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Joanna Rees , FON |
Take Municipal WiFi Back
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Rather than wait for bureaucratic city officials to mull over how to bring WiFi to a city, take matters into your own hands. Help build the largest WiFi community with FON. The FON philosophy is this: you paid for your Wi-Fi connection once, you should not have to pay for it again.
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Philosophical, Mobile Wireless
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I
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Rohit Bhargava , Ogilvy Public Relations Worldwide |
The Authentic Business: Making Your Personality the Secret Weapon
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|
Despite what you might have heard, transparency doesn't matter. In an age of authenticity, the rise of social media means that customers are looking for the true identity behind a company or a product and just letting them in is not enough. This session will show you how to make your business stand out by using your real personality.
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Philosophical, Social
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B
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Matthew Magain , SitePoint |
Workin' For Da Man: Finding Job Satisfaction Without Risking Your House
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For many, self-employment is seen as the ultimate career step. But is it possible to find a salaried role that delivers the same amount of creative freedom? Hear from four talented web professionals on why they chose the salary route, and how they found their dream job.
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Philosophical, Misc
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B
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Marcelino Alvarez, Sr. , Wieden+Kennedy |
eDIY: Building an In-House Interactive Production Model
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Agencies building in-house production departments face new challenges. This panel will explore how the evolution of interactive advertising from the outsourcing model, to the in-sourcing model, to the balance that exists in-between.
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Philosophical, Business
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I
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Anu Kirk , Rhapsody |
The Spirit of Radio: Music in the Sky
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The introduction of music-optimized mobile phones (iPhone, Chocolate, etc.) and wi-fi enabled home stereo devices is giving consumers unlimited access to music anytime, anywhere. What's the impact on music consumption and sales? Will music morph into an entertainment service? What will this mean for artists, labels and digital service providers?
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Technical, Mobile Wireless
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I
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Paulo Maria Rodrigues , Education Service at Casa da da Música, Oporto |
Musical Freedom Just Down the Road
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Digital music making is evolving dramatically with today's increasing availability of free music software and musical content. Digitopia, a platform for collaborative music creation at Casa da Musica, Oporto's main concert venue, adress how these trends can affect generalized music creation and music software design, promote social inclusion, and lead to the emergence of multicultural communities of music makers/lovers. In this panel, promoters of Digitopia will share their experience with invited music technologists and the audience. This panel will be co-presented by Fabien Gouyon, INESC Porto, Oporto
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Philosophical, Misc
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B
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John Crupi , JackBe Corp. |
Enterprise Mashups: Empowering the Business User
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|
Server-centric or client-centric architectures? That question completely misses the point. For years, the pendulum swung between architectures, but the pivot point has always been the user! Software should be user-centered in its design, user-driven in its approach to integration and empowering in its collaboration models. Enterprise mashups are the answer.
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Technical, Business
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I
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David Berkowitz , 360i |
Social Search: Whatchoo Searchin' About, Willis?
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Social search fell short of its early promise, but now in this golden age of social media, it finally deserves the spotlight. Cutting through the hype, how are the major engines tapping into social search to improve the search experience, and which startups offer the most innovation?
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Philosophical, Social
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B
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Jina Bolton , Sushi & Robots |
Social Networking and Your Brand
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|
Social networking is more than just 'adding friends'. This panel discusses how you can use online networking tools to your advantage, and help strengthen your brand in the process. Discussion will include takes on popular communities, forums, blogs, etc., and discuss how what you say and do can impact you and/or your business.
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Philosophical, Social
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B
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Quinn Strassel , OurStage |
Getting Famous Through the Web
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|
Web 2.0 has changed the rules for emerging artists. But why not just post a video on YouTube? The good new: fans want to be a part of the process. But what are the rules? This panel will explore the how the best are rising to the top.
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Philosophical, Joint Panel
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I
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Martin Kay , Finetune |
Internet Radio and Video Stars: Navigating the Licensing Issues
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|
Today's online music and video leaders have very different approaches. Some rely on licensed content, some pull from uploaded content that people 'own,' and others pull music and video from 'open' servers around the world. With pressures from licensing and DRM requirements, quickly closing loopholes, and reliability issues, this panel will look to the future of digital entertainment and discuss how it will all shake out.
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Philosophical, Business
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A
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Julie Barko Germany , The Institute for Politics, Democracy & the Internet |
Friend Me! Vote for Me! Donate Now!
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|
The 2008 presidential candidates are all over MySpace. And Facebook. And Digg. And about a dozen other mainstream social networking sites. But does their online social networking outreach work? Does having a profile on Facebook win votes, donors, and volunteers? Do social networking communities actually encourage political participation or are they just another form of online advertising?
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Philosophical, Marketing
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B
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Myk Willis , MyxerTones |
Navigate the Mobile Landscape and Put Your Music Into Every Pocket
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|
You don't have to be a major artist or media monolith to get your content onto millions of mobile phones. Using easy, web-based tools anyone can mobilize and market their stuff in minutes without having to deal with the technical hassles and bureaucratic nightmare of dealing with wireless carriers. Learn how to take control of your own mobile destiny by creating, sharing and selling your own ringtones, wallpapers, full-track MP3's and even video.
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Technical, Mobile Wireless
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B
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Kent Brewster , Yahoo! |
Parenting in the Age of Information Overload
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|
The SXSWi crowd is starting to mature; along with gray hair and mortgage payments, we're having children, and watching them use the Web. Can the parents on the panel recommend any safety guidelines? Should we be afraid of a generation of kids who all had broadband access in their rooms since before puberty?
