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Corey Bridges, Multiverse Next-Gen Virtual Worlds: It's the Gameplay, Stupid Virtual worlds are a fertile new medium. But first-generation virtual worlds all suffer from the same design flaw: they force consumers to invent their own fun. This is where gameplay, or "structured interaction" if you're afraid of the G-word, becomes critically important. Consumers simply won't come back without it. New Technology / Next Generation P I
Julie Ratner, Ph.D., Big Fish Games Funologists Live & In Person: Guerilla Game Research If you work at a game company, research means understanding play, not analyzing boring spreadsheets. Meet Big Fish Games and Pogo funologists and learn how listening and watching gamers transforms product and web design. We share different innovative guerilla (discount) and traditional research methods to inspire user-centered design. Video Games P I
Jannat Gargi, Alpha Cine Labs Now in Theaters! Getting Ready for Theatrical Release Everything you always wanted to know about preparing your digital film for theatrical release via a digital to 35mm transfer and/or digital files. Discussion will include our process from A-Z, HD color correction, conversion and cadence removal, budget, tips and tricks of certain cameras. Digital Filmmaking T B
Rousseau Aurelien, Second Rotation Being Green on Your Own Terms Reversing the trend of our deteriorating environment will take a sea change, but how much are people willing to sacrifice? This panel will explore and promote emerging services that make a positive contribution towards “going green” without asking consumers to radically change their lifestyle. Human / Social Issues T B
Melissa Pierce, Think Without The Box Coaching Female Bloggers: The Rise of The Spider Women With the ease of communication on the internet, is it any wonder that majority of bloggers and online entrepreneurs are women? Has anonymity and the of blogs and chat rooms have superseded the powder room as a venue for sharing secrets has this change fostered or weakened the social connection between them? Other P B
Jennifer Fraser, Corel Corporation Stirring Things Up: Interaction Design as a Cocktail The rise in popularity of the cocktail was a response to the mundane, the bland and the utilitarian; so was the birth of interaction design. Can understanding the design of a great cocktail provide us with a tasty analogy for designing a great product? Web / Interface Design P B
Tim O'Shaughnessy, LivingSocial Building a Money Making Brand on Facebook: Is it Possible? Fun Facebook applications abound; users now look beyond pokes and quizzes for compelling experiences. Even with a following, can developers make money on Facebook? Two are: one started on Facebook then developed a community site; the other did the reverse. They share best practices for successfully monetizing social applications. Community / Social Networks T I
Peter-Paul Koch, QuirksMode.org State of the Browsers Based on the results of his extensive test suites at QuirksMode.org, Peter-Paul Koch will discuss the current state of the four major browsers' DOM support and give tips and tricks for working around the most serious problems. He will also give vendors advice for future versions of their browsers. Web / Interface Design T A
David Altounian, iTaggit Inc. Widgets and Mashups - Enablers or Risky Business? Time-to-market demands on web developers are leading to the creation of widgets, mashups, and embed code to add functionality to sites. This panel will explore the options, benefits, and risks of using third party sites and modules. Community / Social Networks P I
Robin Stevens, White Horse UX @ SXSW Unite: Part 2 Session 2: Share | Deliver After panels, plenaries, parties and ex parte communication we regroup to share SXSW UX findings. We’ll use mind-mapping techniques to cull the findings into a fun and fact filled auto timed 8 minute deck delivered with participant assistance at the close of the session. Other P I
Armen Berjikly, Experience Project Virtual Support Networks: Web 2.0 Goes Kumbaya As social media evolves, millions are flocking to new places where they can find virtual heart-felt support. Relationships are developed that ultimately create positive personal and social change. These new communities stand at the nexus of the most important mega-trends shaping the Internet and society. Community / Social Networks P B
Myk Willis, Myxer Marketing Your Music: When Zero-Cost Makes Sense Feeling perplexed by the explosion of instant, zero-cost digital content on the Internet? Don’t. Pioneering features like open APIs and business models like ad-supported are helping generate more revenue for artists then premium ever could. Learn how to leverage zero-cost to bridge Web, mobile and music to market your work and make money. Content P I
Rachel Lovinger, Avenue A | Razorfish When the Semantic Web Meets User Generated Metadata The Semantic Web promises to make the internet smarter, in part by adding structure and definition around the content on the web. Sounds great, but who’s going to do all the work? As User Generated Content gives rise to User Generated Metadata, turns out it’s going to be… YOU! New Technology / Next Generation T I
Adam Pash, Lifehacker Building Your Site for the Impatient User As useful as your web site is, if a new user can't figure out why it's great at a glance, your site's dead in the water. You've only got one chance to make a first impression; we'll examine several examples of what makes a good--and what makes a terrible--first impression. Web / Interface Design P B
Adam Metz, Metz This Ain't No Disco: "Ugly" Brand SocialWeb Strategy This panel breaks down the block-and-tackle of social web strategy (and execution workflows) for big-ass brands that face a hostile environment on the Internet. All panelists have deep social web strategy and execution experience with large consumer and B2B brands. Community / Social Networks T A
Will Price, Widgetbox Cage Match: Battle of the Widget Business Model Eye-popping valuations for widget companies have given new urgency to a debate that’s been around as long as web widgets have: Other than being acquired, how does one build a successful business on widgets? This panel will allow the top widget CEOs to defend their models — and answer tough questions. Business / Entrepreneurial P A
