SXSW Interactive 2009 - Ideas: Page 2

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30-60 of 142 < >

1 2 3 4 5	Deirdre Walsh, National Instruments	Nerd Network: Building an Online Community for Developers	Although often laggards in interactive marketing, B2B tech companies are successfully tapping into the groundswell to improve products, reduce support costs, and energize brand evangelists. This panel of technical community managers will examine techniques for launching a developer community, share social marketing strategies, discuss benefits of user-generated technical content, and relay metrics.	Community / Social Networks	T	A
1 2 3 4 5	Deb Taylor, Harris Connect	Challenge or Opportunity: College Alumni Offices & Facebook	Alumni offices provided social networking before it was cool, through offline events and then through private online communities for their alumni. Alumni officers are naturally networkers and community builders. This panel looks at the unique challenges faced by university & college alumni offices in a world of Facebook & other social utilities, in how they continue to engage their alumni who use 3rd party social utilities, like Facebook, on a daily basis. See how what they've learned can help you, your community,and your brands.	Community / Social Networks	P	A
1 2 3 4 5	Colin Sutton, M80	Pitching Brands Your Web/Mobile Service	Every company is exploring new ways to connect with their customers… If their customers use your product, you may see them write you a check. But what are they looking for? How do they calculate ROI? What sounds good in a pitch? WPP experts will explore what "getting to yes" in 2009 looks like.	Advertising / Marketing	P	A
1 2 3 4 5	Andrea Hill, Resource Interactive	Chicks Digg IT: How Women are Influencing the Future of Social Media	Men and women run on different OS. Just as Apple has surged into a new market position in 2.0, women are pioneering the direction of the web and social media in an online world that was more male-populated just 10 years ago. What has changed? Meet these women who are on the front lines of the Internet -- they work on big brands, and are leading change in accessibility and architecture -- and hear their thoughts on the tech brother-sisterhood that is the social web.	New Technology / Next Generation	P	I
1 2 3 4 5	Carolyn Bekkedahl, Mochila, Inc.	Cutting Clutter: Raising the Volume on Smart Syndication	Audience fragmentation is a problem for publishers and advertisers. Learn strategies to reach audiences where they're spending their time. This panel will focus on providing broader, targeted distribution across the Web through smart syndication, enabling it to reach untapped audiences, drive increased brand exposure and monetize on generated ad revenue.	Advertising / Marketing	P	I
1 2 3 4 5	Matt Cohen, OneSpot	Dancing With Zombies: Monetizing the 'Old Media' Graveyard	With online content exploding, the “old media” deathwatch has become a popular spectator sport. But with large financial war chests, millions of readers, and a burning need to re-invent their business models, big media brands aren’t joining the departed anytime soon. They’re just turning into something new. This panel will contemplate the old media metamorphosis and discuss why these brands will offer substantial syndication and revenue opportunities to third party online publishers in the years ahead.	Content	P	I
1 2 3 4 5	Christine Herron, First Round Capital	Product Management for Humans: What Version Are YOU?	Self-help, self-improvement, self-growth...for the most part, it's a bunch of gooey hooey. Cut to the chase! Product and brand managers have clear, proven techniques for understanding and evolving products, learning from experience and feedback, and both setting and executing against a strategic roadmap. Apply them to develop the person that you want to be. What version are YOU on?	Human / Social Issues	P	I
1 2 3 4 5	Carnet Williams, Sprout	WidgetPower: Why the Entertainment Industry Loves the Widget	Entertainment brands and media companies realize the importance of social media and are now moving beyond the passive ad experience, and instead are actively looking for compelling ways to engage their online entertainment consumers. Widget publishing platforms offer new solutions to help entertainment brands design and create 'customized' widgets. The result – powerful social media marketing campaigns.	Community / Social Networks	T	A
1 2 3 4 5	Ian Schafer, Deep Focus	EA Dead Space - A Transmedia Marketing Case Study	This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, and cultivate an audience around the Dead Space brand prior to the official “street date” launch.	Advertising / Marketing	T	A
1 2 3 4 5	Neil Perry, XLNTads	Top Lessons Learned in Consumer Generated Advertising	Consumer-generated advertising emerged as a hot trend for brand marketers. Many brands use CGA for insight into consumer opinion and spreading messages virally. Brands are listening to motivations of consumer ad creators/videographers to maximize CGA potential. This session provides top lessons learned and proven strategies and initiatives for CGA.	Advertising / Marketing	P	I
