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David Hyman , MOG.com |
FM 2.0: The Future of Internet Radio
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With the recent rate hikes impacting Internet radio, only the big guys benefit. Or do they? Will Internet radio look and sound like FM in the next five years? If so, how can the little guys survive? And, considering the challenges and costs, why would they even want to?
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Business
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P
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I
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Ed Schipul , Schipul - The Web Marketing Company |
iPhone in the Enterprise
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The iPhone hit the cell phone market by storm in mid 2007. A phone to solve your every need. And one heck of a new user interface paradigm focused on your fingers as an input device. No more windows, only view ports. The Safari browser and Webkit became relevant again. We're giving away an actual iPhone at this panel, so come ready with questions and ideas.
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Mobile Wireless
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T
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I
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Todd Wilkins , Adaptive Path |
Is Usability a Strategy for Mediocrity?
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Usability is an important component of successful design. But it's just one out of many. Great products must also be desirable, delightful, engaging, meaningful, etc. Can "usability" be a successful strategy and rallying cry to meet these ends? Is 'usability' as a profession up to the task given its general focus on evaluation, efficiency, tasks, and errors?
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Design
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P
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A
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Jared Bensen , punchcut.com |
Mobile Manners: Do Users Text Their Moms?
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Advancing mobile technologies create newer, more public contexts of use. With these new contexts comes a need for new rules. Is it disrespectful to text your mother? Should you piece together last night's debauchery outside Starbuck's? It’s time we took a closer look at how technology is impacting our manners and how mobile presence can change everything.
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Next Gen
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P
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I
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Steve Manning , Frengo |
Next Generation Mobile Marketing Campaigns
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Most marketers today use text message campaigns to deliver some type of simple message to their customers. There are a number of other ways to make this more engaging for customers, including polls, quizzes, WAP links, content downloads and sharing, and message boards. This panel will explore the ways to make campaigns truly compelling and can't miss for customers to build a deeper connection to the brand.
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Mobile Wireless
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P
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B
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Patrick McCarthy , Yahoo! |
Maximizing Ad Revenue for Online Publishers
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There are several things that go into deciding if you want to have advertising on your site. Should you partner with an ad network or sell direct? Is your site optimized for ads? How can you best leverage your audience to maximize your revenue potential. Find out in this panel.
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Business
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P
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B
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Amy Hoy , Hyphenated People |
Career Rev 342: Dabble Dabble, Toil and Kick Ass
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Long maligned as "dabblers," the renaissance man and woman are again being given their due. And for good reason, too. Reach outside your comfort zone, be a beginner again, and you'll be smarter, sexier, better at your job... even more valuable. Learn how, why, when, and where to go about it. Dual presentation with John Athayde.
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Business
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P
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B
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Thor Muller , Satisfaction |
Judo Moves for Defending Your Reputation Online
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Reputation is far more fragile on the Internet, both for companies and individuals. A single compromising blog post can be incredibly damaging, and Google often magnifies the pain, and makes it difficult to shake. This session explores how to cultivate a great reputation by embracing the Internet's openness instead of fighting it.
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Business
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P
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I
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Khoi Vinh , NYTimes.com |
Design Control in a Digital World: Getting It and Losing It
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The digital age is changing the notion of CONTROL in design. Even as tools give us more control than ever, users are demanding that we give up more and more of it. This session looks at how that change affects our role as designers, what it means and where it might lead to.
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Design
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P
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B
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Rachel Clarke , Behind the Buzz |
Stories, Games and Your Brand
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A look at how interactive gaming, storytelling and puzzles can engage users with your brand. Movie and TV producers are increasingly using these tactics to promote their entertainment but is it possible for other brands to provide such experiences for their adorers or to attract new customers. Co-organized by Dan Hon.
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Marketing
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P
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I
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Susannah Gardner , Hop Studios Internet Consultants |
Blogging Tool Death Match!
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Every blog project starts with the same question: Which blog platform is the right one to use? Answering this question correctly can make or break the final product. Get the nitty-gritty on each platform from experts who will defend their software choice against all challengers. Will it come to blows?
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Business
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T
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B
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Aarron Walter , New Riders Author |
Building Findable Web Sites: Web Standards SEO and Beyond
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This presentation will provide practical solutions for web developers that will make their sites more search engine friendly, encourage organic search traffic, and bring visitors back. The audience will learn how to avoid SEO problems when using Ajax and Flash, and get answers to whether Microformats, Accessibility, and Web Standards really make a difference to search engines.
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Programming
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T
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I
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Justin Oberman , MOPocket |
Mobileactive: How Mobile Technology Impacts Politics and Vice Versa
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Throughout the world mobile technology is becoming the dominant technology of choice. This is not only changing the way we perceive things such as the internet and communications but also is changing the ways in which we are political both on a governmental level as well as an individual one. This session hopes to explore but also move beyond the "how to" concerns of mobile activism and look at the real issues as they have arisen.
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Mobile Wireless
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P
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I
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Bill Binnig , Jaduka |
Voice as a Programming Tool
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From VoIP liberating the PBX to API's offering telephony as a Web service, web-to-voice technology is creating new opportunities and changing how we communicate. This panel will examine how telecommunications evolved from a completely closed system to a future where the global telephone network finally is available to developers everywhere.
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Next Gen
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T
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I
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Stefan Smagula , Google |
Blueprinting Your Project: Put it on Paper or Just Start Coding?
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Many (many!) software and Web projects fail due to poor conception and planning. We'll examine different approaches to mapping out what you want to build, whether you plan ahead or roll it as you go. We will look at the common documentation types such as wireframes, use cases and clickable mockups; good tools for collaboration (wikis, bugtrackers, project management tools); and best practices for gathering feedback.
