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Keeping the Pulse of Healthcare Marketing

Jessie Boone, Integrate Public Relations
This panel discussion will highlight the effectiveness of the corporate healthcare marketing machine... READ MORE
Health / Future of Medicine Health care / hospitals, Marketing / PR / Branding, Medical education
Yes No

Learn Improv Comedy and Have the Most Fun Possible

Chris Trew, The New Movement
The concepts you learn in an improv comedy class will stay with you for life. The same things that m... READ MORE
Work and Happiness fun, improv comedy, team building
Yes No

Race: Know when to Hold It and when to Fold It

Adria Richards, ButYoureAGirl
This panel seeks to change the conversation from “What can technology conferences do about diversi... READ MORE
Greater Good / Charity / Nonprofit awareness, Conferences, diversity
Yes No

Where the Ladies at? The Gender Divide in UX

Mary Lan, Dell
According to recent surveys, women represent approximately 20% of the total design/technology workfo... READ MORE
Design / Development design, Technology, women
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How Crowdfunding Changes Entrepreneurship

Alex Budak, StartSomeGood
Crowdfunding is the term du jour when it comes to fundraising. The success of IndieGoGo and Kickstar... READ MORE
Greater Good / Charity / Nonprofit Crowdfunding, Entrepreneurship, Social Action
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Utilizing Social Media to Humanize Regulated Biz

Jessica Meehan, BlueCross BlueShield of Tennessee
Dear Regulated Businesses, My name is Social Media. I’m everywhere. For a long time you’ve been... READ MORE
Social Media / Social Networks customer service, regulated-industry, social media
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Social Networking: Giving Cancer Patients a Voice

Brandon Lee, Their Story Is Our Story
Their Story Is Our Story (TSOS) is inspired by witnessing my dad’s fight against cancer. Sharing ... READ MORE
Social Media / Social Networks cancer, interactive storytelling, Social Networking
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The Dr. Who Model for Online Publications

Julie Lewis, Texas Comptroller of Public Accounts
The Comptroller’s office is responsible for publishing many reports that are mandated by law, as w... READ MORE
Content / Content Strategy content management, project management, web development
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Hacking Yourself, Software for Behavior Change

Fred Trotter, Cautious Patient Foundation
Behavior change is probably the single most important issue in healthcare. If we eat less, exercise... READ MORE
Health / Future of Medicine
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Advertising + Mobile = Bigger Creative Opportunity

Kimberly Bartkowski, Arnold Worldwide
Mobile is about real integration in advertising campaigns. But if you’re thinking about doing iAds... READ MORE
Branding / Marketing / Advertising digital advertising, emerging media, mobile
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New ménage à trois-consumers, cloud, connectivity

Matt Houser, Olson
With analysts predicting the number of connected home devices to rise from 1.7B to 8.2B over the nex... READ MORE
Content / Content Strategy connected home, mobile, video
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Pushing Creativity in Gaming - Innovation Anywhere

Rebecca Plofker, Endeavor
Games are a serious business. Across the world, including emerging markets like Argentina and Turkey... READ MORE
Gaming / Gaming Culture Entrepreneurship, gaming, innovation
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Thinking Outside the (Mail) Box

Charles Heenan, Updater Inc.
The United States postal system is in trouble. People don’t send letters, bills are moving online,... READ MORE
Government and Technology local advertising, postal mail, USPS
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Can Social Music Save the Music Industry?

June Parina, Rdio
Can making the musical experience more social and shareable help the music industry survive? The deg... READ MORE
Social Media / Social Networks music business, Music Discovery, Social Music
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Mobile Money – Is This What People Really Want?

Emma Lowenstein, Access Communications
Many speculate that mobile money is the next strong growth driver in the wireless value chain . One ... READ MORE
Emerging Technology / Mobile mobile payments, NFC, small business
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This Will Blow Your Mind: The Prius Inspired Bike

Diana Kaufmann, Saatchi & Saatchi LA
A new concept bike, inspired by the Prius philosophy, is the latest innovation from Toyota and Saatc... READ MORE
Emerging Technology / Mobile Advertising, concept bike, prius
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There’s No More Toilet Paper! Can I Use An App?

Pierre Babinet, BALLOU PR
Remember the Verizon commercial where the representative repeatedly asked the person on the other en... READ MORE
Emerging Technology / Mobile application, mobile, Technology
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Psychological Judo: The Art of Persuasion

José Castro, Portugal Telecom
Would you like to be able to board a train full of people and still get four seats to yourself? To w... READ MORE
Other / Out There body language, facial expressions, persuasion
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Moms & Massive Reach: Designing Games for Women

Ashley Lipton, Zynga
Game designers have undeniably honed the art of pleasing guys who spend their downtime sitting in th... READ MORE
Design / Development design, Game Design, women
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The Not So Allied Forces of Social TV Comedy

Will Saunders, BBC
The US and the UK have joined forces enough over the last decade, so we Brits are going it alone. We... READ MORE
Social Media / Social Networks comedy, social media, Social TV
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Getting experts onto your passion project

Erica Berger, Berger Works LLC/ The Economist
I've spent the last year working on a project to gamify and disrupt the international development se... READ MORE
Business / Startups / Funding gaming, international development, startups
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#Socialbiz FTW: Achieve Business Goals with Social

Jordan Viator, Spredfast
Businesses have embraced social media as a part of the marketing mix. But social media can, and shou... READ MORE
Social Media / Social Networks Business Strategy, social CRM, social media
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SoDA: An evolution of the Digital Agency

sandy fleischer, Dare
Over the last few years, many digital agencies have made great progress towards getting a coveted se... READ MORE
Branding / Marketing / Advertising Advertising, Agency, digital
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3, 2, 1 Liftoff: Secrets to a Multiplatform Launch

Jeff Murphy, Brew Media Relations
In a multi-platform world, launching a successful app often means being everywhere at once. With new... READ MORE
Emerging Technology / Mobile Apps, mobile, platforms
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How Brain Science Turns Browsers into Buyers

Roger Dooley, Dooley Direct LLC
Warning: this is a jargon-free presentation. Yes, you'll learn about the findings from cutting-edge ... READ MORE
Branding / Marketing / Advertising Brain, marketing, neuroscience
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Get Engaged: Job Hunt Better Than You Date

Judy McGuire, Writer
When it comes to dating, we obsess. We Google. We Facebook. We're on our very best behavior, because... READ MORE
Work and Happiness dating, employment, Work
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CORE: Marketing In The Next Digital Decade

Melissa Parrish, Forrester Research
The next digital decade will be of a scope too big for most companies’ siloed, understaffed, inter... READ MORE
Branding / Marketing / Advertising CORE, Customer Experience, Empowered
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Women's Wisdom for a Connected Century

Tamara Wayland, Cooper
How can smart, ambitious women use the lessons of feminine tradition to move a into world where the ... READ MORE
Work and Happiness Mentoring, Women In Tech, work life balance
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Best Practices: Native + Web Hybrid Mobile Apps

Charles Ying, Flipboard
Learn different ways to integrate HTML5 into native apps, what frameworks you can use, and when to b... READ MORE
Emerging Technology / Mobile HTML5, mobile, native
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Social Being: A Semantic Signaling Framework

Joe Raimondo, Ontologique Inc.
Shoshana Zuboff, in her seminal “In the Age of the Smart Machine”, presented us with the choice ... READ MORE
Work and Happiness Engagement, human potential, semantic awareness
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