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Brian Graden,
MTV
Similar to Harvard Business School Professor, Anita Elberse’s recent article, “ Should You Inves...
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Similar to Harvard Business School Professor, Anita Elberse’s recent article, “ Should You Invest in the Long Tail? (http://www.contentagenda.com/articleXml/LN818738493.html?nid=3040), this panel will take an in-depth look at the long tail theory. It will debate whether digital companies today are moving away from focusing on mass appeal and leaning towards catering to the niche.
Community / Social Networks
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Scott Hartsman,
ohai
User Engagement? Loyalty? User investment in your community? Today's new breed of social app creato...
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User Engagement? Loyalty? User investment in your community? Today's new breed of social app creators keep reinventing the wheel. Come hear from some of the world's most successful MMO designers what they've learned about facilitating engagement, willingness to purchase, user PASSION, and everything else that distinguishes a product from trend versus lifestyle. (And yes, you want your product to become a lifestyle!)
Community / Social Networks
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Brian Solis,
FutureWorks PR
The emergence of streams in our digital lives is, in many ways, aligning our thinking in a way that ...
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The emergence of streams in our digital lives is, in many ways, aligning our thinking in a way that we are only subtly appreciating. Streams represent the end of top-down broadcast and the beginning of a confluence of information and communication exchange patterns that function multi dimensionally.
Community / Social Networks
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Kingsley Joseph,
salesforce.com, inc
If a good idea fell into your latte, would you know what to do with it? This panel brings you words ...
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If a good idea fell into your latte, would you know what to do with it? This panel brings you words of wisdom from the companies who have discovered online communities for their organizations, managing the communities and allowing their own brands, products and companies to be shaped by communities in remarkable ways.
Community / Social Networks
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Jeff Howe,
Journalist / Author
Jeff Howe—editor at Wired Magazine and author of the Crowdsourcing Book—will moderate a discussi...
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Jeff Howe—editor at Wired Magazine and author of the Crowdsourcing Book—will moderate a discussion on maturing social networks and crowdsourced businesses. Executives from top social networks will discuss the thorny issues of how to achieve growth without alienating the community and how to sustain credibility during an influx of new members.
Community / Social Networks
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Miles Sims,
Small World Labs
There is a lot of buzz today around measuring & defining community health. This panel will focus on ...
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There is a lot of buzz today around measuring & defining community health. This panel will focus on the right way to work WITH your community to measure success and make sure value is being provided for both sides.
Community / Social Networks
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Jennifer Simpson,
Yankee Group
Due to rapid changes in communication technologies, enterprises are unequipped to effectively determ...
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Due to rapid changes in communication technologies, enterprises are unequipped to effectively determine which new technologies are a passing fad and which new technologies are truly disruptive. For many, enterprises social networking applications are a real conundrum. In this presentation we will outline the types of corporate social networking platforms and applications. We will also look forward five to ten years to offer up a vision of how these networks will evolve.
Community / Social Networks
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ian nieves,
dyscotheque, inc.
Search is great when you know what you are looking for, and the results are easily digitizable. Plan...
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Search is great when you know what you are looking for, and the results are easily digitizable. Plane tickets, product information, software documentation, etc...
But search does not apply well to finding people:
1) You do not always know exactly who you are looking for
2) People are not easily digitizable
This is where "discovery" comes in.
Discovery allows people to find things (including other people) with minimal hands-on effort, and minimal up-front knowledge of what they are actually looking for. The results are automatically tailored to the interests of the person who is looking.
At this panel, I will present how Dyscotheque has implemented a unique discovery algorithm to drive its dyscovery engine called dysco.dj
Community / Social Networks
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Ken Fisher,
Ars Technica
Many start blogs and social networking sites, but few build vibrant, self-sustaining communities. Th...
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Many start blogs and social networking sites, but few build vibrant, self-sustaining communities. This panel explores some of the most successful ventures that grew independently and continue to grow today. Lessons learned, plans for the future will be discussed along with some best practices for those who seek to develop true communities.
Community / Social Networks
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Josh Knowles,
Auscillate.com
Most social software tools help us when we're not physically together. There's a trend, though, of t...
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Most social software tools help us when we're not physically together. There's a trend, though, of technology designed to help people who are already at the same location connect in new or different ways -- whether to meet new people, find new areas of common interest with friends, or just provide a fun or exciting new experience to share. We'll explore this trend.
