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John Romano, Capstrat Who Will Check My Email After I Die? Ever wondered what will happen to your digital existence after you die? E-mail, domain names, social networking content - do you want to leave it behind, "€œbequeath"€ it, or delete it? This in-depth discussion will provide technical, philosophical and legal insights on how to articulate your final online wishes. Human / Social Issues P I
Doc Searls, Linux Journal, Harvard Berkman Center Rebuilding the World with Free Everything "Free" is the future of business. Steve Larsen says the world has more than 500,000 open source code bases now -- all free. That's a tall challenge for a huge pile of building material. Linux Journal presents a panel of creative hackers and business crafters to discuss constructing the future. New Technology / Next Generation T I
Cennydd Bowles, Clearleft Divorce / Retry / Fail: Keeping Users Infatuated We know all about lust. Our websites pose, preen and seduce, and it works – those users just can’t keep their hands off our bits. But, as romance fades, can we stop them yearning after younger, more attractive options? It's time for some website marriage counselling. Web / Interface Design T A
Aubrey Sabala, AubreySabala.com Digital Dating: Are the Internets Killing Your Game? Dating has never been this complicated. Once simply “boy meets girl”, we now live in a world where “boy meets girl, friends them on Facebook & Twitter and texts their way into (hopefully) Happily Ever After.” How do you navigate the murky dating waters of Love 2.0? Community / Social Networks P I
Dan Willis, Sapient Everything You Know About Web Design Is Wrong Just as early filmmakers struggled to break free from the conventions of live theater, after 10+ years Web designers are still trapped in the structures of the past. Forget pages, linear text and other archaic vestiges of design’s print ancestry; the separation of content from presentation has already changed everything. Web / Interface Design T A
Rebecca Marshall, Avenue A | Razorfish Snappy Strategies for Selling Art & Crafts Online Today, social media sites like Facebook, ecommerce sites like Etsy.com, and the endless mash up of ecommerce ingredient applications have made starting a successful business for independent artists and crafters a snap. Learn what online tools work best, how to drive traffic, successful strategies from current independents and more. Business / Entrepreneurial P I
Jim Kerr, Pollack Media Group Leveraging Big Media: They're Bigger Than You Are Are you thrilled with your company's two million users? Or are you humming along with five million users? Well, Clear Channel has over 10 million listeners... in just New York City. Clearly partnering with major media can create massive opportunity for new platforms and web and mobile companies. This panel will discuss how to approach major media for these kind of partnerships: Who to approach, what they are looking for, what to avoid, and what happens after they say "yes." Business / Entrepreneurial T B
Henry Copeland, Blogads.com Suxorz '09: The Ten Worst Social Media Campaigns Bring popcorn and rotten tomatoes! Braving hate-mail after naming last year's "winners," the Suxorz '09 panel returns to dissect the ten worst social media and web 2.0 ad campaigns of the year. Together, we'll shame the marketers who abuse people-powered media. To pre-game, join the Facebook group http://bit.ly/suxorz09. Advertising / Marketing P A
Justin Spohn, Nemo After Efficiency By examining other industries such as manufacturing, this forward looking discussion will ask "what happens once things like SEO, semantic mark-up, accessibility and the like are common and their returns diminish?" Regardless of what area of the web community you work in the current tactical approach to findablity will become less an end, and more of a tool in a wider strategic quiver. This discussion will range in scope from strategy, to architecture and design. As models of efficiency become more well known and well documented, how will interactive projects differentiate themselves? New Technology / Next Generation P A
Mike Subelsky, OtherInbox.com Hackproofing Ruby-on-Rails Web Applications Ruby-on-Rails makes building web applications deceptively simple, and for most Rails startups, security is usually an afterthought. Through a live coding demonstration, I will demonstrate how thinking from the attacker's perspective can help you protect sensitive data and avoid the pain of a hacking incident. T A