1 2 3 4 5	Charles Sayers, Sapient	Achieving Differentiation: The Model	The Strategic Differentialtion Model (SDM) is a tool used bridge the business-to-experience gap by helping guide the way we think, evaluate and determine the impact of additions and modifications to any brand or marketing experience. It is informed by elements drawn from business, brand, market behavior and market segmentation strategies - aligning them into a single, holistic approach to rationalize everything from design and product development to competitive postioning and messaging.	Advertising / Marketing	T	A
1 2 3 4 5	Dion Hughes, Persuasion Arts & Sciences	Manners for the Modern Brand	Brands have to start behaving themselves, just like the rest of us. Now that the relationship between brand and customer has been turned inside out, there’s no other choice. But what is the new social contract? This panel argues the options.	Advertising / Marketing	P	A
1 2 3 4 5	Sloane Berrent, Answer With Action	Causefessionals: Branding Cause Into Your Business	So what's this buzz word "cause" all about? What can building a presence in the cause-based arena do for you? Listen to seasoned entrepreneurs talk about their experiences doing well by doing good and then learn how to incorporate those principles in your business. Technology and new media are the key to revolutionize giving so how does video, blogging and web presence play into a successful triple bottom line. From intern to CEO, anyone can build a “culture of giving” into a company’s business plan.	Advertising / Marketing	P	B
1 2 3 4 5	Michael Lebowitz, Big Spaceship	Big Spaceship: Digital Creative Agency	Gain insight into the approach and process the team at Big Spaceship uses to create innovative and award-winning digital programs for entertainment and consumer brands. Among other things, we'll talk about our strategy and brainstorming process, cross-disciplinary collaboration, tools and techniques, while giving behind the scenes looks into our culture and using examples of recent work.	Advertising / Marketing	P	A
1 2 3 4 5	Mary Brown, JWT BOOM	Online Social Communities and Boomer Women: A Future ROI Sweetspot	Who has more bucks, more shopping clout, and more demographic heft than any other consumer today? Boomer women. Engaging in two-way conversations is at the heart of the DNA of this consumer, yet social networks mostly focus on the behavior of younger cohorts. How can your brand meaningfully and deeply enter into the Boomer women conversation and tap into these consumers to co-create your brand? Our panel of Social Community movers and shakers will share their research and experience in building and managing communities for the 40+ female in a Web 2.0 world.	Advertising / Marketing	P	A
1 2 3 4 5	Jeffrey Bowman, ibagit.com	Distribution Is King: Convergence of Digital and Physical Distribution	Channels of communication continue to emerge like social, on-line display and streaming. What does not change is the way we deliver the service or product. This panel will bring together leading e-retailers, traditional retailers, brand leadership, creative agency leadership and logistics. We will explore how the convergence will take place between content distribution, physical distribution and solutions around multi-channel communication and product/service delivery.	Advertising / Marketing	P	I
1 2 3 4 5	Darren Barefoot, Capulet Communications	How a Brand Grows From Notion to Product	How does a web-based product grow from the zygote of a tiny idea into a full-fledged brand? What does the road from conception to birth look like? Who catches the baby? Join a company founder, interactive designer, graphic designer and marketer for birthing tales from the field.	Business / Entrepreneurial	P	I
1 2 3 4 5	Chris Pitre, Whiteboard Labs	No More Pussyfooting: True Tales from Interactive Copywriters	Interactive copywriting guides the user experience, emotes the brand, and directly controls the sales for, adoption of, and loyalty to any site, web app, or interactive campaign. This panel will reveal some of the challenges faced by copywriters across multiple interactive channels and the common clashes faced with designers and developers.	Advertising / Marketing	P	A
1 2 3 4 5	Michael Kraabel, Gage	Social Media and the Enterprise	Yes, you know about social media success stories like Facebook, Flickr and You Tube. Yes, you know that consumers of all kinds can be reached with these vehicles. And yes, it can be next to impossible to convince your clients, executives or lawyers that social media is a good idea for your brand. The evolution of Social Media is one of the greatest opportunities – and threats – to businesses in today's market place. How can companies play in the space?	Community / Social Networks	P	I
