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			Category:	All (737) Business (170) Content (70) Design (96) Education (0) Gaming (30) Joint Panel (33) Marketing (61) Misc (52) Mobile Wireless (42) Next Gen (50) Philosophical (583) Programming (33) Social (100) Technical (154) Wireless (0)
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	1 2 3 4 5	How to Utilize the Mobile Platform to Promote Your Music Racheal McLean , GoTV Networks This session will address the latest trends in mobile entertainment and delve into new opportunities... READ MORE This session will address the latest trends in mobile entertainment and delve into new opportunities available for independent artists interested in creating a presence on a mobile platform. Topics will include mobile social communities, WAP site development, carrier distribution, and mobile channels as media outlets for music promotion. Mobile Wireless, Technical
	1 2 3 4 5	Third Screen Advertising: Ready for Prime Time? Mark Bole , ShoZu Mobile advertising is beginning to catch on, fueled in part by higher-resolution camera phones, but ... READ MORE Mobile advertising is beginning to catch on, fueled in part by higher-resolution camera phones, but debate rages over how best to reach consumers on the 'third screen.' Marketers weigh in on burning issues like how to avoid being intrusive, text vs. video ads, and how to turn ads into action. Mobile Wireless, Philosophical
	1 2 3 4 5	Creating the Ultimate Personal Brand With Social Media Rohit Bhargava , Ogilvy Public Relations Worldwide Starting a blog is easy, but getting it to stand out among millions of blogs is going to be tougher ... READ MORE Starting a blog is easy, but getting it to stand out among millions of blogs is going to be tougher and tougher. In this session, you will get real tips for how you can make your blog, social networks and online profiles all work together to help you build the ultimate personal brand -- to help you make money, get your dream job, sell that big book deal or rank first on Google for your name. Business, Philosophical
	1 2 3 4 5	Leveling the Playing Field of Online Content Syndication Keith McAllister , Mochila The old subscription model for licensing content is inefficient. The changing landscape and marketpl... READ MORE The old subscription model for licensing content is inefficient. The changing landscape and marketplace model creates a platform for all media types including bloggers that need content. This session will look at the future of online syndication, and the changing journalism ecosystem, where publishers can share content and ad revenue. Content, Philosophical
	1 2 3 4 5	The Real Dragon: Behind the Scenes of China's Web Industry Tatsuki Tomita , Opera We've seen the media reports about China's red hot Web and mobile industries, but it's time to disco... READ MORE We've seen the media reports about China's red hot Web and mobile industries, but it's time to discover the truth. What key social, economic and technology drivers exist? What differences can we expect as China's mobile and Web companies grow? These questions and more will be discussed by the people shaping those industries. Business, Philosophical
	1 2 3 4 5	Online Identity: And I *Do* Give a Damn about My Bad Reputation Christian Crumlish , Yahoo! The living web is reconfiguring the concept of self. Web designers and developers need to understand... READ MORE The living web is reconfiguring the concept of self. Web designers and developers need to understand the "Human OS" -- the "layer stack" of identity, reputation, attention and presence -- and how that understanding can help incorporate effective incentives into the DNA of a social platform. Philosophical, Social
	1 2 3 4 5	Satisfying Consumer Cravings for On-Demand Content Rob Pait , Seagate Technology Consumers are demanding anytime, anywhere access to digital content -- music, movies, TV programs, g... READ MORE Consumers are demanding anytime, anywhere access to digital content -- music, movies, TV programs, games, pictures and more. This insatiable hunger for on-demand digital content crosses all market segments and presents an unprecedented growth opportunity. But what is it going to take to turn this promising opportunity into a reality? Joint Panel, Philosophical
	1 2 3 4 5	Putting the Quality in Quality Web Applications Paul Schreiber , paulschreiber.com A misspelled word, stray pixel or errant semicolon can erase your data, confuse your customers or pu... READ MORE A misspelled word, stray pixel or errant semicolon can erase your data, confuse your customers or put you on the front page of the New York Times. Learn what's important when it comes to web app quality and how to make your site test itself while you sip margaritas. Programming, Technical
	1 2 3 4 5	Undressing the Stats: How to Measure What Happens Online Carla Borsoi , Ask.com How can companies actually measure how much users really care about them? In the era of widgets, fee... READ MORE How can companies actually measure how much users really care about them? In the era of widgets, feeds, ajax and mobile interactions, it's difficult to know what users' intentions are. What are the right measurements? Users, time spent, interactions, clicks, retention? Business, Technical
	1 2 3 4 5	Better Collaboration Through Comedy LULZ OMG Ryan Gantz , sixfoot6.com This panel will be a lighthearted look at how to use humor to make your work environment more fun an... READ MORE This panel will be a lighthearted look at how to use humor to make your work environment more fun and productive, and to keep yourself from going crazy. The panel will would be both funny and informative, employing slides, film and email transcripts to discuss real-world cases. Also kittens. Misc, Philosophical