Deborah Ng, Community Manager for BlogTalkRadio Beyond Blogging: Using Your Skills For Bigger and Better Things After a couple of years as a professional blogger, I realized I had some new and unique skills. For instance I could write, promote content, manage a community, rock the social networks, analyze traffic and more. Many bloggers don't realize it, but these skills can be used to propel them to other careers. For instance, I took the knowledge I gained as a "blogger for hire", and founder of the number online community and resource for freelance writers, and used it to land an awesome full time job as BlogTalkRadio's Community Manager. I didn't have any marketing experience, just my blogging skills. As more businesses realize they need to create an online presence, more jobs for Community Management, social networkers, corporate bloggers and more will open up. I believe SXSWi attendees would love to realize their full potential and gain the confidence to land some of these prized gigs. Business / Entrepreneurial P B
Jeff Howe, Journalist / Author Crowd Control: What Happens After Communities "Cross the Chasm"? Jeff Howe—editor at Wired Magazine and author of the Crowdsourcing Book—will moderate a discussion on maturing social networks and crowdsourced businesses. Executives from top social networks will discuss the thorny issues of how to achieve growth without alienating the community and how to sustain credibility during an influx of new members. Community / Social Networks P A
Blake Commagere, ohai Why Do Games That Suck Become So Popular on Social Networks? You've seen or heard of game after game that is gathering millions of players on social networks. The creators clearly have no professional game design experience and for that matter some of these applications are so feature light that they barely qualify as games. This session intends to explore the behaviors of social network users and how to create games that fit those behaviors and expectations. Maybe even games that don't suck. Community / Social Networks T B
Marie Jacobson, Sony Pictures Television International Where I Want TV And When I Want TV Chat with Sony Pictures Television International’s – Marie Jacobson - Executive Vice President, Programming and Production, International Networks, for Sony Pictures Television International as she reveals the in’s and out’s of SPTI’s global three screen initiative, including award winning Afterworld, Gemini Division, starring Rosario Dawson and Woke Up Dead, starring Jon Heder. Mobile / Wireless P B
Jason Nunes, Small Media Extra Large Mobile Content: Is That a Computer in Your Pocket or Are You Just Happy to See Me? Oh, sure, the iPhone the iPhone the iPhone. But in terms of content consumption, mobile devices seem to be stuck in pre-YouTube web 1.0 land. Content is hard to find, difficult to acquire, and may not even run on your device after you've downloaded it. The US mobile customer is rapidly being left behind the rest of the world. Now what are we going to do about it? Mobile / Wireless T B
Marc Van Norden, Sapient Corporation Challenges of Implementing RIAs with Accesibility The topic is how to balance rich online experiences while trying to stick to standards compliance, particularly in the wake of the pending Target lawsuit around accessibility. The panel will discuss fundamental development principals that can help ensure that accessibility is not an afterthought, but is baked into the process. Web / Interface Design T I
Laura Beck, Porter Novelli PR for Peanuts More and more startups are bootstrapping their ventures, and managing the PR/marketing function themselves. Many of these companies eventually bring a PR firm, and/or a VP of Marketing onboard shortly after the closing of their A round, but nowadays it takes longer and longer for that funding to happen – if at all. Come hear 5 PR pros share their advice for startups – how to bootstrap your marketing efforts and build a solid foundation for later – whether you plan to hire an agency or not. Advertising / Marketing P B
Robin Stevens, White Horse UX @ SXSW Unite: Part 2 Session 2: Share | Deliver After panels, plenaries, parties and ex parte communication we regroup to share SXSW UX findings. We’ll use mind-mapping techniques to cull the findings into a fun and fact filled auto timed 8 minute deck delivered with participant assistance at the close of the session. Other P I
Marcus Nelson, UserVoice Kicked Ass: Overcoming Failure & Ass Whoops Everyone wants to Kick Ass - but what happens when yours is the one being kicked? Have a heart to heart with an entrepreneur who's endured six failed business attempts, six relocations, three evictions, two layoffs, a child with Cystic Fibrosis - and somehow remains married after 10 years. How to find laughter, motivation and inspiration during tough times. Other P I
Rick Banister, P'unk Avenue The .edu's Need Our Help Universities are starving for empowering web resources. Students, staff, and faculty have unlimited access to the internet, yet are constrained to monolithic enterprise tools like Blackboard. Social tools like Facebook, brightkite, etc. help users connect after hours, but there is a drought of educational communication applications. The stage is set to develop intuitive tools that connect students with faculty, promote collaboration without constraints of space, and prune the university paper trail. New Technology / Next Generation T I
