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Andrew Littlefield, Doppelganger |
Real Life Only Better: Cool Virtual World Communities
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This session will include record label executives from Warner Music, Interscope and fashion innovators from RocaWear and Kitson. DJAM, a Doppelganger friend, is considering participation. The panel will discuss the appeal of the creative and artistic self expression available in virtual worlds. From a stylin' avatar community that really connects and shares a passion for music, fashion, gossip and more, virtual is where it's at for fans and brands.
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Social
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P
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B
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Rohit Bhargava, Ogilvy Public Relations Worldwide |
Creating the Ultimate Personal Brand With Social Media
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Starting a blog is easy, but getting it to stand out among millions of blogs is going to be tougher and tougher. In this session, you will get real tips for how you can make your blog, social networks and online profiles all work together to help you build the ultimate personal brand -- to help you make money, get your dream job, sell that big book deal or rank first on Google for your name.
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Business
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P
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B
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Eric Stephens, Mahalo.com |
The Cheapest Way to Dramatically Improve Your Product
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How simple and cheap listening labs (all you need is a computer with a webcam and $400) can reveal product problems and opportunities, force focus, prevent building features your customers will never use, and help build internal consensus. We'll explain why listening labs are a critical and often overlooked tool, provide an overview of the methodology, present case studies, and show eye-opening videos from labs in which people use popular sites like Facebook, Digg, StumbleUpon, del.icio.us, and Twitter.
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Misc
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P
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B
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Mark Bole, ShoZu |
Third Screen Advertising: Ready for Prime Time?
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Mobile advertising is beginning to catch on, fueled in part by higher-resolution camera phones, but debate rages over how best to reach consumers on the 'third screen.' Marketers weigh in on burning issues like how to avoid being intrusive, text vs. video ads, and how to turn ads into action.
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Mobile Wireless
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P
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I
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Kevin Yank, sitepoint.com |
Design Contests vs. NO!SPEC
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The successful and rapidly-growing SitePoint Design Contests community has been criticised by members of the NO!SPEC campaign, who believe that design contests serve to harm the professional design industry. SitePoint believes design contests actually serve a different market, and help to breed the next generation of professional designers.
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Design
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P
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B
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Anastasia Goodstein, Ypulse.com |
What Teens Want -- In a Game
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Listen to real teens talk about what works and what doesn't in game design, what games they love to play, which console they prefer and why. Anastasia Goodstein will moderate a panel composed of Austin area teenagers to find out what teen boys and girls love to play online, on consoles and on their cell phones.
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Gaming
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P
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B
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Alan Citron, TMZ.com |
TMZ: The Celebrity of Entertainment News
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Using the latest publishing technology, TMZ was able to instantly incorporate video and images into its stories and provide a way for readers to interact (via comments) with the news. TMZ's choice in media platform allows its to break news anytime day or night. One of TMZ's early news breaks was the Michael Richards racist rant at an L.A. comedy club. The story was published at 2am PT Saturday morning, and by Monday TMZ was the lead news source. By sidestepping the limitations of traditional media infrastructure, TMZ has emerged as a disruptive force in entertainment news.
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Business
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P
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I
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Corey Bridges, Multiverse |
The Future Virtual World & Game Development: Rise of the Indies
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With the latest technological breakthroughs, deep-pocketed companies no longer dominate the business of building virtual worlds and online games. Independent development teams are entering this highly lucrative industry and producing incredibly engaging online experiences. Through innovation and creativity, indies are pushing this rapidly evolving medium to unforeseen heights.
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Gaming
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P
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I
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Anup Murarka, Adobe |
Mobile Devices Get in the Game
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You know the type: trigger finger mobile game players that whip through games. These players demand timely and relevant games that are immediately available and easily accessible. Flat and boring? Think again. Games today must use rich media, video, audio, high-fidelity graphics and animation to captivate, excite and entertain.
