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	1 2 3 4 5	Lessons Learned from Successful Online Video Producers Tim Street, FrenchMaidTV These popular video producers beat the odds and created profitable online videos. Learn the essenti... READ MORE These popular video producers beat the odds and created profitable online videos. Learn the essential ingredients for success and how to avoid time-consuming and expensive pitfalls. Improve your chances for launching a successful online video or movie trailer by implementing the necessary elements and strategies. Content
	1 2 3 4 5	Advertising is Entertaining - Who's Selling Out? Felicia Williams, YouTube How are popular online video creators making advertising work without losing the authenticity and cr... READ MORE How are popular online video creators making advertising work without losing the authenticity and credibility that are their biggest assets? A panel with real experience tackling these issues will talk about things they’ve learned, successes and failures, and emerging best practices for making sponsorships entertaining without selling your soul. Content
	1 2 3 4 5	Emerging Trends of Mobile Technology Rob Gonda, Sapient iPhone 2.0, Android, Flash Lite 3.0, Streaming Video, Electronic Wallets, … Mobile technology is g... READ MORE iPhone 2.0, Android, Flash Lite 3.0, Streaming Video, Electronic Wallets, … Mobile technology is growing rapidly and becoming an intrinsic part of consumer mentality. Hear the experts discuss the role of mobile in today’s lifestyle, discuss emerging technology, and predict national and international trends. Mobile / Wireless
	1 2 3 4 5	Taking Testing Beyond the Number Two Pencil Richard Loerzel, Discovery Education (a Division of Discovery Communications, LLC.) Learn how Discovery Education creates testing systems for schools around the country. Miss a questi... READ MORE Learn how Discovery Education creates testing systems for schools around the country. Miss a question and you'll be provided with videos or other media to help fill-in the gaps. Make your content interesting and easy-to-use and students will start challenging themselves just for the fun of it. Content
	1 2 3 4 5	Kill Your Television: Why Online Video is the Future of Entertainment Eric Hadley, Heavy Corporation According to eMarketer, about 154 million people, or 52.5 percent of the population, will tune in to... READ MORE According to eMarketer, about 154 million people, or 52.5 percent of the population, will tune in to online video at some point in 2008. eMarketer labeled this a "critical mass," and stated that this is a 12.1 percent rise compared to last year. Also, 80 percent of Internet users are expected to watch video online at least once a month. As the online audience grows year-after-year, online video companies like Heavy, Hulu and YouTube are working with advertisers to keep them from their television. Advertising / Marketing
	1 2 3 4 5	Fashion 2.0 Yuli Ziv, MyItThings While fashion blogging continues to overtake print magazines, the impact of new media within the hig... READ MORE While fashion blogging continues to overtake print magazines, the impact of new media within the highly hierarchical fashion industry remains largely unexamined. We'll analyze the impact of new media outlets like twitter, live blogging and online video on fashion, by using New York Fashion Week online coverage as an example. Content
	1 2 3 4 5	Going Viral: Beating the House by Upping the Odds David Berkowitz, 360i Few ad campaigns are breakout hits with consumers, but there are ways to up the odds of getting noti... READ MORE Few ad campaigns are breakout hits with consumers, but there are ways to up the odds of getting noticed. This session will review “social media optimization” techniques marketers can use across various channels – including social networks, video sharing sites, widgets, etc.– to increase the likelihood that a campaign will spread. Advertising / Marketing
	1 2 3 4 5	How to Make a Brand Friendly Video Neil Perry, XLNTads 50 percent or more brand-sponsored advertising and content competition entries are thrown out. Even ... READ MORE 50 percent or more brand-sponsored advertising and content competition entries are thrown out. Even if the creator uses all assets provided and follows the creative brief, there are unspoken rules/requirements brands take into account. Semi-professional videographers/content creators outline tricks of the trade and discuss how to monetize consumer-generated advertising. Digital Filmmaking
	1 2 3 4 5	Live Twitter: Media Makers Roundtable Steve Garfield, SteveGarfield.com Based on the Boston Media Makers model, a group of about 30 conference goers will sit around a big t... READ MORE Based on the Boston Media Makers model, a group of about 30 conference goers will sit around a big table and have a chance to talk to everyone else for 3 minutes. You can tell us what you are doing, ask a question, or do a show and tell. This is for people who are interested in audio and video blogging, social media and conversations. This is an opportunity to meet other people at SXSW that you might not otherwise have a chance to get to know. See: http://bostonmediamakers.wordpress.com for and idea of what our meeting are like. It's so popular these meetings have spread to New Hampshire, Washington, DC; Denver, Colorado; and planned to start up in London. See how it works and bring it home to your city! New Technology / Next Generation
	1 2 3 4 5	How is Social Media Impacting Today's Politics? Amy Greenlaw, PortalVideo What is the true potential IMPACT of Social Media ON Politics today? Politicians are just starting t... READ MORE What is the true potential IMPACT of Social Media ON Politics today? Politicians are just starting to scratch the surface of using Social Media. Where have they fallen short? What aspects have worked in the past? What are some of the emerging trends? What role has social media played in the 2008 presidential election? Advertising / Marketing