	1 2 3 4 5	In Defense of the Open Social Web Joseph Smarr , Plaxo Facebook, LinkedIn, Plaxo, or you? Who should own your identity, personal information, and 'friends'... READ MORE Facebook, LinkedIn, Plaxo, or you? Who should own your identity, personal information, and 'friends' list? Users are clamoring for ownership, control, and portability of their data and content. Are you ready for the 'open social web'? A discussion of the established and emerging open standards and best practices. Social, Technical
	1 2 3 4 5	Aesthetics: The Visual & Visceral, and the Complete Experience Realized Nina Alter , studio.bigwheel In recent years the design community's understanding of user experience has evolved significantly --... READ MORE In recent years the design community's understanding of user experience has evolved significantly -- though the thinking of online aesthetics has dragged, stuck in the mud of "pretty" and other verbiage condemned to the 'nice to have' or 'not about business' categories. With significantly evolved implementation possibilities and the increased sophistication and ubiquity of visual media in our daily lives, let's step-back and ask what *complete* media experiences need to be. Design, Philosophical
	1 2 3 4 5	God (and Design) is in the Detail Naz Hamid , weightshift.com A look at how an interactive designer can tighten up and bring layouts, comps and designs to a final... READ MORE A look at how an interactive designer can tighten up and bring layouts, comps and designs to a final and brilliant polish -- to take it from "nearly there", to "there". Design, Technical
	1 2 3 4 5	Internet Video: From Entertainment to Commerce Bradley J. Inman , TurnHere Brad Inman will discuss how companies can maximize online video's potential for increasing awareness... READ MORE Brad Inman will discuss how companies can maximize online video's potential for increasing awareness through online customizable video production services, high-level strategy, and Web distribution. The session will focus on a discussion around how Web video has moved beyond entertainment to next generation advertising for forward-thinking marketers. Business, Philosophical
	1 2 3 4 5	Real Life Only Better: Cool Virtual World Communities Andrew Littlefield , Doppelganger This session will include record label executives from Warner Music, Interscope and fashion innovato... READ MORE This session will include record label executives from Warner Music, Interscope and fashion innovators from RocaWear and Kitson. DJAM, a Doppelganger friend, is considering participation. The panel will discuss the appeal of the creative and artistic self expression available in virtual worlds. From a stylin' avatar community that really connects and shares a passion for music, fashion, gossip and more, virtual is where it's at for fans and brands. Philosophical, Social
	1 2 3 4 5	Widgets: Is It Worth It? Sergio Villarreal , Slide.com Large software companies (Google, Apple) as well as startups (Facebook, Wordpress) have built platfo... READ MORE Large software companies (Google, Apple) as well as startups (Facebook, Wordpress) have built platforms for people to create widgets / gadgets. Even Firefox was built to promote third-party hackery from Day One. Should you invest your time and money to build apps for these platforms? Content, Philosophical
	1 2 3 4 5	Green Software. Really? Kim Laama , kimlaama.net Green software applies green design and sustainability principles to the design, engineering, and ar... READ MORE Green software applies green design and sustainability principles to the design, engineering, and architecture of software and hardware systems. Software, though intangible, has an intrinsic relationship to hardware. This panel explores what green software means and how technology leaders can approach problem solving and innovation from a sustainable, green POV. Next Gen, Philosophical
	1 2 3 4 5	From B2B Blog to Media/Event Empire Clyde Smith , ProHipHop - Hip Hop Marketing & Business News This session will introduce the possiblities for expanding one's blog/brand by considering the insig... READ MORE This session will introduce the possiblities for expanding one's blog/brand by considering the insights of successful B2B bloggers. The focus on practical realities will include how such projects are leveraging low cost blogging platforms and small teams to challenge old school B2B media companies both on and offline. Business, Technical
	1 2 3 4 5	Podcasting: From Laptop to Live in 60 Minutes Steve Mack , Lux Media Even though podcasting combines a lot of simple open source technologies, it isn't the easiest thing... READ MORE Even though podcasting combines a lot of simple open source technologies, it isn't the easiest thing to understand, or for that matter to implement. Until now! In this hour long session you'll see just how easy it is to get a podcast up and running using simple, readily available tools. Bring along your laptop and you can be up and running by the end of the session. Content, Technical
	1 2 3 4 5	High-Tech Craft: Why Sewing and Knitting Still Matter Natalie Zee Drieu , Craft Magazine This session will look at the way modern crafters are transforming traditional crafts. They're recla... READ MORE This session will look at the way modern crafters are transforming traditional crafts. They're reclaiming old techniques and fusing them with modern technology, creating knit robots, ASCii weaving, knit graffiti, crocheted math equations, and everything from finger puppets to clothing flashing with LEDs. Philosophical, Social
