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	Yes No	Stories to Impact: Transform the World For Girls Catherine Geanuracos, 10x10: Educate Girls, Change the World 10x10 is a feature film and digital action campaign launched by an award-winning team of former ABC ... READ MORE 10x10 is a feature film and digital action campaign launched by an award-winning team of former ABC News journalists. 10x10’s core message: Educating girls in the developing world will bring about transformational global change. The 10x10 film tells the stories of 10 girls, from 10 countries; each 'mini screenplay' is written by a celebrated female writer and narrated by an A-list actress. 10x10’s innovative strategy uses the film-making process as an engine for the action campaign. 10x10 leverages corporate and NGO partnerships, celebrities, global & local policy leaders, and concerned citizens through transmedia engagement, building a grassroots movement in ADVANCE of the release of the 10x10 feature film. During film production, 10x10 creates media (video, photos, toolkits, new media campaigns) and gives these advocacy tools to partners to grow support for girls’ education. To drive impact, 10x10 media is linked to substantive, measurable actions. 10x10 is a new paradigm in social issue filmmaking, integrating production with advocacy, consumer engagement, and measurable impact. Case Study digital campaigns, documentary filmmaking, education
	Yes No	Your film released, now what? Noah Dinkin, FanBridge What do you do once your film is released? This panel will explore different marketing techniques to... READ MORE What do you do once your film is released? This panel will explore different marketing techniques to turn movie-goers into longer term (and more valuable) fans. Learn ideas to fan the flames from your first weekend of release, as well as how to transition activity around the theatrical release into other channels. Marketing / PR / Publicity email marketing, fan marketing, post release
	Yes No	Making Dollars and Sense of the Indie VOD Market Matthew Kiernan, None DVD is nearly dead, and VOD is now the dominant home video format for millions of Americans. There ... READ MORE DVD is nearly dead, and VOD is now the dominant home video format for millions of Americans. There are even those who are seeing it as the future of the motion picture industry and the new savior of independent film. But in an industry dominated by a few powerful names - Comcast; Time Warner; Netflix - how does this market work and how can indie filmmakers make it work for them? We'll discuss how this emerging market has taken over the industry and what it holds for the future of film distribution. Distribution indie film distribution, Indie filmmakers , VOD distribution
	Yes No	The Entrepreneurial Filmmaker Debra Russell, Artist's EDGE Why do some Filmmakers make films and others make careers? Some filmmakers go from gig to gig, proje... READ MORE Why do some Filmmakers make films and others make careers? Some filmmakers go from gig to gig, project to project, always with an air of desperation. And other filmmakers seem to produce more than the next project - they create companies, like Pixar, Dreamworks, Lucas Films. The difference is not a result of success - it is what creates success. It's in their mindset. It is the difference between the self-employed/independent contractor/freelance mindset vs. the entrepreneurial/business owner mindset. One mindset leads to the creation of gigs, projects, maybe even a film or two. The other leads to the creation of studios, long-lived production companies, even empires. In this presentation we'll look at the mindset of the entrepreneur and how you can adopt that mindset yourself to create the career you envision. Production entrepeneurship, Entrepreneurial Filmmaking, studio legends
	Yes No	Casting For Independent Film: Strategies & Help Matthew Lessall, Lessall Casting Matthew Lessall is an independent casting director. A stalwart in U.S. indie film, he has proven him... READ MORE Matthew Lessall is an independent casting director. A stalwart in U.S. indie film, he has proven himself a cornerstone in art-house film by casting indie darlings, “Mean Creek,” “Rocket Science,” “Cherry,” “The Wheeler Boys,” & “Deadgirl.” He joined the new media revolution in casting the mega-successful webseries, "Mortal Kombat" for Warner Bros’ new division Warner Premiere. This workshop is aimed at answering specific questions for producers & writer/directors looking to understand the casting process and have questions answered about their own projects. From no budget to financed films, topics covered include: hiring a casting director, casting director deals, actors, agent/managers, casting directors and the teamsters, how to get names attached, casting strategies and much more. This workshop is not intended for actors looking to meet with a casting director. Casting Casting Director, producer, Writer/Director