Victoria Ha, Stitch Media Writing Proposals Doesn't Have to Suck You have a project idea but you can't find the words to convince anyone to give you money. How do you translate your digital dream to those who don't speak the language? Get tips from experienced new media producers. Learn to write a pitch as perfect as your idea. Business / Entrepreneurial P I
susan wu, ohai Virtual Goods - Make it Work for Your Community There's been excessive hype about virtual goods in the past year. This panel will give you tangible ideas about how to make your virtual goods strategy succeed. You'll walk away with hands on tips on how to design for and implement a successful and profitable virtual goods offering. Whether you're a social network, a blog, a game, or a recommendations service, learn how to satisfy your customers with virtual goods. Community / Social Networks T I
Alykhan Govani, MX Telecom, Inc./Wireless Aggregator The Future of Mobile Entertainment Mobile phones have replaced the internet for browsing and discovery purposes. Gadgets like the iPhone are now changing our perception of the mobile phones, as people are increasing using them as entertainment devices. This panel will explore the trends, technology and future of mobile music. Advertising / Marketing T A
Dan Roam, Digital Roam Inc Convincing With Pictures: First We Throw Away All The Computers... PowerPoint doesn't necessarily make us stupid; it just makes us visually lazy. Dan Roam, the best-selling author of "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures" returns to SXSW with a whole new set of tools and rules for using simple pictures to discover ideas and convince anybody of almost anything. Even ourselves. Business / Entrepreneurial P B
Rusty Hodge, SomaFM.com internet radio Rewriting the DMCA: How to Improve Section 114 This panel will discuss the ugly bits of the Section 114 compulsory license for digital/internet music usage, and what parts are in it for historic reasons that don't apply in todays world; as well as changes that both users of the licenses (webcasters) and content providers (artists, labels) would agree to. Content P I
Andrew Schneider, Live Gamer Real Trading, Virtual Goods Media consumption is rapidly shifting toward fully-immersing experiences. Real world functionality will blaze new trails online--the establishment of sophisticated economies and free markets provides not only great engagement, but greater sense of value to the consumer. Online economies require expertise in not only finance, but digital entertainment and technology. Video Games P I
scott nazarian, frog design Rethinking the Digital Prototype Video games provide an opportunity for an interactive product experience, giving users the chance to form behavioral associations with a specific product/ company, before spending a dime. Dynamic product placement within video games offers companies the chance to test user-product interactions across a variety of contexts not always possible in reality. Video Games T I
Jeffrey Zeldman, Zeldman.com From Freelance to Agency: Start Small, Stay Small The web has always attracted mavericks and entrepreneurs, and a rocky economy makes the freelance life more desirable (or at least more inevitable) than ever. So what happens when your freelance business starts to grow? How big can you get without getting bad? How can freelancers and small teams compete with traditional agencies? Hip freelancers and cool agency heads will answer questions, compare experiences, and tell their stories. Business / Entrepreneurial P I
Jonathan Zittrain, Oxford University; Oxford Internet Institute Civic Technologies and the Future of the Internet Jonathan Zittrain warns how the migration to closed systems will end innovation on the Internet and facilitate unsettling new kinds of control and offers solutions for avoiding this web lockdown. Other P I
Rebecca Moore, Google Google Goes to the Amazon In June of 2008, a team of Google engineers traveled to the Brazilian Amazon to train members of the Surui tribe, who experienced first contact with Western culture only 40 years ago, how to use Google Earth and other online tools to protect their land from illegal logging and to preserve traditional culture. Human / Social Issues T I
Nova Spivack, Twine.com Flash-Forward: The Future of the Web What will the Web look like 5, 10, 15, 20 years out? How will these changes impact out daily lives? What are some of the most and least likely scenarios? What emerging technologies are already moving us towards this imagined future? This panel will feature leading thinkers and futurists who are on the cutting edge of technology and make their living knowing what's next. New Technology / Next Generation P B
Aral Balkan, Singularity Web Conference Building on a Cloud Google App Engine heralds the dawn of the commodity web, providing mere mortals access to the cloud. Join Aral as he shares his experiences in building the web site for the world's first global web conference, Singularity, on Google App Engine: challenges, rewards, pitfalls, good practices, workarounds, tips, and tricks. New Technology / Next Generation T A
Jim Skinner, Green Screen Cinema How To Get Fat Money From YouTube CBS, Revision3, Smosh and Renetto all have an "economic and commercial" relationship with YouTube. They're getting paid. This track will look at how you too can get paid for your YouTube video. Will look at search ranking (inside YouTube and at the search sites), backlinking, advertising, production workflow (HDV focused). Digital Filmmaking T I
Paul Annett, Clearleft Oooh, That's Clever! (Unnatural Experiments in Web Design) Find inspiration in the ridiculous. See technological quirks as opportunities. Try something previously unheard of with your site design. Laugh in the face of convention. Use and abuse CSS in ways never before imagined. Get away with it. And if it doesn't work, try something else instead. Web / Interface Design T I
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Legend
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    Zilch - I have no interest in this idea.
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    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
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    Better - I probably will attend this panel.
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    Best - I will definitely attend this panel.
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    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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