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Kate LeGresley,
Invoke Media
Television audiences are no longer limited to one blaring screen. In fact, audiences are interacting...
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Television audiences are no longer limited to one blaring screen. In fact, audiences are interacting with a second or even third screen while watching shows, using their tablets, smart phones and laptops. These electronics compete with the flat-screen for viewer attention. For television, a medium based on impressions, this is a major issue.
Convergence / Film / Music Advertising, Entertainment, media
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Yes
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Allison Vail,
Invoke Media
In an age of multiple and overlapping consumption of media products, how do technology and advertisi...
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In an age of multiple and overlapping consumption of media products, how do technology and advertising companies overcome these obstacles to provide coherent, relevant and a seamless experience?
Convergence / Film / Music Advertising, Entertainment, media
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Yes
No
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Nadia Nascimento,
Invoke Media
Join four seasoned Internet veterans from very different backgrounds as they meet to divine the futu...
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Join four seasoned Internet veterans from very different backgrounds as they meet to divine the future, and dispatch some laughs in the process.
Two strategists, an interactive marketing director, and a big data guy combine forces to examine four hot areas of online activity, and decide which of the stakeholding businesses they’d Marry, Fuck or Kill. Our session will take a brief glimpse at the current state of Social Networking, Media & Entertainment, Social Good and E-Commerce. Then out will come the firing squad, and each of us will give our picks for the businesses we’d like to keep for the long haul, which are the jail bait, and which we’d like to conscript to a life on Elba with Glenn Beck.
This is intended to be a whimsical panel, and a lot of fun. However, we hope that the combined experience of the group will punctuate the giggles and snorts with genuine wisdom about the current state of the Internet businesses in four popular sectors. Agree or disagree with the polarizing views of this motley crew of armchair commentators, you’ll leave feeling invigorated and opinionated!
Emerging Technology / Mobile emerging technology, futurism, Trends
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