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Beth Murphy, Digg Wisdom of the Crowds: How Community-Driven Sites Succeed The wisdom of the crowds is changing the way people discover and share information. This panel of experts knows what makes community-driven sites like Digg, Yelp, Ning and Flickr tick. They will explore what works (and what doesn't) with running a site where the users call the shots. Community / Social Networks P I
Matt Palmer, Stardoll What’s Next for Virtual Worlds and Online Communities This panel will explore the current state and future of virtual worlds and social networks as both vibrant online communities and effective marketing platforms. Community / Social Networks P B
Jeff Beckham, AT&T Social Media in the Enterprise: A Status Update Social media has never been hotter, but many large companies have barely dipped a toe into the water. Learn how to mitigate risks, convince executives, and begin having conversations with your customers. Community / Social Networks P B
Jia Shen, RockYou Social Applications are Big Business – Who Would’ve Thought? The success of social application startups like RockYou and Slide wouldn’t have been possible even 3 years ago. Growing social networks have provided the perfect hosts - their viral apps have spread in some very unpredictable ways. What have the big guys learned in the process? Community / Social Networks P A
Dawn Foster, Fast Wonder Reputation Systems Smackdown: Community Benefit or Detriment People are devious. If they can game your reputation system to achieve a higher status, members will try to rack up points. People are motivated by awards, but can reputation systems really encourage people to be productive community members. Maybe, maybe not. Come argue your position with our panel members. Community / Social Networks P I
Brian Brushwood, Scam School/ Revision3.com Social Engineering: Scam Your Way Into Anything or From Anybody This session will give you all insider tips to use social engineering – the art of manipulating people into divulging information – to make friends and influence people. The panel will present tricks on how to scam your way into ANYTHING, whether it's a business meeting or a hot-ticket event. Community / Social Networks T I
Beth Kanter, Beth's Blog Social Media Nonprofit ROI Poetry Slam Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. The audience will have ample opportunity to ask questions and respond. Community / Social Networks T I
Ramu Yalamanchi, hi5 International Strategies for Today’s Global Marketplace In today’s uncertain economic climate, now is a better time than ever for businesses to look abroad for growth and creative business strategies. Join Ramu Yalamanchi, CEO of social network hi5, in this discussion of leveraging culture, identity and mobile to grow your social network internationally and create new revenue streams. Community / Social Networks P I
Kerry Miller, Passiveaggressivenotes.com/Stuff White People Like UR Blog Sux and Print is Dead How to make the most of your blog's "overnight success" (get a book deal! quit your day job!) without letting anonymous commenters make you hate yourself in the process. Community / Social Networks P I
ian nieves, dyscotheque, inc. Discovery: The Future of Friend Search Search is great when you know what you are looking for, and the results are easily digitizable. Plane tickets, product information, software documentation, etc... But search does not apply well to finding people: 1) You do not always know exactly who you are looking for 2) People are not easily digitizable This is where "discovery" comes in. Discovery allows people to find things (including other people) with minimal hands-on effort, and minimal up-front knowledge of what they are actually looking for. The results are automatically tailored to the interests of the person who is looking. At this panel, I will present how Dyscotheque has implemented a unique discovery algorithm to drive its dyscovery engine called dysco.dj Community / Social Networks T B
Thom Singer, New Year Publishing The Conference Networking Catalyst One of the main reasons people attend conferences is "the networking opporutnities", but many leave feeling they did not make any real contacts. Thom Singer will educate and inspire the audience to make connections and get more out of their time at SXSW. Community / Social Networks P I
Chris Tolles, Topix.com is the leading online news community Think Globally, Post Locally: The Emerging Power of Local Voice As the newspaper industry declines, it’s up to us to ensure that people engage with the news that matters to them locally. Thanks to the penetration of broadband; sites like Topix, NowPublic, outside.in; and the online efforts of newspaper chains like Gannett, an interactive, a locally powered solution is emerging. And, because the “local voice” is often the most credible and relevant, it is impacting the way communities generate and receive news, exchange information and perceive brands. Chris Tolles, CEO of Topix will lead a discussion about how everyone from marketers and designers to developers and content providers should create campaigns and services with a keen eye to people who live outside of the media bubbles of San Francisco and Manhattan. Community / Social Networks P I
Suzanne Johnson, Akamai Technologies Breaking Point: The Internet on the Edge •The proliferation of online social tools is capturing the collective consciousness of the world. •With all the video and photo uploading, Twitter and community engagement, can the Internet handle the traffic? •What is the breaking point of the Internet? Community / Social Networks P B
Jeff Patrick, Common Knowledge Social Networking Lessons from Nonprofits We believe that social networking is the most important trend on the Internet for nonprofits. We are creating dramatically more engaging websites for clients like the Sierra Club, Community Gatepath, IFAW and the Arthritis Foundation. How should nonprofits plan for staffing and growth? How can you leverage your existing online supporters? Should you build from scratch or use a commercial solution? Community / Social Networks T A
Patrick O'Keefe, Owner, iFroggy Network and Author, "Managing Online Forums" Content Theft and Copyright Infringement on Your Online Community What do you do when someone uses your online community to infringe upon the rights of another? We will talk about the prevention and management of plagiarism and copyright infringement on forums, communities and social spaces. How to discourage, minimize and deal with it, including being proactive and handling reports. Community / Social Networks P I
