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	1 2 3 4 5	Indie Rock Bands: Building Brand Beyond YouTube and MySpace Charlie Oppenheimer, Digital Fountain Indie rock bands harness YouTube and MySpace’s popularity to distribute music videos online to bui... READ MORE Indie rock bands harness YouTube and MySpace’s popularity to distribute music videos online to build a fan base - ultimately a brand. But how can the common band take control over the quality and delivery of their music videos in a strategic and compelling approach in which their video-player gives the band true justice? New Technology / Next Generation
	1 2 3 4 5	Next in Online Video: Deep Brand Integration Paul Saarinen, Bolin Digital Our panel, made up of popular online video creators, online marketers, and distribution partners who... READ MORE Our panel, made up of popular online video creators, online marketers, and distribution partners who are looking to the future of online video partnerships. What do marketers look for in online video creators? We'll talk about numbers, niches, and communities. Advertising / Marketing
	1 2 3 4 5	Heart Your Peeps - Build Your Business From Within Katie Laird, Schipul - The Web Marketing Company Your employees are your company's heart and soul – do they know how much you love them? Personal ... READ MORE Your employees are your company's heart and soul – do they know how much you love them? Personal branding, kick ass training, quirky perks - our panelists will share ideas on how to improve the lives and brains of your greatest assets, giving you a strong competitive edge and a killer bottom line. Business / Entrepreneurial
	1 2 3 4 5	Managing Your Brand in a Radically Transparent World Andy Beal, Trackur You no longer own your reputation. Instead, it's being discussed, critiqued, and attacked by your cl... READ MORE You no longer own your reputation. Instead, it's being discussed, critiqued, and attacked by your clients, employees, and the media. Do you know what they are saying? Do you know how to join the conversation? This panel will provide you with the key tactics for managing your reputation online. Advertising / Marketing
	1 2 3 4 5	Creating Brand Advocates: Dialoguing With the Connected Consumer Daphne Kwon, ExpoTV The triumph of Web 2.0 means that campaigns are out, conversations are in and brands have lost contr... READ MORE The triumph of Web 2.0 means that campaigns are out, conversations are in and brands have lost control over their images. So can consumer engagement be the solution to marketers’ woes? Discover why engaging online consumer communities can unlock the power of word-of-mouth marketing, fostering consumer loyalty and driving sales. Community / Social Networks
	1 2 3 4 5	Brand Design John Kilpatrick, VP for AOL Entertainment Design Studio Designing new brands and understanding the audience need for niche programming, i.e. industry-leadin... READ MORE Designing new brands and understanding the audience need for niche programming, i.e. industry-leading sites like Asylum, boombox, tourtracker, and the boot. Web / Interface Design
	1 2 3 4 5	Online Analytics for Bands and Entertainment Brands Kevin Brown, echo Bands and artists (big and small) spin their wheels marketing themselves online. But how can a band... READ MORE Bands and artists (big and small) spin their wheels marketing themselves online. But how can a band tell which campaigns work, and which don’t? Data, data, data. Dive deeper into the best methods for measuring email clicks, website traffic, ticket sales, fan engagement, and much more. Advertising / Marketing
	1 2 3 4 5	Micro-Interactions in a 2.0 World David Armano, Critical Mass We live in a world where the little things really do matter. Each encounter -- no matter how brief -... READ MORE We live in a world where the little things really do matter. Each encounter -- no matter how brief -- is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize. Advertising / Marketing
	1 2 3 4 5	Obsessive Branding Disorder - Marketing and New Media Lucas Conley, Fast Company The world is more branded than ever before: The average American encounters 5,000 ads a day. From wo... READ MORE The world is more branded than ever before: The average American encounters 5,000 ads a day. From word-of-mouth marketing to new media, like video games, social networking sites, and behavioral targeting software, some marketers are twisting laws and social mores. OBD offers a long-overdue journey through our strange marketing-driven culture. Advertising / Marketing
	1 2 3 4 5	Around-Game Advertising: Beyond the In-Game Experience Jon Radoff, GamerDNA, Inc. The in-game experience is, no doubt, central to a game’s overall development and in-game eyeballs ... READ MORE The in-game experience is, no doubt, central to a game’s overall development and in-game eyeballs are a valuable commodity to brand advertisers. Jon will discuss why brand advertisers (and game developers) should think beyond in-game advertising to the newer category of “around-game” advertising and development. Video Games
	1 2 3 4 5	Streaming Ourselves to Death: Private Label Internet Radio Mark Lassoff, Internet Broadcasting Group While advertisers continue to pour money in to the dying medium of traditional terrestrial radio, so... READ MORE While advertisers continue to pour money in to the dying medium of traditional terrestrial radio, some are turning the traditional advertising model upside down. Streaming internet radio has been sucessfully "private labeled" by many companies as they produce brand favorable content audio online. You can too. New Technology / Next Generation
