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	1 2 3 4 5	Building A True People’s Media Amra Tareen, Allvoices At a time when global understanding across multiple culture divides is more important than ever, and... READ MORE At a time when global understanding across multiple culture divides is more important than ever, and when traditional news organizations are facing severe cutbacks and consolidation, the need for citizen reporting and unique eye witness perspectives are more critical than ever before. This presentation will address how to merge user-generated content and professional news sources into one global community to create the first true people's media. Community / Social Networks
	1 2 3 4 5	Network Theory: An Essential Tool For Social Applications Hung Truong, Troubadour Mobile Inc. What can the network structure of your users tell you about your product? What can it tell you about... READ MORE What can the network structure of your users tell you about your product? What can it tell you about the users themselves? Learn how to extract, format, visualize and analyze network data. Learn about network centrality measures, community structure, and application propagation. Find out what they mean to your product. Community / Social Networks
	1 2 3 4 5	Can Brands Have Conversations? Robin Grant, we are social A panel that really digs into the executional details of running conversational campaigns in social ... READ MORE A panel that really digs into the executional details of running conversational campaigns in social media, bringing together leading practioners to debate what works, what doesn't, how to measure them and what really drives returns for clients. Community / Social Networks
	1 2 3 4 5	Convergence of Social Health Media With Youth Culture Matthew Zachary, I'm Too Young For This! Cancer Foundation, Inc. Social media healthcare means a revolution in consumer-driven and patient-focused content delivery. ... READ MORE Social media healthcare means a revolution in consumer-driven and patient-focused content delivery. The convergence of click-and-mortar youth culture trends, coupled with Search2.0 is yielding a new generation of advocate, fostering social enterprise to drive change in a broken public healthcare system. Community / Social Networks
	1 2 3 4 5	From T-Shirts to a Social Network Chuck Banaszewski, spraygraphic This panel intends to share the techniques we used as an independent T-shirt company with financial ... READ MORE This panel intends to share the techniques we used as an independent T-shirt company with financial restrictions used all of its available tools, resources, and technology to develop our Brand through a successful launch of a Social Network. The presentation will discuss our process of development, as well as point out the major mistakes and frustrations participants can avoid. Community / Social Networks
	1 2 3 4 5	Let's Get Social: Moving From Me to We Aaron Strout, Mzinga The Web 2.0 evolution has enabled companies to connect with their constituents in transparent and im... READ MORE The Web 2.0 evolution has enabled companies to connect with their constituents in transparent and impactful ways, achieving a greater competitive edge. In order to take full advantage of this movement, companies must embrace open dialogue through community and fully understand the implications of becoming a more “social” organization. Community / Social Networks
	1 2 3 4 5	The Social Web: No More Walled Gardens Joseph Smarr, Plaxo Leading technologists will debate the progress toward a more open version of the Social Web. Learn a... READ MORE Leading technologists will debate the progress toward a more open version of the Social Web. Learn about key technical building blocks that open the “walled garden” and allow users own their data and take it with them to social sites all over the Web. How do the pieces fit together? Community / Social Networks
	1 2 3 4 5	Social Networking for Any Age: From Super-Pokes to Selling Clara Shih, Faceforce Social networking sites differentiate themselves by targeting everything from age groups such as pre... READ MORE Social networking sites differentiate themselves by targeting everything from age groups such as pre-teens to personal interests like music. What happens as your users age? How do you stay relevant? Understand the evolution of sites, on sites, and across sites from leaders of the world's most prominent social networking services. Community / Social Networks
	1 2 3 4 5	The State of the Internet Memescape: 2008-10 Tim Hwang, ROFLCon Whether it's Weezer's “Pork and Beans” or LOLCat ubiquity, the internet memescape is getting eno... READ MORE Whether it's Weezer's “Pork and Beans” or LOLCat ubiquity, the internet memescape is getting enormously bigger and badder. This talk will assess current trends in internet culture and discuss how changes in the software and hardware environment will alter the construction, spread and evolution of online memes into the future. Community / Social Networks
	1 2 3 4 5	Social Change Behind the Firewall Holly Ross, NTEN Successful nonprofits using social media are masters of social change behind the firewall. This pane... READ MORE Successful nonprofits using social media are masters of social change behind the firewall. This panel shares best practices through stories from nonprofit institutions and examines how to get past resistance, uncooperative IT departments, and skepticism from management to reap the power of social media for social change beyond the firewall. Community / Social Networks
