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	1 2 3 4 5	Engagement 1.0: Understanding the History of Fan Interactivity Ivan Askwith, Big Spaceship U.S. pop culture has a rich history of fan engagement. This panel examines fan involvement in immer... READ MORE U.S. pop culture has a rich history of fan engagement. This panel examines fan involvement in immersive storytelling forms such as ARGs and MMORPGs in a new light, exploring how these interactive narratives can be better understood in comparison with longstanding fan practices from fanfic and cosplay to pro wrestling. Content
	1 2 3 4 5	Big Spaceship: Digital Creative Agency Michael Lebowitz, Big Spaceship Gain insight into the approach and process the team at Big Spaceship uses to create innovative and a... READ MORE Gain insight into the approach and process the team at Big Spaceship uses to create innovative and award-winning digital programs for entertainment and consumer brands. Among other things, we'll talk about our strategy and brainstorming process, cross-disciplinary collaboration, tools and techniques, while giving behind the scenes looks into our culture and using examples of recent work. Advertising / Marketing
	1 2 3 4 5	Alternate Reality Gaming: Behind the Curtain Matt Wolf, Double Twenty (D20) & Big Spaceship What really goes on behind the scenes of an ARG? Get a glimpse backstage, as a diverse group of vet... READ MORE What really goes on behind the scenes of an ARG? Get a glimpse backstage, as a diverse group of veteran puppet masters and experience architects share insights on how to build, deploy and navigate an ARG through an unpredictable sea of players… and how to prepare for the unexpected. Advertising / Marketing
	1 2 3 4 5	FPO: The Beast Behind the Beauty Jamie Kosoy, Big Spaceship Learn how integrating developers into the early stages of a project not only fosters mutual respect,... READ MORE Learn how integrating developers into the early stages of a project not only fosters mutual respect, but also improves your ability to meet tight deadlines. We will share real examples of FPO frameworks, motion tests, tools for designers, failures, successes, and even dreaded timeline tweens. Web / Interface Design

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