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Ed Schipul, Schipul - The Web Marketing Company |
Personal Branding for Profit
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It makes cents (and sense). Promoting your employees' personal brands can go a long way in growing your company and leaving a mark in the Community. Our panelists will walk through ways they utilize their personal blogs, events and passions to promote their organizations and drum up real business.
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Business / Entrepreneurial
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P
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I
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Mia Northrop, Avenue A Razorfish |
Social Media for Luxury Brands and Brands With Issues
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Some high-end brands fear getting their hands dirty by mixing with the masses. Companies with PR issues are desperate to engage the community but fear the backlash. Still others worry that nobody will come to their online party. How do those at different ends of the spectrum make the most of social media?
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Community / Social Networks
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P
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A
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Randy St. Jean, Reality Digital |
Deploying Social Media Sites: API vs. Platform vs. Do-It-Yourself
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Every business wants to increase connection between their brand and their customers. Consumers expect full interactivity. But to protect their brand, companies need more than the latest cool feature. Using case studies, Randy St Jean, CTO of Reality Digital, will discuss site build options and requirements including: mobile, platforms, content monitoring, administrative controls, scalability and low total cost of ownership.
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Content
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T
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Tony Chapman, Capital C |
Buzzword BS
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It’s easier to agree to the antiquated marketing approach than challenge it. Top executives appear to look backwards to go forwards when it comes to media spend and connecting with their consumers. Why can’t CMOs be channel-neutral? The panel discusses why executives look at past successes and current business news clippings when they should really be listening to their customers. Soon senior managers will be replaced by a different generation who’ve grown up with very different media consumption habits. Will they challenge the traditional marketing approach?
The panel will introduce “Buzzword Bullshit” clippings from client briefs’ listen to case studies that demonstrate tactics that work. See a top client of a new shampoo brand that was willing to take a bold, but calculated risk; and a $3,000 viral YouTube film that
garnered world wide attention on the web, broadcast television and print.
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Advertising / Marketing
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P
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A
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Shergul Arshad, StyleFeeder |
Ca$hing In on Facebook Applications
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Everyone knows that Facebook applications are a cool way to expand brand awareness via viral marketing. But is it worth it if your application isn’t driving revenue or building registered users? We’ll separate the good apps from the bad and help you realize if an application is right for you.
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Community / Social Networks
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T
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Chas Edwards , Federated Media |
Keeping it Real: Lessons Leaned in Social Media Marketing
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In the very short history of brand marketing in social media, there have been both extraordinary successes and flaming disasters. These highs and lows have helped to define a set of parameters and best practices when it comes to putting your brand out there into the social media space. This panel will bring together top brand marketers for an honest and open deep-dive into the lessons learned in their sojourns into social media.
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Advertising / Marketing
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T
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I
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Jolene Parker, Style Counsel Ltd |
Fashion Forward -- Networking in a Web World
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An in depth look at fashion bloggers, blogs, websites + social networks + their influences on new trends, different related industries, dissemination of brands and the media around the world.
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Other
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T
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B
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Manish Chandra, Kaboodle, Inc. |
Mixing Social Media, Web 2.0, and the Big Brands
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Large brands spend billions of dollars every year on advertising, but how do you get them to embrace social media and Web 2.0 technologies? Come hear how you can drive successful brand marketing programs that are good for the retailer and the consumer. Learn to create those win-win marketing programs.
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Advertising / Marketing
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T
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I
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Neal Burns, University |
New Metrics for Digital Media
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Measurement of digital (and alternative) media against traditional CPM-based metrics stand at the doorway of rapid adoption and understanding of what is delivered. Multiple tasking audiences and measure of engagement need to contribute to ROI and ROO interests. The incorporation of the hand held cell third screen with digital in-store screens and the impact on engagement with brand is part of this discussion.
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Advertising / Marketing
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T
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A
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William Leake, Apogee Search |
Social Media and Search are Blending: How Can You Benefit?
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Social media is becoming increasingly important for advanced search engine optimization and online marketing performance. In a tight economy, there is no room for hype. This session focuses on the reality of the space through metrics and real-life success stories. Attendees will learn how to interact with the social Web to generate both traffic and Google rankings, the most useful social media sites for B2B and B2C companies, three ways to win friends and influence people in the blogosphere and how to protect their brand in 10 minutes each month.