	1 2 3 4 5	Challenge or Opportunity: College Alumni Offices & Facebook Deb Taylor, Harris Connect Alumni offices provided social networking before it was cool, through offline events and then throug... READ MORE Alumni offices provided social networking before it was cool, through offline events and then through private online communities for their alumni. Alumni officers are naturally networkers and community builders. This panel looks at the unique challenges faced by university & college alumni offices in a world of Facebook & other social utilities, in how they continue to engage their alumni who use 3rd party social utilities, like Facebook, on a daily basis. See how what they've learned can help you, your community,and your brands. Community / Social Networks
	1 2 3 4 5	Physically-Situated Social Software Josh Knowles, Auscillate.com Most social software tools help us when we're not physically together. There's a trend, though, of t... READ MORE Most social software tools help us when we're not physically together. There's a trend, though, of technology designed to help people who are already at the same location connect in new or different ways -- whether to meet new people, find new areas of common interest with friends, or just provide a fun or exciting new experience to share. We'll explore this trend. Community / Social Networks
	1 2 3 4 5	Going Global: Reaching & Building Global Audiences Through Online Distribution Gaurav Dhillon, Jaman With a flood of theatrical releases worldwide coupled with shrinking opportunities for traditional d... READ MORE With a flood of theatrical releases worldwide coupled with shrinking opportunities for traditional distribution, filmmakers are challenged with reaching global audiences. The growing online film market (from $2 billion to more than $17 billion by 2012) looks promising for filmmakers to reach these eager, but harder-to-tap audiences. How can filmmakers stand apart, and what are some of the new platforms and best applications that can help? Community / Social Networks
	1 2 3 4 5	Network Portability: Harnessing the Collaborative Power of the Web William Cava, Ektron Social networking is hailed as the next step in collaboration, but how far can it go without network... READ MORE Social networking is hailed as the next step in collaboration, but how far can it go without network portability? Learn how you can move from network to network seamlessly by building portability into a system and see how APIs can connect social networks, making cross network collaboration a reality. Community / Social Networks
	1 2 3 4 5	Open vs Closed Environments for Social Networking Priya Prakash, Flirtomatic In social networking there are open and closed environments. Facebook is a closed service, only peop... READ MORE In social networking there are open and closed environments. Facebook is a closed service, only people in your direct circles can interact with you & see your information. But isn't part of social networking about meeting new people over a shared interest? Open networks allow everyone to search anyone's profile and discover shared interests or locations and immediately strike up a conversation. Community / Social Networks
	1 2 3 4 5	Bustin' Social out of the Network Mussie Shore, Google Most social activity on the web is limited today, bottled up in a handful of social networks. Yet so... READ MORE Most social activity on the web is limited today, bottled up in a handful of social networks. Yet social features can provide tremendous value for almost any site on the web. This panel takes a look at real world examples, designs and techniques of sites, blogs, and services that have successfully tapped into the social web to enhance their site and engage users. Community / Social Networks
	1 2 3 4 5	Ask the Moderators: Q&A with Kids Communities Managers Izzy Neis, Six Degree Games Finally get your chance to hear from the mouths of the professional moderators who spent countless (... READ MORE Finally get your chance to hear from the mouths of the professional moderators who spent countless (and usually thankless) hours monitoring, screening, facilitating, disciplining and also goofing around with your kids online. Community / Social Networks
	1 2 3 4 5	Old Media Finds New Voice Through Twitter Robert Quigley, Austin American-Statesman Statesman.com and Austin360.com are Twittering news and entertainment daily - and we're not pushing ... READ MORE Statesman.com and Austin360.com are Twittering news and entertainment daily - and we're not pushing an RSS feed. We're using Twitter the way it is meant to be used: as an interactive, personality-driven tool. The response has been overwhelmingly positive. Is this the life raft for Traditional Media? Community / Social Networks
	1 2 3 4 5	Managing User Generated Content John Eckman, Optaros The age of content being managed only by authorized professionals is over. Users expect to contribut... READ MORE The age of content being managed only by authorized professionals is over. Users expect to contribute to, rate, review, recommend, filter, tag, and moderate their experiences on the web. What does this mean for designers and content management professionals? How do you encourage appropriate behavior and discourage spam and vandalism, without completely reverting to non-participation? Community / Social Networks
	1 2 3 4 5	Best of 2008: Virtual Worlds for Kids Izzy Neis, Six Degree Games 2008 could EASILY be called the year of the Kids Virtual World. Hundreds of new worlds, each with a... READ MORE 2008 could EASILY be called the year of the Kids Virtual World. Hundreds of new worlds, each with a different audience target, look and feel debuted on the scene this past year. Join our panel as we review the best... and the not so best... of 2008. Community / Social Networks
