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Yes
No
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Tamsin Henry,
Omnifone
Licensing music services beyond the US.
Pandora licensed its catalogue of repertoire through Sound...
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Licensing music services beyond the US.
Pandora licensed its catalogue of repertoire through SoundExchange, but it cannot license in the same way outside of the US due to DMCA legislation being unique to the US. We ask the question how can music streaming companies like Pandora go global when copyright law differs from country to country? Digital locker services from Google and Amazon are yet to be licensed and cannot exist outside of the US in their current form due to the same issues.
As digital music services start to make real commercial gains and consumers begin to catch on to the ‘access’ based streaming and subscription business models, there is a real potential for global market growth. We ask whether copyright law needs to change or is it possible to license innovative music services today? Who is licensing global services and how are they doing it, or does the music industry need to change and start licensing globally?
International International business, music, music licensing
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Yes
No
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Adam Ritchie,
The Lights Out
You’re at home, browsing through the latest fish caught in your online dating net, when a gorgeous...
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You’re at home, browsing through the latest fish caught in your online dating net, when a gorgeous flame-haired beauty named Rock Pony catches your eye. Her favorite foods are “oats and water." She likes “Seabiscuit” and “The Ring.” One of her photos reveals a chiseled body, ending in a...tail? You’ve just met your first centaur crush, and she’s about to turn you on to your new favorite band. This panel will explore the green digital pastures beyond Facebook and Twitter. Through case studies, we’ll see where bands have carved new creative territory on niche online networks, geared around nonmusical activities, and expanded their fanbases. We’ll look at online gaming networks, social cause networks and dating sites. We’ll cover the basics of "mascot marketing" from historical successes like Iron Maiden's Eddie and Blind Melon's Bumble Bee Girl, and how to build a band mascot that embodies your band's identity. We'll look at how an entertaining edge can be maintained, while balancing the need for transparency. As album artwork continues shrinking, the opportunity for a band's digital avatar to step off the album cover and walk among its fans as a living, breathing participant in a social community may take its place. This is out-of-the-box marketing attainable by any indie band, working on a $0 budget.
Marketing mascot, pony, social
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Yes
No
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Jamie Paratore,
Air Traffic Control Education Fund
Over the years, many green touring trends have come and gone. But what are some of the most effectiv...
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Over the years, many green touring trends have come and gone. But what are some of the most effective strategies for promoting and engaging sustainable solutions to climate change while on the road? This panel will take a look at the most innovative ways that artists are incorporating sustainability into their tours and inspiring fans to make lifestyle changes that go well beyond the day of the concert. Panelists will talk about bike advocacy and biking tours, using mobile technology to encourage and incentivize fans to take public transit or to carpool to shows, incorporating sustainable options into riders, using and promoting reusable water containers, routing tours wisely and using ticket surcharges, call-to-action music videos and website & social media content to support environmental organizations.
Green Environment, sustainability, Touring
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Yes
No
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Cybele Diamandopoulos,
FOLIO Communications
Online Marketplaces, Deal of the Day sites, Primary Sales, Social Networks, Discount Distributors, B...
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Online Marketplaces, Deal of the Day sites, Primary Sales, Social Networks, Discount Distributors, Broker Sites. The opportunities to buy and sell tickets are endless. What’s an artist to do? Each of these channels offers advantages and the right combination can help maximize both attendance and sales. How do you balance primary v ancillary sales channels? Can brokers serve as an outsourced sales force? Can you leverage secondary market marketing spend to sell more tickets? What about other distributions channels in addition to your ticketing company’s website. Part of the problem that artists have had selling tickets is that they can't spend the money to market their own primary tickets the way that the secondary can. But what if you can leverage that or partner distribution channels to go wide with your tickets? Reach more customers? Vary prices further?
Touring/Venues marketing, ticket distribution, ticket sales
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Yes
No
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Jörn Handschke,
mufin GmbH
In music you can hear the brutal noise of change. We assume that cultural practices in the context o...
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In music you can hear the brutal noise of change. We assume that cultural practices in the context of music anticipate more general transformations within our society as a basic principle. When Jacques Attali described this phenomenon at last ("Bruits", 2001), a lot of current developments had not evolved yet. So let's have a look at the status quo in digital music and try to analyze processes of transformation in economy, society etc.
