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	1 2 3 4 5	ARG! How to Build an Alternate Reality Evan Jones, Stitch Media Ever wonder who comes up with those insane yet intricate cross media games? This panel of experience... READ MORE Ever wonder who comes up with those insane yet intricate cross media games? This panel of experienced ARG Puppet Masters will reveal the best kept secrets for some of the most popular immersive games. Take a peek behind the curtain, meet the architects, and learn some of the challenging processes behind alternate reality games. Video Games
	1 2 3 4 5	Defining Online Entertainment - Games, Social Networks, Virtual Worlds Jeffrey Steefel, Turbine, Inc. Traditional massively multiplayer online games have morphed into sophisticated social networks. This... READ MORE Traditional massively multiplayer online games have morphed into sophisticated social networks. This presentation will examine the convergence of online games, virtual worlds, and social networks and what this means for games and for players in the future. Video Games
	1 2 3 4 5	Online Gaming Odyssey - The Future of Flash Jeff Anderson, Play Hard Sports Play Hard Sports believes it is redefining a piece of the online gaming market with its concept of I... READ MORE Play Hard Sports believes it is redefining a piece of the online gaming market with its concept of Interactive Fantasy Sports. These free to play games are built entirely on Flash. The concept of light-weight games has been well-proven in other genres and countries, but it's a new concept in North America. The cost structure is what makes these Flash games so compelling for the companies that run them. Development time and costs are much lower than a complex PC or console game (between 90% - 50% less). This adds to overall profitability and since there is no physical inventory and limited customer service, casual online games have fewer post-launch costs. The gaming market continues to morph and the companies that can create great games with a quality experience using this model will thrive in this highly competitive segment of the entertainment industry. Video Games
	1 2 3 4 5	Fit for Purpose? Games Education Versus 'the Industry' Marie-Claire Isaaman, Norwich Schol of Art & Design A campaign backed by UK Games studios alleged that 95% of games courses at UK universities were not ... READ MORE A campaign backed by UK Games studios alleged that 95% of games courses at UK universities were not ‘fit for purpose’. Is this constructive criticism, or sour grapes from an industry now challenged by graduates equipped through education to think critically about Games? What is the future for Games pedagogy? Video Games
	1 2 3 4 5	Video Game Narratives & Graphics: Art or Mere Platform? Marcy Tanter, Tarleton State University As degrees in Game Studies gain popularity and legitimacy, it’s logical to look to the future of t... READ MORE As degrees in Game Studies gain popularity and legitimacy, it’s logical to look to the future of the field and ask if video game narratives and increasingly artful music and graphics can be sustained as art or if they will become mere platforms for simulation. Where is this field headed? Video Games
	1 2 3 4 5	Social Gamers: Away From the Keyboard Adam Simon, Socialbomb Online social networking sites are filled with data — content that can be used to feed rich and en... READ MORE Online social networking sites are filled with data — content that can be used to feed rich and entertaining games. What can happen when we leave the computer behind and move gameplay into the real world? Our panel will explore technologies and methods that allow us to step away from the keyboard and create social games that work within the physical world. Video Games
	1 2 3 4 5	Online Casual Games and the Integrated Brand Experience Steve Jackson, Smashing Ideas The importance of casual gaming in the online landscape continues to take a center stage in media co... READ MORE The importance of casual gaming in the online landscape continues to take a center stage in media companies’ digital strategies. As consumers flock to their PCs to spend more time online than ever before, with much of that time playing games, it is important for all brand marketers to understand why they should be in this space and what impact they can make in this market. And of course….what mistakes to avoid. Video Games
	1 2 3 4 5	Rethinking the Digital Prototype scott nazarian, Aux Video games provide an opportunity for an interactive product experience, giving users the chance to... READ MORE Video games provide an opportunity for an interactive product experience, giving users the chance to form behavioral associations with a specific product/ company, before spending a dime. Dynamic product placement within video games offers companies the chance to test user-product interactions across a variety of contexts not always possible in reality. Video Games
	1 2 3 4 5	So You Want to be a Game Programmer... Tess Snider, Trion World Network You've got your computer science degree, and you've been out in the working world, but somewhere, de... READ MORE You've got your computer science degree, and you've been out in the working world, but somewhere, deep down inside, you've really always wanted to make computer games. This talk is intended to inform you on what you need to learn, how to go about learning it, what the dangers are, and how to land that first job in the industry. Video Games
