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	1 2 3 4 5	The Authentic Business: Making Your Personality the Secret Weapon Rohit Bhargava , Ogilvy Public Relations Worldwide Despite what you might have heard, transparency doesn't matter. In an age of authenticity, the rise... READ MORE Despite what you might have heard, transparency doesn't matter. In an age of authenticity, the rise of social media means that customers are looking for the true identity behind a company or a product and just letting them in is not enough. This session will show you how to make your business stand out by using your real personality. Philosophical, Social
	1 2 3 4 5	Creating the Ultimate Personal Brand With Social Media Rohit Bhargava , Ogilvy Public Relations Worldwide Starting a blog is easy, but getting it to stand out among millions of blogs is going to be tougher ... READ MORE Starting a blog is easy, but getting it to stand out among millions of blogs is going to be tougher and tougher. In this session, you will get real tips for how you can make your blog, social networks and online profiles all work together to help you build the ultimate personal brand -- to help you make money, get your dream job, sell that big book deal or rank first on Google for your name. Business, Philosophical
	1 2 3 4 5	10 Easy Ways To Piss Off a Blogger (and Other Mistakes Marketers Make) Rohit Bhargava , Ogilvy Public Relations Worldwide The short history of blogging is filled with the examples of clueless marketers who have suffered be... READ MORE The short history of blogging is filled with the examples of clueless marketers who have suffered being flamed, outed or ignored by the "cruel" blogosphere. Yet approaching bloggers is not as risky as it might seem -- it just requires a new approach. In this session, you will see real examples of 10 of the most common mistakes marketers make when approaching bloggers and how to avoid them. Marketing, Philosophical

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