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	Yes No	The Internet is Over?! Eric Wallace, Anger Management Ent / Entertainment Linx Panelists will discuss the benefits and downfalls of social media in today's... READ MORE Panelists will discuss the benefits and downfalls of social media in today's Social Media ?uestlove, Justin Beiber, social media
	Yes No	Dear Music Startup: Think Like an Indie Label Jesse Israel, Cantora Records + Labs Streaming mixtapes! Online DJ rooms! Concerts in your Pocket! More music tech startups are being bui... READ MORE Streaming mixtapes! Online DJ rooms! Concerts in your Pocket! More music tech startups are being built than ever before. But there's a problem that these startups consistently face: getting their products in front of the people that matter most -- music fans and music industry influencers. In this 45 minute solo talk, Cantora Records + Labs co-founder Jesse Israel discusses the practical uses of taking "traditional" music industry resources and applying them to music startups to fuel success and new ideas in digital music technology. Jesse signed MGMT as a Sophomore at NYU to his label, Cantora Records. Today, Cantora is a full fledged label, live events company, publishing entity and first-of-its-kind music tech startup incubator based in NYC. Apps music apps, music startups, Record Labels
	Yes No	Tomorrow's Bands Today: "Must-Sees" of SXSW 2012 Kevin McStravick, Operation Every Band Over a span of four days, more than 2,000 bands will perform on stages throughout Austin, from local... READ MORE Over a span of four days, more than 2,000 bands will perform on stages throughout Austin, from local dive bars to Auditorium Shores. Who are the "must-sees" of SXSW 2012? Which showcases are worth waiting hours in line to see? Our SXSW Music experts, drawn from critics and music-lovers alike, will share their top picks for this year's conference. Through a discussion on our recommendations, we'll explore and debate the predominant trends amongst SXSW performers this year and how those trends will determine the musical direction for the rest of 2012. A&R bands, showcases, Trends
	Yes No	The 5 Way Track Hustle For Music Producers Felisha Booker, Dynamic Producer This session will cover 5 strategies that music producers can employ to break into the music industr... READ MORE This session will cover 5 strategies that music producers can employ to break into the music industry. From an independent path, to shopping tracks, to signing artists, to placements in TV/Film/Video Games and more, this session is sure to ignite future track stars everywhere! Licensing / Publishing beatmaker, music producer, musician
	Yes No	Musical Collaboration in the Digital Age Meghan Lockhart, Atomic PR Digital platforms have forever changed the way that we interact with and discover our world. The tra... READ MORE Digital platforms have forever changed the way that we interact with and discover our world. The traditional model has shifted to incorporate digital technologies that build a new world, a world of creativity & community, individual expression & shared visions. For the performing artists, and burgeoning artists on the brink of discovery, cultivating the process of self-exploration is essential to finding that inner “voice” and motivation, and in today’s digital culture, there are more tools than ever for musicians to utilize. But a musician wants to use her own modality. The digital platform TumbleCloud allows integration of video, music, voice annotations, images, text & more – enabling artists open up their musical expressions and both engage with and collaborate with their community. Social Media digital sharing, music collaboration, social and interactive media
	Yes No	Music Export - The New A&R Shain Shapiro, Canadian Independent Music Association Last year we created a panel titled 'Government Music Funding' comparing various government's respon... READ MORE Last year we created a panel titled 'Government Music Funding' comparing various government's responses to arts funding. Now I'd like to expand on this by asking 'Is Music Export the New A&R'. With countries programming showcases at festivals all the time and culture departments effectively investing in developing new talent, is the music export model the new A&R? Are governments and their funding structures the best models at developing new talent? I will gather five different countries and five different systems to ask this question, analyze their practices and the positives and negatives of public funding in general. A&R A&R, government, Music Export
	Yes No	Is Pop Music "Post-Racial"? Dan Charnas, InteractiveOne Twenty years ago, Black artists found it difficult to get their music played on pop radio, and nearl... READ MORE Twenty years ago, Black artists found it difficult to get their music played on pop radio, and nearly impossible to get programed on MTV. Then hip-hop changed everything. Now it's common to see Black artists in over half the slots in the Billboard Top 10. The old racist system of crossover is dead. In today's world, Jay-Z commercially and financially eclipses Eminem. But is pop music really post-racial? Policy/Politics African American, music business, race and culture