	1 2 3 4 5	Where Content and Culture Collide - Managing Global Games Craig Alexander, Turbine, Inc. From localization, business models and operations issues to variations in game content and cultural ... READ MORE From localization, business models and operations issues to variations in game content and cultural considerations, managing “global games” presents many challenges and opportunities. This presentation will share the lessons learned and technical details of bringing virtual worlds and MMOs to global markets. Video Games
	1 2 3 4 5	Book Reading Program: Cinematic Game Secrets Rich Newman, Elsinore Productions Submitting my book, Cinematic Game Secrets for Creative Directors and Producers, for the Book Readin... READ MORE Submitting my book, Cinematic Game Secrets for Creative Directors and Producers, for the Book Reading program as directed by Hugh Forrest. Here is a link for the book: http://www.amazon.com/Cinematic-Secrets-Creative-Directors-Producers/dp/0240810716 It was just released in October 2008. Thanks. Video Games
	1 2 3 4 5	Ramapo Islands: No Avatar Left Behind Peggy Sheehy, Ramapo Central School District This presentation will outline the process of effectively translating standard-based curriculum into... READ MORE This presentation will outline the process of effectively translating standard-based curriculum into an immersive virtual landscape; a 21st century pedagogical shift. Student participation in the virtual world has proven to be extraordinarily engaging and accommodates many learning styles in a differentiated, rigorous approach to simulation, role-playing, content creation, problem solving, critical thinking and collaboration. Video Games
	1 2 3 4 5	Are Music Games the New iTunes? Nabeel Hyatt, Conduit Labs In their first few months Rock Band & GH3 combined to sell almost as many songs as iTunes did in its... READ MORE In their first few months Rock Band & GH3 combined to sell almost as many songs as iTunes did in its. With everyone from GnR to Freezepop jumping in, join an in-depth, stat-filled debate about what it all means to game designers, musicians, labels, web games, and game players. Video Games
	1 2 3 4 5	Sex, Violence and Video Games: Where's It All Going? John Davison, What They Play Sex, Violence, and Video Games: Where's It All Going? Grand Theft Auto IV showed how mature conte... READ MORE Sex, Violence, and Video Games: Where's It All Going? Grand Theft Auto IV showed how mature content can be handled in video games, both in terms of the technology and what can be included within the boundaries of the "M" rating. Panelists will discuss what lies ahead for games tackling mature themes and how they’re likely to impact both the industry and gamers. Video Games
	1 2 3 4 5	Critics Scmitics: Film-Based Games Pay Rodney Gibbs, Fizz Factor Most big movies beget video games that critics love to trash. Who’s laughing last, though, when t... READ MORE Most big movies beget video games that critics love to trash. Who’s laughing last, though, when those games often sell better than the most original IP. Game publishers and movie execs reveal what developers can’t stomach, if innovation matters, and how you can share the green. Video Games
	1 2 3 4 5	Why We Need Heroes And Villains In Games Chris Cao, Sony Online Entertainment LLC The yin and yang in video games: heroes and villains. How or why do gamers enjoy playing as heroes ... READ MORE The yin and yang in video games: heroes and villains. How or why do gamers enjoy playing as heroes and villains? What is the appeal of saving the world then destroying it? Sony Online Entertainment – Austin’s Studio Creative Director, Chris Cao, discusses SOE’s DC Universe Online and the never-ending struggle between good and evil in video games. Video Games
	1 2 3 4 5	Building, Fostering, and Managing Game Communities Online Jim Drewry, Turbine, Inc The common thread across all persistent online games is the power of community. Compelling content, ... READ MORE The common thread across all persistent online games is the power of community. Compelling content, ground-breaking technology and tools that foster and grow the community are what make a game succeed. Jim will discuss issues surrounding community management and customer service with online games. Video Games
	1 2 3 4 5	Being Media Agnostic: Riding Shotgun on Valuable Brands Keith Boesky, Boesky & Company Boesky and Wolf disclose secret and often counterintuitive strategies learned from decades of succes... READ MORE Boesky and Wolf disclose secret and often counterintuitive strategies learned from decades of successful management and migration of properties like Tomb Raider, Jason Bourne, Afro Samurai, The Simpsons, Hellboy, and Prince of Persia, as well as brands like Coke and Federal Express, across all media. Video Games
	1 2 3 4 5	iPhone: The New Gaming Platform Raven Zachary, raven.me With the launch of iPhone 3G and the App Store, Apple has created a marketplace for developers to in... READ MORE With the launch of iPhone 3G and the App Store, Apple has created a marketplace for developers to innovate with native applications. One of the greatest successes has been with gaming and entertainment titles, and even Apple has been marketing iPhone as a portable gaming device. Will iPhone and iPod touch rival the dominance of Nintendo DS and Sony PSP? Hear from gaming experts who have embraced iPhone as the new gaming platform. Video Games
