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Tim Kendall,
Facebook
With a deluge of advertising across the web, developers are finding new and creative ways to attract...
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With a deluge of advertising across the web, developers are finding new and creative ways to attract attention from users. In this panel we’ll look at how developers and brands are extending their presence and influencing consumers via their friends by leveraging social media as an integral part of their marketing campaigns.
Advertising / Marketing
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Tyler Womack,
Springbox
Your voice determines if your brand is cool, confident or even competent. Earn credibility without l...
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Your voice determines if your brand is cool, confident or even competent. Earn credibility without losing your audience. We look at web writing, the sentence. fragmentation. trend. and the PowerPointalization of good content. Then we tell you how to sell your hot new style guide to the boss.
Advertising / Marketing
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Darren Barefoot,
Capulet Communications
How does a web-based product grow from the zygote of a tiny idea into a full-fledged brand? What doe...
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How does a web-based product grow from the zygote of a tiny idea into a full-fledged brand? What does the road from conception to birth look like? Who catches the baby? Join a company founder, interactive designer, graphic designer and marketer for birthing tales from the field.
Business / Entrepreneurial
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Adrian Taylor,
Springbox
Conventional advertising methods are becoming less and less effective. The result? Erosion of brand ...
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Conventional advertising methods are becoming less and less effective. The result? Erosion of brand loyalty. Marketers are looking to online communities as the next great frontier — but most are getting it all wrong. It’s time to stop marketing at consumers and start engaging with them in meaningful ways.
Advertising / Marketing
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Carnet Williams,
Sprout
Entertainment brands and media companies realize the importance of social media and are now moving b...
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Entertainment brands and media companies realize the importance of social media and are now moving beyond the passive ad experience, and instead are actively looking for compelling ways to engage their online entertainment consumers. Widget publishing platforms offer new solutions to help entertainment brands design and create 'customized' widgets. The result – powerful social media marketing campaigns.
Community / Social Networks
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Annette Priest,
IBM
You have landed in a world hostile to UX. Now you are caged, tortured, and your stellar designs ris...
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You have landed in a world hostile to UX. Now you are caged, tortured, and your stellar designs risk mutilation.
Can life survive in this hostile culture? What about your sense of humor or self worth?
When your company blows, do you suck it up or get the hell out?
Web / Interface Design
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Jonathan Dahl,
Tumblon
Want to use Lisp or Haskell, but stuck writing in Python, Ruby, Java, etc.? Functional programming i...
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Want to use Lisp or Haskell, but stuck writing in Python, Ruby, Java, etc.? Functional programming isn't just about parentheses or monads. Find out how functional programming can help you build better software without convincing your boss or client to change languages.
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Jonathan Romley,
ArtistForce Inc
An objective examination of technology that will drive the next generation of the live entertainment...
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An objective examination of technology that will drive the next generation of the live entertainment industry with a panel of top industry technologists, moderated by ArtistForce Founder & CEO Jonathan Romley. As the volume of live entertainment performances increases, the professionals responsible for organizing live entertainment events have become more fragmented and dispersed. Disconnected, inefficient and antiquated, the existing technology is not designed to support the current shift or future trends in entertainment - we will explore and discuss solutions that address this trend from a technical perspective.
New Technology / Next Generation
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Victoria Ha,
Stitch Media
You have a project idea but you can't find the words to convince anyone to give you money. How do yo...
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You have a project idea but you can't find the words to convince anyone to give you money. How do you translate your digital dream to those who don't speak the language? Get tips from experienced new media producers. Learn to write a pitch as perfect as your idea.
Business / Entrepreneurial
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George DeMet,
Palantir.net, Inc.
This panel will feature the results of a Iron Chef-style competition where three teams of experience...
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This panel will feature the results of a Iron Chef-style competition where three teams of experienced Web developers are chosen to build the same Web site in three different content management platforms for a worthy not-for-profit organization, who decides the winner based on which one meets their needs best.
Web / Interface Design
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David Meerman Scott,
author or The New Rules of Marketing & PR
Creating triggers that get millions of people to spread your ideas and share your stories. A World W...