	Yes No	Music at the App Store: Lessons From Eno and Björk Nuno N Correia, Video Jack Studios The launch of the iOS App Store opened the door to numerous music apps. Among these, a particular ki... READ MORE The launch of the iOS App Store opened the door to numerous music apps. Among these, a particular kind of app has appeared—a "music box" type of artistic app, a playful alternative to the linear, passive music listening experience. These apps usually contain interactive and/or automatically generated music, together with a visual counterpoint. They aim to provide an integrated and engaging experience, fulfilling the artistic vision of their creators. One of the earliest examples of this type of app was Bloom, by Brian Eno and Peter Chilvers. It can be said that Bloom fulfills a vision that Eno has been pursuing for more than 30 years, of transcending the traditional album. Recently Björk has previewed her album Biophilia, which will be released together with a series of apps, one per track of the album. These developments pose the following questions: how revolutionary is this approach? Is it more than a gimmick? Can it be compared with the ascension of MTV and the music video in the 1980s? Or is it even an autonomous art form, comparable to the emergence of opera and cinema, as some suggest? Will it provide an appealing complementary revenue stream to album sales (or even replace them)? More importantly, do the users value the new type of experiences provided by these apps? The speaker will also present the music apps he is developing, such as the iOS version of his AV Clash project (http://www.avclash.com), and contextualize them with the Eno and Björk case studies. Apps art, Mobile Apps, music industry
	Yes No	Is The Album Still Relevant? Bobby Owsinski, 2b Media Group With the emphasis now on singles, the current music environment requires a new thinking as to the va... READ MORE With the emphasis now on singles, the current music environment requires a new thinking as to the value of the album going forward. This session presents a new strategy for single and album releases and explores the pros and cons of the new digital album alternatives. The session is presented by best selling author and blogger Bobby Owsinski, author of “Music 3.0: A Survival Guide For Making Music In The Internet Age,” who shares the latest thinking from all facets of the music industry. Labels album alternatives, album releases, single releases
	Yes No	What’s in Your (High Tech) Gig Bag? Ron Lisle, Mutual Mobile Mobile devices are accelerating the trend of cheap, powerful tools replacing dedicated audio and MID... READ MORE Mobile devices are accelerating the trend of cheap, powerful tools replacing dedicated audio and MIDI devices. Years ago, $5k personal computers began to supplant $100k+ hard disk recording systems. Today, the whole world of music synthesizers and sound modification devices can run on a laptop. How will mobile devices impact this trend and continue to revolutionize live gigs and recording/composing sessions? What will the new, must-have tools be for the musician’s gig bag? The presentation will include live demonstrations. Studio / Producers Live gigs, mobile music, Mobile recording
	Yes No	Publishing 101: A Beginner's Guide to Music Publishing Marc Emert-Hutner, ASCAP I teach a series in NY called ASCAP's Night School and we cover everything from Management, Publishe... READ MORE I teach a series in NY called ASCAP's Night School and we cover everything from Management, Publishers, DIY, and Royalties. Each event has sold out and gotten press in Huffington Post. (http://www.huffingtonpost.com/michelle-edgar/ascap-and-music-unites-ni_b_785547.html). Also, here's is a brief video of one of the "classes" we did on Publishing 101: http://player.vimeo.com/video/17969575?title=0&byline=0&portrait=0 This panel would cover all the basics one needs to know about music publishing in a short, easy to understand way. Major, indie and new-model publishers (like Songtrust) would be the panelists, and I approach the session like I'm a writer who knows nothing about publishing and ask them basic questions, forcing them to answer without the use of "industry terms" so that everyone can understand their answers. It will focus on what they do, how they differ from one another, what they're looking for, how artists/writers get access to them and what kinds of things they can expect. Publishing is something most artists say that they want, but don't know what it really is or means. Licensing / Publishing licensing, Publishing, songwriting
	Yes No	All the money is in concert touring Dan Steinberg, Square Peg Concerts With the fall of record sales, and the lack of listeners at radio, live concert appearances and tour... READ MORE With the fall of record sales, and the lack of listeners at radio, live concert appearances and touring is a winning lottery ticket. No matter your style of entertainment the road is where the dollars are made. This forum will dive into how to tour correctly, how and when to play A, B and C markets, when to headline or to take a support slot, and how to break a new market versus replying the same market for the fifth time. Additionally, we will delve into when to underplay or jump up to the bigger room. Most importantly, we will hit on when is it better to stay home and not tour at all. Touring/Venues booking, Touring, venues