Blake Stephenson, Flow Future of Money: Life after the Fed Ron Paul's presidential campaign shone a light on the impossibility of central banks to "regulate" the economy and the inherent problems with fiat money (paper money). The internet is playing and will continue to play a critical role in the creation of the future of money. What is the future of money? New Technology / Next Generation P B
Ana Boa-Ventura, university of texas at austin Second Life: Still SkepticaL After All These Years... SL polarizes opinions: you love it or hate it. The panelists, covering Business, Education and Art discuss the good, the bad and the ugly of advanced technologies in SL: respectively, SL metrics, SLoodle and mixed realities. For the latter, a hands-on activity: chromakeying in both RL and SL. Community / Social Networks T A
Mason Hale, OneSpot In the Cloud: Massively Parallel Computing for Everyone "Machine learning" once implied PhD's and racks of servers. No more. With projects like EC2, Hadoop and Mahout, and accessible texts lining bookstore shelves, advanced distributed computing techniques are going mainstream. After introducing the basics of map/reduce and collaborative filtering we will ponder the possibilities of web-scale computing for everyone. T A
Ian Rogers, Topspin The Music 2.0 Toolkit - Direct-to-fan Comes of Age After years of struggling to control their businesses, artists and managers now have myriad tools for marketing directly to fans. This panel explores music 2.0 technologies that empower artists/managers to host, package and deliver content, conduct commerce, establish profitable relationships with fans, and increase marketing effectiveness through data and analytics. Advertising / Marketing T A
Eric Hadley, Heavy Corporation Kill Your Television: Why Online Video is the Future of Entertainment According to eMarketer, about 154 million people, or 52.5 percent of the population, will tune in to online video at some point in 2008. eMarketer labeled this a "critical mass," and stated that this is a 12.1 percent rise compared to last year. Also, 80 percent of Internet users are expected to watch video online at least once a month. As the online audience grows year-after-year, online video companies like Heavy, Hulu and YouTube are working with advertisers to keep them from their television. Advertising / Marketing T I
Mark Phillip, T3 (The Think Tank), an integrated marketing firm Bridging Flash and HTML For Rich Web Experiences Combating the perception that Flash and HTML cannot live happily ever after, this session will demonstrate how they can work together to create rich Web experiences. Panelists will share techniques, show work and provide samples of code used to navigate barriers such as SEO, data sourcing and Web standards compliance. (Category: Combination of Programming, Web and Rich Media; Level: Intermediate to Advanced) Other T A
Joe Flood, Joe Flood Government Web Sites Try Not to Suck You’ve changed. After experiencing Google and Amazon, most government web sites seem outdated and clunky. Yet, we depend on these sites for weather, health information and much more – how can we make them better? Discover the best government sites and the challenges they face. Web / Interface Design P I
Tim Hwang, ROFLCon Obsolete?: A World After E-mail Email is a massive time suck, efficiency-draining, and a creativity killer. Ironically, it's also the dominant form of online communication. Can we design a better mousetrap? This panel will assemble a group of productivity experts and innovative developers to examine trends and envision the world after email. Web / Interface Design T I
Bill Flagg, RegOnline.com Anatomy of an Exit: Selling Your Company After 6 months of intense negotiations, my partner and I sold RegOnline.com to Active.com for double what the investment bankers told us we could. Get an inside look at how deal-makers do their deals with this play-by-play blow of the negotiations. Business / Entrepreneurial T A
Andrew Hyde, TechStars / StartupWeekend Happiness (or Not) In Startups All this talk about having a creative workspace, a nice boss etc. Should you be happy at your startup job, or should you work until you fail or succeed? Intrinsically, shouldn't your days after a startup be the happiness you are working so hard for? Business / Entrepreneurial P I
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Legend
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    Zilch - I have no interest in this idea.
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    OK - But this is not really my cup of tea.
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    Good - I might attend this panel.
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    Better - I probably will attend this panel.
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    Best - I will definitely attend this panel.
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    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
Developed for SXSW by Lindsey Simon