Other Cultural practices, Futurology, Prophecy of music
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Yes
No
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Richard Bengloff,
American Association of Independent Music ("A2IM")
As the transformation of the music market continues the good news is now everyone has access to prom...
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As the transformation of the music market continues the good news is now everyone has access to promote and monetize their music over the internet. The bad news is that everyone has access to promote and monetize their music over the internet, it has become harder and hard to get noticed and make a living.
Individual artists need to pay their dues and develop their music to the point where they are ready for a broader push. After an artist has reached that stage then an Independent music label can take that artist’s Unique Selling Proposition and use their connections and experience to develop a plan and support an artist’s career and bring them to a wider market and covert their music careers from a just a passion to a livelihood.
Our panel will be comprised of a diverse group of Independent music label owners of different sizes, covering a diverse genres of music from different parts of the country sharing the “how to’s” they use to develop and support the artists on their rosters.
Labels Career Development, how-to, Indie Labels
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Yes
No
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Horace Trubridge,
Musicians' Union
During his incendiary 2011 SXSW keynote, Live Aid catalyst Sir Bob Geldof raged about the lack of po...
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During his incendiary 2011 SXSW keynote, Live Aid catalyst Sir Bob Geldof raged about the lack of political engagement from today’s bands and musicians. He directly accused artists performing at SXSW of being self-interested and spineless with nothing to say about the state of the world. This panel is an opportunity to challenge Geldof’s assertion. Is today’s music culture individualist, selfish and ego-driven - has music run out of big ideas? Or is a new collective approach taking root that is able to articulate the globe’s problems and breath new life into music as an art form.
Policy/Politics activism, Politics, Protest
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Yes
No
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Guillermo De La Barreda,
Mucho Noize
Dylan, Zeppelin, U2, Weezer, Kings of Leon, Black Keys, Vampire Weekend all have one thing in common...
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Dylan, Zeppelin, U2, Weezer, Kings of Leon, Black Keys, Vampire Weekend all have one thing in common: They’ve sold out, and we’re not talking concerts.
It used to be that a sellout was the worst thing a band could be called: press would turn on them, fans would abandon the cause and the scent of shame would waft through the air.
Nowadays, other than Steve Albini, no one bats an eye.
So what changed?
And more importantly, is there a moral guideline artists follow, or has making a living playing music gotten so tough that all opportunities must be taken in order to survive?
We’ll take a look at what selling out has meant throughout the years: how fans, labels, publishers, and bands have changed their opinion as brands have become more interested in music’s global reach. We’ll also address the importance of strategic partnerships between artists and products, how ‘moral integrity’ and ‘selling out’ can co-exist, as well as the risks involved when branding your career.
Marketing branding, licensing, Sellout
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Yes
No
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Neha Modi,
Synergy Global Entertainment
With destination and touring festivals becoming increasingly popular (Coachella, Vans Warped Tour, R...
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With destination and touring festivals becoming increasingly popular (Coachella, Vans Warped Tour, Rockstar Energy Drink Uproar Festival), it has created a niche for an alternate source of opportunities for brands to get involved and target new consumers. This panel will discuss how to get involved with festivals, how to sustain your marketing over the course of traveling festival, how to market your brand to avoid being billed as corporate swine and how to use your dollars wisely.
Branding branding, Festivals , new media
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Yes
No
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Robert Schuller,
Texas Accountants and Lawyers for the Arts
If you’re like most, the nuts and bolts of legal and business matters are furthest from your mind ...
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If you’re like most, the nuts and bolts of legal and business matters are furthest from your mind when dealing with the daily grind of being a working musician. But if you’re in this game for money, what you don’t know—-or worse, what you don’t know you don’t know—-will bite you in the butt.
In this dual panel presented by Texas Accountants and Lawyers for the Arts, attorney/musician Erin Rodgers and accountant/performer Robert "Rex" Schuller will help you navigate through the minefield of mistakes.
Besides learning how to avoid others’ legal, business, and financial mistakes, you’ll learn when you can DIY and when you must get an attorney or accountant to help. You also learn how to stretch that shoestring of a legal & accounting budget, and how best to manage the professional relationship.
Legal business planning, Legal Issues, misinformation
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Yes
No
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John Verrochi,
San Francisco Mixtape Society
Now that we have the technology to stream music, personalize our radio stations, download bit torren...
