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Cameron Shaw , KickApps, Inc |
Monetizing Syndicated Content: Can Small Publishers Get a Fair Deal?
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Easy content syndication through embeds sure helped YouTube. Now developers are creating business models around Facebook widgets. But what's in it for the small content publisher other than fame? What are the best ways to monetize your content without making it too restricted? Can small publishers get a fair deal?
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Business
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Cameron Shaw , KickApps, Inc |
Beyond the Page View: Measuring Social Media Engagement
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Page Views, Time Spent, Pages Per Session, or something else? Applying old-media metrics to online experiences may make it easier when buying advertising, but are they a valid proxy for real-world audience engagement? And what is engagement, anyway?
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Social
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P
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B
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Cameron Shaw , KickApps, Inc |
What Social Media Can Learn From Message Boards
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Long before MySpace, Facebook and blogs, message boards were the web's first (and stickiest) social media communities. But today, the so-called 'Boardscape' is far from dead, comprising hundreds of thousands of communities and hundreds of millions of people. What can 'modern' social networks learn from these giants?
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Social
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B
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