	1 2 3 4 5	Frankenstein's Brands Umair Haque, Bubblegeneration / Havas How can brands reinvent themselves for the connected age? By doctoring the package - remix message h... READ MORE How can brands reinvent themselves for the connected age? By doctoring the package - remix message here, insert new tech there, stitch it together again and give it a jolt, à la Frankenstein? Or are tomorrow’s brands no longer creatures of the industrial age but changed more organically? Is the idea that brands can be reborn a business imperative or foolishly romantic? Advertising / Marketing
	1 2 3 4 5	Surprise - You Have a Community!!! Kingsley Joseph, salesforce.com, inc If a good idea fell into your latte, would you know what to do with it? This panel brings you words ... READ MORE If a good idea fell into your latte, would you know what to do with it? This panel brings you words of wisdom from the companies who have discovered online communities for their organizations, managing the communities and allowing their own brands, products and companies to be shaped by communities in remarkable ways. Community / Social Networks
	1 2 3 4 5	How SoDA is Changing Interactive Design and Development Jennifer Taylor, Adobe Systems Incorporated To harness the power of 2.0 media, brand owners must understand the interactive design process requi... READ MORE To harness the power of 2.0 media, brand owners must understand the interactive design process required to create interactive branding experiences that deliver results. Learn how leading digital agencies are advancing the design profession through knowledge sharing, education, and advocacy. These agencies are coming together via the Society of Digital Agencies (SoDA) to address the unique issues they face and to develop guidelines and best practices that will move the entire industry forward. Web / Interface Design
	1 2 3 4 5	Engaging Young Adults Through the Communication Channels That Matter Most to Them Lon Otremba, Access 360 Media By 2010 today’s youth will be the largest and most diverse demographic group in the US. For this ... READ MORE By 2010 today’s youth will be the largest and most diverse demographic group in the US. For this generation geography is no longer the primary constraint on the limits of social organization, economic growth, and media consumption. Young people are seamlessly connecting with their peers across the globe through online and mobile communication channels, and brands need to engage them in the ways that matter to youth most. Advertising / Marketing
	1 2 3 4 5	True Life: I'm a Successful Widget Peggy Fry, Clearspring Technologies With Web sites like Facebook and MySpace dominating user attention, it’s growing harder to get tra... READ MORE With Web sites like Facebook and MySpace dominating user attention, it’s growing harder to get traffic to your site. In this session, you’ll learn about how a mainstream brand was able to infiltrate the social networks with their widget, increase use of their content, and drive traffic back to their Web site. Advertising / Marketing
	1 2 3 4 5	Users Suck Joseph Crump, Avenue A | Razorfish Users suck. And thinking about people as “users” sucks even more. As digital storytellers, we ne... READ MORE Users suck. And thinking about people as “users” sucks even more. As digital storytellers, we need to think about people, not paths; about human desires and how to inspire them. A new vocabulary, new tools, and bigger aspirations are good places to start as we shed our analog limitations. We must elevate our goals from making sites that people use, to imagining brand experiences worth sharing. Advertising / Marketing
	1 2 3 4 5	Beyond Social Media: Introducing Social Communications Jackie Peters, Heavybag Media Who really "owns" social media? Is it PR, Marketing, Branding? This panel will demonstrate that it�... READ MORE Who really "owns" social media? Is it PR, Marketing, Branding? This panel will demonstrate that it’s all of the above and more. Thus the new category "Social Communications," which we can think of as a hybrid of PR, marketing, branding, WOM, customer service, product development and more. Advertising / Marketing
	1 2 3 4 5	The New Monetization of New Media John Grudnowski, space150 Consumer content consumption continues to evolve. How are media companies/agencies working with bran... READ MORE Consumer content consumption continues to evolve. How are media companies/agencies working with brands to prove success connecting offline and digital touchpoints? What shifts in media allocation are effectively extending reach and impact with today’s consumers? Panel will include case studies, tools and actionable recommendations to agencies/brand directors. Advertising / Marketing
	1 2 3 4 5	Video Blogging: Turning Wine into Gold Gary Vaynerchuk, WineLibraryTV Gary will be discussing his knowledge and expertise about video blogging and self branding in the ev... READ MORE Gary will be discussing his knowledge and expertise about video blogging and self branding in the ever growing world of online video blogging. This can be done through a Q&A or a live taping of the WLTV at SXSW 2009, followed by a Q&A. Gary's rabid fan base will generate a lot of energy and attention at the festival. Business / Entrepreneurial
	1 2 3 4 5	Mobile Marketing Campaigns for the Music Industry Kevin Brown, echo Even though the mobile medium isn’t as crucial as web channels, it’s time for bands and music br... READ MORE Even though the mobile medium isn’t as crucial as web channels, it’s time for bands and music brands to ensure they’re not left behind. Fans are embracing mobile campaigns more than ever, and new agencies and services are developing highly-effective tactics for the music industry. Mobile / Wireless