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Now that we have the technology to stream music, personalize our radio stations, download bit torrents, and create mashups and remixes straight from our laptops, it’s ironic that the mixtape, a concept 30 years old in the making, has returned to the height of its popularity. This panel is an open discussion on how the mixtape set the stage for how we share, curate and consume music in the digital age.
Other curation, digital culture, Mixtape
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Yes
No
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Justin Kalifowitz,
Downtown Music Publishing, Songtrust
Justin Kalifowitz, President of Downtown Music Publishing, recently launched Songtrust, a first of i...
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Justin Kalifowitz, President of Downtown Music Publishing, recently launched Songtrust, a first of its kind online publishing service that allows for artists of any stature to take control of their music publishing rights. This disruptive new service has found partners in the most highly trusted and widely used publishing and social services today, including ASCAP, BMI, SESAC, MySpace Music and Sonicbids. Kalifowitz has recently been featured in Billboard's "30 under 30" and Crain's "40 under 40."
Licensing / Publishing Artist rights, music licensing, music publishing
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Yes
No
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Adam Natale,
Fractured Atlas
Thousands of independent musicians and bands are completely unaware of the plethora of arts-business...
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Thousands of independent musicians and bands are completely unaware of the plethora of arts-business services, programs, and resources that exist to directly support their artistic efforts. We’ll discuss fundraising programs like fiscal sponsorship, which offers a way to raise donations and the ability to apply for grants that musicians may be restricted from otherwise. We’ll talk about insurance, a necessity for most bands and musicians, which can be a burden to tackle. We’ll identify professional development and technical assistance programs for musicians, producers, and crew offered through local, state, and national organizations. And we’ll discuss how musicians can simultaneously advance their careers and serve their arts community by being civically engaged, by networking and collaborating, and by getting involved with the organizations mentioned herein. Attendees will walk away with a detailed list of 20+ organizations to contact for resources that will greatly benefit their artistic efforts.
Other Business support, Career Development, services
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Yes
No
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Brooklyn Baggett,
Octopus Entertainment
There are many business and legal aspects of the successful musician or band. This program will delv...
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There are many business and legal aspects of the successful musician or band. This program will delve into the necessary business, legal and marketing issues bands should know when using modern tools for promotion, especially those fueled by social media and online video. This program has a two major emphases relating to the modern (and primarily digital) age of music: 1) To inform bands on how to protect itself in the modern, online and digital world of music through contracts, copyrights, and trademarks; and 2) To teach bands the business and marketing skills that make best use of our digital world, like YouTube videos, fan-campaigning, and online marketing and PR. This panel will include top names from West Coast entertainment law firms, music industry businesses, and publicity and marketing firms.
Marketing business, legal, marketing
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Yes
No
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William Kingswood,
Universal PPM
In the age of Social Networking where connections are forged and maintained, sometimes exclusively, ...
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In the age of Social Networking where connections are forged and maintained, sometimes exclusively, in cyber-space, we may see a general neglect in our approach to actual social encounters. However, the physical social domain, in which there is the opportunity to form a network of crucial contacts, remains indispensable in forging a path to success in the music industry. This panel proposes a practical and fun approach to effective networking by presenting a set of pragmatic tools to assist in the process of attracting, engaging and retaining important contacts. Incorporating a neurological model, "The Pleasure Principal", our panel will discuss various ways in which the activation of this in a target contact stimulates 'Reward and Reinforcement' responses which in turn lead to positive experience, positive future expectations, and the desire for more of the same stimulus. Using role-play and discussion we will also consider how best to navigate a social scenario as well as how to best present yourself and your music or product.
Other networking, self-promotion, strategy/developement
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Yes
No
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Alex Kreit,
Thomas Jefferson School of Law
In 1985, Wham! became the first western band to play in China. The group's manager, Simon Napier-Be...
