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			Category:	All (1385) Advertising / Marketing (205) Business / Entrepreneurial (207) Community / Social Networks (190) Content (108) Digital Filmmaking (25) Human / Social Issues (113) Mobile / Wireless (59) New Technology / Next Generation (204) Other (57) Programming (1) Video Games (39) Web / Interface Design (129)
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	1 2 3 4 5	Your Brand is Not My Friend™ Alan (The Tangerine Toad) Wolk, The Toad Stool People generally don’t want to hear from brands on Facebook and MySpace. The whole appeal of socia... READ MORE People generally don’t want to hear from brands on Facebook and MySpace. The whole appeal of social media sites is their independence from corporate advertisers. People like the fact that they can say whatever they want to other people without any interference from anyone or anything that seems "official." Advertising / Marketing
	1 2 3 4 5	Integrating Social Media with Your Existing Campaign Ed Kim, Red Bricks Media So you don’t want to go all-in on the social media front. You’d rather test the waters by comple... READ MORE So you don’t want to go all-in on the social media front. You’d rather test the waters by complementing your traditional campaign with efficient social media tactics. But how do you leverage social media? Who should you target? What kind of return can you expect? We will lead you through smart ways to integrate social media with traditional campaigns to boost success in a cost effective manner. Using examples from our award winning THQ campaign we will demonstrate how a little creativity can go a long way. Advertising / Marketing
	1 2 3 4 5	Micro-Interactions in a 2.0 World David Armano, Critical Mass We live in a world where the little things really do matter. Each encounter -- no matter how brief -... READ MORE We live in a world where the little things really do matter. Each encounter -- no matter how brief -- is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize. Advertising / Marketing
	1 2 3 4 5	The Death of Advertising Paul Gelb, Avenue A | Razorfish Interactive digital and on-demand media experiences have fundamentally undermined the effective powe... READ MORE Interactive digital and on-demand media experiences have fundamentally undermined the effective power, and consumer tolerance for, advertising. In fact, advertising is dead. We should be glad…but, now marketers face an unprecedented challenge – how to shift their communications into a dialogue that creates “experiences” rather than blasting “messages”. Advertising / Marketing
	1 2 3 4 5	How I Got Paid For Getting Grabbed Hooman Radfar, Clearspring Technologies People's favorite question when talking about Web 2.0 is "How are you going to make money from that?... READ MORE People's favorite question when talking about Web 2.0 is "How are you going to make money from that?" Widgets play a significant role in the future of online advertising. In this session, hear from the leaders about what they’re doing along with some success stories. Advertising / Marketing
	1 2 3 4 5	The Secret Sauce – The Digital Ingredients to Take the Lead Darryl Gehly, Molecular What is the secret sauce to becoming the next brand phenomenon? The hidden ingredient is embracing t... READ MORE What is the secret sauce to becoming the next brand phenomenon? The hidden ingredient is embracing the customer voice and evangelizing their passion. Experience an alternative perspective on how to create an engaging customer conversation and use this to leapfrog into a new landscape where you are the sole player. Advertising / Marketing
	1 2 3 4 5	Content - Agency Saviour or Killer? Lee Woodard, Sapient Interactive, advertising and marketing Interactive agencies are jumping on content bandwagon, Digitas and AKQA to name check a few. But can... READ MORE Interactive agencies are jumping on content bandwagon, Digitas and AKQA to name check a few. But can Interactive really get content creation like Production companies? Does the agency business model fit, big fees versus IP/format creation. Creative development means very different things in agency from a production company - can agencies develop content with editorial integrity? Advertising / Marketing
	1 2 3 4 5	How is Social Media Impacting Today's Politics? Amy Greenlaw, PortalVideo What is the true potential IMPACT of Social Media ON Politics today? Politicians are just starting t... READ MORE What is the true potential IMPACT of Social Media ON Politics today? Politicians are just starting to scratch the surface of using Social Media. Where have they fallen short? What aspects have worked in the past? What are some of the emerging trends? What role has social media played in the 2008 presidential election? Advertising / Marketing
	1 2 3 4 5	SEO for Reputation Management William Leake, Apogee Search The worst of the worst has happened to your brand – a widely read blogger has written a negative r... READ MORE The worst of the worst has happened to your brand – a widely read blogger has written a negative review.  Soon, readers begin commenting, other blogs begin linking to the original post and, all of a sudden, that negative review is ranked second in a Google search!  Smart marketers are beginning to implement highly strategic search engine optimization (SEO) tactics to replace negative news with brand-positive messages and links.  These tried and true tactics include aligning SEO and PR with embedded links in press releases, livening up corporate sub-domains and going straight to the source to steal links away from negative press.  In this session, attendees will learn about these and other strategies for using SEO for reputation management. Advertising / Marketing
