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Kelly Goto , Gotomedia |
Getting Unstuck II: From Desktop to Device
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Success in today's web environment means merging design and development thinking -- moving to a convergent 2.0 world and beyond. Users are on the move and you need to keep up. WIth content migrating from desktop to mobile devices, flat-screen televisions and more -- how do we shift our thinking to keep up?
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Philosophical, Design
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B
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Aarron Walter , New Riders Author |
Building Findable Web Sites: Web Standards SEO and Beyond
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This presentation will provide practical solutions for web developers that will make their sites more search engine friendly, encourage organic search traffic, and bring visitors back. The audience will learn how to avoid SEO problems when using Ajax and Flash, and get answers to whether Microformats, Accessibility, and Web Standards really make a difference to search engines.
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Technical, Programming
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I
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Dorrian Porter , Mozes, Inc. |
The True Story of Rock Stars, the Web and Their Mobile Phones
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Learn the approaches, strategies and results of successful marketing campaigns that have created organic value and long-lasting buzz. Learn how musicians are using the mobile phone and Web to connect, grow and interact with their fan base online, on the tour bus and live from the stage.
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Philosophical, Mobile Wireless
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B
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Gurbaksh Chahal , BlueLithium |
Could 680 Pixels Change the Face of American Politics?
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With the 2008 election looming, the Internet has potential as a powerful leveraging tool. With approximately 70% of the entire US population online, candidates are realizing the potential of this untapped resource. The Internet holds endless possibilities for targeting and personalization, but will candidates be gutsy enough to take advantage?
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Philosophical, Marketing
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B
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Michael Epstein , Untravel Media |
Online Activism: Speaking Truth to Buddies
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SXSW has been a platform for many activist projects, but many ring of preaching to the choir. Some technologies, pundits, and organizations are really building bridges with digital technology, digging deep into both sides of the gulch. Let's hear their stories, their lessons, and their visions for where this is going.
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Philosophical, Social
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B
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Michael Amin , Airborne Entertainment |
Mobile Video: Phone Screen Done Right
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This panel will focus on shooting video for cell phones. Creating and watching video content through cell phone services like Verizon V-Cast demands a new way of approaching the medium; this means not just more recycled broadcast and film content. Timing, shooting methods and context will be discussed.
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Technical, Mobile Wireless
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B
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Christina Wodtke , Cucina Media |
Designing Social Media: Interface Tricks and Tips
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We all know the core concepts -- Identity, Presence, Relationships, etc -- but how do these manifest themselves in our design choices? From avatars or log-in pages, a million tiny choices make the difference between lively community and crickets chirping. We'll teach you how to make social software social!
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Technical, Design
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I
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Brian Reich , Cone Inc. |
Talk About Something: Social Media & Serious Issues
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Organizations have both a need and an opportunity to talk about serious issues -- to be authentic, transparent, and sustainable in their operations and communications. This panel will discuss what drives success in the serious issues space and the lessons all organizations can take from that.
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Philosophical, Marketing
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I
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Christian Vanek , SurveyGizmo |
Don't Drink the Kool-Aid! When Not to Use Frameworks
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Frameworks such as Ruby on Rails have received a lot of hype and press in the Web 2.0 community. However, frameworks are not always the best choice for a project. The session focuses on successful products that don't use frameworks, or did... and wish they hadn't.
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Philosophical, Programming
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B
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Thor Muller , Satisfaction |
Judo Moves for Defending Your Reputation Online
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|
Reputation is far more fragile on the Internet, both for companies and individuals. A single compromising blog post can be incredibly damaging, and Google often magnifies the pain, and makes it difficult to shake. This session explores how to cultivate a great reputation by embracing the Internet's openness instead of fighting it.
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Philosophical, Business
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I
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Andrew Huff , Gapers Block |
Working Over the Web: Managing Distributed Staffs
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|
Working with people is hard enough, but what if you're not even in the same room? This panel will provide practical tips for managing contributors via email and the web, keeping people happy and motivated in the absence of face-to-face interaction, and other common issues facing distributed teams.
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Technical, Business
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B
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Rex Hammock , Hammock Publlishing |
Why the AARP Needs YouTube
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How an association should incorporate social media into their web strategy. How to integrate your association print publication and your social media hub.
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Philosophical, Marketing
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B
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Micki Krimmel , http://Mickipedia.com |
Producing / Financing / Distributing Your Film Through Online Community
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|
These filmmakers have used online communities and internet video to create, finance and distribute feature length films. Much more than just using the web as a marketing tool, these artists have created cross-platform media brands that live just as much online as in a theater. We will present case studies, share stories and take questions from filmmakers in the audience to help you produce / finance / distribute your own film using social web technologies.
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Philosophical, Joint Panel
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I
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Joseph Kleinschmidt , Leverage Software |
Create AJAX Widgets To Customize Private-Labeled Online Communities
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|
With Web 2.0 technology, customers are connecting and influencing each other in ways that businesses have never experienced before. In this session, we'll share how businesses use AJAX widgets to customize and enhance customer and employee communities. Join us as we uncover the best ways to 'doctor up' blogs, chats, community meetings, group discussions and more.
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Technical, Programming
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I
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Bill Barhydt , Sennari |
Creating a Mobile Music Lounge
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|
To leverage the full potential of mobile, marketers must look past music search and discovery and create an environment where consumers don't just go to shop -- but also chat, browse, share and generally 'hang out'. Mobile 2.0 technology facilitates these 'sticky' interactions, ultimately translating into loyalty and increased ARPU.
