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	1 2 3 4 5	Curiosity Marketing: Using Secrets To Create Engagement Rohit Bhargava, Author, Personality Not Included | SVP, Ogilvy Secrets are irresistible and using them in your marketing can offer the ultimate hook for customers ... READ MORE Secrets are irresistible and using them in your marketing can offer the ultimate hook for customers to share. From a restaurant with a secret menu item to the origin of the fabled Konami Code, this session will share examples and practical advice on how to put secrets to work in your marketing. Advertising / Marketing
	1 2 3 4 5	Suxorz '09: The Ten Worst Social Media Campaigns Henry Copeland, Blogads.com Bring popcorn and rotten tomatoes! Braving hate-mail after naming last year's "winners," the Suxorz ... READ MORE Bring popcorn and rotten tomatoes! Braving hate-mail after naming last year's "winners," the Suxorz '09 panel returns to dissect the ten worst social media and web 2.0 ad campaigns of the year. Together, we'll shame the marketers who abuse people-powered media. To pre-game, join the Facebook group http://bit.ly/suxorz09. Advertising / Marketing
	1 2 3 4 5	Boosting E-commerce Through Interactive Web Video Jessica Kizorek, Two Parrot Productions Consumers are hungry for video content that clarifies which products and services are a good fit for... READ MORE Consumers are hungry for video content that clarifies which products and services are a good fit for their need. Rather than subject consumers to a static beginning and end, learn how to create rich media experiences through which consumers can navigate and directly purchase what you sell. Advertising / Marketing
	1 2 3 4 5	The Argument for an Interactive Agency of Record Bryan Hjelm, Springbox These days, traditional agencies or “all-in-one-shops” have a hard time turning an ad campaign i... READ MORE These days, traditional agencies or “all-in-one-shops” have a hard time turning an ad campaign into a true experience. Interactive agencies are more than just clever designs and creative ideas, but contribute to a personalized brand identity and most importantly, a unique experience. Experience is the lifeblood of interactive agencies. Advertising / Marketing
	1 2 3 4 5	Is Your Company Blog Cheating On You Jason McElweenie, Schipul the Web Marketing Company Chances are your blog is cheating on you with the wrong people. You’ve released your company blog ... READ MORE Chances are your blog is cheating on you with the wrong people. You’ve released your company blog but it isn’t showing up in search results and isn’t generating traffic to your company. Learn from experts who will show you the skillset to turn your cheating blog into a faithful one Advertising / Marketing
	1 2 3 4 5	Baseball Stats: The Key To Measuring Online Engagement Ian Schafer, Deep Focus Statistics have always played an important role in summarizing baseball performance and evaluating p... READ MORE Statistics have always played an important role in summarizing baseball performance and evaluating players in the sport. Deep Focus founder and CEO Ian Schafer borrows this line of thinking in addressing what's been the top question this year - how to measure online engagement beyond the click? Ian will unveil a proprietary solution that borrows some thinking from the sport of baseball. Intrigued? You should be! Advertising / Marketing
	1 2 3 4 5	Co-Created Marketing: Embracing Your Customer Evangelists Online Mack Collier, The Viral Garden What if you found your most passionate customers online, and let them market for you? Would the wor... READ MORE What if you found your most passionate customers online, and let them market for you? Would the world implode? Or could embracing your customer evangelists online be the best business decision you make? Together, we'll unmask who customer evangelists are, and show how you can embrace them via social media and other online tools. Advertising / Marketing
	1 2 3 4 5	Smashing, Strategic & Scalable: A B2B Social Media Snapshot Scott Parent, MediaTrust Can you be successful within the B2B marketplace using social media campaigns? MediaTrust will prese... READ MORE Can you be successful within the B2B marketplace using social media campaigns? MediaTrust will present a case study sharing the path to success and how we use various social media strategies to directly impact business and increase revenues within B2B online marketing. Advertising / Marketing
	1 2 3 4 5	The Digital Divide Tariq Muhammad, AOL The speaker will highlight the growing audience of BlackVoices and how African-Americans are increas... READ MORE The speaker will highlight the growing audience of BlackVoices and how African-Americans are increasingly growing their presence online by highlighting the AOL CyberStudy. Black Voices is the No. 1 online destination for African-American news, culture and community. Advertising / Marketing
	1 2 3 4 5	From Blog to Book Deal: How-To Pamela Slim, Escape from Cubicle Nation Is traditional publishing dead? Apparently not, as many bloggers are landing book deals that extend... READ MORE Is traditional publishing dead? Apparently not, as many bloggers are landing book deals that extend and enhance their online work. Learn the ins and outs from bloggers who have done it including how to shape a coherent book from tons of posts and involve your readers in your writing. Advertising / Marketing
	1 2 3 4 5	Personality Marketing Doesn't Mean You Are Ugly! Saul Colt, FreshBooks The days of the "Nameless/Faceless" corporation are long gone. With tools like social media companie... READ MORE The days of the "Nameless/Faceless" corporation are long gone. With tools like social media companies and it's customers have a slew of new ways to communicate and demonstrate what they are really all about. This panel will showcase some of the companies that are doing the best job of this and hear some fun stories of Personality Marketing. Advertising / Marketing
