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Stewart Putney, Moblyng |
The Widget World Goes Mobile
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It’s a widget world and widgets are going mobile! Mobile social networking is a quickly evolving industry. What are the strategies and technologies necessary for mobilizing social networks and monetizing user-generated content?
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Mobile / Wireless
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Marie Jacobson, Sony Pictures Television International |
Where I Want TV And When I Want TV
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Chat with Sony Pictures Television International’s – Marie Jacobson - Executive Vice President, Programming and Production, International Networks, for Sony Pictures Television International as she reveals the in’s and out’s of SPTI’s global three screen initiative, including award winning Afterworld, Gemini Division, starring Rosario Dawson and Woke Up Dead, starring Jon Heder.
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Mobile / Wireless
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John Orlando, LiveWire Mobile |
Mobile Music: Beyond Ringtones
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Ringtone revenues are flat or in decline, but new content types (RBT, Push tones) and new business models (bundled products) are emerging. What are the next opportunities in mobile music and how do we take advantage of them?
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Mobile / Wireless
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Coleen McKenna, Sisu / Design Studio |
WAP: Do It or Skip It?
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As the penetration and use of mobile browsers builds, web site owners are faced with a new dilemma of what content to optimize and what platform to optimize for. This presentation will discuss current realities and emerging trends to help attendees sort through the options for their own sites.
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Mobile / Wireless
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J.C. Connors, Foundation 9 Entertainment |
Developing Games for the iPhone: Touch, and Go!
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Hot on the heels of the DS and PSP, the iPhone is handheld platform development’s shiny new frontier. Join industry experts to discuss the realities of developing iPhone applications with Multi-Touch screen utilization and restricted size capacities.
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Mobile / Wireless
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Eric Eller, Millennial Media |
The Influence of Social Media on Mobile Marketing
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Mobile social networking/UGC revenues are projected to reach $11.2B in 2013 and publishers are clamoring to monetize their mobile content and better leverage social media. This session brings together leaders in mobile advertising and social media, explaining how mobile can take both marketing and consumer connection to the next level.
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Mobile / Wireless
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Neal Colston, Paze Interactive |
iPhone Development and How the Little Guy Can Compete
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The iPhone development program is changing to way we approach mobile devices. This panel will go over many of the challenges we have faced bringing our ideas to the iPhone and iPod touch. We will also share our successes, and what we have learned from the whole experience.
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Mobile / Wireless
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Noel Chandler, Mosio.com |
Creating Live Mobile Communities: Best Practices & War Stories
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Everyone wants to create mobile communities, but what’s the right tool for the job? Learn step-by-step how to choose and use different social network, widget app, location and communication-based technologies to create the ultimate mobile community for your audience. New school best practices and old school war stories included.
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Mobile / Wireless
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Tony MacDonell, Teknision Inc |
Cross Device is the New Cross Platform
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Cross device deployment is the new developer reality. Move away from the ideal of the universal interface to the possibility of a universal runtime – the Flash Player. Experience design will take the spotlight as we show you how to evaluate the use of Adobe Flash Lite and AIR for various mobile devices.
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Mobile / Wireless
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Judy Gibbons, Mippin |
Mobile Marketing -- Will They Really Click On That?
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Is it smart to base your business model an unproven mobile ad strategy? This panel will discuss the reality of mobile advertising including targeting and clickthrough stats from the companies that are doing it right. These experts will provide advice on how to use mobile advertising to reach a larger audience.
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Mobile / Wireless
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Judy Gibbons, Mippin |
Making Old Media New: Adapting Traditional Media for Mobile in a Groovy Way
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We've all wasted time scrolling through jumbled text trying to find the content we crave on-the-go. When developing for mobile it's all about leveraging sleek design to create a pleasant user experience. This panel will reveal best approaches for designing content that looks good on tiny screens so that users remain engaged.
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Mobile / Wireless
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Rusti Baker, Motorola |
Making Money with Movies on Mobile
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Video entertainment content producers at all tiers are examining the opportunity and weighing the costs of entering the digital distribution market. Join speakers from majors, an indie and an aggregator, as they discuss several themes emerging in the digital marketplace. Why did mobile distribution explode in 2008? Will the US market follow Europe in 2009?
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Mobile / Wireless
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Michael Epstein, Untravel Media |
The Peripatetic Opportunity
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Walking maps, apps, and services are popping up everywhere. But beyond showing us the basics, how is new media enhancing (and degrading) our walking experiences? Hear from the world's premiere tour guide, an geographer of no-places, a GPS mapping specialist, and a visionary in mobile storytelling.
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Mobile / Wireless
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Tudor Brown, ARM |
Mobile Internet's Future - Super Phone or Sub Computer?
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By 2010 there will be 400 million Internet-enabled mobile devices in consumers’ hands - more than notebooks and desktops combined. These devices will open the door to a robust internet, social networking, media player and web applications on one highly-integrated device. But what form factor and applications will become the norm?
This panel will take a forward-looking view of what features and practices will be preferred by the consumer and the design challenges to deliver them to the marketplace.
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Mobile / Wireless
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John Orlando, LiveWire Mobile |
Personalization: Balancing Online and Mobile Identities
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Compare mobile personalization versus online personalization. What can be replicated? What has to be different? Many attendees are web experts trying to move to mobile.
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Mobile / Wireless
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Michael Sequeira, Punchcut |
Motion Design: Storytelling and Wayfinding in Mobile UI Design
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Motion design is a key component in emerging UIs. Designers must go beyond the gloss and use motion and animation to guide users through an experience. We'll show real-world examples and discuss motion design principles that balance utility and create dramatic branded experiences through memorable, playful and usable motion design.