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Community / Social Networks
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A
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Bladimiar Norman, Paramount Vantage Films |
Social Media for Independent movies
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Creating a space for your film, at low cost, with rich, shareable, and interactive content can develop the brand to an extent whereas the releasing company can tap into and provide richness. Thus, making your product’s audience more accessible and increases the interest from purchasing studios.
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Digital Filmmaking
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P
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A
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Bill Bulman, Ogilvy Worldwide |
Engaging Youth: Getting Them Off The Sofa...
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Engaging the youth isn’t just about being on MySpace and Facebook. Its about being relevant, understanding trends before they become trends, finding ways to communicate your brand’s message in ways that are transparent and authentic. Learn engagement techniques from the team that is helping Chicago’s bid to host the Olympics in 2016, re-engage the nation’s youth about sport and the Olympic ideals, using a combination of online and offline strategies.
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Advertising / Marketing
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P
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A
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Colin Walsh, Springbox |
The Right Tools to Build your Digital Brand
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Online marketing is a world of perpetual invention — and reinvention. From twitter to viral video mash-ups, today’s marketer has more communication options than ever before. The question is which of these online communities are the best fit your brand, and most importantly, how do you know?
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Advertising / Marketing
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P
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B
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Martin Green, meebo |
Who is Viral?
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Moving beyond industry luminaries and getting to the people who provide referrals to friends and family is where a brand message can really spread.
Marketers need to understand not only where to reach these consumers online but who amongst them are the ones that are more likely to spread the message.
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Advertising / Marketing
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P
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B
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Lauren Bigelow, WeeWorld |
Virtual Goods 101: The Art of Making Bestsellers
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Virtual communities are quickly becoming an effective channel for brands and advertisers to directly communicate with their customer base given the high level of engagement they provide. In this panel discussion key industry players will discuss the craft and art of virtual goods creation in different types of virtual worlds
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Content
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Robin Grant, we are social |
Can Brands Have Conversations?
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A panel that really digs into the executional details of running conversational campaigns in social media, bringing together leading practioners to debate what works, what doesn't, how to measure them and what really drives returns for clients.
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Community / Social Networks
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A
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Miles Beckett, EQAL |
Internationalizing a Web-Hit – lonelygirl15 Takes on the World
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They created an Internet phenomenon with lonelygirl15 and expanded the successful model abroad to London with KateModern. Now hear the creators discuss new in-development shows and plans for further international expansion of the brand with localized, native-language spin-offs of the online serial drama, including why they feel the time is now to engage Internet audiences worldwide.
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Content
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I
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Steve Jackson, Smashing Ideas |
Online Casual Games and the Integrated Brand Experience
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The importance of casual gaming in the online landscape continues to take a center stage in media companies’ digital strategies. As consumers flock to their PCs to spend more time online than ever before, with much of that time playing games, it is important for all brand marketers to understand why they should be in this space and what impact they can make in this market. And of course….what mistakes to avoid.
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Video Games
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T
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B
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John Scarborough, TelecomCareers, Vice President & General Manager |
How Real is Your Virtual Self: Your Virtual Brand
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Who does Google say that you are? Is there a bona fide way to ensure virtual brand accuracy? Join our panel of virtual identity experts, from VisualCV and CSIdentity, to learn more about fostering and safeguarding your online work brand in a digital workplace, and future trends.
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New Technology / Next Generation
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A
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Ben Pashman, Gigya, Inc. |
Crash & Burn Widgets
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As social media continues to expand and users expect to engage with content when and where they want, more companies are launching widget campaigns. Are widgets a new method for advertisers to build brands while engaging core demographics or will these widgets just crash and burn? This session will analyze the types of widgets and their related campaigns that have failed and examples of the major brands that have been successful. Marketers and advertisers will also understand how to successfully seed a viral widget campaign that strengthens brands via user-endorsed widgets.