	1 2 3 4 5	Critics Scmitics: Film-Based Games Pay Rodney Gibbs, Fizz Factor Most big movies beget video games that critics love to trash. Who’s laughing last, though, when t... READ MORE Most big movies beget video games that critics love to trash. Who’s laughing last, though, when those games often sell better than the most original IP. Game publishers and movie execs reveal what developers can’t stomach, if innovation matters, and how you can share the green. Video Games
	1 2 3 4 5	Panning for User Generated Content Gold Matthew Friedrichs, ESPN.com People's ideas, stories, pictures and videos flood the Web. Companies, from established media giants... READ MORE People's ideas, stories, pictures and videos flood the Web. Companies, from established media giants to startups are sifting through the mounds of information to find, polish and publish shiny nuggets. What are the best ways to generate and filter these posts: Technology, editors, crowd votes? What, if anything, is owed to the users who submit content used for profit? Content
	1 2 3 4 5	Changing the Face of What, Where, When We Watch Tanguy Leborgne, Pinnacle Systems Teen, tween, Gen X, Gen Y, Boomer creators/consumers are the serious early adopters who are changin... READ MORE Teen, tween, Gen X, Gen Y, Boomer creators/consumers are the serious early adopters who are changing the way we think about entertainment. These individuals are intent on capturing, saving, editing, authoring, archiving, distributing and hopefully being paid for their video efforts. The speaker will discuss the depth and breadth of this new market segment, their wants/needs and how their interests, opinions and goals will open new and exciting opportunities for hardware, software and service providers. Digital Filmmaking
	1 2 3 4 5	Beyond Dramatic Chipmunk: Web Video Criticism Karina Longworth, Spout.com Maybe your work friends and your mom have just recently discovered Vimeo, but web video is beginning... READ MORE Maybe your work friends and your mom have just recently discovered Vimeo, but web video is beginning to mature, as an increasing number of professional artists and filmmakers turn to free sharing platforms to experiment with new forms, cultivate an audience for more traditional work, or even make a living. As new ventures blossom to curate and monetize this work, editorial ventures are racing to critique it. What is web video criticism, how can it help/hurt video makers, and as a video consumer, why should I care? Digital Filmmaking
	1 2 3 4 5	Is it a Documentary or an Advertisement or a Video Game? Victory Darwin, BIGLIFE.ws Is this wrong, is this insane, or is it new media genius? Documentaries blending information and deb... READ MORE Is this wrong, is this insane, or is it new media genius? Documentaries blending information and debate with paid positioning are blurring the lines of acceptability in new media journalism, but for cash strapped movie makers with a message who don't want to sell their soul to venture capitalists, this may be the solution. Advertising / Marketing
	1 2 3 4 5	Making Money with Movies on Mobile Rusti Baker, Motorola Video entertainment content producers at all tiers are examining the opportunity and weighing the co... READ MORE Video entertainment content producers at all tiers are examining the opportunity and weighing the costs of entering the digital distribution market. Join speakers from majors, an indie and an aggregator, as they discuss several themes emerging in the digital marketplace. Why did mobile distribution explode in 2008? Will the US market follow Europe in 2009? Mobile / Wireless
	1 2 3 4 5	Sex, Violence and Video Games: Where's It All Going? John Davison, What They Play Sex, Violence, and Video Games: Where's It All Going? Grand Theft Auto IV showed how mature conte... READ MORE Sex, Violence, and Video Games: Where's It All Going? Grand Theft Auto IV showed how mature content can be handled in video games, both in terms of the technology and what can be included within the boundaries of the "M" rating. Panelists will discuss what lies ahead for games tackling mature themes and how they’re likely to impact both the industry and gamers. Video Games
	1 2 3 4 5	Marketing 2.0 Mick Winters, Winters Interactive Discard your old “spray and pray” mode of marketing and dive into new measurement methods that d... READ MORE Discard your old “spray and pray” mode of marketing and dive into new measurement methods that deliver hard quantitative data. Web designers and developers now have powerful tools in metrics programs like Google Analytics and YouTube Insight to measure design ROI success for Web sites and video campaigns. Tight! Advertising / Marketing
	1 2 3 4 5	Optimizing Rich Media Sites Maile Ohye, Google Increase visitors to your high-impact website by optimizing images, videos, and rich media. We'll in... READ MORE Increase visitors to your high-impact website by optimizing images, videos, and rich media. We'll investigate media sites -- tipping our hats and wagging our fingers as we help web developers looking to better optimize their site for both users and search engines. Web / Interface Design
	1 2 3 4 5	Why Does Your Web Site Suck? Lee Shepstone, Vignette Corporation You’ve got cool videos, your CEO blogs and you’ve got a growing community of die-hard enthusiast... READ MORE You’ve got cool videos, your CEO blogs and you’ve got a growing community of die-hard enthusiasts posting product reviews on your site. So why are visitors so quick to leave? In this session, we’ll discuss why some Web sites succeed where others fail and look at the latest Web technologies that are driving user engagement. Advertising / Marketing
