer and B2B brands. Community / Social Networks
	1 2 3 4 5	Fire Your PR Firm: Brand it Yourself Francine Hardaway, Stealthmode Partners Social Media Club interim board members will give advice and anecdotes about how PR and branding hav... READ MORE Social Media Club interim board members will give advice and anecdotes about how PR and branding have changed because of social media and how, as an entrepreneur, you sre empowered. You can now market your own product or company better than any PR firm. And you should. This is for technical people, to teach them the DIY of social media as a branding tool. You would be surprised how many engineers don't know this. Business / Entrepreneurial
	1 2 3 4 5	Beyond the Social Web Joel Lunenfeld, Moxie Interactive The Semantic web is the next evolution of social media and digital connections. Sharing and combinin... READ MORE The Semantic web is the next evolution of social media and digital connections. Sharing and combining relevant digital information without human initiation will fuel the evolution of content, product, and interests discovery. How will your brand, service or destination enable semantic data fusion and become part of this ecosystem? Advertising / Marketing
	1 2 3 4 5	Explosive Social Influence Marketing with Portable Social Graphs Shiv Singh, Avenue A | Razorfish For some theorists, this is the biggest deal since radio. How can and how will the largest brands in... READ MORE For some theorists, this is the biggest deal since radio. How can and how will the largest brands in the world harness social influence via portable social graphs? With primary research into social influence behavior and big brand case studies, this presentation will make your head spin. Advertising / Marketing
	1 2 3 4 5	Content 2.0: Creative Play—A Corporate/Academic Partnership Clyde Miles, Optiem The #1 stumbling block to corporate blogging is ongoing, relevant content creation. Step2 and Case ... READ MORE The #1 stumbling block to corporate blogging is ongoing, relevant content creation. Step2 and Case Western Reserve University were able to creatively address this issue by creating an innovative corporate/academic partnership that puts content creation in the hands of the experts, and leverages the resources of one of America’s leading toy brands. Content
	1 2 3 4 5	Getting Your Mobile Site Found: Naming Conventions & SEO Amy Mischler, dotMobi Debate among panelists on “.mobi” versus “m.” versus “/mobile”. Which one makes the most... READ MORE Debate among panelists on “.mobi” versus “m.” versus “/mobile”. Which one makes the most sense for end-user discovery? Which one “converts” to best SEO practices? Do sub-domains drive traffic away from total brand searchability or just the opposite? Mobile / Wireless
	1 2 3 4 5	Digital Tsunami: Breaking News at Breakneck Speeds Peter Imbres, Hill and Knowlton The news about the earthquakes in China broke on Twitter. A fake email from Apple posted on a blog ... READ MORE The news about the earthquakes in China broke on Twitter. A fake email from Apple posted on a blog sent the stock tumbling 5% in twenty minutes. How is the modern media landscape affecting crisis, both humanitarian and for major brands? Discuss with those enabling it and victimized by it. Other
	1 2 3 4 5	Wii Can Learn Together Brandon Carson, Sun Microsystems The advent of social media technology and gaming platforms such as the Nintendo Wii present new game... READ MORE The advent of social media technology and gaming platforms such as the Nintendo Wii present new game-based educational opportunities: social gaming. This panel will debate, discuss, and look at examples of how social gaming can foster learning experiences that build on collaboration, competition and just having a fun time together. Brandon Carson, the Chief Instructional Designer at Sun Microsystems will be joined by colleagues Enzo Silva, Instructional Designer, and social media expert Adam Bohannon, to moderate the discussion. Advertising / Marketing
	1 2 3 4 5	The One-Hour MBA for Designers David Sherwin, Worktank Brand Storytellers Take a slam-bang trip through high-level business strategy and planning for both your client project... READ MORE Take a slam-bang trip through high-level business strategy and planning for both your client projects and your creative business objectives. In one hour flat, we’ll share useful planning tools that will help you position yourself as a thought partner -- not just another designer -- for major interactive endeavors. Business / Entrepreneurial
	1 2 3 4 5	Guitar Hero: From Console to Mobile JJ Lechleiter, Hands-On Mobile Translating the Guitar Hero brand into a compelling mobile experience with no external controller re... READ MORE Translating the Guitar Hero brand into a compelling mobile experience with no external controller required rethinking the way mobile games are developed and delivered. Michael Temkin will discuss how Hands-On Mobile solved the issue of 3D, multi-channel audio, replayability, and authentic representation of the console game in a constrained environment. Mobile / Wireless
	1 2 3 4 5	Building Your Brand with Web 2.0 Tools Saul Colt, FreshBooks Getting attention for your brand (personal or company) is easier than ever thanks to the ole' interw... READ MORE Getting attention for your brand (personal or company) is easier than ever thanks to the ole' interweb but doing it with "zing" is still key to building a following. Learn and ask question from the people who have built brands and careers by doing it with "zing" Advertising / Marketing
	1 2 3 4 5	Music Branding Bootcamp: Getting In-Tune with Customers Lynne Leger, DMI Music Branding Music is an often overlooked but critical element to any branding effort. It helps communicate a bra... READ MORE Music is an often overlooked but critical element to any branding effort. It helps communicate a brand’s core values, and creates a strong bond with customers. This session shows how companies can use music branding to connect with their audience across platforms, and how artists and record labels can benefit. Advertising / Marketing
	1 2 3 4 5	Building a Money Making Brand on Facebook: Is it Possible? Tim O'Shaughnessy, LivingSocial Fun Facebook applications abound; users now look beyond pokes and quizzes for compelling experiences... READ MORE Fun Facebook applications abound; users now look beyond pokes and quizzes for compelling experiences. Even with a following, can developers make money on Facebook? Two are: one started on Facebook then developed a community site; the other did the reverse. They share best practices for successfully monetizing social applications. Community / Social Networks
	1 2 3 4 5	OMG & WTF: Judging Semantics and Sentiment Online Blake Cahill, Visible Technologies With sites like Facebook and FriendFeed, consumers communicate online more than ever, posing a huge ... READ MORE With sites like Facebook and FriendFeed, consumers communicate online more than ever, posing a huge opportunity for companies to find out exactly how users perceive brands. But with colloquialisms like “LOL” and “sick,” how do brands REALLY know what consumers are saying online? This panel reveals secrets behind sentiment and semantics. Advertising / Marketing
	1 2 3 4 5	Live Streaming - Technicalities, Building Sponsors & Your Community Walt Ribeiro, Walt Ribeiro 2009 is Live Streaming. I teach Music Full Time as one of Ustream.tv's most prominent broadcasters. ... READ MORE 2009 is Live Streaming. I teach Music Full Time as one of Ustream.tv's most prominent broadcasters. Learn the ins and outs of networking, building Community, Sponsors, and Viral Marketing. New technology = new audience. How to make this new medium your business model, build your Community, and your brand. Business / Entrepreneurial
	1 2 3 4 5	Repeat as Necessary: Design Thinking For Integrated Campaigns Karen Ingram, Campfire 1. Discover 2. Define 3. Design 4. Develop 5. Deploy …and back to the beginning! The site... READ MORE 1. Discover 2. Define 3. Design 4. Develop 5. Deploy …and back to the beginning! The site goes live, and the campaign begins. This panel will explore several organic campaigns and how they provide the best opportunity for sticky storytelling and brand experience. Advertising / Marketing

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