SXSW Interactive 2009 - Ideas: Page 2

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30-60 of 205 < >

1 2 3 4 5	Morgan Harris, Gigya, Inc.	From Justin Timberlake to Juno: Widgets in the Entertainment Industry	Music labels and entertainment companies are now launching widget campaigns to drive interaction and engagement with consumers on social networks. Learn how music labels and movie studios have created and distributed widgets for musicians like: Britney Spears, Duffy, Justin Timberlake for movies like: Step Brothers, Juno, Run Fat Boy Run and entertainment networks like MTV and VH1. What made these campaigns successful and where did they fall short? How did they effectively engage target demographics and get consumers pumped enough to download the album, visit the box office or turn on the tube?	Advertising / Marketing	T	I
1 2 3 4 5	Gregg Hale, Campfire	Social Networking for the Online Anti-Social	Online social networking has replaced face to face communication as the way for people to meet and connect. But what about the social and cultural pioneers who have been building communities before the myspace generation took over? This panel identifies the original hunters of ideas and information and explores ways to convince them to share their hunting ground.	Advertising / Marketing	T	B
1 2 3 4 5	Ed Kim, Red Bricks Media	Video Syndication and Optimization 101	So you’ve made a video. Great. But how do you get it in front of your target audience? What should you do to increase its chances for viral success? Should you use public sharing sites like YouTube or should you keep it exclusive? Can online videos drive traffic? Do views translate into conversions? Using examples from Vogue.TV and THQ, we will take you through the steps to creating an integrated strategy for video syndication that can greatly improve success.	Advertising / Marketing	T	I
1 2 3 4 5	Garrett Camp, StumbleUpon	Serving ‘Em Up: Online Advertising Gets Creative	Tired of constantly being bombarded with banner or email ads telling you how to enlarge or shrink some part of your body? Is this as good as it gets with online advertising? Learn unique ways today’s advertisers are getting their message to their key audience with minimal intrusion to users.	Advertising / Marketing	P	I
1 2 3 4 5	Gary Koepke, Modernista!	Only Here, Only Now: Using Exclusive Entertainment Content	How can you attract and keep a relevant audience around your brand long enough to inspire true engagement and experience? This panel explores how marketers use exclusive entertainment content - music, movies, art and more - to ignite a brand’s relevance within a target audience.	Advertising / Marketing	P	I
1 2 3 4 5	Mark Linder, Forefront Media	Using Social Media to Create a Buzzing Podcast	Daily, new ways are created to increase the reach of your podcast. Find out how use of today's new Social Media tools can help you find listeners, build loyal followers, find evangelists for your message, improve your content and bring a "buzz" to your podcast.	Advertising / Marketing	P	A
1 2 3 4 5	Shannon Newton, Market7	Video Content Producer - Get Paid!	What do the best content producers consistently do to find the best projects? If you are a video content producer you won't want to miss this panel that will answer the basic question of how to be a successful video content producer. Where to find work, how to negotiate the best fee, close the deal, successfully manage the project, and get paid.	Advertising / Marketing	T	I
1 2 3 4 5	Paul Edmondson, YieldBuild	Monetizing Web 2.0 is Hard (but Possible)	Web 2.0 sites are innovative and popular, but are they making their creators money? A panel of speakers, comprising Web 2.0's hottest widget and social media app creators, will discuss: What are the best strategies for monetizing social media? How do you make traffic success translate into a financial hit?	Advertising / Marketing	T	A
1 2 3 4 5	David Tisdale, THE NORTH STATE	Building Brands Like Boy Bands	Dislike them or despise them, boy bands make money. Learn how to utilize this finely tuned formulaic approach to launch your new brand.	Advertising / Marketing	P	I
1 2 3 4 5	Kami Huyse, My PR Pro	Measure This! Practical Ways to Quantify Social Media Results	Companies must justify the resources used to engage customers in social networks and social media. This panel of experts, including Charlene Li, Katie Paine and Avinash Kaushik, will share proven and novel approaches to answer the question, “How do I measure the business results of participating in online social networking?”	Advertising / Marketing	T	A
