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Heath Row , DoubleClick |
The Future of Online Advertising
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This session will focus on leading indicators and forward-thinking case studies that help identify the future of the commercial Web, specifically in terms of advertising. This panel discussion will explore trends in online marketing, new interactive ad formats, and new approaches to conversion and measurement. Insights will address what is -- and what could and will be.
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Business
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P
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I
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Sarah Culberson , eBay |
Know Your Users: People Who Like AJAX, Also Like Beer
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Inspiring recommendations, placed at key points in the experience, make content consumers satisfied and successful, and keep business's booming. In this talk we will discuss a model for designing targeted recommendations into your pages and making content tradeoffs by going back to the user needs and business goals.
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Business
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P
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B
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Seth Sternberg , meebo |
Getting Widget With It
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Marketers are discovering that widgets are a cutting-edge way to connect consumers to brands and celebrities. Existing multimedia chat widgets are popping up on company Web sites, artists’ MySpace pages and various blogs. Find out which widgets work, why and how you can benefit.
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Next Gen
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P
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B
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Michael Sharon , Socialight.com |
Mobile Phones: International Devices of Mystery
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How do people use mobile devices around the world? Is the US still far behind? A selected group of international mobile experts and industry insiders will discuss and debate the finer points, differences and similarities in usage of mobile devices and services from a number of countries around the world.
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Mobile Wireless
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P
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B
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Michael Epstein , Untravel Media |
Online Activism: Speaking Truth to Buddies
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SXSW has been a platform for many activist projects, but many ring of preaching to the choir. Some technologies, pundits, and organizations are really building bridges with digital technology, digging deep into both sides of the gulch. Let's hear their stories, their lessons, and their visions for where this is going.
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Social
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P
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B
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Bob Horowitz , Juma Entertainment |
Boxing with the Idiot Box
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American Idol brought it to fame and now it seems every network reality television show has jumped on board to the SMS text messaging train. However, reality television producers have taken an even bigger step allowing viewers to actively participate at home beyond the confines of SMS. Join these major network executive producers and executives to learn where the reality television world is headed.
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Next Gen
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P
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I
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Souris Hong-Porretta , hustlerofculture.com |
The Supercollider: A Hero of the Social Network.
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We all know what kind of person a Connector is. A Supercollider goes beyond mere connections, throwing people together at high speed to generate the excitement and creative energy needed to force change. This panel will look at how Supercolliders use technology to accelerate the particles of their lives.
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Social
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P
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B
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Dustin Diaz , Google Inc. |
Project S&M: Loving Your Design Team
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Your code validates, your budget is pristine but you still want to kill your boss or developers. Learn to love and be loved by your staff and project manager, in a poignant and humorous presentation that will bring a refreshing addition to the highly technical array of SXSW sessions.
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Social
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P
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B
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Jeremy Kriegel , n2N Commerce |
You Can't Do It All: How to Choose the Right Design Activities
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There are many design books that talk about the ideal design process. It sounds great, as long as you've got the right team, ample budgets, and plenty of time. This never happens! How do you decide what parts of the design process to keep and what to cut?
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Design
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P
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I
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Susan Wu , Charles River Ventures |
What's Wrong with Today's Major Social Networks?
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Social networks are only going to grow in popularity, breadth, and intensity of usage. Yet hundreds of millions of people are still stuck in environments like MySpace. Facebook is better, but still, there's quite a lot of room for improvement. What can we do to liberate these people? What does the next generation social network look like? Our panelists will evaluate and talk about the design challenges of creating the next iteration of networked social applications.
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Social
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P
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B
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Spencer Wendt , Zibadoo |
The Youth Market: They ASK for Ads?
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This session explores emerging strategies of user-requested marketing and methods for connecting brick-and-mortar merchants to their youth market via web and mobile applications in a relevant, local, efficient, timely and honest manner.
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Marketing
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P
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I
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Andrew Baio , Upcoming |
Worst Website Ever: That’s So Crazy, It Just Might Work
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Fourteen all-star designers, writers, and programmers pitch their worst possible business ideas in two-minute lightning rounds. Winner gets funded by delusional VCs.
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Business
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P
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B
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Jason Marks , Heavy |
The Myth of Short Form Content
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From the groundbreaking music video days of MTV to the 4 minute skits of SNL, to the 18-year-run of America's Funniest Home Videos, short form content has been a part of our mediascape for 25 years. This panel will question the idea that the Internet demands a different type of content to satisfy the user's new attention span, and discuss the ways in which that attention span can scale, not by platform, but by the quality and positioning of content.
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Content
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P
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B
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Ryan Sarver , Skyhook Wireless |
You Are Here: Gaming and User's Geolocation in Web 2.0
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By zeroing in on a user's location, websites and applications can deliver a compelling, contextually relevant experience. Taking a lesson from area/code and their cross-platform location-based game Plundr, this session will cover the various ways of identifying a user's geolocation -- Wi-Fi positioning, IP geolocation -- and how to make them part of a user's experience.
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Gaming
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T
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I
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Betsy Scolnik , National Geographic |
Effective Digital Methods to Impact Consumers
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Whether creating new programming or repurposing existing library content, what are the most effective methods to impact consumers and develop a lasting brand identity for your company? Content providers and creators face enormous challenges as they attempt to effectively identify, and create meaningful connections with target audiences.
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Business
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P
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A
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Jamais Cascio , WorldChanging.com |
The Whole World Is Watching
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Lifelogging. Participatory Panopticon. Total History. By whatever name, it's a world where everything we do and say can be captured on video -- not by "Big Brother," but by Little Brothers and Sisters carrying cameraphones. Downside: loss of privacy. Upsides: Better memory, better understanding of the world, better politics. Are you ready?