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Philosophical, Social
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B
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Naz Hamid , weightshift.com |
God (and Design) is in the Detail
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|
A look at how an interactive designer can tighten up and bring layouts, comps and designs to a final and brilliant polish -- to take it from "nearly there", to "there".
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Technical, Design
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I
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Joshua Fouts , USC Center on Public Diplomacy |
Social Good in Virtual Worlds
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|
This panel will look beyond the current debate and hype surrounding the ethics and commodfication of virtual worlds and MMOs, such as the economics of Gold Farming and RMT (Real Money Transfers) and into an evolved version of virtual worlds in which players could become unionized opening the way for new social implications and strata -- ultimately as a launchpad to reimagine social activism, social good in virtual worlds.
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Philosophical, Social
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I
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Tim Nolan , Firstborn |
Agency-a-Go-Go
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|
It's a circus out there. This panel offers advice on working around, and working with today's larger advertising agencies. The good the bad and the ugly.
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Philosophical, Business
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B
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Darrius Thompson , DivX |
We Don't Need Stinkin' Theaters
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|
Online distribution platforms and social networking communities make it easy to build your own brand and monetize your content by interacting directly with the consumer. Come hear about which Internet superstars are beating out the Box Office right now and how they're doing it.
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Philosophical, Marketing
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I
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Zadi Diaz , Smashface |
Immersive Entertainment: The Next Step in New Media Production
|
|
Learn what immersive entertainment means and why you should be thinking about it right now. Find out how to create a show where your audience plays a supporting role and helps shape its direction. Discover the benefits of community and how the sense of ownership can engage your audience like nothing else.
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Philosophical, Joint Panel
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A
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Peter Semmelhack , Bug Labs |
Hardware Mashups: Introducing the Long Tail of Gadgets
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|
Open source software and social web services have enabled users to collaboratively develop projects with the community at large. Now, consumers are empowered to create truly personal devices that fit the needs of the individual, their community, and society. Discover the motivation behind customizing devices, how any individual can now easily create the device of their dreams, and the community’s role in actualizing the new wave of "hardware mashups."
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Philosophical, Next Gen
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B
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Joshua Covington , DivX, Inc. |
Why Hasn't Internet Video Reached the TV?
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|
At technology tradeshows, the term convergence is thrown around more than a hackey-sack at a hippy drum circle. But what does 'convergence' really mean? Do audiences really want to watch all their content on the biggest screen in their house or do different types of content naturally lend themselves to different screens?
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Philosophical, Content
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B
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Abam Zbar , Zannel |
Convergence of Mobile, Social Networking and Video
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|
Mobile social communities currently count 50 million global members and are expected to reach 174 million in 2011 (ABI Research). Mobile social networking growth is driving the evolution of communication away from the computer. Mobile networks will lead to a dynamic convergence of personal media sharing, micro-blogging and instant messaging.
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Philosophical, Mobile Wireless
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I
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Leon Papkoff , Design Reactor |
Pushing the Envelope with Digital Communications
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|
As companies continue to translate offline print-focused brands to interactive and immersive digital environments, they often miss the opportunity to fully express the company's value. This panel will discuss how companies can push the envelope with digital communications and branding by sharing with attendees best practices for fully leveraging the power of integrated marketing.
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Philosophical, Business
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B
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Charles Wyke-Smith , Benefitfocus |
Define your Design Style with CSS
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|
Express your personal design style and dramatically reduce site development time! Learn a top-down, multiple style sheet methodology using the customizable, standard-compliant Stylin' CSS library of page layouts, menus, forms, etc, that can form the basis of every site you create.
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Technical, Design
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I
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Michelle Osorio , DivX |
Who's Making Money?
|
|
Advertising, sponsorship, and download-to-own are compelling new business models for content creators. Find out who is really making money off online distribution, and how they did it.
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Philosophical, Business
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I
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Lee Shupp , Cheskin |
Kill Your Mouse: Kinetic Computing Arrives Main Stage
|
|
Paradigm busting interfaces are bringing new life into computing and entertainment, enabling people to interact with digital tools in more natural and intuitive ways -- with Intention and Motion as the key platforms for communication. Harnessing the explosion of the emerging digital experience that is changing our lives.
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Philosophical, Next Gen
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B
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Thomas Adams , Education Connection |
School 2.0
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|
Students are no strangers to the read / write web. Schools, however, are generally unprepared to take advantage of the incredible draw internet technologies have for students. How can schools adapt to prepare students for the world they will enter? What are the success stories and what are the challenges?
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Philosophical, Social
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B
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Mark Wallace , 3pointD.com |
Presence: Building the Social Web
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|
Despite social networking, the Web remains a lonely place: a billion people browse it, each one alone. This session examines efforts to make the Web a more social medium by bringing "presence" online. Help us imagine a Web that works less like a library and more like a multiplayer game.
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Philosophical, Social
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I
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Sunir Shah , FreshBooks |
Marketing for Geeks
|
|
Geeks, I know what you're thinking. Marketing is that department that spends twice your budget on fancy parties and weird ads. Well, screw them. If you're a tech start-up, let me tell you how to build your marketing system as efficiently as your software system, like I did at FreshBooks.
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Philosophical, Marketing
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I
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Dan Roam , Digital Roam |
The Back of the Napkin: Solving Problems with Pictures
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|
Pictures speak louder than words. Designers know that, scientists know that, even lawyers know that. So what's with the business people? This session provides a portable and universal visual-thinking tool kit that can be applied to almost any problem anywhere, anytime... and help anyone "get" the power of pictures.
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Philosophical, Misc
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B
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