	1 2 3 4 5	Is Web 2.0 Killing the Sports Business? Pat Coyle, Coyle Media Interactive media is changing the sports experience for fans, media and sponsors alike. This panel w... READ MORE Interactive media is changing the sports experience for fans, media and sponsors alike. This panel will zero in on the "killer apps" being used by teams, leagues and sponsors to engage fans on the Web and through mobile, and will be instructive for all marketers, and digital entrepreneurs. Advertising / Marketing
	1 2 3 4 5	Keeping it Real: Lessons Leaned in Social Media Marketing Chas Edwards , Federated Media In the very short history of brand marketing in social media, there have been both extraordinary suc... READ MORE In the very short history of brand marketing in social media, there have been both extraordinary successes and flaming disasters. These highs and lows have helped to define a set of parameters and best practices when it comes to putting your brand out there into the social media space. This panel will bring together top brand marketers for an honest and open deep-dive into the lessons learned in their sojourns into social media. Advertising / Marketing
	1 2 3 4 5	You’re Living in Your Own Private Branded Entertainment Experience Brian Cain, Campfire Want less talk and more action? Join Campfire as we create an event that mirrors one of our real wor... READ MORE Want less talk and more action? Join Campfire as we create an event that mirrors one of our real world campaigns. We provide the setup but it’s the audience that ultimately decides what happens. Along the way you’ll catch a glimpse at the internal workings of this style of advertising. Advertising / Marketing
	1 2 3 4 5	Latino Digital Drive: Why This Audience Matters Javier Farfan, Zune An in-depth look at the growing Latin music market, why this demographic represents an alluring audi... READ MORE An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What's the secret and should there be an English crossover? More and more artist are noticing this community - even Beyonce singing in Spanish. Advertising / Marketing
	1 2 3 4 5	PR for Pirates Jeremy Bencken, BuzzStream Doing your own PR? How to use the latest tools and techniques for finding the right bloggers & repo... READ MORE Doing your own PR? How to use the latest tools and techniques for finding the right bloggers & reporters, researching their contact info, writing a great pitch, and conducting highly personalized outreach, without making it your full-time job. Advertising / Marketing
	1 2 3 4 5	Co-Created Marketing: Embracing Your Customer Evangelists Online Mack Collier, The Viral Garden What if you found your most passionate customers online, and let them market for you? Would the wor... READ MORE What if you found your most passionate customers online, and let them market for you? Would the world implode? Or could embracing your customer evangelists online be the best business decision you make? Together, we'll unmask who customer evangelists are, and show how you can embrace them via social media and other online tools. Advertising / Marketing
	1 2 3 4 5	All Questions Answered: One Page, One Space Carloyn Bekkedahl, Mochila, Inc. Planning a wedding? Training for a marathon? Got questions? Reach your audience through what they're... READ MORE Planning a wedding? Training for a marathon? Got questions? Reach your audience through what they're interested in learning by being what they read. Creating brand loyalty online is more complicated then a 30-second commercial. Online there’s more fodder for our eyeballs to get distracted. Stop the distractions. Be the answer. Advertising / Marketing
	1 2 3 4 5	Customer Support - From Preventative Medicine to Intensive Care Derek Scruggs, SurveyGizmo Customer support is often thought of as a cost center, but it also can be a competitive weapon. What... READ MORE Customer support is often thought of as a cost center, but it also can be a competitive weapon. What are some of the tools and strategies that your business can implement to deliver a "Wow!" experience without breaking the bank? Advertising / Marketing
	1 2 3 4 5	The Myth of Virality Liza Hausman, Gigya, Inc. You have seen the videos on YouTube: the Mentos and Diet Coke experiments, the skateboarding bulldog... READ MORE You have seen the videos on YouTube: the Mentos and Diet Coke experiments, the skateboarding bulldog, even Chris Crocker rockin’ out to Britney. Can you truly manufacture viral lift? Realistically speaking, probably not, but you can come close. Widgets have infiltrated the social media landscape and are now fixtures on millions of user's profile pages on dozens of social networks. Users themselves recognize the utility and fun of widgets, pass them on to friends, and actively endorse them by installing them on their profile pages as a way to express themselves to the world. Learn how to be realistic about your viral dreams and how to succeed in making them a reality. Advertising / Marketing
	1 2 3 4 5	Crash & Burn Widgets Ben Pashman, Gigya, Inc. As social media continues to expand and users expect to engage with content when and where they want... READ MORE As social media continues to expand and users expect to engage with content when and where they want, more companies are launching widget campaigns. Are widgets a new method for advertisers to build brands while engaging core demographics or will these widgets just crash and burn? This session will analyze the types of widgets and their related campaigns that have failed and examples of the major brands that have been successful. Marketers and advertisers will also understand how to successfully seed a viral widget campaign that strengthens brands via user-endorsed widgets. Advertising / Marketing
	1 2 3 4 5	From Blog to Book Deal: How-To Pamela Slim, Escape from Cubicle Nation Is traditional publishing dead? Apparently not, as many bloggers are landing book deals that extend... READ MORE Is traditional publishing dead? Apparently not, as many bloggers are landing book deals that extend and enhance their online work. Learn the ins and outs from bloggers who have done it including how to shape a coherent book from tons of posts and involve your readers in your writing. Advertising / Marketing
