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Nikhil Daftary, Turn2Live |
Technology Innovations Improving the Live Music Experience
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Innovative internet and mobile technologies have the potential to dramatically enhance (or detract) the live music experience. 3G mobile web access will enable streaming video, music, and other data rich applications that could be used to deliver a more immersive (or disruptive) experience inside the venue, during the show.
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Business / Entrepreneurial
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T
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A
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Mark Talyor, Level 3 Communications |
Evolution of Consumption: Exploiting Consumer Digital Music Habits
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How artists and consumers can leverage new and emerging technologies. Discussions on benefits and options - caching and downloading, storage, video on demand and high-definition; and key drivers monetizing content and highlighting the right technologies artists must utilize as consumers’ consumption patterns continue to evolve.
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New Technology / Next Generation
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T
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I
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Adam Fisk, LittleShoot LLC |
P2P 2.0: Copyright, Streaming, and Circumventing Chinese Censorship
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HTTP-based content distribution is inefficient and expensive. How can a new generation of P2P applications revolutionize browser-based digital media distribution? How can you use them on your site to give your users high-resolution video for free? How can digital media creators use these new tools to reach new audiences?
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New Technology / Next Generation
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T
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I
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Daisy Whitney, TelevisionWeek |
Video Content: Super Distribution or Super Disaster?
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With hundreds of video-sharing sites, social networking and blogs, devising an effective video and social media strategy is daunting. Creators face a myriad of tough questions. Discover how your strategy impacts your revenue model. Take away a list of tools, trends, and tips to save time, money, and your sanity.
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Advertising / Marketing
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P
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I
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Jason Cranford Teague, AOL LLC |
Online Comic Books: The Future of Graphic Novels?
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Is it the limitations of paper that give the graphic novel it's strengths, since, static images on a screen seem dull by comparison to video and animation? The panel will discuss how the Comic Book industry is using online tools to rethink the medium and the meaning of "graphic novels".
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Content
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P
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B
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Mike Kisch, Cisco |
Video Communications Will Change the Home in 2009
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In 2009, the consumer experience in the home will be redefined by new “in person” video capabilities made possible through advancements in the network and video technology. Cisco will discuss why this experience will become embedded in consumers’ lifestyles around the world, and the technologies needed to create it.
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New Technology / Next Generation
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T
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I
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Joel Bartlett, People for the Ethical Treatment of Animals (PETA) |
Marketing for Good, Not Evil
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“Marketing for Good, Not Evil” will discuss how to use corporate-style marketing to spark a nonprofit movement. The panel speakers will give real-life examples of how they’ve caught the attention of millions on a nonprofit budget, using everything from viral videos to video games.
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Advertising / Marketing
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P
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I
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Tony Shawcross, Denver Open Media |
Transforming Public-Interest TV on a Shoestring
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In a sea of VC-funded startups, two nonprofit organizations are making significant strides in an effort to transform Television in the public interest. With shoestring budgets and limited staff, Deproduction and Participatory Culture will explain how they're working to create a viable new-media network of noncommercial video and TV.
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Advertising / Marketing
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T
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B
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Jason Hsiao, Animoto |
Why User Generated Content Doesn't Have to Suck
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Professionally-generated videos continue to improve in quality, while most User Generated Content (UGC) still sucks. What online tools do the professionals use, and how can the public access them to make better quality videos? Learn tips from the pros - the end of miserable quality UGC is in sight!
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Content
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T
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I
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Marcy Tanter, Tarleton State University |
Video Game Narratives & Graphics: Art or Mere Platform?
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As degrees in Game Studies gain popularity and legitimacy, it’s logical to look to the future of the field and ask if video game narratives and increasingly artful music and graphics can be sustained as art or if they will become mere platforms for simulation. Where is this field headed?
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Video Games
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P
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I
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Bill Wishon, Kontiki, Inc. |
How to Thrive in a Digital World: Economics of Online Video
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As online video grows in popularity, traditional content delivery models continue to face challenges in how to support the vast distribution of video content. This talk will explore the similarities of broadcast TV to online video, with the cost of additional viewers equaling zero as audience size grows, and technology that will enable ad supported video models to thrive online.
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New Technology / Next Generation
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T
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I
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Damon Berger, Revision3 |
A Marriage Made in Heaven: What Makes a Good Partnership?
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In the world of online video programming, your distribution and marketing partnerships are essential to success. This panel will teach you the keys to identifying and building lasting partnerships that will increase your audience engagement, brand awareness, and drive monetization.
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Business / Entrepreneurial
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T
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A
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Jim Louderback, Revision3 |
Online Video Landscape: Say Goodbye to Television
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Online video audiences are passionate, committed fans who want to watch shows that entertain and help expand life experiences. We’ll give you an update – who’s in, who’s out, who’s on top – in online video. The future is both financially successful and looking more edgy, smart and real than traditional television.
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New Technology / Next Generation
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T
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I
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Eric Feng, Hulu |
Quality: The Next Online Video Battleground
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The days of postage-sized, stuttering, 4X3 videos are over. More content is available online than ever before which only means that consumers are also demanding better quality than ever before. Quality, not convenience, will be the new battle ground for online video and new technologies, user experience innovations and obsession over every pixel will be what separates the leaders from the followers.
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New Technology / Next Generation
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T
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A
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Bhaskar Roy, Qik |
Too Much Lifecasting: Do You Want to Watch Me Pee?
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Bored at work, you stumble across your friend’s video feed. He’s obviously forgotten his camera is on and breaks into a horrible rendition of “Eye of the Tiger.” After five minutes, and the addition of 5 curious co-workers one of them wonders out loud, “Why are we watching this?” Good Question.