	Yes No	Be a Brand: How to Be a Transmedia Content Creator Seth Jaret, Content Engine How do Content Creators stay relevant in Hollywood's New World Order? Even those with success under ... READ MORE How do Content Creators stay relevant in Hollywood's New World Order? Even those with success under their belt recognize that major shifts are taking place in terms of the shrinking appetite for original material, the compression of industry-standard deal structures and emerging forms of digital distribution. In response, Content Creators need to think of themselves as brands responsible for their own marketing efforts to the creative community and to the global audience at-large. Becoming facile with social media tools is one big step in the right direction, but a thoughtful and targeted multi-platform transmedia approach is what's now required for content creators to stay relevant, to stay vital. Content creation and the methods of distribution have been democratized -- now it's an imperative for content creators to take advantage of that. How do you leverage the tools available to you to enhance your creative works and your own personal brand identity? How do you start with an idea and build it into "tentpole" IP? How do you identify, build and manage your own micro-audience and augment it into something that is commercially viable and monetizable? We'll cover this shift in entertainment industry paradigms and apply cutting-edge approaches to developing concepts, shaping story and launching IP with a transmedia orientation that utilizes the new digital tools of social media to build them into robust IP and Content Creator brands. Marketing / PR / Publicity Content Creators, new media model, paradigm shift
	Yes No	Talent Agents- Resources for Actors and Filmmakers Karma Montagne, Wilhelmina Brown Models & Talent Talent Agents are changing with the technological times... Discover the most important resources for... READ MORE Talent Agents are changing with the technological times... Discover the most important resources for actors to take their career to the next level. How important are agents in Independent Film? Filmmakers will also gain insight on how to get top talent for their projects on a budget. Casting actors, Agent, talent
	Yes No	The Micro-Budget Conversation: Making Micro Viable John Yost, nameinuse Micro-Budget filmmaking is nothing new, but as the film market changes, and access to resources beco... READ MORE Micro-Budget filmmaking is nothing new, but as the film market changes, and access to resources becomes increasingly easier, low budget films will become the staple diet of a new generation of auteurs. Many ideas exist on how to best make, market, and distribute these films, but so far, there is no solid repeatable plan in place. We stand as a divided group of filmmakers who are desperately trying anything to make our films. What if we were able to pull together and create a repeatable system that gave us full rights over our work, but resources when we needed them. I propose a panel whose goal is to hash out the reasons why the present system is unsustainable and what new direction we can take to make Micro-Budget a financially viable filmmaking option. Instead of using it as a stepping-stone to a larger budget, how do we make micro it’s own genre with it’s own structure. Once a solid foundation is laid, Micro-Budget filmmakers can push forward, taking risks, and challenging the structure of our industry. New Technology / Next Generation business, distribution, Micro-Budget
	Yes No	Recovery From Substance Abuse Through Creativity Jim Hanley, Gatehouse Academy St. Thomas Aquinas, a 13th-Century Christian mystic, proclaimed that the Via Creativa (the creative ... READ MORE St. Thomas Aquinas, a 13th-Century Christian mystic, proclaimed that the Via Creativa (the creative road) is the most effective path to an understanding of God, however broad we take that term. In our film and video program we engage recovering young people (17-25) in the process of creating programs for the web and short individual projects. This creative action greatly assists the addict in arriving at a spiritual understanding of his or her world - an understanding that is essential to recovery. Case Study Movies and recovery, Substance abuse, Via Creativa
	Yes No	Project London's Executive Producer Answers Your Questions Phil McCoy, Spiral Productions LLC Project London is an independent, almost no-budget, feature-length, live action movie with 774 vivid... READ MORE Project London is an independent, almost no-budget, feature-length, live action movie with 774 vivid, intense, and marrow-vibrating visual effects and animations created with the open source software Blender (and other traditional software) and 250 (or so) worldwide volunteers. Learn how a small band of indie-minded raconteurs and entrepreneurs feverishly devoted to producing brilliant visual effects, who also wrangle volunteers and chickens, created this popcorn movie experience via Q & A with the movie's executive producer. Case Study Blender, Crowd Sourced, Project London