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Advertising / Marketing
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A
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Chris Tolles, Topix.com is the leading online news community |
Think Globally, Post Locally: The Emerging Power of Local Voice
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As the newspaper industry declines, it’s up to us to ensure that people engage with the news that matters to them locally. Thanks to the penetration of broadband; sites like Topix, NowPublic, outside.in; and the online efforts of newspaper chains like Gannett, an interactive, a locally powered solution is emerging. And, because the “local voice” is often the most credible and relevant, it is impacting the way communities generate and receive news, exchange information and perceive brands. Chris Tolles, CEO of Topix will lead a discussion about how everyone from marketers and designers to developers and content providers should create campaigns and services with a keen eye to people who live outside of the media bubbles of San Francisco and Manhattan.
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Community / Social Networks
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Joshua Strebel, bestpartyever.com |
Fake It 'Til You Make It
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You are a nobody - Become a somebody. A strong personal brand can create business opportunities, boost your income, and even make you interweb pseudo-famous. But where do you start? Learn how to cultivate a powerful personal brand online and offline and leverage it for your professional success.
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Business / Entrepreneurial
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P
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B
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Brad Murphy, Revision3 |
Online Video Advertising - How to Make it Work
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Attracting a range of top advertisers is important in the digital space. Advertisers enjoy unique bonds with the audience – whether via customized message integration or direct response to branding. Hear experts’ take on monetizing this space and how to be ahead of the curve in translating efforts into advertising dollars.
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Advertising / Marketing
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T
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A
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David Tisdale, THE NORTH STATE |
Building Brands Like Boy Bands
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Dislike them or despise them, boy bands make money. Learn how to utilize this finely tuned formulaic approach to launch your new brand.
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Advertising / Marketing
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P
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I
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Tim Kendall, Facebook |
Un-Advertising: How Social Media Turns Users Into Consumers
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With a deluge of advertising across the web, developers are finding new and creative ways to attract attention from users. In this panel we’ll look at how developers and brands are extending their presence and influencing consumers via their friends by leveraging social media as an integral part of their marketing campaigns.
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Advertising / Marketing
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P
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B
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Matthew Pollock, Sapient |
Design is the New Technology for Brand-Building
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Technology was what gave brands the competitive edge in the marketplace in the past 5-10 years. It trumped the need for great design. The bank that had online banking was able to attract customers because of that technology. Today, you’re not a bank with out online banking. That’s the price of entry. Technology is mainstream and table stakes in being a player in today’s market. Today it is the design and the experience that differentiates the brand.
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Web / Interface Design
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B
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Ross Cox, Adult Swim |
Reaching Youth On the Go: Compelling Mobile Content
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Extending a brand onto a mobile phone is essential to reaching today’s tech-savvy youth since they increasingly use cell phones for entertainment purposes. With a slew of branded mobile content, Adult Swim has powerfully extended the brand to its core audience on a platform where fans spend lots of time.
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Content
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Charles Sayers, Sapient |
Brand Noir: Crafting a Who-Why-How Dunnit
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When defining or refining a brand strategy, crafting the story can actually be your most effective, efficient and engaging strategy development tool. It's an approach that has helped companines large and small (from Coca-Cola to NASCO)by creating stimulating and memorable brand positions in a high-energy, collaborative environment.
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Advertising / Marketing
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Marc Ruxin, McCann Worldgroup San Francisco |
Crowdsourcing and Digital Event Marketing
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As brands attempt to create social communities around their products and services, more and more will fail to attract large, sustainable audiences. But for those that strategically attach themselves to events or psychographically relevant content, there’s great promise. The media contributed by users around music, film, art, sports and fashion might be the best place to launch brand communities by acting more like patrons to the communities than marketers. Join the online media publishing network, leading marketer and agency that unleashed a digitally empowered crowd at the Outside Lands festival for a discussion about how event producers and brands can partner to create sustainable communities around events.
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Advertising / Marketing
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A
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Bryan Hjelm, Springbox |
The Argument for an Interactive Agency of Record
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These days, traditional agencies or “all-in-one-shops” have a hard time turning an ad campaign into a true experience. Interactive agencies are more than just clever designs and creative ideas, but contribute to a personalized brand identity and most importantly, a unique experience. Experience is the lifeblood of interactive agencies.
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Advertising / Marketing
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