	Yes No	Pennies from the Celestial Jukebox John Strohm, Johnston Barton Proctor & Rose LLP This panel will focus on the economics of emerging interactive music services such as Spotify. Some... READ MORE This panel will focus on the economics of emerging interactive music services such as Spotify. Some experts predict that eventually subcription or ad-supported interactive music services will substantially replace the dominant "ownership" model. Assuming this is true, will the model currently in place for interactive services sustain the recording industry in a way consistent with the current model? Online Sales/Subscriptions interactive music, Recording industry, royalties
	Yes No	Music Activism: Are We All Bono'd Out? Bob Ferguson, Oxfam America A frank discussion about the current place of musicians and the music industry as they intersect wit... READ MORE A frank discussion about the current place of musicians and the music industry as they intersect with social justice activism. Do people want moral advice from millionaire rock stars? Is there still a space for the music industry to help create social change? This panel will look at recent trends in music activism, and hear from veteran activists from all corners of the industry, on stage and off. History of Music activism, Non Profit, Social justice
	Yes No	Creativity and Aging: I'll Have What Neil's Having Joan Anderman, Middle Mojo "I hope I die before I get old" goes the Who's famous refrain, but Townshend and Daltry ar... READ MORE "I hope I die before I get old" goes the Who's famous refrain, but Townshend and Daltry are still here and, like many of their peers, still making music. In a culture that fetishizes youth, what does it mean and what does it take to remain vital and creative over the long haul? Former Boston Globe pop music critic and Middlemojo.com founder Joan Anderman will lead a conversation with a panel of artists about the impact of age on the creative process: the obstacles and the opportunities that come with time, how the marketplace colors older artists' identity and their work, and the ways creative artists navigate the potholes and roadblocks on the path to an enduring career. Other Creativity, Longevity, songwriting
	Yes No	Revolutionary Paradigm Shift for Artists & Brands Rachel Rauch, Creative License This is an invitation to artists to strip down to the bone marrow of what their muse's core message ... READ MORE This is an invitation to artists to strip down to the bone marrow of what their muse's core message is and what it "has" to say. We will illustrate the stripping away of a brand's entertainment related messaging and in its place reveal its actual attributes and values. Then we will describe the magic that can occur in that raw space where a brand and artist collaborate. Artists will leave this panel with an invitation to reexamine their muse relative to brand marketers and fans will learn how to identify real chemistry versus artificially contrived partnerships. Marketing artists, branding, marketing
	Yes No	MANDATE, MY ASS: Gil Scott-Heron’s activist legacy Kandia Crazy Horse, Self-employed Writer/Editor/Artist GIL SCOTT-HERON (1949-2011) was a multifaceted artist / activist / novelist / scholar / man of the P... READ MORE GIL SCOTT-HERON (1949-2011) was a multifaceted artist / activist / novelist / scholar / man of the People. Over the course of his rich, varied career, Scott-Heron – the artist problematically dubbed “Godfather of Rap” – presciently channeled a braintrust including Marshall McLuhan and Larry Neal (even George S. Schuyler to a degree), from “The Revolution Will Not Be Televised” through “Message to the Messengers,” engaging challenges of how a sensitive, creative person navigates the minefields of industrialized, late modern, western civilization. A discussion and investigation of the late poet and “agitpop” artist’s oeuvre and lessons to his global audience / 21st century artist-followers (in Hip-Hop Nation & beyond) would be extremely illuminating and practically useful for SXSW veterans and newcomers alike across Interactive, Film, and Music. On the eve of the likes of Roger Ailes shoring up multimedia practices yet again to thwart President Barack Obama’s reelection bid and further succeed in remaking America in his own image – as addressed (if indirectly) on such Scott-Heron classics as “Winter In America,” “The H20 Gate Blues,” “B-Movie,” and “Re-Ron” –, this panel is beyond timely for those artistic and industry communities that will assemble at Austin in 2012 wrestling with issues of how to be both committed & commercial creative folk. History of Music activism, Gil Scott-Heron, politics policy
	Yes No	Cash For Songs: Insider Secrets of Music Placement Sherry Orson, Music Catalog Marketing This panel covers all the details exactly how professional executives function on a day-to-day basis... READ MORE This panel covers all the details exactly how professional executives function on a day-to-day basis to generate cash for songwriters. This panel gives the nitty gritty details of what and how top executives do their job: details about how to find out about projects that need material, how the pros organize themselves and contact decision makers on a daily basis to get the job done. We'll cover start to finish how these experts generate income with music placement for the songwriters and artists that they represent. Hear what they have to say on what happens when a decision maker wants to use the song to receiving the check and paying out the songwriter and artist. This panel is for the songwriter, artist, music executive and anyone interested in hearing tips and secrets of how the licensing pros work to generate CASH for songs. Licensing / Publishing licensing, music licensing, music placement