	Yes No	Promoting Your Film via Mobile Jeff Haynie, Appcelerator This “incubator” session teaches film-makers how to promote their movie and interact with fans v... READ MORE This “incubator” session teaches film-makers how to promote their movie and interact with fans via mobile devices. Appcelerator will pull several film-makers from the audience and build them a mobile app – on the spot – that may include any number of cool features, including the ability to let fans follow movie news and updates, watch video clips and view photos, check upcoming showings, sell merchandise and check in at venues. Learn how to promote your film via mobile and engage with fans wherever they are. Marketing / PR / Publicity film, mobile, Mobile Applications
	Yes No	Winning Strategies in Mobile Commerce Natalie Oei, July Systems How would you like your brand to be available to the consumer 24x7? Your store in their pocket to di... READ MORE How would you like your brand to be available to the consumer 24x7? Your store in their pocket to discover, research & purchase your products anytime they like? Mobile commerce and its complexities simplified, to make your brand the ‘brand of choice’ for the consumer. New Technology / Next Generation Interactive Media, Mobile Advertising, movies
	Yes No	Successful Crowdfunding for Indie Features Marty Lang, Evergreen Pictures Putting together a crowdfunding strategy for your feature can be a daunting experience, but there ar... READ MORE Putting together a crowdfunding strategy for your feature can be a daunting experience, but there are many different approaches that can lead to a profitable result. Lucas McNelly (A Year Without Rent), Victoria Westcott (Locked in a Garage Band) and Marty Lang (Rising Star) are all veterans of the battles of crowdfunding. Come and listen to their war stories, and learn how you can join them in bypassing traditional financing structures to get your movies made. Funding Crowdfunding, Fundraising, Kickstarter
	Yes No	How to Make Love to Your Writer Anton Diether, Dianton Productions Producers need writers. Writers need producers. Once you find each other, how do you get the most ba... READ MORE Producers need writers. Writers need producers. Once you find each other, how do you get the most bang on screen? Panelists address the sticky entanglements of the writer-producer relationship in the film and TV industry. Learn to massage the rewrite, bond during production, avoid creative divorce and extend the honeymoon into the next project. Production producer writer, writer director, writer producer
	Yes No	Changing The World Through Entertainment Ryan O'Hara Theisen, Lucky Branded Entertainment Can a 30 minute TV show help change our national education crisis or obesity epidemic? Could one mov... READ MORE Can a 30 minute TV show help change our national education crisis or obesity epidemic? Could one movie help global understanding and help to create world peace? In this panel, you will hear from filmmakers who have attempted to make a dent in these causes by capturing an audience through entertainment. Teacher Turnaround is a soon-to-launch TV series sponsored by Teach For America with the purpose of improving our education system one teacher at a time. Jamie Oliver's Food Revolution has demonstrated success in changing the nutritional education and availability for school children in an effort to affect the obesity crisis. One Day On Earth has gathered filmmakers from nearly every country in the world to participate in a collaborative film to launch this Fall. Could an understanding of other cultures help us move towards a more peaceful world? Case Study documentary, education, social good
	Yes No	The Ten Commandments of Empowered Filmmaking Steven Beer, Greenberg Traurig, LLP Seasoned film and music attorney Steven Beer of Greenberg Traurig discusses the ten most vital princ... READ MORE Seasoned film and music attorney Steven Beer of Greenberg Traurig discusses the ten most vital principles to adhere to in order to successfully finance, produce, market and distribute an independent film today. The realities of the indie film market are shifting in a new direction. The "all rights" distribution deal continues to disappear, while conventional marketing avenues provide less of a direct link to audiences. Born from this hardship, however, is tremendous opportunity. Today's indie filmmakers and producers have an unprecedented opportunity to tap emerging marketing and distribution channels to bring their films to fans while still maintaining control over their projects. Steven will act as a guide through the challenging terrain of the current indie marketplace and provide ten valuable tenets on how to persevere and make the most out of available resources despite the challenges encountered by contemporary filmmakers and producers. Distribution finance and production, Independent Film, marketing and distribution