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Philosophical, Marketing
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I
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Eric Natinsky , Wilson Sonsini Goodrich & Rosati |
You GNU? Open Source 101 for Entrepreneurs
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|
Open Source Software is a hallmark of our industry's innovation, helps companies go to market faster, control costs, and reduces time spent re-inventing the wheel. But what about that license you click on? This presentation will help entrepreneurs, companies and developers understand the risks and rewards of Open Source Software.
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Philosophical, Business
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B
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Jay Allen , Textura Design |
Hacking the Enterprise with Social Media Applications
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|
How are social media apps being adapted to live in corporate environments? Our group of panelists will talk about the unique requirements of Big Business, and how they're hacking for the Man, including show-and-tell.
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Technical, Programming
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A
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Chantal Foster , City of Albuquerque |
Web Ninjas Infiltrate Local Government
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|
In Albuquerque, a revolution is afoot. Five private-sector web geeks have infiltrated city government to make Albuquerque an innovator in communicating with a web-enabled citizenry. Their first year on the job was a lesson in shock therapy. This session explores how to make big change without big budgets in government.
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Philosophical, Misc
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B
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Jennifer Grenz , ShoZu |
Widgeting Your Way Into Consumers' Hearts & Minds
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|
Widgets are tiny pieces of code that people can drag and drop onto their social network profiles or personal blogs, and they're transforming viral marketing. Now bands, TV shows and even brands can 'live' in small windows on users' personal pages, dynamically update content, and advertise in widget banners.
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Philosophical, Social
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B
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|
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Birdie Jaworski , lapajaro.com |
All About Storytelling
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|
Whether you blog, write for a website, or have a need to present important technical information in a way that is meaningful, you are a storyteller. Humans have used the art of storytelling over thousands of years as a means of sharing socially relevant, inspiring, and dangerous information. Learn how to convey your concept, philosophy, or technology in ways that your clients, readers, and customers will understand and appreciate.
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Philosophical, Content
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B
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Andy Hunter , GSDM's Idea City |
360 Experience Design
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|
User-centric design is usually thought of as an internet exercise. Brand-design has traditionally been thought of as a method of reinforcing and replicating a "look and feel". As these two philosophies merge, we find ourselves blending approaches. Join our experts as they discuss experiential design and storytelling across many mediums.
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Philosophical, Design
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I
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Thomas Vander Wal , Vanderwal.net |
Bridge Too Far? Social Web and Corporate Firewalls
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|
Businesses are about control from the top and social web tools are about openness and sharing from everybody. This panel will look at social web tools (blogs, wikis, profile/status tools like Facebook, OpenID, social bookmarking) and how they can intelligently add business value inside and through the corporate firewall.
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Philosophical, Business
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B
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Christina Wodtke , Cucina Media |
Barbarians at the Gate: User Generated Content and Traditional Media
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|
Digg, Facebook, MySpace and Blogs are on the rise, and traditional newspapers and magazines are in trouble. Yet attempts are citizen journalism have yet to provide real competitions. Will tomorrow bring a revolution in media, or are the established players untouchable? And if there is a revolution, what will it look like (and who gets lined up against the wall?)
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Philosophical, Business
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I
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Evan Jones , Stitch Media |
Does Location Matter? Starting Up on the Edge of Civilization
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|
The interactive entertainment industry collapses distances and subverts existing media centers, except when it doesn't. This panel will examine the pros and cons of starting a 'new media' business outside the urban cultural hubs, and whether the $2000 handshake (plus international flight) really makes or breaks the deal.
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Philosophical, Social
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B
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Jeffrey Zeldman , Happy Cog |
Respect!
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|
We create the web. Yet twelve years and two bubbles into its history, we get no respect as a profession -- and nobody understands what we do, unless we're selling to Google or Yahoo. How can architects, designers, writers and coders work with clients, journalists and the public to foster understanding?
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Philosophical, Design
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I
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Henry W. (Hank) Jones III , Law Offices of Henry W. Jones, III |
Virtual-World Islands: Your Sucks!, Mine Rocks
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|
Deserted virtual islands are a drag. What brings repeat visitors? Which aesthetics, content, tools, and tactics attract active traffic? A diverse panel of 'virtual pioneer' designers, managers, and leaders will confess, assess, and compare 'fine versus failed' approaches for Second Life and other virtual worlds, to aid later immersive travelers.
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Technical, Business
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I
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Joshua Lane , Urban Outfitters |
Examining the Different Ways We Can Work
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|
Freelance vs full-time? In-house vs agency? On-site vs remote? Team vs solo? A panel of designers and developers will discuss the different ways we (as professionals) are able to work; and the pros/cons of each. What works? What doesn't? And why?
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Philosophical, Business
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I
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Rohit Rao , ReelTime.com |
How to Make Money in Film and Video Without Selling Your Soul
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|
It's not too late for content creators and distributors to take advantage of the web to effectively buck the system. Pro-sumer creators and distributors can still harness the power of new media to make a good living. This panel discusses the options of mobile TV, online content streaming, and branded entertainment as the new paradigms in the film and video business.
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Philosophical, Joint Panel
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I
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Susan Scrupski , BSG Alliance |
Mashups: War Stories From the Trenches
|
|
Mashups have the potential to turn content on its head and repurpose it willy nilly in quick grabs throughout the web. What is the '08 impact on business models and what are developers and users facing as a result?
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Technical, Next Gen
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I
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David Armano , Critical Mass |
From Long Tail to Fuzzy Tail
|
|
Times have changed. We can no longer afford to over-analyze our challenges. We must try to get things launched -- learn and refine. We must define ourselves and what we do more broadly. It's about going from left brain to right brain and ending up on "light brain". We must become "fuzzy."
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Philosophical, Business
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I
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