	1 2 3 4 5	Don't Be Evil Google MIles Olson, Penny Pincher Gazette Google is the 800 pound gorilla of the internet. We will cover some "sketchier" things Google has d... READ MORE Google is the 800 pound gorilla of the internet. We will cover some "sketchier" things Google has done in the past, and interactively work with the attendees to draft a manifesto of how we'd like them to behave in the future. At SXSW conclusion, we'll turn the best ideas into an internet petition, ultimately to be presented to Google management. Advertising / Marketing
	1 2 3 4 5	Vertical Search and SEO Brian Combs, Apogee Search When Google’s Universal Search came on the scene, marketers scrambled to incorporate Web 2.0 funda... READ MORE When Google’s Universal Search came on the scene, marketers scrambled to incorporate Web 2.0 fundamentals into corporate Web sites to ensure getting listings on top SERPs. Does this cause chaos/user confusion? Do these elements help/hinder in regards to SEO? Is there a delicate balance between keywords and Web 2.0 pizzazz? Advertising / Marketing
	1 2 3 4 5	Getting the Kids Behind You Lara Sanders, peta2 (Youth Division of PETA) “Getting the Kids Behind You” will be a how-to-guide for nonprofits to successfully motivate and... READ MORE “Getting the Kids Behind You” will be a how-to-guide for nonprofits to successfully motivate and mobilize youth to get behind their cause. From text message campaigns to viral videos to creative online petitions, this panel will show real-life examples that actually work. Advertising / Marketing
	1 2 3 4 5	Untraditional Ideas for Traditional Media - A Discussion on Viral Marketing Stephan MacLeod, Stitch Media Inc - Interactive Media Production Viral marketing has creeped into all forms of social networks and has captured the attention of mill... READ MORE Viral marketing has creeped into all forms of social networks and has captured the attention of millions of Internet users, but how do the producers of this content know what will work or fail? This discussion will provide insight from two young and experienced producers who actually get paid to do important market research that supports major campaigns and proposals that carries forward into production. Get their insight on what it takes to convince traditional media clients to invest in the initial ideas! Advertising / Marketing
	1 2 3 4 5	Boosting E-commerce Through Interactive Web Video Jessica Kizorek, Two Parrot Productions Consumers are hungry for video content that clarifies which products and services are a good fit for... READ MORE Consumers are hungry for video content that clarifies which products and services are a good fit for their need. Rather than subject consumers to a static beginning and end, learn how to create rich media experiences through which consumers can navigate and directly purchase what you sell. Advertising / Marketing
	1 2 3 4 5	Why Does Your Web Site Suck? Lee Shepstone, Vignette Corporation You’ve got cool videos, your CEO blogs and you’ve got a growing community of die-hard enthusiast... READ MORE You’ve got cool videos, your CEO blogs and you’ve got a growing community of die-hard enthusiasts posting product reviews on your site. So why are visitors so quick to leave? In this session, we’ll discuss why some Web sites succeed where others fail and look at the latest Web technologies that are driving user engagement. Advertising / Marketing
	1 2 3 4 5	Selling vs. Marketing Music Online Russ Rieger, SpiralFrog With everyone focused on the short-term - song sales & downloads - as the new holy grail of success,... READ MORE With everyone focused on the short-term - song sales & downloads - as the new holy grail of success, is the music industry misusing the Internet by not concentrating on its most powerful benefits: discovery and promotion of musid and artists. A discussion of how to best utilize the Internet in the marketing of music. Advertising / Marketing
	1 2 3 4 5	Social Media Advertising: A Conversation About Conversation John Poisson, Tiny Pictures, Inc. If online advertising through the past decade has been defined by display and text ads, the Next Big... READ MORE If online advertising through the past decade has been defined by display and text ads, the Next Big Thing in brand-consumer interaction is content-driven and conversational. Or is it? Hear from social media services, brands, ad networks and agencies at the center of it all. Advertising / Marketing
	1 2 3 4 5	True Life: I'm a Successful Widget Peggy Fry, Clearspring Technologies With Web sites like Facebook and MySpace dominating user attention, it’s growing harder to get tra... READ MORE With Web sites like Facebook and MySpace dominating user attention, it’s growing harder to get traffic to your site. In this session, you’ll learn about how a mainstream brand was able to infiltrate the social networks with their widget, increase use of their content, and drive traffic back to their Web site. Advertising / Marketing
	1 2 3 4 5	The Future of Corporate Communications Mario Sundar, LinkedIn/Community Evangelist & Chief Blogger Corporate Communications has never been the same since social media tools took their world by storm!... READ MORE Corporate Communications has never been the same since social media tools took their world by storm! How have social media tools (corporate blogging, twitter, etc...) changed the face of corporate communications? Has the industry now been legitimized with the new SEC recommendations allowing corporate disclosure through company websites, blogs, etc... The panel will take you through strategies and tactics that every marketing manager should be aware of, whether you work for a start up or Fortune 500 company. Advertising / Marketing

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