	Yes No	Nardwuar vs. Nardwuar Nardwuar The Human Serviette, Nardwuar the Human Serviette, Inc From Lil Wayne to Lily Tomlin, Punk Rock journalist Nardwuar the Human Serviette has approached each... READ MORE From Lil Wayne to Lily Tomlin, Punk Rock journalist Nardwuar the Human Serviette has approached each interview he has done over the years with the same enthusiasm and attention to detail. With this panel, you guessed it, Nardwuar gets interviewed! By Nardwuar! Will he get mad and storm out or will he "get" himself? It's all an attempt to inspire you the SXSW attendee, through clips from his life's "NardVentures" that if Nardwuar can do an interview, you can too! Doot doola doot doo ... doot doo! Media Interviews, Nardwuar , Punk Rock
	Yes No	Rust-Belt Rhythm: Music and Urban Renewal Ryan Albritton, R&R Music Labs How does a music and arts scene fit into the overall urban renewal narrative? In St. Louis, we have ... READ MORE How does a music and arts scene fit into the overall urban renewal narrative? In St. Louis, we have witnessed a dramatic shift in the perceptions and attitudes of many people within its borders. In the same timeframe, there has been an explosion in the local music and arts scene. Are these things related, if so, what was the spark that ignited this reaction? We will discuss the work that has been done in our city in hopes that we may inspire similar sparks in yours. Other development, local, Scene
	Yes No	The Ultimate DIY: Fashion and Marketing with Music Joi French, Pirate Romance The premise of my panel discussion is how I began my company, Pirate Romance, and have received seve... READ MORE The premise of my panel discussion is how I began my company, Pirate Romance, and have received several product placement with artists, lifestyle/music magazines without spending a dime in PR/Marketing. I have used a unique combination of social media and relationships with upcoming and established artists in the music industry to develop brand presence/awareness. I want to speak also on the hand in hand or in bed relationship that music and fashion have with each other and the direct influences and impacts the two have on each other's industries. Retail Awesome, Joi, Pirate Romance
	Yes No	Printed Flyers Suck! Get real fans w/ Video Flyers Carlos Cobos, ACL Management and Marketing In the words of Mitch Hedberg. "Wherever I walk, people try and hand me a flyer. And when someo... READ MORE In the words of Mitch Hedberg. "Wherever I walk, people try and hand me a flyer. And when someone tries to hand me out a flyer, it’s kinda like they’re saying, “Here, you throw this away.” Printed flyers are trash… literally. The movement of Video Flyers is taking over. At the same financial cost of printing flyers, accomplish what printed flyers no longer do - engage and entertain the public in less than a minute. If you come to this panel, you will learn how to promote your band more effectively through this innovative marketing tool. This is happening NOW! Between Facebook, Youtube, online newsletters, newspapers, blogs and lifestyle websites; the scene is set for your band to promote yourself and reach more fans in a new way. This will be the standard in a few years, so how would you like to be the first in your city or music scene to explode with Video Flyers? It maybe hands down one of the most important tools for bands to be ahead of the game in 2012. The top 4 reasons video flyers work is simple to understand for any band, just remember the 4 E's. 1. Engaging 2. Entertaining 3. Eco-Friendly 4. Everlasting. Some say, "Video Flyers are nothing new"… Really? Then why are 99% of bands still printing flyers that end up as street litter? Our 1% movement is the future in marketing concerts and music-related products like Cd's, videos and merchandising. Marketing marketing promotion, social media, video flyers
	Yes No	Bots, Paperless and the Future of the Event Ticket Jon Potter, Fan Freedom Project Two years after the merger of Live Nation and Ticketmaster, and more than a decade into the e-commer... READ MORE Two years after the merger of Live Nation and Ticketmaster, and more than a decade into the e-commerce revolution, what is the state of the event ticketing industry? How are bot programs and paperless tickets changing the game, and what does the future hold for fans, artists, and venues? Policy/Politics Live Nation, Ticketing, Ticketmaster
	Yes No	Cool Garage Recording Tools and the Crap to Avoid Nathan Papadopulos, Seagate The music biz keeps fragmenting, and technology keeps leveling the playing field for music makers --... READ MORE The music biz keeps fragmenting, and technology keeps leveling the playing field for music makers -- helping us record, distribute and self-promote without the overhead of expensive equipment or time in a studio. The barriers that kept prevented artists without a label or the capital to make music a full time job are gone. Hardware and software for recording and promotion are easier to use, more powerful, and much cheaper than ever. Now the question is: what technologies really free you; which are good enough to let you shine? And which are really just toys, or worse -- actually limit and restrain creativity? You might be surprised at the answers. This panel includes some of those hardware and software makers, and features professional recording artists, producers and DJs. They will address how technology has helped them take music recording and performing from their bedroom or garage hobby into sustainable music careers. Barry Rudolph, columnist and at Music Connection Magazine and contributing writer for Mix Magazine and Electronic Musician aw well as author of Gearlust, will monitor the panel. Studio / Producers music business, recording, Technology