	1 2 3 4 5	From T-Shirts to a Social Network Chuck Banaszewski, spraygraphic This panel intends to share the techniques we used as an independent T-shirt company with financial ... READ MORE This panel intends to share the techniques we used as an independent T-shirt company with financial restrictions used all of its available tools, resources, and technology to develop our Brand through a successful launch of a Social Network. The presentation will discuss our process of development, as well as point out the major mistakes and frustrations participants can avoid. Community / Social Networks
	1 2 3 4 5	Capturing Eyeballs, Hearts and Minds: New Media Advertising Vicki Saunders, TouchTunes Music Corporation As marketing dollars shrink and consumers become more difficult to reach, tapping into the power and... READ MORE As marketing dollars shrink and consumers become more difficult to reach, tapping into the power and appeal of music to support brand messaging remains a fantastic way to reach highly-prized demographics. Join a discussion on targeted campaigns in multiple media to decide which platforms work, and which get lost on the way. Advertising / Marketing
	1 2 3 4 5	Live Event Streaming, Taking the Action Global in High Quality Kelly Egan, Swarmcast Streaming live events opens huge opportunities for content providers to globalize audiences and buil... READ MORE Streaming live events opens huge opportunities for content providers to globalize audiences and build new business models. Content is king because it drives traffic, but quality is queen, as it retains audiences and builds brands. This presentation discusses advances in live streaming from a technical standpoint and the economic implications. New Technology / Next Generation
	1 2 3 4 5	Strong Personal Online Brands: How to Develop and Maintain Gary Vaynerchuk, Wine Library TV Developing and maintaining your personal brand in the internet age is becoming increasingly importan... READ MORE Developing and maintaining your personal brand in the internet age is becoming increasingly important as Web TV and blogging are booming with popularity and gaining influence over readers and viewers. Developing a personal brand online is a strategic marketing concept which has been recently explored by Web TV stars such as Gary Vaynerchuk. Business / Entrepreneurial
	1 2 3 4 5	First on the Dance Floor: How to Socialize Your Brand Jenna Woodul, LiveWorld Strategy for brand building is shifting from traditional mass marketing to social marketing. Increas... READ MORE Strategy for brand building is shifting from traditional mass marketing to social marketing. Increasingly, your brand lives in the voice of your customer. While minimizing angst, how can you meaningfully and deeply enter into a conversation and tap consumer energy to co-create your brand? Advertising / Marketing
	1 2 3 4 5	Offline Isn't Dead: How to Integrate Online Strategies Geno Church, Brains on Fire Studies show 92 percent of word of mouth branding happen offline. Yet many companies focus on attra... READ MORE Studies show 92 percent of word of mouth branding happen offline. Yet many companies focus on attracting customers online. How can companies work to integrate offline strategy to support online efforts? This discussion will highlight brands that have successfully integrated customers online and offline and give tips on how to recognize fan engagement opportunities. Community / Social Networks
	1 2 3 4 5	Virtual Worlds: Who Are You Today? James Finch, Beck Media & Marketing Virtual Worlds are creating multiple opportunities for social networking, product placement, brandin... READ MORE Virtual Worlds are creating multiple opportunities for social networking, product placement, branding and e-commerce targeting every demo imaginable. Get the insight from the creators of virtual worlds on how you can engage your consumer, fulfill their needs and build a profitable business model. Community / Social Networks
	1 2 3 4 5	SEO for Reputation Management William Leake, Apogee Search The worst of the worst has happened to your brand – a widely read blogger has written a negative r... READ MORE The worst of the worst has happened to your brand – a widely read blogger has written a negative review.  Soon, readers begin commenting, other blogs begin linking to the original post and, all of a sudden, that negative review is ranked second in a Google search!  Smart marketers are beginning to implement highly strategic search engine optimization (SEO) tactics to replace negative news with brand-positive messages and links.  These tried and true tactics include aligning SEO and PR with embedded links in press releases, livening up corporate sub-domains and going straight to the source to steal links away from negative press.  In this session, attendees will learn about these and other strategies for using SEO for reputation management. Advertising / Marketing
	1 2 3 4 5	Mobile 2.0: Delivering Branded Video Content Consumers Thirst For Jessica Kizorek, Two Parrot Productions The third screen is perhaps the most personal, private and dangerous ground for marketers to tread u... READ MORE The third screen is perhaps the most personal, private and dangerous ground for marketers to tread upon. In this treacherous space, consumers will either hate your messages or thirst for more. Learn how to deliver rich media that provides value to most important mobile markets. Mobile / Wireless

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