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Social
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P
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B
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Joel Smernoff , Paltalk |
Content 2.0: How Socialcasting is Revolutionizing Internet Video
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This session will focus on an emerging trend in the online video space: socialcasting, the convergence of traditional broadcasting media, social networking, and voice, video or text chat into a new, interactive, community-oriented viewing experience. Discussion will focus on what this new category is, how it will be defined, and how it will impact the way consumers interact with video on and off the Web.
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Content
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P
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B
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Doug Busk , SinglePoint |
Understanding the Mobile Universe: A Q&A with Doug Busk
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Mobile Technology is everywhere. More and more the question is not so much how already companies can be put on a phone but how can already existing media companies leverage the ubiquity of mobile devices. But before you get started you have to understand all of the technical, legal and political ins and out of the mobile universe. That is what this session will cover.
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Mobile Wireless
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T
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B
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Peter Kirn , createdigitalmusic.com |
Data as Art: Musical, Visual Web APIs
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Bored with useful mash-ups and API applications? Watch what happens when you use common Web APIs to generate interactive visuals and music. Gmail becomes an instrument, and del.icio.us bookmarks a landscape, using open tools to make Web-driven performance and art. You might even see a useful application -- but we won't tell anyone if so.
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Joint Panel
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T
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I
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Karsten Januszewski , Microsoft |
Why Microsoft Doesn't Suck: Redmond is More Web 2.0 Than You
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Microsoft has a bad rap. Many continue to perceive Microsoft as antithetical to the gestalt of Web 2.0. But Microsoft is a multi-faceted company -- as Web 2.0 as any other company, if not more so. Not a product pitch, this presentation will explore the many sides of Microsoft and look at how to make Microsoft work for you.
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Misc
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P
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I
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Patrick Sanchez , Enspire |
Can Wii Learn? Using Wiimotes in E-Learning
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The wiimote is fantastic for gaming, but its potential as a learning tool needs exploring. There are computer-compatible applications for the wiimote, but few use more than its pointing functionality. It's a sexy mouse. That leaves its motion sensing component unused. E-learning developers need to explore wiimote for physical training.
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Design
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T
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I
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Mike Shaver , Mozilla Corporation |
People are the Powerful: Who Controls the Web Now?
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An open Web has made it possible for technology to be used in new ways to communicate, collaborate, do business and share experiences. The session will look at how openness has created the Web we experience today and the importance of continuing to give users the freedom to build and innovate in unique ways, devoid of exclusivity and fixed control.
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Business
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P
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I
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Ben Keighran , Bluepulse |
The Cult of Youth: Making Passion Work
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Most of us think that going to work means growing up. Ben Keighran had a different idea -- he took his passion for mobile gadgets and gizmos to build a social network for more than 2 million of his closest friends in 150 countries. Bluepulse, Ben's company is just one example of how the cult of youth is keeping ideas fresh. While corporate America needs the wisdom of experience, they also need the fresh perspective, innovative new ideas and passion that the new generation of young CEOs has to offer. YouTube, Google, Yelp, Facebook, and now Bluepulse are companies that are changing more than technology -- they are changing the way we keep in touch, shop, hang out, meet new people, listen to music and do virtually everything.
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Misc
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P
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B
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Nick Aster , TreeHugger.com |
Web Technology and the Triple Bottom Line
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How are websites, blogs, and other technology making it easier for businesses to "go green" and practice in an ethical manner? And how are they empowering people to make sure this happens? How can we profit on the triple bottom line? Economically, Culturally, and Environmentally?
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Social
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P
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B
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Frederic Descamps , Xfire |
Pro Gamers: New Extreme Athletes of the 21st Century
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The panel will cover the professional gaming phenomenon, focusing on the current state of the scene, and how pro gamers influence the computer and video games industries.
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Business
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P
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B
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Tony Katz , Aweli |
Online Video: Who's Watching? How Do We Know?
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Millions of people view video online everyday, and advertisers want "in." But YouTube counts a "view" differently than Blip.tv, which is different than NextNewNetworks. We want to define what is a "view" of video.
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Business
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P
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B
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John Resig , Mozilla |
Secrets of JavaScript Libraries
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This talk will delve into the secret techniques used by JavaScript library authors to create comprehensive libraries that work seamlessly across browser environments. We'll look at fixes for strange browser quirks, tricks for gaining speed, and tips for writing smooth animations. Everything discussed will be backed up with publicly available, rock-solid, code.
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Programming
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T
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A
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Michael Epstein , Untravel Media |
Deep Mapping: How Low Can You Go?
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Digital mapping wouldn't be anything without the zoom function. But what of depth in map? What depths of expression are possible and missing from our map-crazed world? A 'tool sharing' panel will show software that allows maps to tell meaningful, involved stories.
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Design
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T
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I
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Steve Amos , 4empowerment |
Engaging Kids Online When My School Prohibits MySpace
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Teens are connected and are avid content creators. Teens drove MySpace and YouTube's growth, but are forced to 'power down' when they go to school. Discussion on how to turn this around and keep students powered up and engaged.
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Misc
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P
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B
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Sarah Bloomer , Sarah Bllomer & Co |
UCD and Design Thinking: Yes or No?
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User Centered Design is popping up everywhere. It's being used to improve customer services, to improve the supply chain, to come up with new products, even the design of stores, processes, businesses and entertainment. Design Thinking has given UCD a new life. How is design thinking appropriating and transforming UCD?
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Design
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P
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I
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