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James Archer, Forty |
Brand Tribes: The Art of Creating a Community
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Learn how to promote your product or service using the concept of "brand tribes," which smashes the old "Us vs. Theme" marketing mentality and replaces it with a consumer-driven branding framework. Learn how to create a cult following with specific, real-world examples and hands-on exercises.
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Advertising / Marketing
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P
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A
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Paul Lamere, Sun Labs, Sun Microsystems Inc. |
Help! My iPod Thinks I'm Emo
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Music recommendation is broken - automatic music recommenders make mistakes that no human would ever make. In this talk, we will explore why recommenders make such dumb mistakes and we will explore some of the new ideas coming from recommendation and music researchers to help make music recommendations better.
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New Technology / Next Generation
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T
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A
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James Archer, Forty |
Out of the Bedroom and Into the Boardroom
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You've enjoyed the home office life, but it's time for your web design business to grow up and get serious. Discover the top ten truths that successful businesses have learned the hard way, including ideas on office space, employees, business partners, cash flow, and staying sane.
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Business / Entrepreneurial
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P
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I
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Anshu Agarwal, Salesforce.com |
Love/Hate Debate: Should We Care About Emotion?
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The debate about user experience is getting emotional. Should we study emotion to better understand users' responses to products? Does it provide any value to the design and development process? And is it really possible? We will ask leading researchers on both sides of the issue to weigh in.
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Human / Social Issues
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P
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I
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