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Vinnie Lauria , Vinnie.net |
Ad Based Revenue -- It's Worked for the Last 50 Years!
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Advertising is currently a $280 billion market in the U.S. (TV, print, radio, web). Only $17 billion is web. As the web transforms to an entertainment platform, what will the advertising dollars do for/to the web? What type of 'real' partnerships between traditional entertainment (TV) and new media are on the horizon?
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Philosophical, Business
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B
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Arena Reed , Pivotal Labs |
Designing for Agile Development
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Development has become agile, so must your design process. We'll show you how we design for web applications that are being developed in an iterative environment where re-prioritizing is embraced, new features go from concept to code-complete fast and the app still has to be usable and look good. Dual presentation with Ian McFarland (also of Pivotal Labs).
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Philosophical, Design
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i
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Dan Mall , Happy Cog Studios |
Cross-Pollination: Breeding a Better Web
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The web's history is full of accidental innovation. By scrutinizing HTML, CSS, JavaScript, Flash, and other familiar technologies, we'll explore how unlikely combinations can spark evolution and show that even individuals operating outside the various standards bodies can advance the industry.
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Philosophical, Next Gen
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I
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Evan Prodromou , Wikitravel |
Wiki 2.0: Taking Collaboration to the Next Level
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Wikis have come out of the back room to become an important part of the Web world. We'll discuss how the wiki world is re-inventing itself, with new business models, new technologies, and new application domains.
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Philosophical, Next Gen
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I
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Nate Pagel , podaddies.com |
Media Should Be Free (of the Web)
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Downloadable media is the next big thing. If it's portable, it's important. Think about it: anything you carry with you is valuable to you, whether it's your lip balm, your cell phone, or the contents of your iPod. Think about podcasts, P2P, etc. What's different about downloadable? How do we do audience measurement and advertising for downloadable media? Is podcasting a commercially viable medium. Is P2P legit?
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Philosophical, Content
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B
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Bart Huffman , Cox Smith Matthews |
Tracks and Traces, and the Government's Tools for Using Them
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Taking into account the government's ever-increasing desire and/or need to identify people who do not identify themselves, this panel will explore pertinent details concerning IP and MAC addresses, ports, and other tracks and traces typically left by Internet activity. With those details in mind, the panel will also discuss subpoenas, search warrants and other tools used by the government to identify Internet users and obtain their content, primarily under the Electronic Communications Privacy Act as significantly modified by the USA-PATRIOT Act.
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Technical, Misc
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I
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Sean Madden , frog Design |
Design is Not a Restaurant
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Within every project exists easily identifiable intersections where the primary burden of a project passes from one party to another. These intersections are typically laced with friction and can create mistrust and dishonesty. Join the panel as they provide shamefully honest insights on how to work through such barriers.
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Philosophical, Business
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B
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Dawn Foster , Jive Software |
Community Building: Good, Bad, and Ugly
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Online communities are being created for almost every group of people imaginable (technical and non-technical). However, it's not a simple case of build it and they will come. Passionate communities entail considerable forethought, attention to technology, and a dose of know-how to manage the unruly.
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Philosophical, Social
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I
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Denise Zimmerman , NetPlus Marketing |
The Siren Call of Commoditization: Avoid the Pitfalls
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If not used to fuel new idea generation, strategic planning, and opportunity identification, commoditization can promote laziness and brand inertia. Commoditization speaks to automation and increased efficiencies at the manual level. Some practitioners are tempted to commoditize practices using technology and tools as a crutch, sacrificing brand, market differentiation and optimal results.
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Technical, Marketing
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B
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George DeMet , Palantir.net |
Web Design Basics for Print Designers
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|
The transition to creating designs for the Web can often be very challenging for designers with a print background. This presentation will focus on explaining the differences between the two mediums in an approachable way and helping print designers learn how to create beautiful and usable designs for the Web.
