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Chris Davey,
SapientNitro
The challenge facing many of our retail clients is creating persistent, compelling, technologically ...
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The challenge facing many of our retail clients is creating persistent, compelling, technologically enabled, cross-channel experiences that culminate in lasting, customer brand relationships. This session will explore how multichannel retailers can connect their brand to their consumers through multiple touch points, both visual and virtual.
Branding / Marketing / Advertising Brand Loyalty, multichannel, retail channel strategy
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Kevin MacLean,
SapientNitro
What happens when the buzzy-buzz of social media becomes blasé - blasé? As Facebook, YouTube, Twit...
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What happens when the buzzy-buzz of social media becomes blasé - blasé? As Facebook, YouTube, Twitter and their ilk have become titans of scale with a “one-size-fits-all” approach for both individuals and brands what distinguishes them from the Yahoo! Homepage - or broadcast media? Reach and a cookie cutter experience are currently trumping intimacy, relevancy, and customization and for most of us social media had become, well, just media that thinks it knows who we met last week at a bar. For brand marketers trying to reach a clustered, engaged, and passionate audience that is truly connected beyond 132 character sound bites and a flurry of faceless friend requests the challenge is real and vexing. Can lasting and meaningful, emotional and deep connections be made in the current digitally-refracted social environment – be it between individuals or between a brand’s values, products, and services and a receptive target audience? Or are we doomed to define and be defined by the templated over-extension of our neurological ability to process and internalize – captives of software engineers who are attempting social engineering? Are the failures of Friendster and MySpace a validation of the Facebook model or an iron-clad guarantee of its demise? Does Google+ matter? These questions and more will be addressed as we navigate the prospects for the social sphere and contemplate future models of interpersonal and brand engagement. Attendance limited to 150 people only, please.
Social Media / Social Networks branding creativity, advertising, Marketing Strategy, social media strategy
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Katy Zack,
SapientNitro
To quote Jay-Z, “I’m not a businessman, I’m a business, Man.” No one connects more deeply wi...
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To quote Jay-Z, “I’m not a businessman, I’m a business, Man.” No one connects more deeply with their audiences than rappers. They're fearless marketers -- stirring up trouble, grabbing the mic, commanding attention, and ultimately, selling a ton of product. This session will look at (and listen to) how rappers turn personal brands into marketing platforms, including how they:
-project a consistent brand image
-market to new audiences (rappers have been doing this well since RunDMC met Aerosmith)
-innovate in a digital world (T-Pain’s popular Autotune App, for example)
-cross promote with advertisers
-leverage product placement (mmm, Cristal)
-and drive culture
Last year, Bing won the 2011 Grand Prix at Cannes International Festival of Creativity by launching Jay-Z’s new book. The question is, which brand was the bigger winner?
Branding / Marketing / Advertising Advertising, branding, rappers
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Rob Gonda,
SapientNitro
Buzz words come and go faster than bad news, another year went by and now it's all about Apple iClou...
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Buzz words come and go faster than bad news, another year went by and now it's all about Apple iCloud, Google+, mobile payments, cloud computing, NFC, IPTV - everything is moving so fast, it's exciting, we want to be part of it all - but how to prioritize? what's sustainable? which ones are trends and which ones are fads? what are the true drivers behind these experiences that will really impact behavior and habits?
Apply themes such as convergence of marketing and commerce, data driven experiences, real-time media and communications, or future of the retail experience.
This keynote will be dynamic - sharing real time insights into the future. Learn how to take a step back, re-organize the fast evolving world, and come up with those critical insights that will drive value and allow to predict the outcome.
Emerging Technology / Mobile emerging, innovation, Keynote
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FK Funderburke,
SapientNitro
The stadium experience has evolved. Teams, musicians, sponsors and event-goers are connected, conve...
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The stadium experience has evolved. Teams, musicians, sponsors and event-goers are connected, conversing and sharing in ways that weren't even thought of a few years ago. The ability to follow a team, share an experience, engage your fans and increase your reach has transformed how stadiums attract acts and how the franchise owners get you to root, root, root for the home team. This change, which involves social media and multiple, interconnected devices leverages the passions of fans (sports fans and music fans alike) and is even impacting how architects plan out their next arena. We're going to talk about who has and is doing this; what the results have been and where we see this going in the next few years.