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Design
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P
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B
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Sean Madden , frog Design |
Embracing the Prototype: Moving Your Project Forward
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The faster you can prototype an idea, the quicker you can test it with users, validate ideas, and achieve a client's approval. This panel will explore the business and user benefits of prototyping and provide insights into methodologies and approaches for mobile, web application development, and dynamic front-end interfaces.
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Misc
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T
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I
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Michael Epstein , Untravel Media |
Web Space in Your Face: Location 2.0
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The Internet obliterates space, while location-based media brings space front and center. Is place-based digital media building a bridge or deepening the riff between people and the physical world? This panel will take geo-coded media producers to task in showing how they connect people to the real world.
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Social
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P
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B
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Eric Smith , UnWired Buyer, Inc. |
Thinking Mobile? Think Voice
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Building mobile-optimized portals or applications is a difficult exercise in trade-offs. Mobile users in the US are traditionally difficult to reach. Carrier, network and handset complexities are a nightmare for everyone. Don't give up! Companies have been going "back to the future" and leveraging voice for their mobile application needs.
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Mobile Wireless
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P
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A
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Myk Willis , MyxerTones |
Navigate the Mobile Landscape and Put Your Music Into Every Pocket
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You don't have to be a major artist or media monolith to get your content onto millions of mobile phones. Using easy, web-based tools anyone can mobilize and market their stuff in minutes without having to deal with the technical hassles and bureaucratic nightmare of dealing with wireless carriers. Learn how to take control of your own mobile destiny by creating, sharing and selling your own ringtones, wallpapers, full-track MP3's and even video.
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Mobile Wireless
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T
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B
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Joshua Fouts , USC Center on Public Diplomacy |
Social Good in Virtual Worlds
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This panel will look beyond the current debate and hype surrounding the ethics and commodfication of virtual worlds and MMOs, such as the economics of Gold Farming and RMT (Real Money Transfers) and into an evolved version of virtual worlds in which players could become unionized opening the way for new social implications and strata -- ultimately as a launchpad to reimagine social activism, social good in virtual worlds.
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Social
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P
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I
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Mark Meadows , boar.com |
Avatars Unmasked: Online Personality Portraits
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This panel looks at why avatars are important. There are currently over 400 million avatars on the Internet today. Avatars facilitate everything from commerce to falling in love. But they come in many shapes and sizes, ranging from the baseball-card profiles of Facebook pages to 3D virtual world puppets. This panel questions the implicit and explicit value of avatars and asks where they have come from, where they are going, and why they mean so much to us.
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Gaming
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P
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I
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Wagner James Au , author |
Inside the Making of Second Life
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The story of Second Life from its beginnings as a simulated world built with incoherent ideas to a thriving user-created world to a model for nearly a dozen upcoming online worlds -- and, perhaps, an integral part of the future Internet.
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Next Gen
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P
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I
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Ethan Bodnar , Designer |
The Future of Learning
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Not about why we have to bring blogs, wikis and the internet into the classroom. Rather about how teachers and students can use them to collaborate, connect, and be educated. Take a look at re-structuring the classroom, sustainable education, the design of educational space and more.
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Misc
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P
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I
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Kevin Cheng , OK/Cancel |
Breakups 2.0
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We've talked about social networks and love on the net but what about the negative effects when relationships go bad? Listen to some speakers discuss how online and mobile social networking have created new situations that we never would have had to deal with previously. Perhaps the only panel that shouldn't be podcasted.
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Social
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P
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B
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Christie Keith , Pet Connection |
Pet Blogging: Not a Fluffy Puppy Story
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Why did new media expert Jay Rosen say he doesn't 'know of a comparable case' to the pivotal role played by pet bloggers in covering 2007's massive pet food recall? And how does it impact the next big corporate, medical, or government scandal that affects our animals' health -- and ours?
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Content
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P
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B
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Alex Wright , New York Times |
The Web That Wasn't
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What if the Web had turned out differently? Before Tim Berners-Lee came along, a number of now-mostly-forgotten information scientists were pursuing competing visions that in many ways surpassed today's Web. By exploring the Web that wasn't, we can find tantalizing clues to a Web that may yet be.
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Misc
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P
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B
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Richard Galvin , Adobe |
AdverGaming: Deepening Brand Loyalty with Immersive Games
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Rich media is having a profound affect on marketing. Interactive, online casual game experiences that deepen customers' relationship with the brand are emerging as an important new trend. These games offer a new way to extend traditional campaigns, making them more immersive and memorable.
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Content
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P
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B
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Sarah Culberson , eBay |
Know Your Users: People Who Like AJAX, Also Like Beer
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Inspiring recommendations, placed at key points in the experience, make content consumers satisfied and successful, and keep business's booming. In this talk we will discuss a model for designing targeted recommendations into your pages and making content tradeoffs by going back to the user needs and business goals.
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Business
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P
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B
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Kimbro Staken , JumpBox |
A Developer's Cookbook to Leveraging Virtualization
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Virtualization is a trend that's reforming the landscape of hosting and ISP's but developers may not be aware of the benefits for running desktop virtualized environments for testing and development. The snapshot capabilities afforded by virtualization is a deadly arrow that should be in the quiver of every developer nowadays. This panel explores the basic to intermediate level of usage.
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Programming
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P
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I
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Elliot Jay Stocks , Carson Systems |
Pedantic Semantics: Using Subtlety to Fight Lazy Web Design
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As designers, it's in our nature to agonise over the details -- perhaps even to an obsessive degree. But this level of perfectionism should be celebrated and embraced, especially when it comes to applying that ethos to our markup. Care about semantics! Care about code indentation! Care about class names! Only through perfectionism can we convert the non-believers who are content to mark up sites like MySpace.
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Design
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P
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I
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