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Eric van Miltenburg, Yahoo! Inc. |
Moving Beyond the Siloed Social Networking Experience
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Some argue that the industry is evolving from social networking as a destination to social networking as a dimension, calling into question the need to use multiple sites and identities to connect. How is Yahoo! fostering social connections across the Web? What does this mean for existing social networking sites?
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Community / Social Networks
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Arthur Goikhman, Cellufun |
More Exciting Mobile Games: It Takes a Village
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How do mobile games become more exciting, creative and innovative? It takes a village. This presentation focuses on creating communities of mobile gamers - designing games specifically to create interaction, rather than passive engagement and adding game mechanics that spur interactive functionality while, of course, offering it all for free.
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Jia Shen, RockYou |
Who Calls the Shots on the Social Web?
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Thus far it’s been up to the social networks (Facebook, MySpace and others) to share their APIs and allow games on their platforms. If the tables were turned and developers could call the shots - how would social networks change? What advice do developers have for the social networks?
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Community / Social Networks
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Mike Samson, crowdSPRING |
Is Spec Work Evil? The Online Creative Community Speaks
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The “no-spec” movement has long held sway in the design community but the web has created a new model for design that allows a freer exchange of ideas and inspiration — and more ways to enter the design profession than ever before. What does social creativity look like?
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Community / Social Networks
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Cameron Walters, Get Satisfaction |
I Don't Just Work Here: Beyond Trouble Tickets
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A growing number of developers are going beyond filing bug reports and closing trouble tickets to turn complaints and problems into goodwill towards their companies and products. Learn about the tools and techniques these developers are using to gather feedback and empower their customers to improve their products from the inside-out.
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Community / Social Networks
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Nikhil Bobb, Yahoo! Brickhouse |
Virtual Goods and Achievements to Keep Users Happy
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Why do users keep on coming back for seemingly worthless virtual gifts and achievements? Wildly successful communities valued in the billions ranging from Club Penguin to Cyworld thrive because of their artificial incentive structures. Using incentives well can confer prestige on your users and keep them satisfied with your product.
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Community / Social Networks
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George Searle, LimeWire |
Gone Mainstream: The Next Generation of P2P
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P2P technologies now have mainstream acceptance as viable market solutions. This panel will explore the technologies and solutions that P2P and the distributed computing industry bring into the marketplace for users, advertisers, and content providers. Learn about the practical applications of P2P in the marketplace, including music, film, and user generated content industries.
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Community / Social Networks
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Brian Breslin, Infinimedia, Inc. |
Social Graph for Fun and Profit!
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Are you turning your customers into evangelists? Are you engaging them where they like to hang out? Do you really think they want to be your Myspace friend? How can a facebook app help us? Can I even measure the ROI on our social media endeavors? What does twitter have to do with my customers?
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Michael Pascucci, Mzinga |
Everything in Moderation - Managing User-Generated Content
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Online community is a powerful medium to capture insights and foster innovation. Engaged community participants are passionate about subject matter, but user-generated content must be carefully managed to ensure all members can interact within a safe, welcoming environment. Moderation solutions provide an efficient approach to encourage lively yet productive communication.
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Chris Tolles, Topix.com is the leading online news community |
Think Globally, Post Locally: The Emerging Power of Local Voice
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As the newspaper industry declines, it’s up to us to ensure that people engage with the news that matters to them locally. Thanks to the penetration of broadband; sites like Topix, NowPublic, outside.in; and the online efforts of newspaper chains like Gannett, an interactive, a locally powered solution is emerging. And, because the “local voice” is often the most credible and relevant, it is impacting the way communities generate and receive news, exchange information and perceive brands. Chris Tolles, CEO of Topix will lead a discussion about how everyone from marketers and designers to developers and content providers should create campaigns and services with a keen eye to people who live outside of the media bubbles of San Francisco and Manhattan.
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Clinton Schaff, M80 |
Fractured Online Identities: Implications for Marketing, Services, & More
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Who are you online? Facebook, LinkedIn, several email services, Twitter -- each represents a different part of your life, a different part of yourself. What are the consequences of a fractured, compartmentalized online existence? A debate and discussion on the implications for services, targeted marketing and more.
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Matthew Zachary, I'm Too Young For This! Cancer Foundation, Inc. |
Convergence of Social Health Media With Youth Culture
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Social media healthcare means a revolution in consumer-driven and patient-focused content delivery. The convergence of click-and-mortar youth culture trends, coupled with Search2.0 is yielding a new generation of advocate, fostering social enterprise to drive change in a broken public healthcare system.
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Alain Schotland, Standard Insurance Company |
Your Personal Blog is Dead
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Do you Twitter, Flickr, or Facebook? Then you could be guilty of blogicide. Users of those and other social networking applications are accused of helping to kill off the personal blog. And that may not be so bad. In this interactive session, we'll present the evidence. You be the jury.
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Shervin Pishevar, Social Gaming Network |
Data Portability - The Next Step in Unifying Communication
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Last year it was Widgets. This year’s hot topic: Data Portability. Three major players in the social networking space announced competing approaches to making profile and friend data portable in 2008: First MySpace Data Availability followed by Facebook Connect and lastly Google Friend Connect. With all of these competing APIs, what does this mean for the users? For the developers?
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Corey Denis, Reap and Sow |
Social Networking + Internet Marketing = Success
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Social networking is the thing everyone is telling artists they should do - but there are so many out there - how do you choose which ones are effective? and how do you monetize all of those hours online? This group of Web 2.0 experts can teach you how to effectively use social networks and get more money lining your pockets as a result.
