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Jon Hanna , Kaneva

Games Under Construction: Run Your Beta Right

Are game betas really all about testing? Most betas end up being a missed opportunity to showcase your game and/or product in a highly effective manner. Though it takes planning, betas can be more than just about testing and can be used as an effective marketing strategy. This panel will explore examples of effective and ineffective betas, and discuss best practices and tactics on how to run your beta right, both for games and other commercial software products.

Gaming, Philosophical

i

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