Community / Social Networks
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Armando Rayo,
TacoJounalism.com
We’re brown, black, mixed and growing! Just like you, we’re utilizing blogs to represent our vi...
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We’re brown, black, mixed and growing! Just like you, we’re utilizing blogs to represent our views, our communities, breaking down barriers & making our voices heard. Learn from 5 bloggers who have bridged the digital divide and have made the blogosphere their new home.
Community / Social Networks
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Will Tschumy,
Microsoft Corp.
The internet gives us the largest, growing, most inclusive, reality show ever seen. Not only are we...
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The internet gives us the largest, growing, most inclusive, reality show ever seen. Not only are we actively broadcasting our own lives, but we are assigning agents to passively broadcast our lives as well. In a short period of time, individual privacy has lost its value and we all find ourselves scrambling for our 15MB of fame. What is the value exchange that compels people to broadcast details about their lives? What experiences emerge when privacy is no longer a barrier to contextually relevant interactions? Will there be a backlash of people taking back and guarding their privacy? Let's throw a few stones and see what breaks.
Community / Social Networks
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Sharon Wienbar,
Scale Venture Partners/ Venture Capital
Numbers. Good things happen in numbers – it’s the wisdom of crowds. Consumer trends, political a...
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Numbers. Good things happen in numbers – it’s the wisdom of crowds. Consumer trends, political action and — increasingly -- business is getting done through the energy and involvement of the crowd. Online communities now can even collaborate on product design and development. How will crowd-ourcing change how business gets done?
Community / Social Networks
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Ben Finkel,
Fluther.com
You have tons of servers and now you think you're ready for that surge of traffic? Think again. An i...
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You have tons of servers and now you think you're ready for that surge of traffic? Think again. An influx of new users can ravage your fragile community and precious content. We'll discuss advanced techniques for managing growth while maintaining that special something.
Community / Social Networks
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Dave Taylor,
Ask Dave Taylor.com and Intuitive Systems
A fun and lively presentation on what does and doesn't work in the online social media world, addres...
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A fun and lively presentation on what does and doesn't work in the online social media world, addressing best practices and worst mistakes. And if you do screw up, how do you fix things and recover? And (shhh) is it worth doing stupid things to just garner attention? Maybe...
Community / Social Networks
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Sloane Berrent,
Answer With Action
Los Angeles has become a hub for tech startups with new ones popping up every day. Relationships are...
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Los Angeles has become a hub for tech startups with new ones popping up every day. Relationships are being formed and VCs are paying attention. Universities are showcasing developer opportunities unique to the city. So how did this happen? Welcome to networking 2.0. From Lunch 2.0 to Interactive Community Coalitions, BarCamp to Twiistup, LA is a great case study of how to build a successful tech community in your city. Join the organizers of the city’s most popular networking events for tips, advice, the how to’s and what-not-to-do’s to make your city’s community pop.
Community / Social Networks
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Kevin Rose,
Digg
Kara Swisher, investigative technology reporter, asks the tough questions. Now she's at it again wit...
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Kara Swisher, investigative technology reporter, asks the tough questions. Now she's at it again with Kevin Rose and Jay Adelson of Digg. Now that we're a couple of years into the wisdom of the crowds, she'll probe about whether or not social media has met expectations and what's next.
Community / Social Networks
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Vince Maniago,
Upcoming
What you consume online today is increasingly a result of someone who dugg it, facebooked it, yelped...
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What you consume online today is increasingly a result of someone who dugg it, facebooked it, yelped it, or linked to it. Your social graph rules your attention stream, but what are you missing? Join social media experts to discuss the challenges around delivering comprehensive results in crowd-influenced times.
Community / Social Networks
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Dawn Foster,
Fast Wonder
People are devious. If they can game your reputation system to achieve a higher status, members will...
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People are devious. If they can game your reputation system to achieve a higher status, members will try to rack up points. People are motivated by awards, but can reputation systems really encourage people to be productive community members. Maybe, maybe not. Come argue your position with our panel members.
Community / Social Networks
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Ruby Sinreich,
lotusmedia & Fellowship of Reconciliation
We all know it's the network, stupid, but what what do we really know about networks? This session w...