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Technical, Design
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B
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Kevin Arthur , Firstborn |
Staying Involved with Your Interactive Projects
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|
How sales and management maintain contact with a project once the sale has been made and handed off to the production team. The sales cycle can be very long. After countless client contacts and RFP responses, you finally get a project. Now it’s time for a producer to take the reins and manage the team of designers, developers and programmers who will create the project. This discussion will examine how much or how little sales and/or management personnel should stay involved with the project and the client without there being too many cooks in the kitchen.
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Philosophical, Business
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B
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Matt Sechrest , Waterfall Mobile |
How to Plan a Successful Mobile Three-Way
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|
Mobile content issues: This panel will discuss these three 1) 250 different handsets -- each requiring unique formats -- not testing the content on each handset creates a horrible user experience 2) The lack of a consistent pricing structure across content, data and phone services creates confusion 3) Of age users, trying to access the adult content and the challenges of distributing this on-deck and off-deck.
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Technical, Mobile Wireless
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A
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Sheila Scarborough , Freelance Writer |
Blog Highways: Travel Blogging for the Wanderer
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|
If you want more out of your travel blog than just showing Mom some nice pictures from "My Trip to Thailand," then learn how to really convey a sense of place and build a community of fellow travelers.
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Philosophical, Content
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B
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Jennifer Schlegel , TechSoup's NetSquared.org Project |
A [Quantitatively Driven] Modest Proposal: Designing the Perfect Homepage
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|
Remember that supposedly "perfect" painting, created as a statistical average of what people say they like to see most? Such survey data can yield insights -- or insanity. In the Web 3.0 era, we'll update the exercise by revealing what a large sample of nonprofits think the perfect homepage should be.
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Philosophical, Design
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B
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Tim Mitchell , IODA |
Music Marketing and Promotion: The Next Level
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|
The session will focus on how the landscape of marketing and promoting music has changed recently, and how the shift in retail from physical to digital is driving this change. We'll discuss social networks, P2P, online advertising and many other interesting technologies and how they pertain to new models for marketing and promotion.
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Philosophical, Marketing
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I
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Kevin Yank , sitepoint.com |
Simply JavaScript: How Simple is Too Simple?
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|
JavaScript is evolving faster than ever. In particular, libraries like jQuery, Prototype, and Dojo are making JavaScript a more expressive language, but also one that's more difficult to learn. This session will propose several patterns for JavaScript development, and ask which should be considered best practice for different situations.
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Technical, Programming
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I
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Jennifer Schlegel , TechSoup's NetSquared.org Project |
10 Ways to Green-ify Your Digital Life
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|
What can the digerati do to go clean and green? We'll cover current data on e-waste realities and energy consumption, more efficient computing and gadgets, and the top energy saving ideas of the day. (Many are quicker, easier and cheaper than you think!). Join the emerging "green army" and help define focus issues and best practices.
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Philosophical, Misc
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B
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|
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David Neff , American Cancer Society |
Non Profits Meet the Mobile Space
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|
Non profits are always pushed to the limits on several fronts. From recruiting volunteers to collecting donations the Mobile space is opening doors that most non profits didn't know existed. Come learn about how several of the largest non profits in the US are leveraging mobile technology to influence and recruit a whole new world of people.
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Philosophical, Mobile Wireless
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I
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Ryan Healy , employeeevolution.com |
Starting a Business From Your Cubicle
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|
This panel will show that anyone can create an online business from their large company cubicle and still succeed in both jobs. The key to success is understanding which work is most important in each job and knowing when it's time to ditch either one of them.
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Philosophical, Business
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B
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Brian Williams , Viget Labs |
Web Start-Up Mistakes: 10 to Avoid and 5 to Make
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|
A harsh reality of start-ups: mistakes happen. If they don't, you're doing something wrong. Make the wrong ones, and you're certainly sunk. Make the right ones, you just might succeed. I'll give real examples on both sides and offer guidance that will apply to any early-stage web company.