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New Technology / Next Generation
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P
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I
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Edwin Outwater, EO3 Consulting |
Love Thy Archivist for He Will Become a Profit Center
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Today a kid on YouTube can get the same exposure as a music video from a major music company (for instance) got before. What differentiates them? One key difference is depth of product. The kid has one performance. The music company has millions. The archives of the major entertainment companies are unquestionably valuable. How to protect them? How to use them in today's brave new world-wide electronic marketplace? How to make money doing it? Hear about it from the experts.
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New Technology / Next Generation
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T
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A
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Greg Philpott, mDialog |
Everything to Know About Video to Go
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Having one of the few video apps announced with the new 3G iPhone, mDialog knows a thing or two about mobile video! mDialog’s Greg Philpott will discuss the growing trend, the future of mobile video and how video quality and ease of distribution can be maintained for the mobile screen.
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New Technology / Next Generation
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T
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B
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Charlie Oppenheimer, Digital Fountain |
Indie Rock Bands: Building Brand Beyond YouTube and MySpace
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Indie rock bands harness YouTube and MySpace’s popularity to distribute music videos online to build a fan base - ultimately a brand. But how can the common band take control over the quality and delivery of their music videos in a strategic and compelling approach in which their video-player gives the band true justice?
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New Technology / Next Generation
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T
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I
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Neil Perry, XLNTads |
Top Lessons Learned in Consumer Generated Advertising
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Consumer-generated advertising emerged as a hot trend for brand marketers. Many brands use CGA for insight into consumer opinion and spreading messages virally. Brands are listening to motivations of consumer ad creators/videographers to maximize CGA potential. This session provides top lessons learned and proven strategies and initiatives for CGA.
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Advertising / Marketing
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P
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I
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Lara Sanders, peta2 (Youth Division of PETA) |
Getting the Kids Behind You
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“Getting the Kids Behind You” will be a how-to-guide for nonprofits to successfully motivate and mobilize youth to get behind their cause. From text message campaigns to viral videos to creative online petitions, this panel will show real-life examples that actually work.
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Advertising / Marketing
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P
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B
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Kent Nichols, AskANinja.com |
Online to Big Screen: Filmmakers Reflect
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Hollywood is sending online video directors to the big leagues of feature films. Find out how these online pioneers made the leap, how the mediums differ, and how you can turn internet success into a dream come true.
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Digital Filmmaking
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P
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I
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Michael Verdi, Millions of Us |
Custom Video Players For Your Show
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You've got a unique video show, why not have a player that matches? This session will take you through detailed examples using two popular Flash video players. We'll show you how to create custom skins and get them set up on your site.
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Web / Interface Design
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T
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A
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Colin Walsh, Springbox |
The Right Tools to Build your Digital Brand
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Online marketing is a world of perpetual invention — and reinvention. From twitter to viral video mash-ups, today’s marketer has more communication options than ever before. The question is which of these online communities are the best fit your brand, and most importantly, how do you know?
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Advertising / Marketing
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B
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Matt Mullenweg, Automattic |
Riding the Crazyhorse: Iterative Testing and Design of WordPress
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A discussion/review of how WordPress has utilized user testing cycles in the design and development of next generation WordPress (Code name Crazyhorse). Will cover eye tracking in usability testing (including video outputs), iterative prototyping, and plans for involving more WordPress users in the design process moving forward. Strong UX focus.
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Web / Interface Design
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T
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A
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Paul Saarinen, Bolin Digital |
Next in Online Video: Deep Brand Integration
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Our panel, made up of popular online video creators, online marketers, and distribution partners who are looking to the future of online video partnerships. What do marketers look for in online video creators? We'll talk about numbers, niches, and communities.
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Advertising / Marketing
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P
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I
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Ed Kim, Red Bricks Media |
Video Syndication and Optimization 101
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So you’ve made a video. Great. But how do you get it in front of your target audience? What should you do to increase its chances for viral success? Should you use public sharing sites like YouTube or should you keep it exclusive? Can online videos drive traffic? Do views translate into conversions?
Using examples from Vogue.TV and THQ, we will take you through the steps to creating an integrated strategy for video syndication that can greatly improve success.
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Advertising / Marketing
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T
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I
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Brad Inman, TurnHere, Inc. |
Seeking the Holy Grail of Online Video Ads
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With all the buzz about online video advertising, people have overlooked a fundamental question: what works? Pre-roll video? In-stream? Many find these formats annoying and disruptive. Instead, people turn to the Web for relevant content that is targeted to them and their interests. Why should videos ads be any different?
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Advertising / Marketing
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P
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I
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Rob Campanell, Blastro Networks |
Old School vs. New School: Online Video's Adolescence
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The veterans of online video square off against the new upstarts in a quest for market domination, and considering the continuous evolution of online video, it’s anyone’s game. This session will explore identifiable content trends, Asian audience penetration and new technologies as the foundations for successful business models and expanding global opportunities.
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Business / Entrepreneurial
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I
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Andrew Feinberg, Washington Internet Daily |
Best and Worst Web Tactics of the 2008 Presidential Campaign
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The 2008 presidential saw the rise social media, web video, crowd sourcing, and micro-blogging as campaign tools. An interactive discussion (including audience voting) on some of the best and worst presidential campaign techniques. What worked, what didn't, and why.
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Human / Social Issues
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B
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John-Mark Josling, eBay Inc. |
Playing On! Interface Lessons from Games
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Games live or die by their interface. A modern video game is a complex, layered world of information, social interactions, rules and controls - yet, even young kids can master them.
So what interface lessons can the web-world learn from games? We will give you 10.
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Web / Interface Design
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I
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