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In 1985, Wham! became the first western band to play in China. The group's manager, Simon Napier-Bell, spent eighteen months navigating the Communist bureaucracy to make it happen and later chronicled the ordeal in his book "I'm Coming to Take You to Lunch." Just over twenty-five years later, hundreds of western musicians--from the Rolling Stones and Beyonce to Eels and NOFX--have made the journey. With 1.5 billion people and a rapidly expanding middle class that is interested in the arts and new technology, some believe that China is poised to become the next big market for western musicians. But, though arranging a tour in China no longer requires eighteen months of meetings and bribes, westerners who hope to enter the Chinese music market still face a number of difficult challenges. Piracy is pervasive and censorship is still more prevalent than it might seem (just ask Bob Dylan, who had to issue a public denial that he was censored even as he admitted to having to submit the names of the songs he might play to the Chinese government in advance.) The infrastructure in some parts of the country can pose logistical headaches (this summer, the Eels were forced to cancel a show in Shanghai when their equipment hadn't arrived from Beijing as scheduled.) And, the uncertain market and exchange rate can make touring a financial gamble for all but the most well-known artists. So, should western bands go east? This panel will explore that question.
International China, international touring, Political engagement
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Yes
No
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Chris Lehman,
Eventful, Inc.
Technology is fundamentally impacting consumer behavior around live entertainment, with artists and ...
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Technology is fundamentally impacting consumer behavior around live entertainment, with artists and promoters facing a landscape with increasingly fragmented music preferences along with infinite alternatives to live music. While the ease of discovering artists/shows has increased, the passion for attending a live performance of any given individual artist has decreased. Throw in billions of online videos, instant access to film libraries and TV broadcasts, 500+ cable channels, social networking sites, online gaming, etc. and it’s no surprise that it’s become very difficult to fill music venues to capacity. What is the prescription to cure this ailment surrounding fragmentation, oversaturation, and overwhelming choice in the live music industry? A panel of forward thinking entrepreneurs and executives will discuss and debate the tools, services, technologies, and partnerships that are allowing artists and promoters to build fan bases, book and market tours, and sell more tickets.
Touring/Venues Live Music, Touring, venues/ticketing
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Yes
No
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Kord Davis,
28 Burnside
Learn how a small venue in Anchorage, Alaska increased their audience draw, and revenue, in the face...
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Learn how a small venue in Anchorage, Alaska increased their audience draw, and revenue, in the face of geographic challenges using digital tools and the Internet.
Tap Root, with a max capacity of 350, expanded their digital marketing capabilities with a new web presence, mobile applications, targeted social media and digital advertising, and hosting online music events and community. Positioned as the hub of Alaskan music, Tap Root helped touring bands promote and book shows across the state and built a reputation of local hospitality and global professionalism.
You are invited to this panel to learn how they did it.
As part of the growing awareness and industry of the entertainment industry working in Alaska, Tap Root used targeted audience segmentation, compelling events with strong brand alignment and powerful digital tools allowed Tap Root to reach a global audience and bring their local music scene to the world.
This panel will highlight key success factors and Tap Root management will freely answer questions about process, tools, cost, and return on investment.
Marketing digital, marketing and audience strategy, VENUE
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Yes
No
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Jennifer Waits,
Radio Survivor
College radio has faced some dark days in the past year, as FM stalwarts like KTRU (Rice University ...
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College radio has faced some dark days in the past year, as FM stalwarts like KTRU (Rice University in Houston), KUSF (University of San Francisco), and WRVU (Vanderbilt University in Nashville) saw their signals go dark after their frequencies were passed along to public radio groups. Other stations, including Radio One in Dunedin, New Zealand are facing an uncertain future as their institutions threaten to sell off their licenses too.
In each case, angry DJs, alumni, and listeners have fought back against these sales in an attempt to keep the airwaves in the hands of independent music fans. While active protests have taken place at these stations (including Radio One's radical week of radio silence), there are other stations that are just at the beginning of their campaigns to save college radio and still others who have chosen not to fight at all.
In this panel we will take a look not only at the recent wave of radio activism focused on the plight of college radio, but also at the counter-trend of radio (or FM) apathy at universities where students aren't as invested in the fight to preserve terrestrial radio stations on campus.
Other activism, College Radio, radio
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Yes
No
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Jeff Haynie,
Appcelerator
This “incubator” session teaches musicians how to promote their band and interact with fans via ...
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This “incubator” session teaches musicians how to promote their band and interact with fans via mobile devices. Appcelerator will pull several musicians from the audience and build them a mobile app – on the spot – that may include any number of cool features, including the ability to let fans follow band news and updates, download tracks, get lyrics, watch video clips and view band photos, check upcoming tour dates, sell merchandise and check in at venues. Learn how to extend your band’s presence from the Web to mobile, and to engage with your fans wherever they are.