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Mobile Wireless
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T
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I
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Elliot McGucken, The Hero's Journey Entrepreneurship Festival |
Hero's Journey Entrepreneurship: Neo, Skywalker, Jobs, Branson
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Imagine video games with Epic Storytelling. Imagine contemporary novels and movies with heroes and heroines -- with Audrey Hepburns and Steve McQueens; whence John Wayne and Man with No Name ride into town for the showdown where story trumps spectacle. Imagine Web 3.0 startups that pay the artists and talent.
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Business
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P
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B
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Dori Smith, dori.com |
When Your Partner Is Your Partner: When Home & Office Collide
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"Honey, let's work together!" sounds like a good idea in theory -- how does it work in practice? You'll hear what succeeds, what doesn't, and what (nearly) brings couples to the break-up point as successful partners talk about how they work with the person they love and love the person they work with.
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Business
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P
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B
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Laurent Haug, LIFT |
Is a Collaborative and Anonymous Internet Sustainable?
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Is our collaborative and anonymous internet sustainable? Some of these core values are backfiring in countries like South Korea or Japan. This talk will look at some issues like cyber-bullying, fake clicks, information overload or rankings manipulations, and will try to outline possible solutions.
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Social
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P
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B
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Khoi Vinh, NYTimes.com |
Design Control in a Digital World: Getting It and Losing It
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The digital age is changing the notion of CONTROL in design. Even as tools give us more control than ever, users are demanding that we give up more and more of it. This session looks at how that change affects our role as designers, what it means and where it might lead to.
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Design
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P
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B
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Tyler Leanne, Rhapsody |
Will DRM-Free Save the Music Industry?
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Now that the majors have begun following Independent labels' lead, can any industry-wide conclusions be drawn about selling DRM-free music? Has selling DRM-free affected sales? Does DRM-free music sell better? Do consumers understand the difference? Or has file-sharing ultimately made this debate moot?
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Business
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P
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I
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Daniel Schutzsmith, Graphic Define |
Becoming a Web App Machine
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Almost every web designer has thought about quitting client work and concentrating on creating their own web app. Several factors such as capital, resources, and timing, prove crucial to the success of the endeavour. We will hear firsthand from some of today's successful netrepreneurs who have made the journey.
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Business
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P
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I
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Rodney Gibbs, Amaze Entertainment Austin |
You're the Pawn, Sucker: a Google Maps-Nintendo Mash-up
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A new breed of Nintendo DS location-based games reacts to WiFi hotspots, dynamically changing content as you move. You don't play these games; they play you, pinballing you from office to Starbucks, library to airport, in search of new power-ups, enemies, and challenges unlocked by each WiFi hotspot you encounter.
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Mobile Wireless
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T
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I
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Richard MacKinnon, Austin Wireless City Project |
WiFi + Web 2.0 + Social Networking = ???
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Join us for in a lively discussion on the state of social networking applications within WiFi and whether these applications are fulfilling the promise of building community beyond basic connectivity. We'll talk about Meetro, Whisher, Plazes, Less Networks, and FON and how they size up to the challenge.
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Mobile Wireless
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P
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B
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Dawn Foster, Jive Software |
Community Building: Good, Bad, and Ugly
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Online communities are being created for almost every group of people imaginable (technical and non-technical). However, it's not a simple case of build it and they will come. Passionate communities entail considerable forethought, attention to technology, and a dose of know-how to manage the unruly.
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Social
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P
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I
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Cameron Shaw, KickApps, Inc |
Beyond the Page View: Measuring Social Media Engagement
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Page Views, Time Spent, Pages Per Session, or something else? Applying old-media metrics to online experiences may make it easier when buying advertising, but are they a valid proxy for real-world audience engagement? And what is engagement, anyway?
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Social
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P
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B
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Tim Shey, Next New Networks |
Giving it All Away: Building Brands by Freeing Content
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In the YouTube age, when copyright enforcement is a billion dollar question, some upstart companies are building valuable media brands by setting their content free -- and getting in front of more people than they ever could on their own by letting audiences and partners have it their way.
