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Michael Verdi, Millions of Us |
Machinima Kung Fu
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Sure machinima looks easy - record a game, drop it into iMovie and do some voices - but there’s actually a little more to it than that. This session will cover all the tech of making machinima - from hardware and software to in-game strategies to post production issues.
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Digital Filmmaking
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T
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A
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Brian Shaler, BitGravity |
Distributed Computing: Let the Client do the Work
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Traffic surges on the Internet can topple newly popular web services; it's a common side-effect of success called “Growing Pains.” Web services can provide more functionality while consuming fewer server resources by distributing the workload to end-users' computers using desktop applications and browser plug-ins.
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T
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A
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Dion Hughes, Persuasion Arts & Sciences |
Manners for the Modern Brand
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Brands have to start behaving themselves, just like the rest of us. Now that the relationship between brand and customer has been turned inside out, there’s no other choice. But what is the new social contract? This panel argues the options.
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Advertising / Marketing
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P
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A
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Robin Sloan, Current |
Real-Time Revolution
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Real-time media is taking over the web. Media companies and intrepid individuals alike are using real-time tools like Twitter, Qik, Kyte,
Cover It Live, Backchan.nl and more to turn the internet into a giant 24/7 media stream.
We're going to talk about how we use these tools, what we're learning, and what's next.
And we're going to *use* the same tools we're talking about, in real-time, to document the panel and bring the audience into the mix. In the Real-Time Revolution, the backchannel comes front and center.
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Content
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P
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I
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Diane Lore, GCI Group / Cohn & Wolfe |
Lessons Learned: Managing the "Smart Mob"
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When things go awry in health care, safety or consumer goods, it is often a "Smart Mob" that drives corporations to change. The Smart Mob, often mothers, environmentalists or a host of other groups, acts like the canary in the coal mine, with its chatter alerting traditional media and the industry that something has gone terribly wrong. How do you engage the Smart Mob in a crisis? And more importantly, how do you encourage them to rally your cause when things are good?
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Community / Social Networks
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P
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I
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Joanne Bamberger (PunditMom), Political commentator |
Building Political Clout Online Through Technology
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How can women increase their political clout and influence online? There are more ways than you think to be active and promote political positions, advocate issues and build influence in the blogosphere. Thia panel will teach you how to use tech for politics.
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Human / Social Issues
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P
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I
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Adam Connelly, Avenue A | Razorfish |
Design Gets Physical: Adapting to Ubiquitous Computing
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The age of ubiquitous computing is coming. Information input, absorption, and processing is becoming distributed from traditional digital experience platforms into more everyday and analog experience platforms. Designers must learn and adapt their skills to meet this challenge.
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Web / Interface Design
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P
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I
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Andrew Hyde, TechStars / StartupWeekend |
You and Your LOLcat's Mom Sucks
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Reputation is everything. How do you protect it in a world of transparency. Does Social Capital really exist, or are you just on your own when a puppet shows up.
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Community / Social Networks
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P
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B
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Jay Cuthrell, fudge.org |
Too Much Text: When I Was Your Age, We Sent Email
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The youngest generation of Internet users have relegated email to the domain of their parents and other "old people". What are the current technical challenges faced by email that threaten it surviving for another decade of use and facing a decline in adoption by new users?
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New Technology / Next Generation
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T
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A
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Judy Gibbons, Mippin |
Mobile Marketing -- Will They Really Click On That?
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Is it smart to base your business model an unproven mobile ad strategy? This panel will discuss the reality of mobile advertising including targeting and clickthrough stats from the companies that are doing it right. These experts will provide advice on how to use mobile advertising to reach a larger audience.
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Mobile / Wireless
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T
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B
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Morgan Harris, Gigya, Inc. |
From Justin Timberlake to Juno: Widgets in the Entertainment Industry
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Music labels and entertainment companies are now launching widget campaigns to drive interaction and engagement with consumers on social networks. Learn how music labels and movie studios have created and distributed widgets for musicians like: Britney Spears, Duffy, Justin Timberlake for movies like: Step Brothers, Juno, Run Fat Boy Run and entertainment networks like MTV and VH1. What made these campaigns successful and where did they fall short? How did they effectively engage target demographics and get consumers pumped enough to download the album, visit the box office or turn on the tube?
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Advertising / Marketing
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T
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I
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Cristina Sanz, Parrot, Inc. |
The Convergence of High-End Design, Fashion and Technology
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Fashion expresses personal identity. As consumer electronics become everyday accessories -- not just functional tools -- high-end designers and vendors are teaming to offer style-conscious consumers trendsetting products. This panel will feature a look at the new generation of personal devices defined and differentiated by their unique style and design.
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New Technology / Next Generation
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P
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I
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Michael Leis, Emerge Digital |
Learning From Broadcast to Make Immersive, Evocative UX
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Poetry, Television, and Film all create immersive, evocative experiences through narrative conventions. We'll explore the conventions and tactics of these media, and how they directly apply to creating delightful, powerful user experience in interactive contexts. You'll never look at TV, film or interactive the same way again!
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Web / Interface Design
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P
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A
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Tess Snider, Trion World Network |
So You Want to be a Game Programmer...
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You've got your computer science degree, and you've been out in the working world, but somewhere, deep down inside, you've really always wanted to make computer games. This talk is intended to inform you on what you need to learn, how to go about learning it, what the dangers are, and how to land that first job in the industry.
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Video Games
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P
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I
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James Pearce, dotMobi |
Building Device-Aware Mobile Content
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Sure the iPhone is cool. So are the dozens of other SmartPhones out there. And what about those millions upon millions of other phones that people have? If you want your mobile site to work with those, what do you do without having to construct a different site for each phone?