Apps mobile, Mobile Applications, mobile music
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Yes
No
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Brandon Dorsky,
SUPERGOODMUSIC
This panel is designed to identify the critical (and sometimes mysterious) elements necessary to gen...
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This panel is designed to identify the critical (and sometimes mysterious) elements necessary to generating the coveted exposure that may catapult a music career from an after hours pipe dream to a full blown career.
Industry insiders who have succeeded in incubating talent from relative obscurity to chart topping success share success stories as well as the calculated decision making behind certain marketing initiatives and branding efforts.
Panelists will debate the pros and cons of activating various campaigns or promotions to obtain more visibility - drawing from direct experience. Panelists will also answer questions from audience members concerning marketing and exposure generating initiatives.
Marketing Breaking Talent, Building Buzz, Marketing and Promotion
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Yes
No
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Tim Hadley,
Omnifone
Music discovery is a major buzz word in the digital music sector with many services promising the be...
READ MORE
Music discovery is a major buzz word in the digital music sector with many services promising the best means of discovering new music that you will love. The differing techniques and technologies used by music services from Last fm, Pandora, Spotify, Sony’s cloud based Music Unlimited offer a wide variety of ways for users to discover new music, but how well do these work and do they provide users with what they want?
We ask which are the best music recommendations services on the market at the moment – those which use crowd sourcing, scrobbling, algorithmically generated responses, human curated playlists, or a combination of many elements?
Other music recommendation, social marketing, technology innovation
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Yes
No
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Tori Sparks,
Glass Mountain Records
One year ago, Tori Sparks was one of the millions of independent musician struggling to get by the U...
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One year ago, Tori Sparks was one of the millions of independent musician struggling to get by the US. Now, she's an international phenomenon, regularly appearing on European TV and radio. According to RevebNation's stats, she is ranked as the 5th most popular artist in Spain, and 2nd in Barcelona, even though she has lived there just 2 months. How? She'll tell you.Tori will outline how relocating to a foreign market has the potential to explode your business as a performer, and why maintaining your "differentness" is the key to success - either as an American moving overseas, or as an international artist who would like to move to the States. An outside-the-box approach to breaking into new markets that applies to almost anyone involved in the artist side of the music industry.
Tori doesn't pull any punches - there will be no sugar-coating, no spin, just straight answers to any question you can think of (as long as your mother would approve, gentlemen).
Immediately following her panel discussion at SXSW 2011 ("Touring Secrets: How to Get and Promote Gigs",) Tori packed her life in to two suitcases and relocated from Nashville to Barcelona. At the age of 27, she owns her own record label, has released four critically-acclaimed albums, and plays 200-250 shows each year. Her new album, a double EP entitled "Until Morning/Come Out of the Dark," features special guests Shawn Mullins and Mike Farris. Tori often speaks at universities on the subject of DIY in the music biz.
International Breaking In, International, Market
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Yes
No
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Vanessa Schneider,
Eventbrite
In George Orwell's seminal novel, Animal Farm, the animals rebel against the farmers, taking over th...
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In George Orwell's seminal novel, Animal Farm, the animals rebel against the farmers, taking over the farm to build a utopian society. But the dream devolves into a nightmare as the pigs gain power and build a more oppressive state than before. We have decried the ills and injustice of Ticketmaster for a long time, but are the new players offering hope? Or, through unreliable solutions, high fees, and poor service, are they plunging the industry into greater despair?
Touring/Venues event marketing, social commerce, Ticketing
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Yes
No
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Stephanie Kellar,
Berklee College of Music
This workshop provides strategic and tactical guidance on launching a marketing career in the music ...
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This workshop provides strategic and tactical guidance on launching a marketing career in the music industry. A variety of marketing roles are defined and required skills are identified within industry sectors. Best practices in prospecting, writing cover letters and resumes, and interviewing tips are explained with emphasis on differentiating oneself from a crowd of applicants. The workshop consists of three 20-minute segments—the nuts and bolts of job searching, stealth data mining and networking for opportunities, and a Q&A session. Attendees are provided with a workbook and encouraged to take control of their career path by creating and executing a professional plan for success.