	Yes No	Cloud services could reboot the recording industry Chris Aidan, Freescale The rapid migration to cloud services like Apple’s iCloud, Google’s share drive, Microsoft’s S... READ MORE The rapid migration to cloud services like Apple’s iCloud, Google’s share drive, Microsoft’s Skydrive, Amazon’s S3 in the consumer space ensures that more and more personal content will be placed in shared storage. As scary as it is, we give up more and more privacy with every new service we utilize. Coupled with the drive to a single device that streams cloud based data, it’s only a matter of time before illegal content is scanned and identified which can lead to a new round of recording industry witch hunts or to a golden opportunity to allow users to legitimately purchase their record collections (possibly at a volume discount). Legalities of content scanning aside the illegal files on the cloud will inevitably create a financial windfall for those that are ready to seize the opportunity. Policy/Politics Cloud Computing, Illegal downloads, industry revitalization
	Yes No	Real time music videos engaging fans and brands Steve ePonto, Conspiração Concept Concerned about how to interact in a different way with the audience in social networks and also pro... READ MORE Concerned about how to interact in a different way with the audience in social networks and also producing integrated contents, the Brazilian independent band Móveis Coloniais de Acaju and the Creative FreakOut Steve ePonto developed a new way of making their music videos: integrating them with social networks and Real Time performances engaging their audience. These integrated projects have been attracting the attention of thousands of fans, thus, attracting the investment of big companies. Which is an unusual achievement for an independent band. Fabricio Ofuji (Móveis Coloniais de Acaju) and Steve ePonto (Conspiração Concept) will present some case studies of their Real Time Projects. Also, they will share their experience about getting investment from big companies and give some tips on how to prepare an integrated project toward getting a sponsorship. liked? so vote up Social Media Branded entertainment, engaging audiences, music video
	Yes No	How to Connect with the Right Festivals & Venues Marya McLaughlin, Sonicbids Your band is ready for primetime, and you’re looking to play major festivals and venues. However, ... READ MORE Your band is ready for primetime, and you’re looking to play major festivals and venues. However, you know each of these is its own beast. Learn the best practices for making a love connection with the top festival and venue bookers. What do they look for in a band and what are the dos and don’ts for making a meaningful connection. Other bands, Festivals , venues
	Yes No	Bringing the arena to your phone Rica Squires, Shazam A panel of leading figures in the world of music, digital and design will discuss how new smartphone... READ MORE A panel of leading figures in the world of music, digital and design will discuss how new smartphone features and innovations are creating value for musicians and the music industry (e.g., selling tickets direct to smartphone is the next frontier for the live music industry with great opportunities for barcoded tickets, maximising value and post gig engagement & transactions). Shazam music director, Will Mills, will moderate a panel of experts in the industry. Apps concert tickets, Mobile Technology, musicians
	Yes No	Band vs. Baby: Balancing Touring and Family Sean Gamble, John Muir Medical Center It used to be you, three friends, and a van. Now, you or a bandmate may be leaving behind a partner,... READ MORE It used to be you, three friends, and a van. Now, you or a bandmate may be leaving behind a partner, young children, and a home. How can your band make it all work? This panel will bring together experts on work and family balance, pediatrics, and musicians with real world experience to provide practical tips on how to successfully balance life at home and on the road. Topics will include tips for managing expectations of both families and bandmates, how to set tour schedules and studio time to minimize conflict, how to keep you and your family healthy, whether and how to bring family on the road, and the upsides of being a musician and a parent. Touring/Venues family, Health , Touring
	Yes No	Who Said You Could Use My Name? Brian Rosenblatt, SmithAmundsen, LLC A look at the interaction between Trademarks, The Right of Privacy, and The Right of Publicity that ... READ MORE A look at the interaction between Trademarks, The Right of Privacy, and The Right of Publicity that addresses how and when artists can use the names and likenesses of other artists. We will look at bands such as Dale Earnhardt, Jr. Jr., and recent litigation involving the estates of Paul Newman, Marilyn Monroe, and James Brown as we explore when and under what circumstances a celebrity's name and likeness may be used and exploited by others. Branding Dale Earnhardt, right of privacy, trademarks

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