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			Category:	All (1385) Advertising / Marketing (205) Business / Entrepreneurial (207) Community / Social Networks (190) Content (108) Digital Filmmaking (25) Human / Social Issues (113) Mobile / Wireless (59) New Technology / Next Generation (204) Other (57) Programming (1) Video Games (39) Web / Interface Design (129)
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	1 2 3 4 5	Engaging Consumers Through Online Communities Adrian Taylor, Springbox Conventional advertising methods are becoming less and less effective. The result? Erosion of brand ... READ MORE Conventional advertising methods are becoming less and less effective. The result? Erosion of brand loyalty. Marketers are looking to online communities as the next great frontier — but most are getting it all wrong. It’s time to stop marketing at consumers and start engaging with them in meaningful ways. Advertising / Marketing
	1 2 3 4 5	Digital Marketing Entertainment and Utility Marc Ruxin, McCann Worldgroup San Francisco With audiences fragmented across millions of websites, long tail niches and media formats, including... READ MORE With audiences fragmented across millions of websites, long tail niches and media formats, including video, online display, social networks and mobile platforms, buying share of voice is nearly impossible. In today’s world, content is king. Marketers that aspire to attain viral momentum need to push the envelope in terms of creativity and functionality. This panel will look at recent examples of digital entertainment and explore the opportunities and pitfalls of sponsoring and developing digital content. Advertising / Marketing
	1 2 3 4 5	The Five Commandments of Email Marketing Karlyn Morissette, Dartmouth College Ask them and they will come. Though technology pundits have been declaring the death of email for y... READ MORE Ask them and they will come. Though technology pundits have been declaring the death of email for years, it is still one of the most effective online marketing tools an organization can use to reach their customer. This presentation will cover all the aspects of a successful email program, from design to content to delivery and ROI. Advertising / Marketing
	1 2 3 4 5	Minority Report - Interactive Out-Of-Home Advertising Brad Trotter, Park Media In the 2002 movie "Minority Report," Tom Cruise's character walks past electronic signs that speak h... READ MORE In the 2002 movie "Minority Report," Tom Cruise's character walks past electronic signs that speak his name and greet him. Advertisers are placing more customized electronic signs in public spaces from shopping malls to doctors' offices, and these displays are now interactive. Interactive marketing using animated characters to engage customers. Advertising / Marketing
	1 2 3 4 5	Seeking the Holy Grail of Online Video Ads Brad Inman, TurnHere, Inc. With all the buzz about online video advertising, people have overlooked a fundamental question: wha... READ MORE With all the buzz about online video advertising, people have overlooked a fundamental question: what works? Pre-roll video? In-stream? Many find these formats annoying and disruptive. Instead, people turn to the Web for relevant content that is targeted to them and their interests. Why should videos ads be any different? Advertising / Marketing
	1 2 3 4 5	Unlocking the Secrets of Consumer Tribes in the Blogosphere Bill Tuohig, Umbria, a division of J.D. Power & Associates Consumers that share characteristics with one another are called tribes and their online discussions... READ MORE Consumers that share characteristics with one another are called tribes and their online discussions can be very revealing. In this session, learn how the blogosphere can be leveraged to understand their shared interests and motivations (brands, values, media consumption), and apply this knowledge to a holistic and strategic marketing programs. Advertising / Marketing
	1 2 3 4 5	Marketing 2.0 Mick Winters, Winters Interactive Discard your old “spray and pray” mode of marketing and dive into new measurement methods that d... READ MORE Discard your old “spray and pray” mode of marketing and dive into new measurement methods that deliver hard quantitative data. Web designers and developers now have powerful tools in metrics programs like Google Analytics and YouTube Insight to measure design ROI success for Web sites and video campaigns. Tight! Advertising / Marketing
	1 2 3 4 5	Personalized Video: Insert Your Blank Here Jon Bishop, Magicomm, LLC What if your name, your age, or your favorite team was contained in a web video that you received? D... READ MORE What if your name, your age, or your favorite team was contained in a web video that you received? Database driven video's are unique to “YOU” and is the future of viral marketing. We will show you what you should know and how to impact others. Advertising / Marketing
	1 2 3 4 5	Interaction Design In Rich Media Advertising Nik Bonaddio, Spongecell Rich media advertising is the most effective method of display advertising, but what are the best pr... READ MORE Rich media advertising is the most effective method of display advertising, but what are the best practices around designing interactions within such a confined space? My panel would use case studies, usability tests, and real-world examples in an open dialogue format to help solve a very tricky problem. Advertising / Marketing
	1 2 3 4 5	Getting Your Designs Approved: 12 Simple Rules Larissa Meek, AgencyNet Getting approval on designs can be an exasperating and time-consuming process where significant roun... READ MORE Getting approval on designs can be an exasperating and time-consuming process where significant rounds of revisions can result in scope-creep. This session will offer methodologies for getting sign-off on designs with the fewest revisions, and simple tips for preparing and presenting your comps in the most efficient manner. Advertising / Marketing