	1 2 3 4 5	Why Gen Y Won't Friend Your Brand Jesse Pickard, Avenue A | Razorfish Gen Y is subject to a massive amount of social influence marketing, the vast majority of which fails... READ MORE Gen Y is subject to a massive amount of social influence marketing, the vast majority of which fails miserably. This presentation examines why brands are failing, and more importantly, it identifies next-generational social media tactics that will help marketers finally find success with Gen Y's. Community / Social Networks
	1 2 3 4 5	The Street is a Platform Andrew Huff, Gapers Block Cities abound in data generated by their inhabitants (virtual worlds, city websites, online media) a... READ MORE Cities abound in data generated by their inhabitants (virtual worlds, city websites, online media) and created automatically by systems or monitoring. How does this online manifestation of the city interact in tangible ways with urban design and informal urban constructs? Is there such a thing as "the street as platform"? Community / Social Networks
	1 2 3 4 5	How Social Networks Are Killing the Revolution Steve Swedler, Gangplank Social networking sites today do as much for real world action as paint on the walls does for the st... READ MORE Social networking sites today do as much for real world action as paint on the walls does for the structural integrity of your home. Come discuss how we are creating a false majority-view mentality and how to overcome this to achieve large scale change in the world. Community / Social Networks
	1 2 3 4 5	SXSW Year Round: Organize Groups, Maintain Your Buzz Alex Jones, Refresh Austin We come to South-By for a variety of reasons, but we all leave with a heightened level of energy, re... READ MORE We come to South-By for a variety of reasons, but we all leave with a heightened level of energy, ready to develop badass tools and design beautiful experiences. But that drive can fade all too quickly. We'll show you how to to organize and re-energize local groups to capture this experience throughout the year. Community / Social Networks
	1 2 3 4 5	Directed Weighted Graphs for Improving Social Network Interaction Bruce Henry, LiquidPlanner A plain English explanation of weighted directed graphs and how they can be used to influence social... READ MORE A plain English explanation of weighted directed graphs and how they can be used to influence social software interaction. The majority of social networks lack the notion of direction in their connection model as well as connection weighting (a notable exception being Twitter). Community / Social Networks
	1 2 3 4 5	An Anthropological Perspective of Online Communities and Social Media Eric Schlissel, Eric Schlissel Cultural anthropology will become increasingly important, as culture pools form online. We must stud... READ MORE Cultural anthropology will become increasingly important, as culture pools form online. We must study a culture before interacting to achieve our goals, whether messaging, management or motivation. We’ll explore the identification of norms, values, mores and symbols; establish practices of building targeted campaigns and outreach, and methodologies of creating ethnographies. Community / Social Networks
	1 2 3 4 5	Building Austin: Best Practices For Growing Our Community Kevin Koym, Enterprise Teaming, llc Austin community leaders are leveraging social networking to actively build Austin more than ever be... READ MORE Austin community leaders are leveraging social networking to actively build Austin more than ever before. We'll bring several of Austin's cutting-edge community leaders, including NetImpactAustin (non-profits), Door64 (employment), Bootstrap Austin (entrepreneurs) together in dialouge to share how they are building the Austin community, and not just holding networking events. Community / Social Networks
	1 2 3 4 5	Are Niche Communities Today’s Masses? Brian Graden, MTV Similar to Harvard Business School Professor, Anita Elberse’s recent article, “ Should You Inves... READ MORE Similar to Harvard Business School Professor, Anita Elberse’s recent article, “ Should You Invest in the Long Tail? (http://www.contentagenda.com/articleXml/LN818738493.html?nid=3040), this panel will take an in-depth look at the long tail theory. It will debate whether digital companies today are moving away from focusing on mass appeal and leaning towards catering to the niche. Community / Social Networks
	1 2 3 4 5	Measuring the Health of Your Online Community: Metrics That Don't Suck Miles Sims, Small World Labs There is a lot of buzz today around measuring & defining community health. This panel will focus on ... READ MORE There is a lot of buzz today around measuring & defining community health. This panel will focus on the right way to work WITH your community to measure success and make sure value is being provided for both sides. Community / Social Networks
	1 2 3 4 5	My Network, My Data: New Social Media Models Laura Porto Stockwell, Publicis in the West What happens when MySpace becomes my space? Many of us belong to numerous social networks, but they'... READ MORE What happens when MySpace becomes my space? Many of us belong to numerous social networks, but they're owned and operated by others. When members truly own both their communal space and their social data, a new experience will emerge. Community / Social Networks

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