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Matt Wolf, Double Twenty (D20) & Big Spaceship |
Alternate Reality Gaming: Behind the Curtain
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What really goes on behind the scenes of an ARG? Get a glimpse backstage, as a diverse group of veteran puppet masters and experience architects share insights on how to build, deploy and navigate an ARG through an unpredictable sea of players… and how to prepare for the unexpected.
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Advertising / Marketing
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Jamie Kosoy, Big Spaceship |
FPO: The Beast Behind the Beauty
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Learn how integrating developers into the early stages of a project not only fosters mutual respect, but also improves your ability to meet tight deadlines. We will share real examples of FPO frameworks, motion tests, tools for designers, failures, successes, and even dreaded timeline tweens.
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Web / Interface Design
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Michael Lebowitz, Big Spaceship |
Big Spaceship: Digital Creative Agency
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Gain insight into the approach and process the team at Big Spaceship uses to create innovative and award-winning digital programs for entertainment and consumer brands. Among other things, we'll talk about our strategy and brainstorming process, cross-disciplinary collaboration, tools and techniques, while giving behind the scenes looks into our culture and using examples of recent work.
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Advertising / Marketing
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A
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Ivan Askwith, Big Spaceship |
Engagement 1.0: Understanding the History of Fan Interactivity
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U.S. pop culture has a rich history of fan engagement. This panel examines fan involvement in immersive storytelling forms such as ARGs and MMORPGs in a new light, exploring how these interactive narratives can be better understood in comparison with longstanding fan practices from fanfic and cosplay to pro wrestling.
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Content
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