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Mobile / Wireless
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Myk Willis, Myxer |
Marketing So Easy A Drummer Can Do It
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OK, maybe not a drummer, but with the help of some great tools, service providers, social networking and Internet communities, just about anyone these days can leverage mobile to promote their music and increase their fan base in a meaningful way. Learn practical applications and tricks of the trade.
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Mobile / Wireless
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Jenifer Hanen, Black Phoebe Designs |
Moleskin to Mobile :: Consume or Create!
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Mobile devices are the frontier consumption vs. creation for over 2.5 billion people in the world. Do we, the people, use our mobile devices to consume other's creations or do we create with our mobiles? As designers, developers, and creators, will we let the manufacturers & operators define the mobile space or will we?
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Mobile / Wireless
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Chris Bernard, Microsoft Corp. |
Mobile 2.0: The Next Frontier
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The growing horsepower of next generation mobile devices and the increasing speed of mobile networks allow us to do away with technologies such as WAP. Mobile devices can now easily view websites, as well as create and playback media as if on a desktop or laptop. Does this mean web applications don’t need special considerations? When you have an always-on connected device that is aware of it location and most and always with its user, a whole new paradigm of connected, social, and location based experiences emerge. With Rich mobile Internet Applications on the horizon, what are the possibilities and the potential considerations when designing and developing next generation mobile applications?
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Mobile / Wireless
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Jason Nunes, Small Media Extra Large |
Mobile Content: Is That a Computer in Your Pocket or Are You Just Happy to See Me?
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Oh, sure, the iPhone the iPhone the iPhone. But in terms of content consumption, mobile devices seem to be stuck in pre-YouTube web 1.0 land. Content is hard to find, difficult to acquire, and may not even run on your device after you've downloaded it. The US mobile customer is rapidly being left behind the rest of the world. Now what are we going to do about it?
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Mobile / Wireless
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Daren Tsui, mSpot |
The Future of the Music Industry is Mobile
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The music industry is undergoing a drastic transformation, with CD sales plunging and consumers seeking ease and accessibility when it comes to their tunes. Mobile is the future of the industry. This panel would discuss and illustrate how mobile is the next phase of the sales and marketing of music.
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Mobile / Wireless
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Jessica Kizorek, Two Parrot Productions |
Mobile 2.0: Delivering Branded Video Content Consumers Thirst For
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The third screen is perhaps the most personal, private and dangerous ground for marketers to tread upon. In this treacherous space, consumers will either hate your messages or thirst for more. Learn how to deliver rich media that provides value to most important mobile markets.
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Mobile / Wireless
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Michael Yuan, ezee inc. |
The Anatomy of Successful iPhone Apps
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The iPhone app store has opened the door for many highly successful and profitable mobile applications. In this presentation, we guide you through a grand tour of successful iPhone apps to understand cool SDK features all those apps utilize to provide the best user experience.
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Mobile / Wireless
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David Hewitt, Sapient | Interactive |
Mobile Makes Meaningful: Going Beyond Social Networking Dotcoms
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User-centered mobile technology and web services integration give a second-stage boost to where social networking AND mobile marketing is headed. See what is and could be happening when voice, data, web, and personal connections break out of their traditional silos. Includes commentary
on Android, iPhone, and other smartphone/social productivity platforms.
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Mobile / Wireless
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Natasha Sakina Alani, Adaptive Path |
Designing Rural Infrastructure: A Euphemism for Money Laundering
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Traditional design methods of building out rural infrastructure often become multi-year projects that are breeding grounds for corruption and inefficiency while destroying indigenous cultures and natural environments. Utilizing mobile devices and intelligent design to implement a decentralized approach to building out basic infrastructure needs provide rural areas access to critical necessities.
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Mobile / Wireless
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JJ Lechleiter, Hands-On Mobile |
Guitar Hero: From Console to Mobile
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Translating the Guitar Hero brand into a compelling mobile experience with no external controller required rethinking the way mobile games are developed and delivered. Michael Temkin will discuss how Hands-On Mobile solved the issue of 3D, multi-channel audio, replayability, and authentic representation of the console game in a constrained environment.
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Mobile / Wireless
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Bryan Rieger, Yiibu |
Sketching the Mobile User Experience
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If you’re a web or interactive designer, chances are sometime very soon you will be asked to design something for a mobile phone. This presentation will introduce rapid and flexible design and prototyping techniques to help you test early, test often and create great mobile experiences.
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Mobile / Wireless
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Marta Vieira, YDreams |
Location-Based Applications – Dead on Arrival?
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Location based applications have long been hailed as the wireless industry’s “next killer app”. But will they disappear before they’re ever big? In this panel the experts will discuss if location is likely to emerge as a powerful genre or be used as a feature boost for applications.
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Mobile / Wireless
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Christen Krogh, Opera Software |
Developing Cross-Platform Mobile Applications
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This is all about practical mobile Web application development. Want to know how to create cross-platform mobile Web applications for many devices, including the iPhone and Windows Mobile? Want to know what current initiatives and technologies make mobile Web application development easier and more powerful? This panel is for you.
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Mobile / Wireless
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James Pearce, dotMobi |
Building Device-Aware Mobile Content
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Sure the iPhone is cool. So are the dozens of other SmartPhones out there. And what about those millions upon millions of other phones that people have? If you want your mobile site to work with those, what do you do without having to construct a different site for each phone?
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Mobile / Wireless
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