Branding / Marketing / Advertising Immersive interaction interaction , interactive experiences, Loyalty marketing
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Gabe Weiss,
SapientNitro
Digital is not a word. Digital is a world. The times, places and spaces when brands and consumers co...
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Digital is not a word. Digital is a world. The times, places and spaces when brands and consumers come together are the new frontier for strategy and creativity. Getting those moments and experiences right is the single biggest challenge facing brands today. Getting those moments and experiences right is worth billions.
We believe the key to unlocking this is the “Connected idea”. The “Connected idea” is the new “Big idea” – it organizes and unifies the myriad ways a brand and consumers connect - across communications, community, commerce and content. Empowered by technology.
The challenge is, how do we get to the “Connected idea”? Who gets involved and how we get there has drastically changed. It is time to recast the characters. It is time to rethink our approach.
This session will discuss the “Connected idea” and approaches to get to the “Connected idea”, including who should be involved and philosophies for how they should work together.
Branding / Marketing / Advertising Approach, how-to, Idea
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Freddie Laker,
SapientNitro
Not only is China on course to having the #1 economy in the world, but it's also establishing itself...
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Not only is China on course to having the #1 economy in the world, but it's also establishing itself as the most influential country in the world. Its population makes up the single largest internet-using community in the world with almost 60 million new users each year.
China, in many people's eyes, is regarded as an industrial nation with vast production capabilities that imitates but does not innovate. This panel will explore how China's digital landscape will change the lives of its population, and consequently, it's effect on our society and the rest of the world.
Topics will include China's social networks, mobile platforms, music services, piracy, pop/meme culture, BBS society and changes in society due to digitalization.
Global / International Issues China, mobile, social media
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Donald Chesnut,
SapientNitro
For years we have been distinguishing the “real world” from the “virtual”, but in today’s ...
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For years we have been distinguishing the “real world” from the “virtual”, but in today’s world of proliferated experiences, is this delineation really helpful to designers? What if we collapse the distinction between the digital and the real? How would this change how we analyze a customer's journey? What if we dispensed with this technology-centered approach that limits true innovation in experience design? Instead, we would understand the customer first in her terms, and then creatively identify the data we need to assess our progress in designing the right experience, that seamlessly integrates digital services in context of “real life”. Great design –and the process to design great customer experiences– must dispense with the faulty construct of digital versus real. In this session we identify some tools and techniques that yield the best insight about Experience today, and how these tools can be used in designing great customer experiences.
Design / Development Customer Experience, experience design, ux
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Christina White,
SapientNitro
As designers, who do we root for as the real end user in the retail industry – the customer or the...
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As designers, who do we root for as the real end user in the retail industry – the customer or the associate?
Through mobile and other digital channels, we’ve made great strides to put convenience into the hands of the end customer from shopping lists and in-store kiosks to mobile payments.
But what about the other end user - the store associate? Retailers are beginning to take back control of the shopping experience within the store by "digitizing customer service" in the form of mobile and tablet devices, digital displays and other emerging technologies. Get a glimpse of how retail associates are using the latest in-store tools to enhance the customer-to-associate relationship, provide endless aisles, and minimize the work on the customer, all while providing a better shopping experiences.
Understand how this changes the way we design beyond the screen, the considerations of the exchange between the customer,associate, and the physical store, and ultimately, how this drives ROI and sales for the retailer.
Emerging Technology / Mobile mobile, Multi-channel, User Experience Design
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David Bradfield,
SapientNitro
Life is made up of moments. In today’s connected world, moments happen in many different places an...
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Life is made up of moments. In today’s connected world, moments happen in many different places and spaces. They shape customer impressions and notions of what a brand represents. But if you think marketing is just about creating moments, you're wrong.
Successful brands that manage multi-channel experiences need to meet customers in the moment and create avenues out of the moment for them to share their experience. In this session, we will explore how to create context, conversations, community and captivating experiences that drive customer preference and behavior.
Social Media / Social Networks Customer Experience, emerging media, social media
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Hilding Anderson,
SapientNitro
Mobile represents the next major frontier for interacting with the digital world. Be it Amazon’s K...