	Yes No	Butt Biters: Filmmaker Legal & Business Biffs Robert Schuller, Texas Accountants and Lawyers for the Arts If you’re like most, the nuts and bolts of legal and business matters are furthest from your mind ... READ MORE If you’re like most, the nuts and bolts of legal and business matters are furthest from your mind when dealing with the daily grind of being a working filmmaker. But if you’re in this game for money, what you don’t know—or worse, what you don’t know you don’t know—will bite you in the butt. In this dual panel presented by Texas Accountants and Lawyers for the Arts, attorney/musician Erin Rodgers and accountant/performer Robert “Rex” Schuller will help you navigate through the minefield of mistakes. Besides learning how to avoid others’ legal, business, and financial mistakes, you’ll learn when you can DIY and when you must get an attorney or accountant to help. You also learn how to stretch that shoestring of a legal & accounting budget, and how best to manage the professional relationship. Contracts business planning, Legal Issues, misinformation
	Yes No	Transmedia Storytelling To Disrupt Film As Usual Maddy Dawson, Halo-8 Inc Filmmaking must evolve, and the greatest innovations lie in transmedia storytelling. Join Matt Pizzo... READ MORE Filmmaking must evolve, and the greatest innovations lie in transmedia storytelling. Join Matt Pizzolo (founder Halo-8, developer of EtherFilms & illustrated films, director of Godkiller & Hack/Slash), Tim Seeley (writer-illustrator-creator of the comic book Hack/Slash), Grant Morrison (the nototorious comic book writer & chaos magician behind The Invisibles, Batman RIP, All Star Superman, & Final Crisis), and Patrick Meaney (director Grant Morrison: Talking With Gods, Warren Ellis: Captured Ghosts) on how transmedia can be more than just a marketing term but in fact a bold new format of cinematic storytelling. New Technology / Next Generation digital distribution, disrupt film, transmedia storytelling
	Yes No	Get Paid, Not Played: The Answer is Rating Clients Carolyn Silveira, Freelancers Union The film industry is filled with freelancers and self-employed folks. And nearly 80% of us have been... READ MORE The film industry is filled with freelancers and self-employed folks. And nearly 80% of us have been stiffed by a deadbeat client at one point in our career. It happened to about 45% of us in just the last year. But it doesn’t have to be that way! In fact, technology is allowing us to take power in our own hands and make a public record of the companies that take advantage of their flexible work force. It’s based on the old idea of mutual aid, it’s powered by the scalability and transparency of the internet, and it’s ready for you to start using today. So how will community-based information sharing transform our work in the years to come? Social Networks Clients, contract work, Freelancing
	Yes No	Design Challenge: The Modern Film Poster Explained Hugh Spearing, Optimum Releasing If you love or are interested in films and filmmaking then you love or at least have a passing inter... READ MORE If you love or are interested in films and filmmaking then you love or at least have a passing interest in film posters. Whether it be a memorable graphic design, a stunning still, a special photoshoot or a brilliantly art worked blockbuster campaign, film posters still dominate our day to day interactions with film. In cinemas, on the street, on public transport, in newspapers and magazines and increasingly online. Film posters have to encapsulate a film in one single vital image. There are two main parts to this discussion panel: The current state of film poster design and a design challenge Firstly, we will learn from our panelists what they find a memorable image and why. The film poster designers or agency creative directors on the panel will discuss their inspirations and the process of working with distributors and filmmakers. Do the best designs come from collaboration or a single artist's vision? In the current world of design is there room for one person's creative direction when so many people have to be pleased? Secondly there will be the presentation of a design challenge. Prior to SXSW, the two or three represented agencies will have been briefed to pitch a campaign for a forthcoming release. They will be given two weeks to work on their ideas and will be allowed to present a maximum of two concepts each. They will go through their internal processes and how they came to make their decisions with the winner decided by an audience vote. Marketing / PR / Publicity Film Marketing, Graphic design, Poster design
