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Smokey Bear,
Ad Council
Smokey Bear has been a national icon since 1944 and has had a Twitter icon since 2010. Meet Smokey ...
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Smokey Bear has been a national icon since 1944 and has had a Twitter icon since 2010. Meet Smokey and the man behind the bear's tweets. While Smokey usually reminds folks that only you can prevent wildfires, in this session he'll help you see how you can build a social media wildfire, responsibly. Learn how staying in character is critical to improving the quality of your connections and interactions and get a better sense of how you can make a legacy brand relevant today. Attendees will walk away with 7 tactics that will revolutionize their communication strategy and create social good through social media at the same time. All attendees will also receive free bear hugs.
Social Media / Social Networks nonprofits, social media, twitter
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Ellyn Fisher,
The Ad Council
Dear humans, we are not alone. Roaming among us are all sorts of creatures and social media has giv...
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Dear humans, we are not alone. Roaming among us are all sorts of creatures and social media has given them a new voice. Smokey Bear, Shrek, Puss in Boots, Gingerbread Men, the Bronx Zoo's Cobra, Cookie Monster, the Aflac Duck, Smurfs and more. In this panel meet the men and women who give voice to these icons in social media, find out how they shape the voice of their characters and learn how you can make your voice resonate. Note: Everyone on this panel is guaranteed to be hairy, scaly or feathered. (note: panelists subject to availability but there will be photo ops for sure with a mascot.)
Branding / Marketing / Advertising Brand Mascots, marketing, social media
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Amanda Lehner,
Ad Council
Social media is enabling a revolution in social good. Each new network has unlocked a host of oppor...
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Social media is enabling a revolution in social good. Each new network has unlocked a host of opportunities to improve fundraising, awareness and advocacy. This panel brings together social media experts from leading non-profits, political organizations and government bodies who are leveraging social media to bring about positive change. Find out best practices for each platform. Learn simple, low-cost tips to help your charity meet it's goals. Find out the single most important thing your cause needs to do today. Discover the way to measure ROI in both dollars and common sense.We plan to include reps from the Ad Council, American Heart Association, Save the Children, Texas Forest Service and more to share their stories and frameworks to help you help good.
Greater Good / Charity / Nonprofit nonprofits, social marketing, social media
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