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Philosophical, Business
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B
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|
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Nick Bradbury , bradsoft.com |
Simplicity Ain't So Simple
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|
This panel would be a roundtable discussion which focuses upon the difficulties of designing software (both desktop and web-based) that's easy to use.
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Technical, Design
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B
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Lee McAlilly , BuddyLube |
Blow Up Your Start-Up (By Using Your Competitors)
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|
This is about how to deftly use competing social sites and services such as Mysapce, Facebook, and others to blow up your own product. Search Engine Optimization is just a small part of the future. What's your social media strategy? How are you optimizing the social Web?
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Philosophical, Marketing
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B
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|
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Scott Rankine , MGI Software Corp. |
Data and Content Overload: Help!!!
|
|
Daunted by the wealth of information, consumers are struggling to manage data in so many disparate locations, from blogs, to social networks to sites like LinkedIn, FaceBook, flickr, and YouTube. It's too much for people to handle. What can we collectively do to simplify processes and consolidate rather than create more for people to manage?
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Technical, Content
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B
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|
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Jasper Borgman , The Plan Nine Rock Show |
Promoting Your Music Through Podcasting
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|
The focus of this session is to inform attendees that although the RIAA has made this a controversial issue, podcasting does give artists positive exposure from genuine individuals. This creates awareness, which results in record and ticket sales. This session is also designed to inform attendees that individuals who are passionate music geeks now have the power to pick the playlist and form a relationship with listeners.
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Philosophical, Next Gen
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|
B
|
|
|
Amy Looper , MindOH!/OneSeventeen Media |
When Technology Can Help Avoid School Shootings
|
|
With school violence continuing to rise, how can educators use technology to keep tabs on what their students are thinking, feeling and possibly doing? Find out about various technologies that help educators check students 'emotional vital signs' as this panel of experts' share what's on the market for educators.
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Philosophical, Social
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B
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|
|
Daniel Terdiman , CNET News.com |
Making Money in Virtual Worlds
|
|
In this session, we will discuss how anyone can make real money in virtual worlds. Using Second Life and There.com as examples, we will look at how enterprising people have managed to earn full-time livings in the fashion, real estate and construction businesses and we will talk about how those people have done so.
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Technical, Gaming
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|
I
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|
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Jon Hanna , Kaneva |
Games Under Construction: Run Your Beta Right
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|
Are game betas really all about testing? Most betas end up being a missed opportunity to showcase your game and/or product in a highly effective manner. Though it takes planning, betas can be more than just about testing and can be used as an effective marketing strategy. This panel will explore examples of effective and ineffective betas, and discuss best practices and tactics on how to run your beta right, both for games and other commercial software products.
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Philosophical, Gaming
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|
i
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|
|
Natalie Zee Drieu , Craft Magazine |
High-Tech Craft: Why Sewing and Knitting Still Matter
|
|
This session will look at the way modern crafters are transforming traditional crafts. They're reclaiming old techniques and fusing them with modern technology, creating knit robots, ASCii weaving, knit graffiti, crocheted math equations, and everything from finger puppets to clothing flashing with LEDs.
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Philosophical, Social
|
|
B
|
|
|
Kim Laama , kimlaama.net |
Green Software. Really?
|
|
Green software applies green design and sustainability principles to the design, engineering, and architecture of software and hardware systems. Software, though intangible, has an intrinsic relationship to hardware. This panel explores what green software means and how technology leaders can approach problem solving and innovation from a sustainable, green POV.
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Philosophical, Next Gen
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I
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|
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Daniel Hope , MotivateMedia |
Blog on Company Time Without Getting Dooced
|
|
This session will focus on how you can enjoy the dependability of having a "day job" while, at the same time, pursuing other interests (blogging, online startups, etc.) The panel will share what they have learned from their experience both pre- and post-firing and speak to the benefits of having something on the side.
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Technical, Business
|
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B
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