Marketing Career Development, job searching, Marketing Communications
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Yes
No
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Stephen Clair,
Local 845
Most emerging artists go for gigs in sanctioned venues in recognized hubs around the country, yet th...
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Most emerging artists go for gigs in sanctioned venues in recognized hubs around the country, yet there is a huge untapped audience in towns and communities that are off the grid.
Increasingly, credible promoters are cropping up in in smaller towns where a savvy public is happy not to drive to the nearest metropolis to see a show. These promoters are not music-biz types. Often they’re good-hearted folks with taste—and motivated friends.
When an artist plays one of these places, that artist can play to a room full of interested people who otherwise would never have even heard of that artist. These are singular events. A Saturday-night gig in Beacon, NY might be the only live music event happening that night.
These communities (& therefore these gigs) are not dependent on what’s happening in the industry. It doesn’t matter what’s hot because most of these places exist in a media blindspot. What these people have is a shared desire to see cool stuff happen where they live. It’s good old-fashioned community building.
These are worthwhile gigs, both monetarily, and for building careers. Don’t be 5th on a 7-band bill on a Tuesday when you can play to a room full of hungry people.
Touring/Venues Career Development, entrepeneurship, regional opportunity
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Yes
No
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Nicky Bignell,
BBC
Writing scores for film and tv productions can be a lonely and thankless task, but sometimes its an ...
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Writing scores for film and tv productions can be a lonely and thankless task, but sometimes its an exhilerating experience that launches your career and sets you on the path of fame and fortune. Composers for film and tv will share their experiences of breaking into writing music for screen and the creative processes involved. Producers who are responsible for commissioning music will talk about the process from their point of view. Tensions between the composer's artistry and the television or film producer's own vision, commercial realities of budgets, "guide tracks" and desperate deadlines will all be explored in this panel.
Supervision / Music Placement (Film/TV/Ads) composers, media, music score
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Yes
No
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Josh Rabinowitz,
Grey Group
Many consumers are discovering new music and artists from ads on TV. Getting your track into a nati...
READ MORE
Many consumers are discovering new music and artists from ads on TV. Getting your track into a national commercial can kick start a career, take an emerging artist to the next level, or even create a hit just like heavy rotation on FM radio did for artists in the past! It can also fund your next album/CD, Van purchase, home recording studio, or your next important recording session.
Industry insiders will school you on how to get your songs into ads and how you can monetize your music with brands.
They will discuss upfront fees, back-ends fees, residuals for your musicianship and vocals, and, how you keep track of it all.
The panel will be moderated by Josh Rabinowitz, SVP/Director of Music for Grey Group, NY. Josh is also an adjunct professor of music at The New School, a contributor to Billboard Magazine, and a trombonist and bandleader in Brooklyn, NY. He has producer over 5,000 ads for Film, TV and adverts internationally. Some call him the "voice" of Music and Branding. He has been cited in the New York Times, The WSJ, Rolling Stone, Billboard, Fast Company, and has appeared several times on NPR's Soundcheck,
Branding
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Yes
No
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Sean Desiree,
Tom Tom Magazine
The moderator for this panel is Mindy Abovitz, Creator/Editor-in-Chief of Tom Tom Magazine. We will...
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The moderator for this panel is Mindy Abovitz, Creator/Editor-in-Chief of Tom Tom Magazine. We will be discussing women's visibility in music and the media based on the panelists experiences in consuming and creating media. Previous panelists have included Kim Gordon (Sonic Youth), Emily Rems (BUST Magazine), and Sally Herschorn (NPR Marketplace). Questions and conversations with attendees welcomed.
Media Feminism, media, women
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Yes
No
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Charles Gehr,
McNally Smith College of Music
Is it the relationship of the DIY ethic and the perpetual learner? Or could it be the drive of young...
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Is it the relationship of the DIY ethic and the perpetual learner? Or could it be the drive of young entrepreneurs who find they’ve built a strong resume through punk rock experience? Perhaps it’s the desire to create a stronger, more educated environment for the younger generations. No matter how you pose the question, more and more punks are finding themselves in academia. The scenes, the zines, the van, and the socio-political waves that built punk rock movements past and present bring us to a very curious topic. Why is it that so many punk rockers wind up in higher education?
Other college, education, Punk
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