	1 2 3 4 5	Music Branding Bootcamp: Getting In-Tune with Customers Lynne Leger, DMI Music Branding Music is an often overlooked but critical element to any branding effort. It helps communicate a bra... READ MORE Music is an often overlooked but critical element to any branding effort. It helps communicate a brand’s core values, and creates a strong bond with customers. This session shows how companies can use music branding to connect with their audience across platforms, and how artists and record labels can benefit. Advertising / Marketing
	1 2 3 4 5	Don't Be Evil Google MIles Olson, Penny Pincher Gazette Google is the 800 pound gorilla of the internet. We will cover some "sketchier" things Google has d... READ MORE Google is the 800 pound gorilla of the internet. We will cover some "sketchier" things Google has done in the past, and interactively work with the attendees to draft a manifesto of how we'd like them to behave in the future. At SXSW conclusion, we'll turn the best ideas into an internet petition, ultimately to be presented to Google management. Advertising / Marketing
	1 2 3 4 5	PR for Peanuts Laura Beck, Porter Novelli More and more startups are bootstrapping their ventures, and managing the PR/marketing function them... READ MORE More and more startups are bootstrapping their ventures, and managing the PR/marketing function themselves. Many of these companies eventually bring a PR firm, and/or a VP of Marketing onboard shortly after the closing of their A round, but nowadays it takes longer and longer for that funding to happen – if at all. Come hear 5 PR pros share their advice for startups – how to bootstrap your marketing efforts and build a solid foundation for later – whether you plan to hire an agency or not. Advertising / Marketing
	1 2 3 4 5	Everything You Know About Social Media is WRONG! David Parmet, PerkettPR Everyone knows that social media has created a revolution in marketing. But aren't most marketers mi... READ MORE Everyone knows that social media has created a revolution in marketing. But aren't most marketers missing the point about what social media can or cannot do for them? This panel will expose the horrible lies and deceptions surrounding social media marketing. You will know what social media is and isn't. Advertising / Marketing
	1 2 3 4 5	Ad Agencies: Evolve or Fade Away William Jurewicz, space150 The world of advertising is evolving rapidly. In the wake of this change, new agency structures are ... READ MORE The world of advertising is evolving rapidly. In the wake of this change, new agency structures are taking shape that are more agile, flexible and adaptable. In this panel discussion, we'll hear from some of the new-world agencies that are built from the ground up to thrive in the future. Advertising / Marketing
	1 2 3 4 5	The Secret Sauce – The Digital Ingredients to Take the Lead Darryl Gehly, Molecular What is the secret sauce to becoming the next brand phenomenon? The hidden ingredient is embracing t... READ MORE What is the secret sauce to becoming the next brand phenomenon? The hidden ingredient is embracing the customer voice and evangelizing their passion. Experience an alternative perspective on how to create an engaging customer conversation and use this to leapfrog into a new landscape where you are the sole player. Advertising / Marketing
	1 2 3 4 5	Manners for the Modern Brand Dion Hughes, Persuasion Arts & Sciences Brands have to start behaving themselves, just like the rest of us. Now that the relationship betwee... READ MORE Brands have to start behaving themselves, just like the rest of us. Now that the relationship between brand and customer has been turned inside out, there’s no other choice. But what is the new social contract? This panel argues the options. Advertising / Marketing
	1 2 3 4 5	Models For Real Agency Integration Pete Lerma, Click Here/The Richards Group Creating effective integration is the biggest challenge agencies face today. There are lots of appro... READ MORE Creating effective integration is the biggest challenge agencies face today. There are lots of approaches but which one is best? Should you have separate online and offline departments? Should everyone be responsible for being experts in both? This panel will discuss real life pros and cons of each. Advertising / Marketing
	1 2 3 4 5	The Dark Knight: How 42 Entertainment Created an Online Community of Gotham Fans Susan Bonds, 42 Entertainment The 42 Entertainment team will offer SxSW audiences an exclusive, behind-the-scenes look at the crea... READ MORE The 42 Entertainment team will offer SxSW audiences an exclusive, behind-the-scenes look at the creation of 2008's biggest viral marketing campaign, WhySoSerious. With nearly 10 million fans participating in this ARG, WhysoSerious has become one of the most talked about and popular ARGs and was instrumental in promoting one of 2008's biggest summer blockbusters. Advertising / Marketing
	1 2 3 4 5	Try Making Yourself More Interesting Brian Oberkirch, Small Good Thing There are no cheat codes for community. No Charles Atlas shortcuts to make your pet project the one... READ MORE There are no cheat codes for community. No Charles Atlas shortcuts to make your pet project the one to rule them all. Want people to think you're awesome? Be awesome. This panel promises a bullshit-free look at how you might tune out the jibber jabber, tune in to those who matter, put your head down and make your online service a little bit more epic each day. We'll dissect Bike Hugger, Photojojo, Metafilter, and other examples of Web charm for what *you* can do. Today, and tomorrow. And the day after. Which is how you will become what you want to be. Advertising / Marketing