	Yes No	Brand building: Strategies, stories and networks Sylvie Agudelo, Wolf Projects/Stoltze Design A filmmaker, an ethicist, a lawyer and a publicist will discuss promotion, fundraising, festivals, b... READ MORE A filmmaker, an ethicist, a lawyer and a publicist will discuss promotion, fundraising, festivals, building an audience, consciousness and the creative field. The panel will outline their approach and concrete strategies, describe their roles and responsibilities to the filmmaker and the project, how their collaboration has helped shape the film, best practices from their previous professional lives, and how to craft a social media network strategy online and off that builds the brand, engages an audience, and results in resources to make your film. Includes thought-provoking discussion on how revenue driven ideology impacts the creative process/product, the social impact of creativity, what to do in a down economy, evaluating opportunities and allocating resources, our responsibilities to the art of film and filmgoers. We hope to provide a forum for lively discussion and some tools that may help other first time filmmakers make the best of their networks. Marketing / PR / Publicity Audience Building, Funding, Social Media/Networks
	Yes No	Festivals and the Film Distribution Business Nick Roddick, London Film School It is often said that film festivals are a form of 'alternative distribution'. But how can a system ... READ MORE It is often said that film festivals are a form of 'alternative distribution'. But how can a system which results in no - or very little - money finding its way back to the filmmaker be an alternative to anything? Distribution distribution, Festivals , Making Money
	Yes No	Documentary Videogames: Playing with the Truth Cindy Poremba, Kokoromi Videogames are powerful tools for storytelling and exploration, but can they also be a compelling fo... READ MORE Videogames are powerful tools for storytelling and exploration, but can they also be a compelling form for non-fiction and documentary? How can we translate our understanding of "truth" and "actuality" within the film medium into designed game systems? Come learn about the theory and practice of documentary game creation, as well as the social and ethical implications of documentary games, from practitioners actively working at the intersection of documentary and game making. Documentary digital content, Games, interactive documentary
	Yes No	Social Video - A new approach to audience building Hank Heyming, Troutman Sanders, LLP There is nothing new about using social networks to build publicity for a project. However, a new u... READ MORE There is nothing new about using social networks to build publicity for a project. However, a new underground form of social media is developing that provides a new and unique way to generate buzz and potentially cause a project to reach the ultimate and mythical "viral" stage. These new social media sites focus on simultaneous group watching or listening, with the ability to comment in real-time. This shared user experience mimics the experience of watching a film in your living room with friends. With the right film, this shared experience can be magical and uniting, with the wrong film the experience will quickly devolve into Mystery Science Theatre 3000. While social shared media sites have begun to reach the mainstream in the music sector (e.g. turntable.fm and listeningroom.net), the video sector is still very much underground and emerging. People are already having shared viewing episodes online using underground sites (often these people are the early adopters and influencers that guerilla marketers look for) and savvy promoters are just beginning to explore the best techniques to address this opportunity. This panel will explore these underground social video discovery networks and will consider the potential business models of these sites, the potential copyright and licensing risks and various ways for promoters to address this opportunity. Social Networks Licensing/Publishing, social media, Social Viewing
	Yes No	LEMMY - 100% DIY Filmmaking Greg Olliver, Secret Weapon Films / Damage Case Films When Greg Olliver and Wes Orshoski set out to make LEMMY, 49% Motherf**ker 51% Son of a Bitch, they ... READ MORE When Greg Olliver and Wes Orshoski set out to make LEMMY, 49% Motherf**ker 51% Son of a Bitch, they had no idea how difficult of a journey it would be, or how almost every single step of the process would be so DIY. 4 1/2 years later and they're still getting their hands dirty with LEMMY. From raising money, to learning to load film on the road, to editing at home, to begging friends and family for money when the credit cards were maxed out, to figuring out how high of a compression rate they could fit on the blu ray... all the way to calling theaters themselves in the US to line up a better option for distribution. These two filmmakers never intended on doing it all themselves, and never new there was so much to learn in the business of filmmaking. Documentary distribution, documentary, music
