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Vinicius Vacanti, Yipit |
The Local Search Solution: Context or Accuracy?
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What will be more important in the future of local search? Will it be improved context around results driven by the integration of user generated local reviews and content? Or will it be an increase in the accuracy of results spurred by the collection of more detailed business data?
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New Technology / Next Generation
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Andrew Smiley, Sustainable Food Center |
E-Commerce: Cultivating Links Between Local Farmers and Consumers
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Austin's Farm to Work initiative allows employees to place online orders and receive delivery of locally-grown produce at their worksite. Project creators will explore web-based solutions that meet the needs of a state agency, a nonprofit organization, employees, and farmers while applying appropriate technology for implementation, administration, evaluation, and expansion.
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Human / Social Issues
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Rachel Weidinger, Common Knowledge |
Lessons in Local Tech: Sustainable Food 2.0
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Are you eating well? Accessing sustainable food is easier with mobile access to databases (Seafood Watch), delivery of hyper local foods (Spud.com), online links for farmers and buyers (Roots of Change), and maps of food grown in your neighborhood (Forage Oakland). Learn how shortcodes, custom social networks, and mashups are delicious. With snacks!
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Human / Social Issues
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Chris Tolles, Topix.com is the leading online news community |
Think Globally, Post Locally: The Emerging Power of Local Voice
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As the newspaper industry declines, it’s up to us to ensure that people engage with the news that matters to them locally. Thanks to the penetration of broadband; sites like Topix, NowPublic, outside.in; and the online efforts of newspaper chains like Gannett, an interactive, a locally powered solution is emerging. And, because the “local voice” is often the most credible and relevant, it is impacting the way communities generate and receive news, exchange information and perceive brands. Chris Tolles, CEO of Topix will lead a discussion about how everyone from marketers and designers to developers and content providers should create campaigns and services with a keen eye to people who live outside of the media bubbles of San Francisco and Manhattan.
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Community / Social Networks
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Steve Bell, ShangBy.com |
Hire an Employee, Hire a Local Contractor, or Outsource it Overseas?
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Should you hire employees in-house, work with local contractors, or outsource overseas? Learn the overall pros and cons as well as the specific exceptions. Hear personal success stories and horror stories from entrepreneurs who have extensive experience building products in-house and overseas. At the end, we'll take specific examples from the crowd and give recommendations on how to proceed and who to work with.
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Business / Entrepreneurial
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Susannah Gardner, Hop Studios |
Micromafia: Building a Local Small Business Support Network
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No small business is an island. When your business is only a couple of people, you desperately need advice and support, but most networking groups are too big. Explore an easy-to-implement, innovative way to collaborate with local entrepreneurs in a focused, how-we-built-it presentation based on chapters in Vancouver and Seattle.
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Business / Entrepreneurial
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Don Turnbull, University of Texas at Austin |
From Global to Mobile: What's Next in Local, Contextual Search
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The rapid growth of mobile internet devices changes the science of search seeking globally-based Web pages to using local, pervasive, and task-oriented contextual search. What emerging technologies from research labs and innovative designs will we be seeing next, need now, and have to know how to work with to keep up in the world of search?
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New Technology / Next Generation
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