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Josh Babetski, Collective Detective, LLC |
Friends And Following Has Flaws
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FriendFeed, Twitter and other sites rely heavily on the content generated by each user's sphere of influence to maintain the activity on the site, keeping exposure relatively small compared to what's "out there." We'll discuss some ways to increase that sphere and find new and interesting things in the "long tail."
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Keith McCurdy, Vivaty |
The Immersive Web: How 3D Leads to 3.0
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Today’s online users are searching for richer, more compelling experiences of their “life” online. New web-based tools have emerged, leveraging 3D technologies to change the way people connect, share and socialize online. This trend of the Immersive Web changes our interaction with the Internet, from media sharing to brands.
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Scott Hartsman, ohai |
What Social App Creators Should Learn From MMO Designers
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User Engagement? Loyalty? User investment in your community? Today's new breed of social app creators keep reinventing the wheel. Come hear from some of the world's most successful MMO designers what they've learned about facilitating engagement, willingness to purchase, user PASSION, and everything else that distinguishes a product from trend versus lifestyle. (And yes, you want your product to become a lifestyle!)
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Peter Csathy, SightSpeed |
Video is Good for You! Eco-Friendly, Stress-Relieving, Life-Changing
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Video communications "connect" people in ways that voice and text cannot. It is truly transformative. Television networks use video conferencing from college campuses to gauge youthful voter reactions. Entertainment networks are using it to stay in touch with fans via video messaging. Others facilitate home schooling and distance learning.
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Gaurav Dhillon, Jaman |
Going Global: Reaching & Building Global Audiences Through Online Distribution
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With a flood of theatrical releases worldwide coupled with shrinking opportunities for traditional distribution, filmmakers are challenged with reaching global audiences. The growing online film market (from $2 billion to more than $17 billion by 2012) looks promising for filmmakers to reach these eager, but harder-to-tap audiences. How can filmmakers stand apart, and what are some of the new platforms and best applications that can help?
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Brian Brushwood, Scam School/ Revision3.com |
Social Engineering: Scam Your Way Into Anything or From Anybody
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This session will give you all insider tips to use social engineering – the art of manipulating people into divulging information – to make friends and influence people. The panel will present tricks on how to scam your way into ANYTHING, whether it's a business meeting or a hot-ticket event.
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Alonzo Canada, Jump Associates |
Ties That Bind: Creating Strong Bonds Through Social Networks
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As our Friend Lists on Social Networks have grown, we haven't grown closer together. We've built a world where weak affiliations are abundant and easy to form -- but strong ties are scarce and difficult to create. How can we design social networks to help us make new friends offline?
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Suzanne Johnson, Akamai Technologies |
Breaking Point: The Internet on the Edge
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•The proliferation of online social tools is capturing the collective consciousness of the world.
•With all the video and photo uploading, Twitter and community engagement, can the Internet handle the traffic?
•What is the breaking point of the Internet?
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Matt Basta, Widgetbox |
Widget Warriors: Dominating the Web by Building It
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What’s with all the widget hype? For many of us, they’re just annoying applications on Facebook. Hear from the teens, 20-somethings and others who are building widgets to understand how these portable pieces of the web represent a much greater opportunity for today’s generation of Internet users and the advertisers who want to reach them.
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Miles Sims, Small World Labs |
Measuring the Health of Your Online Community: Metrics That Don't Suck
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There is a lot of buzz today around measuring & defining community health. This panel will focus on the right way to work WITH your community to measure success and make sure value is being provided for both sides.
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Community / Social Networks
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Steve Swedler, Gangplank |
How Social Networks Are Killing the Revolution
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Social networking sites today do as much for real world action as paint on the walls does for the structural integrity of your home. Come discuss how we are creating a false majority-view mentality and how to overcome this to achieve large scale change in the world.
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Christopher Carfi, Cerado, Inc. |
Flashmarkets: From The Roman Agora to the Mobile Web
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From the Greek Agora to the Dutch flower market at Aalsmeer to eBay and the iTunes App Store, markets have always been a key element of social civilization. But what are "markets" really, and how is technology changing their complexion? From GPS and location-based services to concepts such as VRM (Vendor Relationship Management), this session will examine the seven types of markets that technology has enabled, and how those markets are affecting our business relationships.
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Ken Fisher, Ars Technica |
Building and Maintaining Strong Communities Online
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Many start blogs and social networking sites, but few build vibrant, self-sustaining communities. This panel explores some of the most successful ventures that grew independently and continue to grow today. Lessons learned, plans for the future will be discussed along with some best practices for those who seek to develop true communities.
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susan wu, ohai |
Virtual Goods - Make it Work for Your Community
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There's been excessive hype about virtual goods in the past year. This panel will give you tangible ideas about how to make your virtual goods strategy succeed. You'll walk away with hands on tips on how to design for and implement a successful and profitable virtual goods offering. Whether you're a social network, a blog, a game, or a recommendations service, learn how to satisfy your customers with virtual goods.
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Patrick O'Keefe, Owner/Founder, iFroggy Network and Author, "Managing Online Forums" |
Are You Ready to Manage an Online Community?
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Managing an online community is a challenge. What do you, as administrator, need to be equipped with? We’re not talking technology, we’re talking you as a person. What do you need to know, be ready for and what common pitfalls can you avoid?
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