	1 2 3 4 5	Keeping it Real: Lessons Leaned in Social Media Marketing Chas Edwards , Federated Media In the very short history of brand marketing in social media, there have been both extraordinary suc... READ MORE In the very short history of brand marketing in social media, there have been both extraordinary successes and flaming disasters. These highs and lows have helped to define a set of parameters and best practices when it comes to putting your brand out there into the social media space. This panel will bring together top brand marketers for an honest and open deep-dive into the lessons learned in their sojourns into social media. Advertising / Marketing
	1 2 3 4 5	Non-Traditional Marketing for Startups Justin Kistner, SpimeCo Your engineering team are rockstars. The feedback from your beta users is phenomenal. It's tim... READ MORE Your engineering team are rockstars. The feedback from your beta users is phenomenal. It's time to market your product, so the first thing you do is...go hire a PR firm to get you covered in BusinessWeek? Pray that Arrington sees your email? Your marketing strategy needs to be as forward thinking as your product...let's discuss how to achieve that. Advertising / Marketing
	1 2 3 4 5	Is it a Documentary or an Advertisement or a Video Game? Victory Darwin, BIGLIFE.ws Is this wrong, is this insane, or is it new media genius? Documentaries blending information and deb... READ MORE Is this wrong, is this insane, or is it new media genius? Documentaries blending information and debate with paid positioning are blurring the lines of acceptability in new media journalism, but for cash strapped movie makers with a message who don't want to sell their soul to venture capitalists, this may be the solution. Advertising / Marketing
	1 2 3 4 5	The New Monetization of New Media John Grudnowski, space150 Consumer content consumption continues to evolve. How are media companies/agencies working with bran... READ MORE Consumer content consumption continues to evolve. How are media companies/agencies working with brands to prove success connecting offline and digital touchpoints? What shifts in media allocation are effectively extending reach and impact with today’s consumers? Panel will include case studies, tools and actionable recommendations to agencies/brand directors. Advertising / Marketing
	1 2 3 4 5	Crash & Burn Widgets Ben Pashman, Gigya, Inc. As social media continues to expand and users expect to engage with content when and where they want... READ MORE As social media continues to expand and users expect to engage with content when and where they want, more companies are launching widget campaigns. Are widgets a new method for advertisers to build brands while engaging core demographics or will these widgets just crash and burn? This session will analyze the types of widgets and their related campaigns that have failed and examples of the major brands that have been successful. Marketers and advertisers will also understand how to successfully seed a viral widget campaign that strengthens brands via user-endorsed widgets. Advertising / Marketing
	1 2 3 4 5	How Sharing is Reshaping the Web Hooman Radfar, Clearspring Technologies Web 1.0 and portals brought a publishing revolution. In Web 2.0, the Web is getting broken apart int... READ MORE Web 1.0 and portals brought a publishing revolution. In Web 2.0, the Web is getting broken apart into pieces through APIs and structured data. The future is taking these pieces as widgets and allowing people to assemble them. In this session, learn about the rise of the social aggregator. Advertising / Marketing
	1 2 3 4 5	Social Networking: The Global View Jeff Roberto, Friendster Traffic, Regions and Monetization: Global Trends in Social Networking This panel will focus on th... READ MORE Traffic, Regions and Monetization: Global Trends in Social Networking This panel will focus on the global trends of social networking and present a closer look at what’s happening from an international standpoint. Representatives from top global social networks will discuss key metrics surrounding user overlap, user engagement, and monthly traffic they’ll also spotlight key trends in mobile, localization, and how sites, especially those big internationally (like Friendster) are building new user acquisition and monetization models. Advertising / Marketing
	1 2 3 4 5	Social Networking Marketing Done Right John Keehler, The Richards Group Through real-world examples, we'll look at companies that have created best-in-class marketing campa... READ MORE Through real-world examples, we'll look at companies that have created best-in-class marketing campaigns on Facebook and MySpace. From MySpace custom community profile to Facebook pages and applications, you'll learn about what it takes to succeed, and what fails in the social networking space. Advertising / Marketing
	1 2 3 4 5	Beyond Social Media: Introducing Social Communications Jackie Peters, Heavybag Media Who really "owns" social media? Is it PR, Marketing, Branding? This panel will demonstrate that it�... READ MORE Who really "owns" social media? Is it PR, Marketing, Branding? This panel will demonstrate that it’s all of the above and more. Thus the new category "Social Communications," which we can think of as a hybrid of PR, marketing, branding, WOM, customer service, product development and more. Advertising / Marketing
