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Garth Braithwaite,
Adobe Systems
In 1987, Walt Disney’s Imagineering President, Marty Sklar, presented "Mickey's 10 Commandmen...
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In 1987, Walt Disney’s Imagineering President, Marty Sklar, presented "Mickey's 10 Commandments." These commandments come from a combination of his work with Walt Disney and 30 years experience designing the Disney theme parks
The commandments are an excellent set of guidelines for user experience professionals, whether they deal with an amusement park, or an interactive product.
In this session we'll look at the commandments, and how they apply to interaction design; we'll also analyze the a few examples that benefit from these principles, and the shortcomings of others that do not.
Content / Content Strategy experience design, interaction design, product development
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Katy Boos,
Adobe Systems Incorporated
Tablets provide significant opportunity for premium advertisers. The use of compelling and immersive...
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Tablets provide significant opportunity for premium advertisers. The use of compelling and immersive interactive media – graphics, sound, video, animations and more – engage consumers and ultimately create positive attitudes toward brands. Better yet, it’s been proven that this interactivity results in a higher probability of a purchase occurring. Attendees of this session will hear the results of a recent study that reveals that interactive advertising in digital magazines can more effectively engage readers and create stronger purchase intention than the same ads featured in print magazines.
Branding / Marketing / Advertising Advertising, Digital Magazines, tablets
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Andrew Kirkpatrick,
Adobe Systems
Video needs to be accessible too, and both the technology and the legal environment is evolving. Ac...
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Video needs to be accessible too, and both the technology and the legal environment is evolving. Accessible media is already available online at some major media sites and the work done by providers can inform work that others will need to undertake. This panel will help attendees understand what is required and how tooling for developers can help, and share information about challenges encountered and strategies employed by major video content providers in order to integrate the production processes for broadcast and online video delivery.
Content / Content Strategy accessibility, captioning, video
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