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Thomas Oldervoll, Google |
Will Blogs Save the Music Industry?
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As music becomes more available, information about what to listen to will become as valuable as the music files themselves. With music industry losing credibility the music bloggers are the new tastemakers. What role will music blogs have in the future, and what do we want the future music blog to look like?
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Mark Randall, Adobe Systems Inc. |
Psst! The Money is in the Metadata!
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For broadcasters and other content producers, the "holy grail" of internet video is searchable, monetizable content. Learn how metadata, the unsung hero of an efficient production workflow, is also the key to the perennial challenge of making video searchable.
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Jason Seifer, Rails Envy |
Podcasting in 60 Minutes
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Have you ever wanted to create a podcast, but you're not sure where to start? This information packed presentation will walk you through everything you'll need to know, including some advanced audio editing techniques, and how to monetize your podcasts. Attendees will walk away with the ultimate podcasting cheat sheet.
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Rachel Lovinger, Avenue A | Razorfish |
Content Content Revolution: The Rise of Content Strategy
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What’s Content Strategy, you ask? Navigation, publishing guidelines, taxonomy, syndication, style guides, UGC strategy, the semantic web? All this and more! Come hear some of the leading content strategy professionals discuss where this emerging discipline came from, why it matters, and where it’s going.
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Chris Stephenson, Microsoft Zune |
A Consumer-Driven Entertainment Economy: Reality or Pipedream?
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As the music industry continues to be engulfed by the broader world of social media, can the very people that were blamed for bringing down the music industry in the Napster-era be the industry’s saving grace? As it becomes increasingly evident that there are millions upon millions of music fans that now expect their music to be free, there is a tremendous opportunity to turn music pirates into music promoters and distributors. As artists continue to eliminate the middleman and labels shift business models, social media present an opportunity to monetize music in a completely new way.
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Robert Brown, Dr. , The University of North Carolina at Greensboro |
Gaming in Education: Theory Becomes Reality
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We hear a lot of people at conferences musing about how future formal education will include gaming. We agree, if by the future they mean now. Come see demos of games used in education, including elementary, high school, college undergrad, and graduate courses. Discussion topics include lessons learned, pedagogical implications, and the next steps for advancement and innovation.
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Sam Ford, Director of Customer Insights, Peppercom; Research Affiliate, MIT |
Immersive Story Worlds: America's Enduring Entertainment Brands
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With the rise in prominence of serialized entertainment content, this panel looks at longstanding narratives that have lasted decades through weekly or even daily installments. Here, creators from the pro wrestling, soap opera, and comic book worlds come together to discuss the history and continued vitality of their franchises.
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Rusty Hodge, SomaFM.com internet radio |
Rewriting the DMCA: How to Improve Section 114
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This panel will discuss the ugly bits of the Section 114 compulsory license for digital/internet music usage, and what parts are in it for historic reasons that don't apply in todays world; as well as changes that both users of the licenses (webcasters) and content providers (artists, labels) would agree to.
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Richard Bullwinkle, Macrovision |
Beyond Apple TV: Building Future IPTV Systems
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Products like Apple TV and Roku's Netflix Player are fairly recent examples of cutting-edge IPTV developments. As IPTV trends toward increased adoption, similar products must help fuel the market. This technical session will discuss requirements and challenges for building next-generation IPTV systems and services using both off-the-shelf and customized components.
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Michael Scherotter, Microsoft Corporation |
Rich Journals - Creating Them and Sharing Them Online
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So you have a craft/hobby that you want to show off and demonstrate in the digital world. Learn techniques for creating rich journals with pop-outs, collage, watercolor, photography, and then sharing them in a digital world.
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Eric Marden, Bonnier Corp |
Turn Your Old Media Empire into a New Media Paradise
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Companies that have been at forefront of the publishing revolution, before the days of the internet, have recently found themselves behind the eight ball. While they struggle with their digital strategy, smaller leaner companies have been capturing their traditional audience on the web. However, many of these companies forget that the ability to create compelling engaging content is their greatest asset. Instead of placing their focus on pages views, they should be placing it on the pages themselves. This presentation will show how we used Drupal and other open source technologies to to transform a couple of 100 year old magazines into fresh and relevant web 2.0 destinations - from both a technical and philosophical perspective.
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Craig Wood, eXtension |
Universities Partner to Deliver Relevant Content Online
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How do you take an established system based on peer reviewed educational information and community involvement and bring it to the web using the latest social tools and the power of collaboration? eXtension, a non-profit national initiative of land-grant universities, explains how they are doing it and what they have learned along the way.
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Asmaa Malik, The Montreal Gazette |
Teaching Old Media New Tricks
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Overcoming technological and institutional hurdles in trying to build robust community news and sports sites within the former print-only media industry. We'll share horror stories, best practices and strategies on how to win over the toughest readers of all, our fellow journalists.
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Daniel Lorenzetti, The Image Expedition |
Thinking Creatively About Creativity
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Curiously, digital creatives and creative groups are often shortsighted about ways to get their work out of the office or studio and into the public realm. In today’s multimedia age, if you think your creative content can only be offered in only one predetermined medium or form, you are significantly underselling your work.
This presentation is geared for digital creatives in all mediums. Not only will visual artists – from painters and photographers to illustrators and game and interface designers – benefit, but sculptors, potters, writers, musicians, actors also benefit from this thought provoking presentation.