	1 2 3 4 5	The Myth of Virality Liza Hausman, Gigya, Inc. You have seen the videos on YouTube: the Mentos and Diet Coke experiments, the skateboarding bulldog... READ MORE You have seen the videos on YouTube: the Mentos and Diet Coke experiments, the skateboarding bulldog, even Chris Crocker rockin’ out to Britney. Can you truly manufacture viral lift? Realistically speaking, probably not, but you can come close. Widgets have infiltrated the social media landscape and are now fixtures on millions of user's profile pages on dozens of social networks. Users themselves recognize the utility and fun of widgets, pass them on to friends, and actively endorse them by installing them on their profile pages as a way to express themselves to the world. Learn how to be realistic about your viral dreams and how to succeed in making them a reality. Advertising / Marketing
	1 2 3 4 5	“Just For You”… Really? Mike Troiano, matchmine LLC Personalization technologies are all over the web now, with applications everywhere offering recomme... READ MORE Personalization technologies are all over the web now, with applications everywhere offering recommendations for movies, music, video, blogs and most anything else we might like online. Do any of these systems work, and if so how? Is “Discovery” the next “Search,” or just an excuse for behavioral targeting systems that compromise privacy? Finally… If you’re a site publisher interested in adding personalized recommendations, how do you pick a partner to help you get there, or strike out on your own and get the feature built???? New Technology / Next Generation
	1 2 3 4 5	Let Your Voice be Heard: Voice Interface Design Karen Cross, Tellme, a Microsoft subsidiary Using a mix of videos and stories, we will discuss the advantages of using speech over text or gestu... READ MORE Using a mix of videos and stories, we will discuss the advantages of using speech over text or gestural input depending on context, task, and available hardware. Our goal is to propose guidelines on when speech input makes sense; and when it simply gets in the way. New Technology / Next Generation
	1 2 3 4 5	Catching Viral Videos Before They Spread Liz Shannon Miller, NewTeeVee, NewTeeVee Station What is it about videos like "Dramatic Chipmunk" that propel them to viral success? How can you pre... READ MORE What is it about videos like "Dramatic Chipmunk" that propel them to viral success? How can you predict what will go big? Using a series of vaguely scientific criteria, we'll not only guess what's about to spread -- but we'll reveal how to make your video the next YouTube Most Viewed. Content
	1 2 3 4 5	Understanding Visual Networking Experience and Its Impact on the Consumer Ken Wirt, Cisco Today’s online and mobile video market offers consumers new ways to create, discover, interact wit... READ MORE Today’s online and mobile video market offers consumers new ways to create, discover, interact with and share content. Cisco’s Ken Wirt discusses these “visual networking” experiences - combining streaming video and social networking on a single network, to any device - and their growing impact on consumers, entertainment and business. New Technology / Next Generation
	1 2 3 4 5	Online Storytelling: Beyond the Slideshow and the Tiny Videos. Kim Grinfeder, University of Miami It's time to move beyond the photo-slideshow and tiny video! How can we elevate the online storytell... READ MORE It's time to move beyond the photo-slideshow and tiny video! How can we elevate the online storytelling experience so we can tell complex stories without loosing the viewers interest or compromising quality. Digital Filmmaking
	1 2 3 4 5	Sex, Lies and Online Videos Zadi Diaz, EPIC FU As the online video world evolves, how do we properly evaluate what's been working and what hasn't? ... READ MORE As the online video world evolves, how do we properly evaluate what's been working and what hasn't? How do the old media mantras and models apply themselves to the new media world? Our experienced panel will bring together their combined knowledge and discuss what has worked for them and what hasn't. We dispel the myths about money and production, tell you what you should watch out for, reveal our new media experiences in the Hollywood world, and teach you what you need to be aware of as a producer in the digital age. Content
	1 2 3 4 5	Addressing Piracy in User-Generated Content Platforms Jameson Hsu, Mochi Media With the mass, viral adoption of user-generated content, piracy has quickly become an issue for cont... READ MORE With the mass, viral adoption of user-generated content, piracy has quickly become an issue for content platforms to grapple with. How does the need to balance mass-audience reach with IP protection affect the business models of platforms ranging from video to music to casual gaming content? Content
	1 2 3 4 5	Search Sucks: Improving Long-Tail Findability John Gilles, Method In a long-tail world that offers vast libraries of media assets —music, video, film, games and mor... READ MORE In a long-tail world that offers vast libraries of media assets —music, video, film, games and more — how will users find relevant and compelling content amidst the clutter? New content tagging and data visualization techniques are letting users exploit their social graphs to more efficiently find content they actually want. Business / Entrepreneurial
	1 2 3 4 5	Boosting E-commerce Through Interactive Web Video Jessica Kizorek, Two Parrot Productions Consumers are hungry for video content that clarifies which products and services are a good fit for... READ MORE Consumers are hungry for video content that clarifies which products and services are a good fit for their need. Rather than subject consumers to a static beginning and end, learn how to create rich media experiences through which consumers can navigate and directly purchase what you sell. Advertising / Marketing

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