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We all know it's the network, stupid, but what what do we really know about networks? This session will get beyond the trendy obsession with social networks and help participants better understand the dynamics and metrics of successful networks. We'll touch on academic research, business implementation, and grassroots organizing strategy.
Community / Social Networks
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Arthur Goikhman,
Cellufun
How do mobile games become more exciting, creative and innovative? It takes a village. This presen...
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How do mobile games become more exciting, creative and innovative? It takes a village. This presentation focuses on creating communities of mobile gamers - designing games specifically to create interaction, rather than passive engagement and adding game mechanics that spur interactive functionality while, of course, offering it all for free.
Community / Social Networks
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Mel Kirk,
Aardman Animations
It's a well known fact that whilst you're in a conversation with someone you're often thinking abou...
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It's a well known fact that whilst you're in a conversation with someone you're often thinking about what you're going to say next rather than listening. This can be the same for businesses too.
We discuss the skills it takes to have effective communication with your users and the benefits that brings.
Community / Social Networks
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William Leake,
Apogee Search
Social media is becoming increasingly important for advanced search engine optimization and online m...
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Social media is becoming increasingly important for advanced search engine optimization and online marketing performance. In a tight economy, there is no room for hype. This session focuses on the reality of the space through metrics and real-life success stories. Attendees will learn how to interact with the social Web to generate both traffic and Google rankings, the most useful social media sites for B2B and B2C companies, three ways to win friends and influence people in the blogosphere and how to protect their brand in 10 minutes each month.
Community / Social Networks
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Brian Brushwood,
Scam School/ Revision3.com
This session will give you all insider tips to use social engineering – the art of manipulating pe...
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This session will give you all insider tips to use social engineering – the art of manipulating people into divulging information – to make friends and influence people. The panel will present tricks on how to scam your way into ANYTHING, whether it's a business meeting or a hot-ticket event.
Community / Social Networks
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Pascal Josselin,
Yoono
While the first adopters have turned to social networking aggregators to manage online conversations...
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While the first adopters have turned to social networking aggregators to manage online conversations what will it take to get a new generation of users interested in lifestreaming? Listen to market leading social networks and aggregators discuss the future of social networking
Community / Social Networks
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Lauren Bigelow,
WeeWorld
Virtual worlds could be recession-proof because the economy won’t change the fundamental desire us...
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Virtual worlds could be recession-proof because the economy won’t change the fundamental desire users have to evolve their identities and express themselves creatively. Virtual worlds allow this in ways never before possible. Some claim that virtual worlds are in a recession, based on low currency spending and falling hours spent.
Community / Social Networks
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Armen Berjikly,
Experience Project
As social media evolves, millions are flocking to new places where they can find virtual heart-felt ...
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As social media evolves, millions are flocking to new places where they can find virtual heart-felt support. Relationships are developed that ultimately create positive personal and social change. These new communities stand at the nexus of the most important mega-trends shaping the Internet and society.
Community / Social Networks
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Chris Tolles,
Topix.com is the leading news community on the Web
Growing and managing a community is, in a word, hard. Each and every day, Topix auto-moderates, spam...
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Growing and managing a community is, in a word, hard. Each and every day, Topix auto-moderates, spam detects and scales to handle 125,000 posts, with forum threads of tens of thousands of posts from more than 20,000 different communities. In this session, Chris Tolles, CEO of Topix will provide an insider’s view of the architecture and implementation that the site’s engineers have put in place, as well as moderation techniques that foster growth. He’ll also share tips for avoiding common pitfalls in building your own successful communities.
Community / Social Networks
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Jeff Anderson,
Play Hard Sports
This panel explores how changes in Internet technology and media are influencing the ways that consu...
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This panel explores how changes in Internet technology and media are influencing the ways that consumers interact with sports. Led by one of the game industry's most experienced CEOs, Jeff Anderson, the audience can expect to hear how social media, communities and online games will change the face of sports.
Community / Social Networks
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Bill Reichblum,
KadmusArts
The performing arts are about telling stories - in words, images, and movement. Yet, it is media and...
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The performing arts are about telling stories - in words, images, and movement. Yet, it is media and entertainment industries that are leading the revolution in online story telling. What can the arts learn from gaming, social networks, mass media, and interactive technologies about connecting to audiences and telling stories online?
Community / Social Networks
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