1 2 3 4 5	Sam Ford, Director of Customer Insights, Peppercom; Research Affiliate, MIT	Immersive Story Worlds: America's Enduring Entertainment Brands	With the rise in prominence of serialized entertainment content, this panel looks at longstanding narratives that have lasted decades through weekly or even daily installments. Here, creators from the pro wrestling, soap opera, and comic book worlds come together to discuss the history and continued vitality of their franchises.	Content	P	I
1 2 3 4 5	Henry W (Hank) Jones III, Intersect Tech. Consulting / Law Office	‘Open’ Sesame?: Your Best or Bad Branding Meme?	Open is cool; closed is old-cold? Is "open" "open sesame" to growth? What’s really “open,” “transparent,” “multi-channel,” or “free”? Does crowdsourcing outsource creative quality? Are UGC tactics and tools ultimately foolish? Might you lose your trademark assets? Marketing, tech, strategy, and i.p. veterans debate, define, and explain “open” meme impacts.	Advertising / Marketing	P	A
1 2 3 4 5	Ricardo Guerrero, Dell, Inc.	Twitter for Marketers: Is It Still Social Media?	Is social media only about connecting people? Can it connect companies with potential customers? Hear from some of the top companies using Twitter to connect with customers why they've turned to Twitter and other social media tools for marketing and branding purposes.	Advertising / Marketing	T	I
1 2 3 4 5	Brian Cain, Campfire	You’re Living in Your Own Private Branded Entertainment Experience	Want less talk and more action? Join Campfire as we create an event that mirrors one of our real world campaigns. We provide the setup but it’s the audience that ultimately decides what happens. Along the way you’ll catch a glimpse at the internal workings of this style of advertising.	Advertising / Marketing	T	B
1 2 3 4 5	John Romano, Capstrat	Microsites. Macro Risks and Rewards.	Microsites can boost you or burn you. Extend your brand, or dilute it. How can you tame them to serve your needs? Come hear what our marketing, branding and technical experts are reporting from the front lines - and learn how to laser-focus your messaging without getting scorched.	Advertising / Marketing	P	A
1 2 3 4 5	Gannon Hall, Kyte	The Disruptors: New Platforms for Brand Engagement & Monetization	Brands must reach consumers wherever they are — social networks, mobile devices, blogs, web sites, etc. But how? What are the new, disruptive business models and technology platforms for audience engagement and monetization? How does a brand cost-effectively distribute authentic content to multiple online and mobile destinations, maintain control over its content, and monetize its digital assets? This panel will examine new, disruptive models that are changing the music and entertainment industry and providing brands with a deeper level of audience engagement and monetization opportunities.	New Technology / Next Generation	T	A
1 2 3 4 5	Damon Berger, Revision3	A Marriage Made in Heaven: What Makes a Good Partnership?	In the world of online video programming, your distribution and marketing partnerships are essential to success. This panel will teach you the keys to identifying and building lasting partnerships that will increase your audience engagement, brand awareness, and drive monetization.	Business / Entrepreneurial	T	A
1 2 3 4 5	Darryl Gehly, Molecular	The Secret Sauce – The Digital Ingredients to Take the Lead	What is the secret sauce to becoming the next brand phenomenon? The hidden ingredient is embracing the customer voice and evangelizing their passion. Experience an alternative perspective on how to create an engaging customer conversation and use this to leapfrog into a new landscape where you are the sole player.	Advertising / Marketing	P	A
1 2 3 4 5	Jordan Berg, Questus	The Best Facebook Applications Launch by a Brand to Date	Highlighting the most successful FaceBook Applications to date. The discussion would showcase 4 apps. We would talk about the following: 1. How the app preformed 2. Viral nature of the app 2. How the app benefited the Brand 3. How the app benefited the consumer 4. Cost to develop	Advertising / Marketing	T	A
1 2 3 4 5	Keith McCurdy, Vivaty	The Immersive Web: How 3D Leads to 3.0	Today’s online users are searching for richer, more compelling experiences of their “life” online. New web-based tools have emerged, leveraging 3D technologies to change the way people connect, share and socialize online. This trend of the Immersive Web changes our interaction with the Internet, from media sharing to brands.	Community / Social Networks	T	I
1 2 3 4 5	Michael Nelson, FanTones.com	Brand Convergence : The 21st Century Model	Everyone is trying to bust through "ad-numbness". How do you decide on static or dynamic components that converge technology with opportunity? We will explore how you can serve both your brand and your fan by using technology and incentive.	Advertising / Marketing	T	I

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