1 2 3 4 5	Steve Golab, FG SQUARED	Achieving ROI with Intranets & the Enterprise	As this panel addresses the issues that are faced when leveraging the combination of social media and intranets to make an impact on enterprise performance, ROI is appropriately front and center. Intranets, long used for information sharing and project management, open new opportunities to attract and retain key talent; and, at the same time, bring formerly siloed departments and functions into alignment. The result? A superious customer experience and a solid, measurable ROI. Cases studies across a range of industries and applications (ranging from technology management to oil and gas to media companies) will be featured.	Advertising / Marketing	T	A
1 2 3 4 5	Casey Sheehan, Sapient	Emerging Touch Screen / Multi-Channel Experiences	Touch screen has been emerging as an interactive technology over the past decade, but it’s only been in the past few years that we have seen the technology evolve and shift into consumer facing experiences. The panel will discuss and share examples of how touch screen and large-scale interactive installation experiences can support business objectives. The group will also discuss the future possibilities of touch screen and how the emerging technology is starting to play a bigger role in multi-channel marketing plans.	Advertising / Marketing	T	I
1 2 3 4 5	Richard Lent, AgencyNet	The 10 Commandments of a Digital Agency	Thou shall follow these digital rules of engagement. Learn about 10 things you can do to succeed in this ever-changing industry. This panel will provide you with tips and best practices you can use right away.	Advertising / Marketing	P	B
1 2 3 4 5	Ricardo Guerrero, Dell, Inc.	Twitter for Marketers: Is It Still Social Media?	Is social media only about connecting people? Can it connect companies with potential customers? Hear from some of the top companies using Twitter to connect with customers why they've turned to Twitter and other social media tools for marketing and branding purposes.	Advertising / Marketing	T	I
1 2 3 4 5	William Leake, Apogee Search	SEO for Reputation Management	The worst of the worst has happened to your brand – a widely read blogger has written a negative review. Soon, readers begin commenting, other blogs begin linking to the original post and, all of a sudden, that negative review is ranked second in a Google search! Smart marketers are beginning to implement highly strategic search engine optimization (SEO) tactics to replace negative news with brand-positive messages and links. These tried and true tactics include aligning SEO and PR with embedded links in press releases, livening up corporate sub-domains and going straight to the source to steal links away from negative press. In this session, attendees will learn about these and other strategies for using SEO for reputation management.	Advertising / Marketing	P	A
1 2 3 4 5	Glenn Sanders, The Viral Factory	Viral Marketing Myths & Legends	Viral is one of the most widely talked-about and least understood marketing tools. Using case studies and our own hard-won experience, we’ll discuss the ins, outs, ups and downs of viral content. What it is, what it isn’t, when it’s right and how to avoid it going oh so wrong.	Advertising / Marketing	P	I
1 2 3 4 5	Derek Brinkman, ContextWeb	Ad Exchanges Are Extending Everything	In this panel comprised of some of the top ad exchanges, learn about the features and benefits of the exchange model that has rocketed into the marketplace. By enabling publishers to instantly add extensive, targeted reach to advertiser campaigns, today’s exchanges offer publishers an exciting, next step in revenue generation.	Advertising / Marketing	T	I
1 2 3 4 5	Richard Lent, AgencyNet	Culture in the Digital Workspace	The interactive world is one which merges high level business-minded strategists and laid-back creative types. Managing creatives can be a challenge when seeking to produce high-quality work on time and on budget. Culture can play an important role in maintaining loyalty and creativity and finding a productive balance.	Advertising / Marketing	P	B
1 2 3 4 5	David Berkowitz, 360i	Going Viral: Beating the House by Upping the Odds	Few ad campaigns are breakout hits with consumers, but there are ways to up the odds of getting noticed. This session will review “social media optimization” techniques marketers can use across various channels – including social networks, video sharing sites, widgets, etc.– to increase the likelihood that a campaign will spread.	Advertising / Marketing	T	I
1 2 3 4 5	Russ Rieger, SpiralFrog	Selling vs. Marketing Music Online	With everyone focused on the short-term - song sales & downloads - as the new holy grail of success, is the music industry misusing the Internet by not concentrating on its most powerful benefits: discovery and promotion of musid and artists. A discussion of how to best utilize the Internet in the marketing of music.	Advertising / Marketing	P	A