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Content
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P
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I
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Mike Wasylik, Ricardo & Wasylik |
Rage Against the Machine: RIAA Litigation Update
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The recording industry has ramped up its litigation campaign against peer-to-peer file sharing suspects, with cases now numbering in the high thousands. This session explores recent developments in the various cases nationwide and how someone caught in this driftnet litigation might defend themselves.
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Misc
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T
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B
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Sean Madden, frog Design |
Design is Not a Restaurant
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Within every project exists easily identifiable intersections where the primary burden of a project passes from one party to another. These intersections are typically laced with friction and can create mistrust and dishonesty. Join the panel as they provide shamefully honest insights on how to work through such barriers.
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Business
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P
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B
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Lynne d Johnson, FastCompany.com |
Where Are The Black Tech Bloggers?
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In August 2007, Podtech Vlogger Loren Feldman got dressed up in black face (a tech nigga nonetheless) and asked the question, "Where Are The Black Tech Bloggers?" While Feldman's video drummed up controversy and was labeled as racist, it got the blogosphere thinking and talking. Especially the black tech bloggers. Here's your chance to discover that they really exist, and to learn how they think about technology, and well, people like Feldman.
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Content
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P
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B
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Thor Muller, Satisfaction |
Judo Moves for Defending Your Reputation Online
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Reputation is far more fragile on the Internet, both for companies and individuals. A single compromising blog post can be incredibly damaging, and Google often magnifies the pain, and makes it difficult to shake. This session explores how to cultivate a great reputation by embracing the Internet's openness instead of fighting it.
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Business
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P
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I
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Annalee Newitz, Techsploitation |
Social Network Coups: The Users are Revolting!
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The "user revolt" has become one of the most promising (and terrifying) community activities on social networks. Perhaps the best-known user revolt was the mass protest on Digg over publishing the AACS key. But other revolts have broken out on LiveJournal, Lifehacker, Facebook, and many other networks. This panel explores user revolts from both sides of the fence: panelists discuss how users can stage successful coups to get what they want from social networks, as well as the best ways for community organizers to respond
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Social
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P
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B
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Sean Mills, The Onion |
Behind the Scenes at the Onion News Network
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The Onion launched its foray into web video in May of 2006. This panel would give the audience a behind the scenes look at the production and business model of Onion News Network, as well as provide a glimpse into how a 20 year-old newspaper was translated for the world of web video.
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Content
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P
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B
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Dan Ferguson, Blockdot |
Advergaming Is Not A Dirty Word
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Advergames are most often a casual game that has been designed to immerse a user in an experience while delivering an advertising message. Advertisers recognize that these games are an important part of their online marketing mix. These games range from casual downloadables to console and technology/game mashups.
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Gaming
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P
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I
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Chipp Walters, Altuit, Inc. / Daniels-Mara, Inc. |
RAD Tools and Creating Web 3.0
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Case studies depicted range from simple utilities to complex cross platform enterprise applications and includes the use of custom tools and off-the-shelf IDE's. In particular, Runtime Revolution and wxPython will be shown. Of special interest will be the discussion and demonstration of the rapid design of client user-interfaces.
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Design
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T
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I
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Dawn Foster, Jive Software |
Getting Stuffed Suits to Collaborate Online
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Online collaboration is natural for people who grew up with the Internet and for tech junkies, and they clearly understand the benefits of combined brainpower. However, try explaining the value of collaboration to executives accustomed to hiding work-in-progress drafts and you'll be met with blank stares and unfounded fears.
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Business
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P
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I
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Eric Smith, UnWired Buyer, Inc. |
Mobilizing the Web for Fun and Profit
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You're made your site as sticky as fly paper. How can you extend your site and take it mobile? How do you balance user experience, reach, complexity, and cost, while supporting your core business model? Find out how other's are creating opportunity by mobilizing web content and services.
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Mobile Wireless
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P
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A
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