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Creating triggers that get millions of people to spread your ideas and share your stories. A World Wide Rave: When people are talking about you, your company, your music, and your products online; When communities eagerly link to your stuff on the Web, driving buyers to your virtual doorstep.
Advertising / Marketing
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Ayah Bdeir,
Eyebeam
Furniture designers, industrial designers and architects are increasingly employing sophisticated, e...
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Furniture designers, industrial designers and architects are increasingly employing sophisticated, elitist tools and materials in their processes. This, plus legacy misconceptions (and ego), have impeded embracing the open source movement despite its numerous revolutionary benefits. How can high-end design adopt opensourceness reappropriating it to create the next design industry revolution?
New Technology / Next Generation
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Joshua Baer,
OtherInbox.com
You've heard Ruby on Rails is the hottest new technology for developing web applications. You've als...
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You've heard Ruby on Rails is the hottest new technology for developing web applications. You've also heard of concerns about scalability and hiring talent. How do you separate the facts from the hype? Hear the business perspective on why to consider Ruby on Rails now and why you might want to wait and see. Get ready for a head-to-head comparison with PHP, Java and .NET!
Business / Entrepreneurial
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Kevin Gibbs,
Google App Engine
The rate of change of the web is accelerating. Radical changes are coming in how quickly we can evol...
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The rate of change of the web is accelerating. Radical changes are coming in how quickly we can evolve data, create new apps, find new audiences, and alter the fabric of the browser itself. In this panel, engineers from five areas will present a prediction of the next stage of the web. Expect disagreements, technical digressions, and shouting.
New Technology / Next Generation
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Michelle Riggen-Ransom,
BatchBlue Software Co-Founder/Pop!Tech blogger
Exploring ways non-profits and businesses are using social media to drive social change. From forums...
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Exploring ways non-profits and businesses are using social media to drive social change. From forums sharing life-changing information to online communities loaning money to entrepreneurs in Africa: social media tools and applications are powerful and growing. Find out what folks just like you are doing to change the world.
Human / Social Issues
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Marc Ruxin,
McCann Worldgroup San Francisco
As brands attempt to create social communities around their products and services, more and more wil...
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As brands attempt to create social communities around their products and services, more and more will fail to attract large, sustainable audiences. But for those that strategically attach themselves to events or psychographically relevant content, there’s great promise. The media contributed by users around music, film, art, sports and fashion might be the best place to launch brand communities by acting more like patrons to the communities than marketers. Join the online media publishing network, leading marketer and agency that unleashed a digitally empowered crowd at the Outside Lands festival for a discussion about how event producers and brands can partner to create sustainable communities around events.
Advertising / Marketing
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Dan Ogles,
Conduit Labs
You'll get a heady round-up of the different approaches to rendering 3D in Flash, along with a littl...
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You'll get a heady round-up of the different approaches to rendering 3D in Flash, along with a little healthy debate about which is the best. From the opensource Papervision to the server-side crazy math of Loudcrowd, an overview of which tools work best for what project.
Web / Interface Design
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Jennifer Bove,
kickerstudio.com
There are many schools of thought on the ideal design process, but in a studio where there are clien...
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There are many schools of thought on the ideal design process, but in a studio where there are clients and project plans and everyone is multitasking, achieving an ideal process is often easier said than done. On this panel, we'll discuss with seasoned practitioners the strategies that have worked and haven't for creating healthy and rewarding projects within the constraints of real-world design.
Business / Entrepreneurial
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Judy Gibbons,
Mippin
Is it smart to base your business model an unproven mobile ad strategy? This panel will discuss the ...
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Is it smart to base your business model an unproven mobile ad strategy? This panel will discuss the reality of mobile advertising including targeting and clickthrough stats from the companies that are doing it right. These experts will provide advice on how to use mobile advertising to reach a larger audience.
Mobile / Wireless
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John Athayde,
Hyphenated People
Designers and programmers have been referencing Architecture since long before a computer was involv...
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Designers and programmers have been referencing Architecture since long before a computer was involved. What can we learn from the field that taught us that less is more (Mies)? Is your website a sign or a decorated shed (Venturi)? What is a pattern Language (Alexander)? From Vitruvius to Palladio to the modernists and the digital revolution in architecture, see and discuss how these fields intersect and influence each other.
