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	1 2 3 4 5	How a Brand Grows From Notion to Product Darren Barefoot, Capulet Communications How does a web-based product grow from the zygote of a tiny idea into a full-fledged brand? What doe... READ MORE How does a web-based product grow from the zygote of a tiny idea into a full-fledged brand? What does the road from conception to birth look like? Who catches the baby? Join a company founder, interactive designer, graphic designer and marketer for birthing tales from the field. Business / Entrepreneurial
	1 2 3 4 5	Online Casual Games and the Integrated Brand Experience Steve Jackson, Smashing Ideas The importance of casual gaming in the online landscape continues to take a center stage in media co... READ MORE The importance of casual gaming in the online landscape continues to take a center stage in media companies’ digital strategies. As consumers flock to their PCs to spend more time online than ever before, with much of that time playing games, it is important for all brand marketers to understand why they should be in this space and what impact they can make in this market. And of course….what mistakes to avoid. Video Games
	1 2 3 4 5	Causefessionals: Branding Cause Into Your Business Sloane Berrent, Answer With Action So what's this buzz word "cause" all about? What can building a presence in the cause-based arena do... READ MORE So what's this buzz word "cause" all about? What can building a presence in the cause-based arena do for you? Listen to seasoned entrepreneurs talk about their experiences doing well by doing good and then learn how to incorporate those principles in your business. Technology and new media are the key to revolutionize giving so how does video, blogging and web presence play into a successful triple bottom line. From intern to CEO, anyone can build a “culture of giving” into a company’s business plan. Advertising / Marketing
	1 2 3 4 5	Unlocking the Secrets of Consumer Tribes in the Blogosphere Bill Tuohig, Umbria, a division of J.D. Power & Associates Consumers that share characteristics with one another are called tribes and their online discussions... READ MORE Consumers that share characteristics with one another are called tribes and their online discussions can be very revealing. In this session, learn how the blogosphere can be leveraged to understand their shared interests and motivations (brands, values, media consumption), and apply this knowledge to a holistic and strategic marketing programs. Advertising / Marketing
	1 2 3 4 5	Online Analytics for Bands and Entertainment Brands Kevin Brown, echo Bands and artists (big and small) spin their wheels marketing themselves online. But how can a band... READ MORE Bands and artists (big and small) spin their wheels marketing themselves online. But how can a band tell which campaigns work, and which don’t? Data, data, data. Dive deeper into the best methods for measuring email clicks, website traffic, ticket sales, fan engagement, and much more. Advertising / Marketing
	1 2 3 4 5	SEO for Reputation Management William Leake, Apogee Search The worst of the worst has happened to your brand – a widely read blogger has written a negative r... READ MORE The worst of the worst has happened to your brand – a widely read blogger has written a negative review.  Soon, readers begin commenting, other blogs begin linking to the original post and, all of a sudden, that negative review is ranked second in a Google search!  Smart marketers are beginning to implement highly strategic search engine optimization (SEO) tactics to replace negative news with brand-positive messages and links.  These tried and true tactics include aligning SEO and PR with embedded links in press releases, livening up corporate sub-domains and going straight to the source to steal links away from negative press.  In this session, attendees will learn about these and other strategies for using SEO for reputation management. Advertising / Marketing
	1 2 3 4 5	Distribution Is King: Convergence of Digital and Physical Distribution Jeffrey Bowman, ibagit.com Channels of communication continue to emerge like social, on-line display and streaming. What does ... READ MORE Channels of communication continue to emerge like social, on-line display and streaming. What does not change is the way we deliver the service or product. This panel will bring together leading e-retailers, traditional retailers, brand leadership, creative agency leadership and logistics. We will explore how the convergence will take place between content distribution, physical distribution and solutions around multi-channel communication and product/service delivery. Advertising / Marketing
	1 2 3 4 5	True Life: I'm a Successful Widget Peggy Fry, Clearspring Technologies With Web sites like Facebook and MySpace dominating user attention, it’s growing harder to get tra... READ MORE With Web sites like Facebook and MySpace dominating user attention, it’s growing harder to get traffic to your site. In this session, you’ll learn about how a mainstream brand was able to infiltrate the social networks with their widget, increase use of their content, and drive traffic back to their Web site. Advertising / Marketing
	1 2 3 4 5	Mixing Social Media, Web 2.0, and the Big Brands Manish Chandra, Kaboodle, Inc. Large brands spend billions of dollars every year on advertising, but how do you get them to embrace... READ MORE Large brands spend billions of dollars every year on advertising, but how do you get them to embrace social media and Web 2.0 technologies? Come hear how you can drive successful brand marketing programs that are good for the retailer and the consumer. Learn to create those win-win marketing programs. Advertising / Marketing