	Yes No	Market Place Live Charlie Bloye, Film Export UK An insider’s view into the way that independent films are developed, financed, produced and distri... READ MORE An insider’s view into the way that independent films are developed, financed, produced and distributed. Feedback from regular panels and training workshops always highly rates the “war stories” where experts reveal some of their most challenging experiences. Many factors inhibit the sharing of these valuable insights - from lack of spontaneity in the format to commercial confidentiality or the laws of libel. Market Place Live goes above and beyond a regular panel format: panellists are confronted with a hypothetical film project and have to react live; each member of the panel takes on a role akin to their real life professional; a moderator controls the flow of the event by guiding the panel as well as revealing (and withholding) information in order to illustrate the issues involved in getting a film to market and finding an audience; As the story unfolds the panel will have no prior warning of the scenarios which will be presented to them. All the elements of the project are fictional – made-up cast, director and producer, financing partners and distributors – so panellists can speak freely about their reactions and thought processes. Case Study
	Yes No	Hiding from the truth Sarah Kiden, Uganda Christian University The story is about a South Sudanese family that has been living in fear and hiding in the neighborin... READ MORE The story is about a South Sudanese family that has been living in fear and hiding in the neighboring countries and did not want to tell anyone that they were from South Sudan for fear of being identified and also to avoid paying for anything (tuition and other purchases) as non-nationals. The children in that family are brought up as and told to tell everyone that they were Ugandans despite the fact that their names suggest otherwise. They live in fear and cannot carry out activities normally like other families but their hiding is short-lived as they get exposed and have to suffer the consequences. Screenwriting fear, South Sudan, Truth
	Yes No	ACCESS DENIED (Make it So, in film) Chris Noessel, Cooper The protagonist wipes sweat from her brow, and nervously returns to the keyboard. After tapping a fe... READ MORE The protagonist wipes sweat from her brow, and nervously returns to the keyboard. After tapping a few keys, she presses enter, only to see the dreaded interface screen trope in large capital letters: ACCESS DENIED. The book Make it So (Rosenfeld Media, 2012) discusses the lessons that interface designers can learn from scifi. In this presentation, the authors discuss what filmmakers learn from the same body of work. Content interface design, narrative, production design
	Yes No	The Bandwidth Is Too Damn High Jason Levitt, TIC Why is it so hard to host your own video? Because the bandwidth is too damn high! The resource requi... READ MORE Why is it so hard to host your own video? Because the bandwidth is too damn high! The resource requirements for video are demanding, and few low-cost hosting services are up to the task. While you can always upload to Youtube, Vimeo, Dailymotion (and 20+ other free hosting sites), and then embed your videos elsewhere, many site owners want greater control of their video creations. Hosting your own video offers a lot of benefits like monetization (running your own ads, payment gateways, etc), SEO, branding, analytics, and the opportunity to offer visitors a customized video experience. Fortunately, the cost of CDNs (content delivery networks) and other options is dropping. In this session, we survey the current state-of-the-art in video hosting options with an emphasis on low cost and high performance. Content content delivery, film hosting, video hosting
	Yes No	Does HTML5 offer a montage moment for web cinema? Brian Chirls, Three Eyed Labs LLC Imagine if you could weave the sum of all human knowledge seamlessly into your film or documentary.... READ MORE Imagine if you could weave the sum of all human knowledge seamlessly into your film or documentary. New technologies like HTML5 make this possible. Video, audio and animation no longer needs to be in a "black box", separate from other elements on a page. Recent works like The Wilderness Downtown, 3 Dreams of Black, and the hypervideo experiments from Mozilla's Web Made Movies lab point to a radical shift in how we think of moving images. In the same way that montage pioneers like Eisenstein and Griffiths showed us that new formal and technical possibilities could blow our perceptions of cinema wide open, these panelists will bring examples and ideas that point to the storytelling potential when the web is fused with the power of cinema. The panel will include a brief presentation of a few innovative examples that feature high quality story and aesthetics as well as advanced technologies like: WebGL, Popcorn.js and the upcoming HTML Stream Processing API (an open standard for browser access to camera and microphone). New Technology / Next Generation HTML5, Interactive, WebGL

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