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Mobile / Wireless
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T
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A
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Ian Coyle, Superheroes, Inc. |
Touch Me: Creating Kinetic Systems (Touchscreens, Touchwindows, etc)
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Learn how to take interactivity to large format touch-enabled devices. Turn storefront windows into touchable monitors and speakers. Create 50+ inch touchscreens and kinetic systems. Learn the best practices for design, programming and application development for integrated touch applications.
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New Technology / Next Generation
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T
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I
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Ming Yeow Ng, Discoverio |
Discovery is the New Cocaine: Going Beyond Engagement
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Web2 is about participation, but what is next? It is all about Discovery, the art of helping users serendipitously discover content and people that they did not know they wanted to know. This is what makes people come back again and again, interact, and explore. We will explain a set of highly practical psychological reasons and technological insights into implementing it!
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New Technology / Next Generation
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T
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A
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Tony Shawcross, Denver Open Media |
Why NonProfit is the Right Choice for your Startup
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Leaders of some of the hottest and most-successful NonProfit Tech Startups explain how going the NonProfit route can give your startup a competitive advantage in the marketplace, and dispel some myths that prevent technological entrepreneurs from considering 501(C)(3) as an option for high-tech startups.
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Human / Social Issues
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P
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B
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Adam Pash, Lifehacker |
Building Your Site for the Impatient User
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As useful as your web site is, if a new user can't figure out why it's great at a glance, your site's dead in the water. You've only got one chance to make a first impression; we'll examine several examples of what makes a good--and what makes a terrible--first impression.
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Web / Interface Design
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P
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B
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Kumi Akiyoshi, Adaptive Path |
Delight Your Users: Seeing is Feeling
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Visceral experience can change the way people feel, behave and live. How do you go about creating such an experience that delight users? I'll go through the basics of design leadership strategies for keeping the original vision on track while collaborating with various stakeholders.
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Web / Interface Design
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T
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B
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Jordan Berg, Questus |
The Best Facebook Applications Launch by a Brand to Date
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Highlighting the most successful FaceBook Applications to date. The discussion would showcase 4 apps. We would talk about the following:
1. How the app preformed
2. Viral nature of the app
2. How the app benefited the Brand
3. How the app benefited the consumer
4. Cost to develop
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Advertising / Marketing
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T
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A
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Sloane Berrent, Answer With Action |
How LA Has Built A Sucessful Tech Community
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Los Angeles has become a hub for tech startups with new ones popping up every day. Relationships are being formed and VCs are paying attention. Universities are showcasing developer opportunities unique to the city. So how did this happen? Welcome to networking 2.0. From Lunch 2.0 to Interactive Community Coalitions, BarCamp to Twiistup, LA is a great case study of how to build a successful tech community in your city. Join the organizers of the city’s most popular networking events for tips, advice, the how to’s and what-not-to-do’s to make your city’s community pop.
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Community / Social Networks
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P
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B
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Sean Bonner, Metblogs |
Chaos Theory: Global Blog Network Politics & Scaling
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In the five years we've been running Metblogs we've made more than our fair share of mistakes and walked headfirst into crazy problems. We'll share some of those including managing a massive publishing platform with no staff, international politics, raising money, and more. What we've learned, and what we'd do differently.
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Advertising / Marketing
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T
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B
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Tantek Çelik, tantek.com |
How To Be A Superhero
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What potential do you have, perhaps unbeknownst even to yourself, just waiting to be realized? From literary myths to the real world, numerous examples of heroes illustrate their ethics, skills, technology, missions, collaboration, and challenges. What makes a superhero super above and beyond a hero? And where do you begin?
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Human / Social Issues
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P
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A
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Bruce Henry, LiquidPlanner |
Directed Weighted Graphs for Improving Social Network Interaction
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A plain English explanation of weighted directed graphs and how they can be used to influence social software interaction.
The majority of social networks lack the notion of direction in their connection model as well as connection weighting (a notable exception being Twitter).
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Community / Social Networks
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T
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A
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Rob Campanell, Blastro Networks |
Connecting Audience with Content Through Analytics
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Today's social web requires more robust methods for measuring online video success than just counting views. Moreover, there are simple methods to gain insights about your audience through blog comment examination. This session will present multivariate analysis for online video and a three step process to quantify blog conversations.
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Content
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T
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A
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Lisa Sabin-Wilson, E.Webscapes |
Magazine Themes for WordPress - An Anatomy Lesson
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Author of WordPress For Dummies and professional designer, Lisa Sabin-Wilson, takes a look at what it takes to create and customize the ever-popular Magazine Themes for WordPress. Present and display content in creative ways - - departing from the typical 'blog' presentation of chronological content and archived lists.
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Web / Interface Design
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T
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I
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Cy Huckaba, Springbox |
Silverlight/WPF vs. Flash/Flex, Round 2.0
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Silverlight is Microsoft’s answer to Adobe’s ubiquitous Flash. Is it really all that? Those in the Flash community discount Silverlight as a failed attempt to compete with Flash. Those behind Silverlight 2 say Flash doesn’t stand a chance. Which contender will win the battle of rich media?
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New Technology / Next Generation
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T
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I
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Dave Sampson, Sampa Corp. |
Anti-Social Networks
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Social networks are great for managing relationships with hundreds of acquaintances, but they're not optimized for communications within your trusted circle of close friends and family. Sure, you can post vacation snapshots of your kids on Facebook, but Great Aunt Gladys isn't going to join just to see them. How can you engage in more personal, private sharing of life's intimate details? This session details new services which let trusted users in and keep everyone else out.
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Community / Social Networks
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P
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I
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Javier Farfan, Zune |
Latino Digital Drive: Why This Audience Matters
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An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What's the secret and should there be an English crossover? More and more artist are noticing this community - even Beyonce singing in Spanish.
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Advertising / Marketing
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P
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A
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