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	1 2 3 4 5	Collaborative Filters: The Evolution of Recommendation Engines Anton Kast, Digg Recommendation engines have boomed in the era of social media. These panelists are experts at colla... READ MORE Recommendation engines have boomed in the era of social media. These panelists are experts at collaborative filtering systems. Citing Digg, Amazon, and Netflix as examples, they will have a high level discussion about the evolution of recommendation engines and how each approach is different.
	1 2 3 4 5	Hire an Employee, Hire a Local Contractor, or Outsource it Overseas? Steve Bell, ShangBy.com Should you hire employees in-house, work with local contractors, or outsource overseas? Learn the o... READ MORE Should you hire employees in-house, work with local contractors, or outsource overseas? Learn the overall pros and cons as well as the specific exceptions. Hear personal success stories and horror stories from entrepreneurs who have extensive experience building products in-house and overseas. At the end, we'll take specific examples from the crowd and give recommendations on how to proceed and who to work with. Business / Entrepreneurial
	1 2 3 4 5	Neither Fish Nor Flesh: Music Discovery Going Semantic Petar Djekic, mufin Current music discovery techniques rely on human annotation and human behaviour to generate recommen... READ MORE Current music discovery techniques rely on human annotation and human behaviour to generate recommendations. We review current recommendation methods and take a in-depth look at new semantic recommendation methods, and discuss how both worlds can be combined to deliver an ultimately better music discovery experience. New Technology / Next Generation
	1 2 3 4 5	Getting Social with Microsites and Minisites Kirsten Knipp, Vignette Corporation Companies are extending their reach over the Web with syndicated sites that feature rich media and s... READ MORE Companies are extending their reach over the Web with syndicated sites that feature rich media and social computing. This panel will discuss best practices for creating brand-friendly microsites and minisites that use video, comments, ratings, recommendations and various forms of syndication while maintaining brand consitency and driving value. Advertising / Marketing
	1 2 3 4 5	Idea Engineering John Geletka, Ratchet Panel will discuss the processes and approach to engineering a complex creative idea in a scalable, ... READ MORE Panel will discuss the processes and approach to engineering a complex creative idea in a scalable, flexible, and measurable way. Business goal, creative and engineering approach will be determined before the show. Panel members will break down the idea and talk through the engineering process, platform recommendations, components and integration opportunities. Advertising / Marketing
	1 2 3 4 5	Help! My iPod Thinks I'm Emo Paul Lamere, Sun Labs, Sun Microsystems Inc. Music recommendation is broken - automatic music recommenders make mistakes that no human would ever... READ MORE Music recommendation is broken - automatic music recommenders make mistakes that no human would ever make. In this talk, we will explore why recommenders make such dumb mistakes and we will explore some of the new ideas coming from recommendation and music researchers to help make music recommendations better. New Technology / Next Generation
	1 2 3 4 5	The Future of Corporate Communications Mario Sundar, LinkedIn/Community Evangelist & Chief Blogger Corporate Communications has never been the same since social media tools took their world by storm!... READ MORE Corporate Communications has never been the same since social media tools took their world by storm! How have social media tools (corporate blogging, twitter, etc...) changed the face of corporate communications? Has the industry now been legitimized with the new SEC recommendations allowing corporate disclosure through company websites, blogs, etc... The panel will take you through strategies and tactics that every marketing manager should be aware of, whether you work for a start up or Fortune 500 company. Advertising / Marketing
	1 2 3 4 5	Virtual Goods - Make it Work for Your Community susan wu, ohai There's been excessive hype about virtual goods in the past year. This panel will give you tangible... READ MORE There's been excessive hype about virtual goods in the past year. This panel will give you tangible ideas about how to make your virtual goods strategy succeed. You'll walk away with hands on tips on how to design for and implement a successful and profitable virtual goods offering. Whether you're a social network, a blog, a game, or a recommendations service, learn how to satisfy your customers with virtual goods. Community / Social Networks
	1 2 3 4 5	Online Video Player Design – Best Practices Julia Debari, Avenue A | Razorfish With the proliferation of online video, both user generated and professionally generated, what are s... READ MORE With the proliferation of online video, both user generated and professionally generated, what are some ways to give the user the best experience possible? Are there certain practices that should be followed? In this talk we will explore the options available and make recommendations. Web / Interface Design
	1 2 3 4 5	People Who Purchased This Also Purchased… What?? Mike Troiano, matchmine LLC Ever wonder how sites determine what music and movies to recommend? Ever received an off-beat recomm... READ MORE Ever wonder how sites determine what music and movies to recommend? Ever received an off-beat recommendation that made you go hmm….? That’s because most sites use collaborative filtering – which determines recommendations based on what other users like. This panel will discuss how these technologies are evolving and the future of recommendations. New Technology / Next Generation
	1 2 3 4 5	What Do I Do With Myself, Now that the Economy Has Collapsed? Lane Becker, Get Satisfaction, Inc. They say the tech economy ebbs and flows on a 7 year cycle, and if that's true, we're just about ove... READ MORE They say the tech economy ebbs and flows on a 7 year cycle, and if that's true, we're just about over the peak and into the down cycle for companies and employees alike. So what are we to do with ourselves, when it all comes crashing down around us? This panel's been through a downturn or two and will have some specific recommendations about how to get the most out of it, both personally and professionally. Business / Entrepreneurial
	1 2 3 4 5	The New Monetization of New Media John Grudnowski, space150 Consumer content consumption continues to evolve. How are media companies/agencies working with bran... READ MORE Consumer content consumption continues to evolve. How are media companies/agencies working with brands to prove success connecting offline and digital touchpoints? What shifts in media allocation are effectively extending reach and impact with today’s consumers? Panel will include case studies, tools and actionable recommendations to agencies/brand directors. Advertising / Marketing
	1 2 3 4 5	Algorithms, Meta-Data, and Why the Future is Behavioral Avi Karnani, Loudwater Labs Data about data or data with data? Social smarts versus machine smarts? Recommendation engines are... READ MORE Data about data or data with data? Social smarts versus machine smarts? Recommendation engines are finally delivering on helping us filter infinite choices while user generated ratings and reviews can now be found on almost any product or service. Where are these being combined to help users and what's next? New Technology / Next Generation
	1 2 3 4 5	“Just For You”… Really? Mike Troiano, matchmine LLC Personalization technologies are all over the web now, with applications everywhere offering recomme... READ MORE Personalization technologies are all over the web now, with applications everywhere offering recommendations for movies, music, video, blogs and most anything else we might like online. Do any of these systems work, and if so how? Is “Discovery” the next “Search,” or just an excuse for behavioral targeting systems that compromise privacy? Finally… If you’re a site publisher interested in adding personalized recommendations, how do you pick a partner to help you get there, or strike out on your own and get the feature built???? New Technology / Next Generation

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