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Derek Ramsay, Springbox |
Using 3D to Blow Out Assets
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Creating product shots and digital assets? Go 3D first for creative flexibility, lower cost and extreme reusability. With abundant CAD data and the latest software advances, it's easier then you think. We'll show you how.
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Dave Olson, Raincity Studios |
F@ck Stats, Make Art
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Via a pictorial journey through his own career of creating grassroots art and publications, renegade social media producer and writer Dave Olson will extol, encourage and explain the importance oftaming the intimidation, solving conundrums and digging deep to muster authentic creative self expression in the digital era.
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Alex Williams, Founder, Podcast Hotel and Director of Product Marketing, iterasi |
From Podcast To Broadcast
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How podcasters make the leap from new media back to old media. We'll talk with podcasters who have become successful radio and TV program syndicators. We’ll look at alt.NPR, where podcasting is a way to incubate new talent. We'll discuss ways to make your podcast double as a syndicated radio show.
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Mike Volpi, Joost |
Digital Schizophrenia: You Are What You Watch
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If you are what you watch, at what point does the digital content you seek begin to shape your life?
As the lines between the ‘digital identity’ you create online and your “real life” persona begin to blur, how should we approach choosing which online communities we participate in?
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Scott Robbin, Songza |
Copy, Right?
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For years, music industry executives have managed the rights of artists and levied heavy penalties against those who dare to infringe upon their unauthorized usage. Digital distribution, however, has changed the game. Rules are not nearly as clear, and the future is uncertain.
Come one, come call for a cage match! Copyright's Past vs. The Future. Two will enter, one will leave.
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Jen Bekman, 20x200 | Jen Bekman Projects, Inc. |
Curating the Crowd-Sourced World
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With all the stuff we weed through online, good filters are crucial. Who's best-suited to determine what's best – curators or the crowd? People have their religion about one or the other, however this panel will focus on the overlap, the grey areas and how curating and crowd-sourcing enrich each other.
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jack hollingsworth, jackhollingsworth.com |
Ten Production Secrets Professional Photographers Don't Want You to Know
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Professional lifestyle, travel, and stock photographer, Jack Hollingsworth, is going to teach you 10 production secrets to shoot like a pro. And not have to leave your day job. So that your photos, website, blog, profile pages, and avatar portraits look amazing. Get ready to start signing autographs. Become a photographic rock star. Join us shutterbugs. Your professional photographer friends will be impressed beyond words.
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Jason Cranford Teague, AOL LLC |
Online Comic Books: The Future of Graphic Novels?
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Is it the limitations of paper that give the graphic novel it's strengths, since, static images on a screen seem dull by comparison to video and animation? The panel will discuss how the Comic Book industry is using online tools to rethink the medium and the meaning of "graphic novels".
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Myk Willis, Myxer |
Marketing Your Music: When Zero-Cost Makes Sense
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Feeling perplexed by the explosion of instant, zero-cost digital content on the Internet? Don’t. Pioneering features like open APIs and business models like ad-supported are helping generate more revenue for artists then premium ever could. Learn how to leverage zero-cost to bridge Web, mobile and music to market your work and make money.
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David Sturtz, RepairPal |
Shootout at the On-line Auto Repair Garage
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The web changed the world for savvy car buyers. Now it’s starting to do the same to the murky world of car repair. Several of the best sites in the car world will join RepairPal for a shootout to determine who’s got the best tech for protecting consumers from auto repair rip-offs.
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Ross Reynolds, KUOW-FM Seattle |
Non-Commercial Radio and Interactive Media
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NPR radio stations, Pacific Radio, community radio, low power FM stations operate like the web. They give away the product. Anyone can use it. They’ve even figured out how to monetize their free distribution model with pledge drives. We'll explore extending their public service role into an interactive environment.
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Jeff Nolan, NewsGator Technologies |
Hey, You Paying Attention? Because "Smart" Applications Are!
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Attention data is all about personalization – making your experience, on the Web or in an application, super custom-tailored so you can cut through the noise and get at what interests you. Right now, this info is being used in some applications, but its future potential has yet to be realized.
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Miles Beckett, EQAL |
Internationalizing a Web-Hit – lonelygirl15 Takes on the World
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They created an Internet phenomenon with lonelygirl15 and expanded the successful model abroad to London with KateModern. Now hear the creators discuss new in-development shows and plans for further international expansion of the brand with localized, native-language spin-offs of the online serial drama, including why they feel the time is now to engage Internet audiences worldwide.
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Amber Simmons, Technical Poet |
Many Roads to Rome: Pluralistic Narratives in Content Strategy
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Narrative content strategy creates relationships between content items that guide a user through a website in ways he might not have devised on his own. This panel addresses how instructional design and storytelling help users engage with content-rich sites by creating multiple narratives, and turning independent content pieces into a tapestry of knowledge.
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Ricky Van Veen, CollegeHumor.com |
Comedy on Television and the Web
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Ricky Van Veen (CollegeHumor.com) leads a panel that discusses the differences between television content and web content, and considers some creative and technological approaches that might bridge that gap in the near future.
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Mark Taylor, Level 3 Communications |
DRM is Dead
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Technologies like Link Layer Security, Player Validation and Geo Intelligence Layer can be combined into a compelling premium content delivery service. Panelists from leading infrastructure providers discuss best practices in protecting content owner’s Intellectual Property, enabling ubiquitous distribution with copy protection that doesn’t hinder customer adoption.
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