1 2 3 4 5	Dennis Dayman, Eloqua	Email Deliverability Secrets from Deliverability.com	Okay so you have read all the white papers about email deliverability and you've got the basics covered - but some of your email still goes to the spam folder. Learn about advanced techniques for segmenting by IP address, building your email reputation, removing spamtraps, and more. Find out how to get your problems priority access from ISPs like Hotmail or Yahoo. Plus we'll take 3 volunteers from the audience and help to diagnose your deliverability challenges on the spot!	Advertising / Marketing	T	A
1 2 3 4 5	Marc Ruxin, McCann Worldgroup San Francisco	Crowdsourcing and Digital Event Marketing	As brands attempt to create social communities around their products and services, more and more will fail to attract large, sustainable audiences. But for those that strategically attach themselves to events or psychographically relevant content, there’s great promise. The media contributed by users around music, film, art, sports and fashion might be the best place to launch brand communities by acting more like patrons to the communities than marketers. Join the online media publishing network, leading marketer and agency that unleashed a digitally empowered crowd at the Outside Lands festival for a discussion about how event producers and brands can partner to create sustainable communities around events.	Advertising / Marketing	T	A
1 2 3 4 5	Jared Fliesler, Slide, Inc.	Cool or Not Kosher: Ads and Social Media	How do ads play it cool in social media? This panel will include representatives from social and viral marketing agencies, widget maker Slide Inc., as well as blue chip advertisers, and will discuss possible road hazards in next gen viral marketing. Will Internet users tire of User-Generated Content and “remix” culture? How do brands go wrong online when trying to align with, or catalyze a community? Etc.	Advertising / Marketing	P	B
1 2 3 4 5	Brian Cain, Campfire	You’re Living in Your Own Private Branded Entertainment Experience	Want less talk and more action? Join Campfire as we create an event that mirrors one of our real world campaigns. We provide the setup but it’s the audience that ultimately decides what happens. Along the way you’ll catch a glimpse at the internal workings of this style of advertising.	Advertising / Marketing	T	B
1 2 3 4 5	Carloyn Bekkedahl, Mochila, Inc.	All Questions Answered: One Page, One Space	Planning a wedding? Training for a marathon? Got questions? Reach your audience through what they're interested in learning by being what they read. Creating brand loyalty online is more complicated then a 30-second commercial. Online there’s more fodder for our eyeballs to get distracted. Stop the distractions. Be the answer.	Advertising / Marketing	P	I
1 2 3 4 5	John Grudnowski, space150	Mobile: Finally Useful For More Than Just Calls	Did you know average iPhone users do 50x more Google searches than their nearest competitor? Mobile technology is influencing consumer behavior and increasing mobile adoption. This panel will explore consumer’s mobile behaviors/trends from the past year, attempting to isolate how new mobile technologies impacted consumers.	Advertising / Marketing	P	B
1 2 3 4 5	Vicki Saunders, TouchTunes Music Corporation	Capturing Eyeballs, Hearts and Minds: New Media Advertising	As marketing dollars shrink and consumers become more difficult to reach, tapping into the power and appeal of music to support brand messaging remains a fantastic way to reach highly-prized demographics. Join a discussion on targeted campaigns in multiple media to decide which platforms work, and which get lost on the way.	Advertising / Marketing	P	I
1 2 3 4 5	Lucas Conley, Fast Company	Obsessive Branding Disorder - Marketing and New Media	The world is more branded than ever before: The average American encounters 5,000 ads a day. From word-of-mouth marketing to new media, like video games, social networking sites, and behavioral targeting software, some marketers are twisting laws and social mores. OBD offers a long-overdue journey through our strange marketing-driven culture.	Advertising / Marketing	P	I
1 2 3 4 5	Scott McDaniel, SurveyGizmo	How to Become a Google Analytics Expert in a Weekend	So you've installed your tracking code and you're racking up page hits. Now what? You might be getting more traffic, but do you have actionable intelligence? You need to get up to speed and act on the data before your visitors go someplace else. Hear stories of going deep fast in this Google Analytics crash course.	Advertising / Marketing	T	A
1 2 3 4 5	Sharon Wienbar, Scale Venture Partners/ Venture Capital	Pin the LONG Tail on the Advertising Revenue	Advertising heads (Yahoo) say you make money on the Internet through traffic. Bodies (TechCrunch) thrive on niche communities. Long tails say sell less of more. 80% of the world’s wealth belongs to 20% of people. Can you make money on the long tail but not in the long tail?	Advertising / Marketing	T	A

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