Web / Interface Design
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Jeffrey Hall,
WILL Interactive, Inc.
Combining movies and video games to create an interactive movie sounds simple enough, but historical...
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Combining movies and video games to create an interactive movie sounds simple enough, but historically it has proved difficult and has yielded mixed results. However, today’s interactive movies have evolved with the medium, have become more effective and are increasingly being used in an array of disciplines.
New Technology / Next Generation
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Cristina Sanz,
Parrot, Inc.
Fashion expresses personal identity. As consumer electronics become everyday accessories -- not just...
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Fashion expresses personal identity. As consumer electronics become everyday accessories -- not just functional tools -- high-end designers and vendors are teaming to offer style-conscious consumers trendsetting products. This panel will feature a look at the new generation of personal devices defined and differentiated by their unique style and design.
New Technology / Next Generation
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Sarah Park,
The HealthCentral Network
You're smarter than an SEO consultant. 1,000+ people follow you on
Twitter. Better than sex doesn't...
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You're smarter than an SEO consultant. 1,000+ people follow you on
Twitter. Better than sex doesn't even begin to express how mindblowing
your blog is. Now, how do you turn all that talent and traffic into a
respectable paycheck? Learn from people who make hiring or editorial decisions for leading media properties.
Content
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Keith Boesky,
Boesky & Company
Boesky and Wolf disclose secret and often counterintuitive strategies learned from decades of succes...
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Boesky and Wolf disclose secret and often counterintuitive strategies learned from decades of successful management and migration of properties like Tomb Raider, Jason Bourne, Afro Samurai, The Simpsons, Hellboy, and Prince of Persia, as well as brands like Coke and Federal Express, across all media.
Video Games
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Jim Drewry,
Turbine, Inc
The common thread across all persistent online games is the power of community. Compelling content, ...
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The common thread across all persistent online games is the power of community. Compelling content, ground-breaking technology and tools that foster and grow the community are what make a game succeed. Jim will discuss issues surrounding community management and customer service with online games.
Video Games
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Matt Basta,
Widgetbox
What’s with all the widget hype? For many of us, they’re just annoying applications on Facebook....
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What’s with all the widget hype? For many of us, they’re just annoying applications on Facebook. Hear from the teens, 20-somethings and others who are building widgets to understand how these portable pieces of the web represent a much greater opportunity for today’s generation of Internet users and the advertisers who want to reach them.
Community / Social Networks
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Robin Stevens,
White Horse
Session 1: Assemble | Organize
Meet other UX professionals for pre-event networking. Share your bur...
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Session 1: Assemble | Organize
Meet other UX professionals for pre-event networking. Share your burning UX questions—each on a single post-it. We’ll parse the post-its in an affinity diagramming exercise to reveal key user experience trends at SXSW 2009. Action groups will form by topic to set strategy for finding answers.
Other
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Michael Kraabel,
Gage
Yes, you know about social media success stories like Facebook, Flickr and You Tube. Yes, you know ...
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Yes, you know about social media success stories like Facebook, Flickr and You Tube. Yes, you know that consumers of all kinds can be reached with these vehicles. And yes, it can be next to impossible to convince your clients, executives or lawyers that social media is a good idea for your brand.
The evolution of Social Media is one of the greatest opportunities – and threats – to businesses in today's market place. How can companies play in the space?
Community / Social Networks
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Adam Fisk,
LittleShoot LLC
HTTP-based content distribution is inefficient and expensive. How can a new generation of P2P appli...
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HTTP-based content distribution is inefficient and expensive. How can a new generation of P2P applications revolutionize browser-based digital media distribution? How can you use them on your site to give your users high-resolution video for free? How can digital media creators use these new tools to reach new audiences?
New Technology / Next Generation
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David Crow,
Microsoft
Canadian new media innovation has happened in spite of government and broadcast supported programs i...
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Canadian new media innovation has happened in spite of government and broadcast supported programs in Canada. StumbleUpon, iStockPhoto and ConceptShare have been successful without support from the broadcast funds. There needs to be a real effort to free this funding from the hands of ex-broadcast executives and learn from other countries like Israel and France to support government lead initatives.
Business / Entrepreneurial
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