	1 2 3 4 5	Gaming as a Gateway Drug: Getting Girls Interested in Technology Dee Kapila, Girlstart Wanted: Girl Gamers! It’s not just about playing, but using play to ignite a crucial spark. This... READ MORE Wanted: Girl Gamers! It’s not just about playing, but using play to ignite a crucial spark. This session will explore how educators, parents and the community can use video games to attract girls to pursue STEM (science, technology, engineering, math). Video Games
	1 2 3 4 5	But Mom, I'm Studying! Learning With The DS Ben Katz, Enspire Learning With 70 million units sold worldwide, the Nintendo DS is one of the most ubiquitous portable gaming ... READ MORE With 70 million units sold worldwide, the Nintendo DS is one of the most ubiquitous portable gaming devices ever created. But can it be used to teach? In this session we’ll discuss whether or not the technical advantages – and limitations – of the DS make it a useful tool for education. Video Games
	1 2 3 4 5	Funologists Live & In Person: Guerilla Game Research Julie Ratner, Ph.D., Big Fish Games If you work at a game company, research means understanding play, not analyzing boring spreadsheets.... READ MORE If you work at a game company, research means understanding play, not analyzing boring spreadsheets. Meet Big Fish Games and Pogo funologists and learn how listening and watching gamers transforms product and web design. We share different innovative guerilla (discount) and traditional research methods to inspire user-centered design. Video Games
	1 2 3 4 5	Real Trading, Virtual Goods Andrew Schneider, Live Gamer Media consumption is rapidly shifting toward fully-immersing experiences. Real world functionality w... READ MORE Media consumption is rapidly shifting toward fully-immersing experiences. Real world functionality will blaze new trails online--the establishment of sophisticated economies and free markets provides not only great engagement, but greater sense of value to the consumer. Online economies require expertise in not only finance, but digital entertainment and technology. Video Games
	1 2 3 4 5	Book Reading Program: Cinematic Game Secrets Rich Newman, Elsinore Productions Submitting my book, Cinematic Game Secrets for Creative Directors and Producers, for the Book Readin... READ MORE Submitting my book, Cinematic Game Secrets for Creative Directors and Producers, for the Book Reading program as directed by Hugh Forrest. Here is a link for the book: http://www.amazon.com/Cinematic-Secrets-Creative-Directors-Producers/dp/0240810716 It was just released in October 2008. Thanks. Video Games
	1 2 3 4 5	Around-Game Advertising: Beyond the In-Game Experience Jon Radoff, GamerDNA, Inc. The in-game experience is, no doubt, central to a game’s overall development and in-game eyeballs ... READ MORE The in-game experience is, no doubt, central to a game’s overall development and in-game eyeballs are a valuable commodity to brand advertisers. Jon will discuss why brand advertisers (and game developers) should think beyond in-game advertising to the newer category of “around-game” advertising and development. Video Games
	1 2 3 4 5	Bringing Fiction to "Virtual" Life Jeffrey Steefel, Turbine, Inc. The Lord of the Rings is the most beloved fantasy of all time. With The Lord of the Rings Online, Tu... READ MORE The Lord of the Rings is the most beloved fantasy of all time. With The Lord of the Rings Online, Turbine took this famous IP and created the most complete and authentic re-creation of Middle-earth ever. Jeffrey will discuss the technical/ conceptual aspects of bringing Tolkien’s fiction to life online. Video Games
	1 2 3 4 5	Heroines Unite: Women and Play Lori Durham, Aspyr Media, Inc. As we've witnessed from the droves of women that gathered for the release of the Sex in the City fil... READ MORE As we've witnessed from the droves of women that gathered for the release of the Sex in the City film or the long-running career of Barry Manilow, women can be a powerful and loyal demographic. How do we obtain a commitment from women to the expanding world of video games and online play? Can we bridge the gap from Bunco or The Bachelor to Rock Band? What other forms of interactive play are available to women? Video Games
	1 2 3 4 5	Games for Good Joel Bartlett, PETA (People for the Ethical Treatment of Animals) You made an amazing, educational, and progressive game using the latest in gaming technology. Now ho... READ MORE You made an amazing, educational, and progressive game using the latest in gaming technology. Now how do you get people to actually play it? Hear from the nonprofits that have made it happen. Video Games
	1 2 3 4 5	Game Developers Get Serious Jeffrey Hall, WILL Interactive, Inc. “Serious games” intersect the gaming, interactive, and film industries. Games, once deemed pure... READ MORE “Serious games” intersect the gaming, interactive, and film industries. Games, once deemed purely for entertainment, are being used as learning tools. From elaborate simulations for the military to whimsical multimedia programs for kids, when the game development process is no longer entertainment-first, new dimensions and possibilities occur for developers. Video Games
	1 2 3 4 5	Free Games vs. In-Game Advertising: Live Twitter Debate Brian Harvey, Akamai Technologies Episodic gaming and mini-sodes are the new snack of choice among gamers. Microtransaction revenue ma... READ MORE Episodic gaming and mini-sodes are the new snack of choice among gamers. Microtransaction revenue makes this possible, and more games now free, but with the addition of in-game advertising.Using Twitter for live in-session discussion, attendees learn what gamers really think and want from next-gen games. Video Games

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