	1 2 3 4 5	Astroturfing for Fun and Nonprofit Brian Cain , Campfire What happens when companies enter into social media without a clear understanding of the groundrules... READ MORE What happens when companies enter into social media without a clear understanding of the groundrules? Comedy gold! On this panel we’ll showcase some of the best of the worst. Along the way you’ll learn what not to do in your next step into the wilds of the interweb. Advertising / Marketing
	1 2 3 4 5	Ads and Kids - The Extremist's Conundrum Chris Rettstatt, Author and Virtual Communities Consultant Should we shield kids from all ads online? Should we let anyone advertise to kids on any site? Isn... READ MORE Should we shield kids from all ads online? Should we let anyone advertise to kids on any site? Isn't there a happy medium? Join this panel in what will certainly prove to be a lively audience fueled discussion on a hotly disputed topic in our industry. Advertising / Marketing
	1 2 3 4 5	Sustainable Location Based Advertising Andrew Simpson, Rilli.com With the increasing availability of location and context specific information, comes a new level of ... READ MORE With the increasing availability of location and context specific information, comes a new level of trust and responsibility. Is this a step towards AdSense Orwellianism, or a chance to create a meaningful dialogue between people and culture? How can we use advertising to create rich experiences for people while paying our bills? Advertising / Marketing
	1 2 3 4 5	Eco-ADvantage: The Ad is Always Greener on the Other Side Lewis Blackwell, Getty Images As communicators, how do we avoid having our visual messages turn into visual clichés? Key thinkers... READ MORE As communicators, how do we avoid having our visual messages turn into visual clichés? Key thinkers across creative, marketing and graphic design sectors will discuss how environmental concerns will drive new forms of advertising as well as some new positive, aspirational paths to explore. Advertising / Marketing
	1 2 3 4 5	Progressive Development and Design Approaches John Geletka, Ratchet This panel will discuss new ways that developers & designers are working together in the creative pr... READ MORE This panel will discuss new ways that developers & designers are working together in the creative progress and perceived gap between design & development. The focus will be technical approaches and tools. Advertising / Marketing
	1 2 3 4 5	The Future of Mobile Entertainment Alykhan Govani, MX Telecom, Inc./Wireless Aggregator Mobile phones have replaced the internet for browsing and discovery purposes. Gadgets like the iPho... READ MORE Mobile phones have replaced the internet for browsing and discovery purposes. Gadgets like the iPhone are now changing our perception of the mobile phones, as people are increasing using them as entertainment devices. This panel will explore the trends, technology and future of mobile music. Advertising / Marketing
	1 2 3 4 5	Tighten Your Talk Without Dumbing Down Your Brand Tyler Womack, Springbox Your voice determines if your brand is cool, confident or even competent. Earn credibility without l... READ MORE Your voice determines if your brand is cool, confident or even competent. Earn credibility without losing your audience. We look at web writing, the sentence. fragmentation. trend. and the PowerPointalization of good content. Then we tell you how to sell your hot new style guide to the boss. Advertising / Marketing
	1 2 3 4 5	Beyond the Social Web Joel Lunenfeld, Moxie Interactive The Semantic web is the next evolution of social media and digital connections. Sharing and combinin... READ MORE The Semantic web is the next evolution of social media and digital connections. Sharing and combining relevant digital information without human initiation will fuel the evolution of content, product, and interests discovery. How will your brand, service or destination enable semantic data fusion and become part of this ecosystem? Advertising / Marketing
	1 2 3 4 5	Punk Interactive -Creating and Engaging in Branded Culture Carly Eiseman, thelobby.com What are the new rules of engagement and how can brands differentiate themselves in the mobbed inter... READ MORE What are the new rules of engagement and how can brands differentiate themselves in the mobbed interactive space? From branded children’s games to loyalist sneaker microsites to real-time DIY video broadcasting, we discuss the emergence of punk interactive in brand culture as we trace the convergence of art, literature, music, film and design history into the digital branded space. Advertising / Marketing
	1 2 3 4 5	What your Startup Can Learn from Barack Obama and Howard Dean Clay Johnson, Sunlight Foundation BarackObama.com made more money online than most startups. So did Howard Dean before him. We've spen... READ MORE BarackObama.com made more money online than most startups. So did Howard Dean before him. We've spent so much time talking about what happened, but little about how it applies to you. We will go in depth on their strategies from the top consultants and strategists from the 2008 election cycle. We won't be talking about what happened, but rather about how it applies to you and your startup. Advertising / Marketing
	1 2 3 4 5	What Teens & Tweens Want In A Web Site/Application Anastasia Goodstein, Ypulse If you're designing or programming a website or application for teens or just want to be relevant to... READ MORE If you're designing or programming a website or application for teens or just want to be relevant to the next generation, this teen panel will give you a glimpse into how teens are using the Net and cell phones. Find out what teens want, and more importantly what they don't! Advertising / Marketing

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