	1 2 3 4 5	Engaging Youth: Getting Them Off The Sofa... Bill Bulman, Ogilvy Worldwide Engaging the youth isn’t just about being on MySpace and Facebook. Its about being relevant, under... READ MORE Engaging the youth isn’t just about being on MySpace and Facebook. Its about being relevant, understanding trends before they become trends, finding ways to communicate your brand’s message in ways that are transparent and authentic. Learn engagement techniques from the team that is helping Chicago’s bid to host the Olympics in 2016, re-engage the nation’s youth about sport and the Olympic ideals, using a combination of online and offline strategies. Advertising / Marketing
	1 2 3 4 5	Reaching Youth On the Go: Compelling Mobile Content Ross Cox, Adult Swim Extending a brand onto a mobile phone is essential to reaching today’s tech-savvy youth since they... READ MORE Extending a brand onto a mobile phone is essential to reaching today’s tech-savvy youth since they increasingly use cell phones for entertainment purposes. With a slew of branded mobile content, Adult Swim has powerfully extended the brand to its core audience on a platform where fans spend lots of time. Content
	1 2 3 4 5	A Marriage Made in Heaven: What Makes a Good Partnership? Damon Berger, Revision3 In the world of online video programming, your distribution and marketing partnerships are essential... READ MORE In the world of online video programming, your distribution and marketing partnerships are essential to success. This panel will teach you the keys to identifying and building lasting partnerships that will increase your audience engagement, brand awareness, and drive monetization. Business / Entrepreneurial
	1 2 3 4 5	Managing Your Brand in a Radically Transparent World Andy Beal, Trackur You no longer own your reputation. Instead, it's being discussed, critiqued, and attacked by your cl... READ MORE You no longer own your reputation. Instead, it's being discussed, critiqued, and attacked by your clients, employees, and the media. Do you know what they are saying? Do you know how to join the conversation? This panel will provide you with the key tactics for managing your reputation online. Advertising / Marketing
	1 2 3 4 5	Creating Connected Brands Adam Lavelle, iCrossing Being a "connected" is about using new technologies to build lasting associations with your customer... READ MORE Being a "connected" is about using new technologies to build lasting associations with your customers and networks. This panel will discuss the concept of being a connected brand, using examples of brands that “get it”, and provide insight as to how brands can integrate emerging mediums into their marketing platforms. Advertising / Marketing
	1 2 3 4 5	Social Media Advertising: A Conversation About Conversation John Poisson, Tiny Pictures, Inc. If online advertising through the past decade has been defined by display and text ads, the Next Big... READ MORE If online advertising through the past decade has been defined by display and text ads, the Next Big Thing in brand-consumer interaction is content-driven and conversational. Or is it? Hear from social media services, brands, ad networks and agencies at the center of it all. Advertising / Marketing
	1 2 3 4 5	Content 2.0: Creative Play—A Corporate/Academic Partnership Clyde Miles, Optiem The #1 stumbling block to corporate blogging is ongoing, relevant content creation. Step2 and Case ... READ MORE The #1 stumbling block to corporate blogging is ongoing, relevant content creation. Step2 and Case Western Reserve University were able to creatively address this issue by creating an innovative corporate/academic partnership that puts content creation in the hands of the experts, and leverages the resources of one of America’s leading toy brands. Content
	1 2 3 4 5	Do Media Brands Matter Anymore? Paul Gelb, Avenue A | Razorfish Web 2.0 has made distribution more important than destination. Content is infinitely portable. News ... READ MORE Web 2.0 has made distribution more important than destination. Content is infinitely portable. News and information are easy to share and adapt. Content from broadcast networks appears legally on hundreds of sites. So do CBS, NBC, ABC and FOX matter anymore? What about ESPN, New York Times and Wall Street Journal? Human / Social Issues
	1 2 3 4 5	Getting Social with Microsites and Minisites Kirsten Knipp, Vignette Corporation Companies are extending their reach over the Web with syndicated sites that feature rich media and s... READ MORE Companies are extending their reach over the Web with syndicated sites that feature rich media and social computing. This panel will discuss best practices for creating brand-friendly microsites and minisites that use video, comments, ratings, recommendations and various forms of syndication while maintaining brand consitency and driving value. Advertising / Marketing
	1 2 3 4 5	Getting Your Mobile Site Found: Naming Conventions & SEO Amy Mischler, dotMobi Debate among panelists on “.mobi” versus “m.” versus “/mobile”. Which one makes the most... READ MORE Debate among panelists on “.mobi” versus “m.” versus “/mobile”. Which one makes the most sense for end-user discovery? Which one “converts” to best SEO practices? Do sub-domains drive traffic away from total brand searchability or just the opposite? Mobile / Wireless
	1 2 3 4 5	Immersive Story Worlds: America's Enduring Entertainment Brands Sam Ford, Director of Customer Insights, Peppercom; Research Affiliate, MIT With the rise in prominence of serialized entertainment content, this panel looks at longstanding na... READ MORE With the rise in prominence of serialized entertainment content, this panel looks at longstanding narratives that have lasted decades through weekly or even daily installments. Here, creators from the pro wrestling, soap opera, and comic book worlds come together to discuss the history and continued vitality of their franchises. Content