	1 2 3 4 5	Culture Shock -- Using Enterprise Social Media to Cut Communication Barriers John Bruce , Awareness In this session, John Bruce, CEO of Awareness, will discuss the increasing popularity of enterprise ... READ MORE In this session, John Bruce, CEO of Awareness, will discuss the increasing popularity of enterprise social media, addressing how companies like McDonald’s, Northwestern Mutual and Discovery have leveraged social media programs to increase knowledge sharing and collaboration among employees, and also to promote their brands externally by fostering customer communities. Philosophical, Social
	1 2 3 4 5	Your Blog Is A Niche Community Ben Brown , Consumating.com This panel will cover the issues you will face as your blog grows from a place where you write about... READ MORE This panel will cover the issues you will face as your blog grows from a place where you write about your passions into a community where people gather to discuss their shared passion. The panel will consist of people who manage niche communities on a day-to-day basis, and they will bring their real life experience to the discussion. Philosophical, Social
	1 2 3 4 5	Beyond Demographic: Targeting Life-Stage in Design Processes Narisa Spaulding , Big Fish Games User behaviors are not dominated by age or gender, but their Life-Stage. We'll discuss pitfalls of d... READ MORE User behaviors are not dominated by age or gender, but their Life-Stage. We'll discuss pitfalls of designing for demographics and how designing for Life-Stages can improve UX, click-thru rates, customer retention, and revenue. Alter the way you look at user-centered design: focus more on an activity-centered design process. Design, Philosophical
	1 2 3 4 5	Barbarians at the Gate: User Generated Content and Traditional Media Christina Wodtke , Cucina Media Digg, Facebook, MySpace and Blogs are on the rise, and traditional newspapers and magazines are in t... READ MORE Digg, Facebook, MySpace and Blogs are on the rise, and traditional newspapers and magazines are in trouble. Yet attempts are citizen journalism have yet to provide real competitions. Will tomorrow bring a revolution in media, or are the established players untouchable? And if there is a revolution, what will it look like (and who gets lined up against the wall?) Business, Philosophical
	1 2 3 4 5	Mobile Opportunity: Solve Usability Issues for Cash! Candy Bernhardt , Handango The session focus is an overview of the mobile space, resources for more information, and opportunit... READ MORE The session focus is an overview of the mobile space, resources for more information, and opportunities to make real money. It will answer questions like 'What is the real mobile landscape like? What are the challenges to be aware of and how do I get started?' Mobile Wireless, Philosophical
	1 2 3 4 5	Social Media: Next Generation Social Networking Anthony Batt , Buzznet Building networks around online personality profiles gets old and well, boring. The next generation ... READ MORE Building networks around online personality profiles gets old and well, boring. The next generation of social networking is all about building communities around people's mutual passions and creating, finding, and remixing the best content. People contributing to, controlling and connecting around media. Get in the conversation. Philosophical, Social
	1 2 3 4 5	Marketing for Geeks Sunir Shah , FreshBooks Geeks, I know what you're thinking. Marketing is that department that spends twice your budget on fa... READ MORE Geeks, I know what you're thinking. Marketing is that department that spends twice your budget on fancy parties and weird ads. Well, screw them. If you're a tech start-up, let me tell you how to build your marketing system as efficiently as your software system, like I did at FreshBooks. Marketing, Philosophical
	1 2 3 4 5	RIAs: The New Way to Create Kickass Applications? Chris Bernard , Microsoft We've heard a lot of Rich Internet Applications. In fact even the word 'Internet' in RIA is under si... READ MORE We've heard a lot of Rich Internet Applications. In fact even the word 'Internet' in RIA is under siege. Join some of the leading RIA experts and pundits for a living debate on the current state of Web applications and the myriad of ways that software developers and companies are looking to RIAs. Design, Technical
	1 2 3 4 5	Kick It Like Pele: Beautiful Touches for World Class Apps Brian Oberkirch , Small Good Thing While soccer great Pele was known for outlandish moves, his small, beautiful touches of the ball rea... READ MORE While soccer great Pele was known for outlandish moves, his small, beautiful touches of the ball really helped win games. This session will focus on the small, almost invisible interaction points that make some Web apps great. We'll pay special attention to iterative design, user feedback and perfecting small touches over time. Design, Philosophical
	1 2 3 4 5	Online Identity Crisis Jason Levitt , Yahoo! Is OpenID "the way" to authenticate the average user on the Internet, or is there a better method (m... READ MORE Is OpenID "the way" to authenticate the average user on the Internet, or is there a better method (maybe, "don't fix it")? In this panel, we look critically at OpenID and the problem of authenticating users on the Internet. Next Gen, Technical

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