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Mobile represents the next major frontier for interacting with the digital world. Be it Amazon’s Kindle, RedBox’s Reservation System, Google’s Wallet, or M-Pesa’s Kenyan experiment, great mobile apps create interlocking connections between the web, kiosks, physical stores, and other platforms. In this presentation, we highlight which mobile applications are important, why, and what you can learn from them for your own design, development and business challenges.
This talk – backed by proprietary research - will reveal the best of mobile offerings today, and explore what it means for the next three to five years. We spent over six months of intensive research with mobile business professionals, designers and business leaders in extended interviews, online surveys and heuristic evaluations to identify the top mobile experiences across six key categories.
Branding / Marketing / Advertising mobile, Multi-channel, NFC
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Charles Sayers,
SapientNitro
The trouble with many of today’s interactive experiences is that they’re long on adrenaline and ...
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The trouble with many of today’s interactive experiences is that they’re long on adrenaline and short on substance. Sure, they’ve got frenetically clickable interactions, eye-bending designs, tons of rich media, and social connectivity that vibrates with the twitter of a million angel’s wings. But with a simple set of experience benchmarks, you can actually reach into any of those creative tornados and pull out something solid and tangible, something you can hold in front of a COO, CFO, CMO or anyone else with a razor-sharp pencil aimed at the heart of your best work – and prove (and improve) your unique multichannel experiences in ways that continuously raise the performance bar.
Branding / Marketing / Advertising benchmark, competitive assessment, experience measurement
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Martin Rojas,
SapientNitro
Most of the talks and panels that you will come across at industry events focus on some “NEW” or...
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Most of the talks and panels that you will come across at industry events focus on some “NEW” or “NEXT” technology and most of these will claim to be the next paradigm-shift in the industry. In the past these claims were nothing more than marketing-speak, but in the past few years we have reached a point where a lot of the claims are true. As a result we are developing revolutionary technologies at a feverish pace and jumping from technology to technology rarely getting a chance to fully explore the limits of each one. In the past, paradigm-shifting innovations such as film, photography, and the web evolved into powerful platforms of expression and art. Some of the new technologies have that same potential. Get a glimpse into how new technologies (QR-Codes, Augmented Reality, Location tracking, and others) can evolve into more powerful platforms, and how to balance exploring these “OLD” technologies while staying current with the “NEW”.
Emerging Technology / Mobile emerging technologies, innovation challenges, technology trends
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KEVIN NICHOLS,
SapientNitro
Say goodbye to digital 3.0! Care to see what happens next? In our increasingly engaged and connected...
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Say goodbye to digital 3.0! Care to see what happens next? In our increasingly engaged and connected digital world, content has ceased as a static piece of information passively consumed. It's becoming synonymous with action and it's creating a new experience. Portable, reusable, social, personalized, customizable—content is developing a life and intelligence of its own. To best capitalize on this content (r)evolution, the primary focus in the years to come will be designing for ‘content as action.’ Discover what this means and why you can't afford not to understand it. Learn how digital content and its uses have evolved over the past 30 years—from editorial to immersive, interactive to Web 2.0--leading to today's active experiences. Explore the emerging digital trends and the increasing need for complementary design. Understand how to seize the opportunities provided by new and future technologies—and exactly how content will power our new world of experience.
Content / Content Strategy content experience, content strategy, interactive design
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Dan Israel,
SapientNitro
It used to be that getting in the head of your customer and delivering the relevant content was enou...
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It used to be that getting in the head of your customer and delivering the relevant content was enough. As such, content has traditionally been viewed as king, but mobile introduces another, perhaps more important, dynamic to the ecosystem—context. Delivering the right content at the right moment to facilitate the desired action is the new Holy Grail for businesses around the globe.
Learn what you can do to get ahead of the curve. For instance, whether you build an app or a mobile web experience, how do you integrate GPS and other mobile capabilities into your multi-channel experience? This ranges from knowing whether someone is inside or outside a store, scanning the same product she always buys, integrating this with customer relationship data and previous history with your brand/products, etc.
Effective marketers must also understand the emerging mobile ecosystem. If all devices are becoming smartphones, then what OS matters, what about mobile payments, NFC, security, etc?
Emerging Technology / Mobile context, LBS, mobile
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