	1 2 3 4 5	Keeping it Real: Lessons Leaned in Social Media Marketing Chas Edwards , Federated Media In the very short history of brand marketing in social media, there have been both extraordinary suc... READ MORE In the very short history of brand marketing in social media, there have been both extraordinary successes and flaming disasters. These highs and lows have helped to define a set of parameters and best practices when it comes to putting your brand out there into the social media space. This panel will bring together top brand marketers for an honest and open deep-dive into the lessons learned in their sojourns into social media. Advertising / Marketing
	1 2 3 4 5	How SoDA is Changing Interactive Design and Development Jennifer Taylor, Adobe Systems Incorporated To harness the power of 2.0 media, brand owners must understand the interactive design process requi... READ MORE To harness the power of 2.0 media, brand owners must understand the interactive design process required to create interactive branding experiences that deliver results. Learn how leading digital agencies are advancing the design profession through knowledge sharing, education, and advocacy. These agencies are coming together via the Society of Digital Agencies (SoDA) to address the unique issues they face and to develop guidelines and best practices that will move the entire industry forward. Web / Interface Design
	1 2 3 4 5	Strong Personal Online Brands: How to Develop and Maintain Gary Vaynerchuk, Wine Library TV Developing and maintaining your personal brand in the internet age is becoming increasingly importan... READ MORE Developing and maintaining your personal brand in the internet age is becoming increasingly important as Web TV and blogging are booming with popularity and gaining influence over readers and viewers. Developing a personal brand online is a strategic marketing concept which has been recently explored by Web TV stars such as Gary Vaynerchuk. Business / Entrepreneurial
	1 2 3 4 5	Virtual Worlds: Who Are You Today? James Finch, Beck Media & Marketing Virtual Worlds are creating multiple opportunities for social networking, product placement, brandin... READ MORE Virtual Worlds are creating multiple opportunities for social networking, product placement, branding and e-commerce targeting every demo imaginable. Get the insight from the creators of virtual worlds on how you can engage your consumer, fulfill their needs and build a profitable business model. Community / Social Networks
	1 2 3 4 5	Beyond Social Media: Introducing Social Communications Jackie Peters, Heavybag Media Who really "owns" social media? Is it PR, Marketing, Branding? This panel will demonstrate that it�... READ MORE Who really "owns" social media? Is it PR, Marketing, Branding? This panel will demonstrate that it’s all of the above and more. Thus the new category "Social Communications," which we can think of as a hybrid of PR, marketing, branding, WOM, customer service, product development and more. Advertising / Marketing
	1 2 3 4 5	Your Personal/Professional Persona Online Chris Rettstatt, Author and Virtual Communities Consultant Companies have been worried about their brand integrity forever, so why would it be strange to manag... READ MORE Companies have been worried about their brand integrity forever, so why would it be strange to manage your own? Taking care of your identity online is an unfortunate reality in this ever-increasingly digital age. Learn tips from our panel on how to shape and control yours. Business / Entrepreneurial
	1 2 3 4 5	Video Blogging: Turning Wine into Gold Gary Vaynerchuk, WineLibraryTV Gary will be discussing his knowledge and expertise about video blogging and self branding in the ev... READ MORE Gary will be discussing his knowledge and expertise about video blogging and self branding in the ever growing world of online video blogging. This can be done through a Q&A or a live taping of the WLTV at SXSW 2009, followed by a Q&A. Gary's rabid fan base will generate a lot of energy and attention at the festival. Business / Entrepreneurial
	1 2 3 4 5	First on the Dance Floor: How to Socialize Your Brand Jenna Woodul, LiveWorld Strategy for brand building is shifting from traditional mass marketing to social marketing. Increas... READ MORE Strategy for brand building is shifting from traditional mass marketing to social marketing. Increasingly, your brand lives in the voice of your customer. While minimizing angst, how can you meaningfully and deeply enter into a conversation and tap consumer energy to co-create your brand? Advertising / Marketing
	1 2 3 4 5	Wii Can Learn Together Brandon Carson, Sun Microsystems The advent of social media technology and gaming platforms such as the Nintendo Wii present new game... READ MORE The advent of social media technology and gaming platforms such as the Nintendo Wii present new game-based educational opportunities: social gaming. This panel will debate, discuss, and look at examples of how social gaming can foster learning experiences that build on collaboration, competition and just having a fun time together. Brandon Carson, the Chief Instructional Designer at Sun Microsystems will be joined by colleagues Enzo Silva, Instructional Designer, and social media expert Adam Bohannon, to moderate the discussion. Advertising / Marketing
	1 2 3 4 5	Brand Design John Kilpatrick, VP for AOL Entertainment Design Studio Designing new brands and understanding the audience need for niche programming, i.e. industry-leadin... READ MORE Designing new brands and understanding the audience need for niche programming, i.e. industry-leading sites like Asylum, boombox, tourtracker, and the boot. Web / Interface Design

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