SXSW Interactive 2009 - Ideas: Page 1

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1 2 3 4 5	Ben Metcalfe, Swordfish Corp	Taking Platforms to the Next Level		Companies are finally realizing that in order to find market success they must build their products as platforms and empower their technical audience to embrace and extend their core proposition at the edges. But what comes next? Where is this all heading? What does a platform ubiquitous internet look like? Where does this all lead to?		New Technology / Next Generation	T	A
1 2 3 4 5	Ben Metcalfe, benmetcalfe.com	Puppets, Theatre and the Conflation of ’Successful’ with ‘Popular’		(Based on a post I wrote http://benmetcalfe.com/blog/index.php/2008/06/29/puppets-theatre-and-the-conflation-of-successful-with-popular/) Loren Feldman used a puppet to ruin a social media consultant's career. Every day we witness ego driven squabbles and arguments play out on our twitter streams (often carefully orchestrated between the participants via the back channels). Even Micheal Arrington once went on record as saying he's in the "entertainment business". How did our industry deteriorate into a glorified law of the school yard? In an era of economic downturn, what damage is this having upon the rest of us who simply want to build great products, change the world and (perhaps) retire a little early?		Business / Entrepreneurial	P	I

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