	1 2 3 4 5	Customer Support - From Preventative Medicine to Intensive Care Derek Scruggs, SurveyGizmo Customer support is often thought of as a cost center, but it also can be a competitive weapon. What... READ MORE Customer support is often thought of as a cost center, but it also can be a competitive weapon. What are some of the tools and strategies that your business can implement to deliver a "Wow!" experience without breaking the bank? Advertising / Marketing
	1 2 3 4 5	Alternate Reality Gaming: Behind the Curtain Matt Wolf, Double Twenty (D20) & Big Spaceship What really goes on behind the scenes of an ARG? Get a glimpse backstage, as a diverse group of vet... READ MORE What really goes on behind the scenes of an ARG? Get a glimpse backstage, as a diverse group of veteran puppet masters and experience architects share insights on how to build, deploy and navigate an ARG through an unpredictable sea of players… and how to prepare for the unexpected. Advertising / Marketing
	1 2 3 4 5	Moms Who Tech Beth Blecherman, Techmamas Women spent $90 billion on gadgets and influenced 61% of all consumer electronics purchases in 2007 ... READ MORE Women spent $90 billion on gadgets and influenced 61% of all consumer electronics purchases in 2007 (Laptop Magazine, August 2008). Moms are power users of technology and social networking, coding their own websites, texting their babysitters, installing wireless routers, blogging and using Facebook. This panel discussion examines the gadgets and social media moms use to manage their careers,families and friendships. Advertising / Marketing
	1 2 3 4 5	The Myth of Virality Liza Hausman, Gigya, Inc. You have seen the videos on YouTube: the Mentos and Diet Coke experiments, the skateboarding bulldog... READ MORE You have seen the videos on YouTube: the Mentos and Diet Coke experiments, the skateboarding bulldog, even Chris Crocker rockin’ out to Britney. Can you truly manufacture viral lift? Realistically speaking, probably not, but you can come close. Widgets have infiltrated the social media landscape and are now fixtures on millions of user's profile pages on dozens of social networks. Users themselves recognize the utility and fun of widgets, pass them on to friends, and actively endorse them by installing them on their profile pages as a way to express themselves to the world. Learn how to be realistic about your viral dreams and how to succeed in making them a reality. Advertising / Marketing
	1 2 3 4 5	Video Content: Super Distribution or Super Disaster? Daisy Whitney, TelevisionWeek With hundreds of video-sharing sites, social networking and blogs, devising an effective video and s... READ MORE With hundreds of video-sharing sites, social networking and blogs, devising an effective video and social media strategy is daunting. Creators face a myriad of tough questions. Discover how your strategy impacts your revenue model. Take away a list of tools, trends, and tips to save time, money, and your sanity. Advertising / Marketing
	1 2 3 4 5	Distribution Is King: Convergence of Digital and Physical Distribution Jeffrey Bowman, ibagit.com Channels of communication continue to emerge like social, on-line display and streaming. What does ... READ MORE Channels of communication continue to emerge like social, on-line display and streaming. What does not change is the way we deliver the service or product. This panel will bring together leading e-retailers, traditional retailers, brand leadership, creative agency leadership and logistics. We will explore how the convergence will take place between content distribution, physical distribution and solutions around multi-channel communication and product/service delivery. Advertising / Marketing
	1 2 3 4 5	Wii Can Learn Together Brandon Carson, Sun Microsystems The advent of social media technology and gaming platforms such as the Nintendo Wii present new game... READ MORE The advent of social media technology and gaming platforms such as the Nintendo Wii present new game-based educational opportunities: social gaming. This panel will debate, discuss, and look at examples of how social gaming can foster learning experiences that build on collaboration, competition and just having a fun time together. Brandon Carson, the Chief Instructional Designer at Sun Microsystems will be joined by colleagues Enzo Silva, Instructional Designer, and social media expert Adam Bohannon, to moderate the discussion. Advertising / Marketing
	1 2 3 4 5	The End of Scatter-Shot Advertising: Targeting Consumers Through Vertical Ad Networks Samir Arora, Glam Media Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than... READ MORE Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than the same period in 2006, according to IDC. For the 2007 calendar year it reached $25.5 billion, representing year-over-year growth of 27 percent. As online ad spending continues to increase, brands and agencies are finding new and valuable ways to reach targeted audiences. One way they have found to accomplish this is by partnering with vertical ad networks such as Glam Media (women) and Federated Media (technology). As vertical ad networks continue to grow in scale and depth, they begin to rival what traditional media has long provided. Advertising / Marketing
	1 2 3 4 5	Search Engine Marketing: Accessing the Critical Moment Harry Gold, Overdrive Interactive Search engines have become the number-one resource that consumers as well as business and technology... READ MORE Search engines have become the number-one resource that consumers as well as business and technology decision-makers use to find and research products and solutions. No other point of consumer or prospect contact has the ability to access the "critical moment" when your company's target audience is seeking exactly what you are selling. Advertising / Marketing

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