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	Yes No	Why Designers Should Care About Content Strategy Stephen Landau, Substance Where is this content coming from? Who is creating it? What is it? How is it relevant to our audienc... READ MORE Where is this content coming from? Who is creating it? What is it? How is it relevant to our audience? What happens when it grows or becomes obsolete? Answering these questions directly affects design decisions on practically every page of a website. So whether you’re a designer questioning a site plan or wireframe you’ve just received, or a strategist encouraging a design team to understand the nature of designing for content and visitor tasks, this discussion is for you. Stephen Landau and Erin Kurtz tell tales of success and failure through practical experiences in their journey uniting Concept Development, Content Strategy, UX and Design into the holistic methods used to guide clients and internal processes at Substance. Attendees will be armed with the information to aid them in the fight against poor strategy and forethought, disregard of audience, flagrant functionality, and inappropriate, impractical design. Design / Development Concepting, content strategy, design
	Yes No	There is no App for Digital Strategy David Lowe-Rogstad, Substance "You need an app" is not the answer to a digital strategy. When a visitor arrives at your... READ MORE "You need an app" is not the answer to a digital strategy. When a visitor arrives at your site, they are there to interact with your online brand. Presenting them with a call to "download our app" isn't inviting them to interact, it is creating a barrier to entry. In this session I will explore the pros and cons of creating mobile web experiences vs. building mobile apps and discuss the advantages to both within an overall strategic framework. Branding / Marketing / Advertising digital strategy, Mobile App, Mobile Web

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