Deirdre Walsh, National Instruments Nerd Network: Building an Online Community for Developers Although often laggards in interactive marketing, B2B tech companies are successfully tapping into the groundswell to improve products, reduce support costs, and energize brand evangelists. This panel of technical community managers will examine techniques for launching a developer community, share social marketing strategies, discuss benefits of user-generated technical content, and relay metrics. Community / Social Networks T A
Keith McCurdy, Vivaty The Immersive Web: How 3D Leads to 3.0 Today’s online users are searching for richer, more compelling experiences of their “life” online. New web-based tools have emerged, leveraging 3D technologies to change the way people connect, share and socialize online. This trend of the Immersive Web changes our interaction with the Internet, from media sharing to brands. Community / Social Networks T I
Adam Metz, Metz This Ain't No Disco: "Ugly" Brand SocialWeb Strategy This panel breaks down the block-and-tackle of social web strategy (and execution workflows) for big-ass brands that face a hostile environment on the Internet. All panelists have deep social web strategy and execution experience with large consumer and B2B brands. Community / Social Networks T A
Jeremy Gillick, MixerMixer Herding Cats: Creating a Thriving Online Community Now that you've built it, how do you get them to come? Building a community can be tricky and keeping them happy is even harder. This panel includes people with real experience building communities and will share their lessons learned and important mistakes to avoid. Community / Social Networks P B
Eric van Miltenburg, Yahoo! Inc. Moving Beyond the Siloed Social Networking Experience Some argue that the industry is evolving from social networking as a destination to social networking as a dimension, calling into question the need to use multiple sites and identities to connect. How is Yahoo! fostering social connections across the Web? What does this mean for existing social networking sites? Community / Social Networks P I
Ben Finkel, Fluther.com Beyond Servers: Scaling Your Community You have tons of servers and now you think you're ready for that surge of traffic? Think again. An influx of new users can ravage your fragile community and precious content. We'll discuss advanced techniques for managing growth while maintaining that special something. Community / Social Networks T A
Jackson Fox, Viget Labs Social Design Patterns for Extroverts One of the critical problems of modern social software is the inability to separate out the different social contexts in which we live. This presentation will review some of the design patterns being used to overcome this problem, and identify areas for future work. Community / Social Networks T A
Justin Cooper, Passenger Using Private Customer Communities To Drive Innovation Learn how some of the most innovative brands are using customer collaboration to drive innovation and harvest knowledge about consumers’ habits and desires with this interactive panel. Passenger and some of their major media, entertainment and consumer brand customers are working together to create, grow and engage online customer communities. Community / Social Networks T I
Victor Agreda Jr, Weblogs, Inc. an AOL company The Organic Audience: Growing a Fanbase by Communicating Engadget, Autoblog, Joystiq, TUAW, Cinematical and other Weblogs properties didn't create a fan base with ad campaigns, viral marketing or sleazy SEO. We did it by putting out the best content, having integrity and (most of all) keeping the conversation going. Hear the best and worst of those conversations. Community / Social Networks P B
Beth Kanter, Beth's Blog THIS is Iron Chef … Battle Non Profit Using just one special ingredient (a small in-need non profit), three web teams will meet in the heat of Austin to craft an exceptional meal, featuring a tasty new homepage design, a well-seasoned fundraising email and a perfectly balanced social networking plan. Who will prevail? It’s up to YOU, sxsw! Community / Social Networks P I
Charlene Li, CLI Group The Future Of Social Networks Social networks will be like air, in that they will permeate everything that we do online AND offline. We'll look at the underlying technologies that will make this possible, how it will evolve, and the business models that will support it. Community / Social Networks T I
Allen Tom, Yahoo! OpenID: Foundation of the Social Web OpenID is a decentralized single sign-on mechanism that eliminates the need for users to manage multiple sets of usernames, passwords, and profiles across multiple websites. OpenID is beginning to be widely adopted, with over 500 million MySpace, AOL, and Yahoo! users with OpenID enabled accounts. This panel will discuss the benefits of OpenID, as well as critically examining at its potential security and privacy concerns. Community / Social Networks T A
Scott Hartsman, ohai What Social App Creators Should Learn From MMO Designers User Engagement? Loyalty? User investment in your community? Today's new breed of social app creators keep reinventing the wheel. Come hear from some of the world's most successful MMO designers what they've learned about facilitating engagement, willingness to purchase, user PASSION, and everything else that distinguishes a product from trend versus lifestyle. (And yes, you want your product to become a lifestyle!) Community / Social Networks T B
Armando Rayo, TacoJounalism.com Bloggers of Color: We Really do Exist! We’re brown, black, mixed and growing! Just like you, we’re utilizing blogs to represent our views, our communities, breaking down barriers & making our voices heard. Learn from 5 bloggers who have bridged the digital divide and have made the blogosphere their new home. Community / Social Networks P A
Gwen Bell, Self Women Engaging Tech: Ferocity Fuels the Phenomenal Four women, all powerhouses in their fields of women, technology +/or startups, come together to show how we've overcome FAIL, found a way to reach out + learned the power of unplugging (standing our ground + not letting tech take over _every single aspect_ of our lives). We will inspire you. Community / Social Networks P B
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Legend
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    Zilch - I have no interest in this idea.
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    OK - But this is not really my cup of tea.
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    Good - I might attend this panel.
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    Better - I probably will attend this panel.
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    Best - I will definitely attend this panel.
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    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
Developed for SXSW by Lindsey Simon