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1-11 of 11

	Yes No	Why Publishers Banned Together around the Tablet Chris Nishimura, Edelman CEO of Next Issue Media, Morgan Guenther, presents a case study on the publishing industry’s shift... READ MORE CEO of Next Issue Media, Morgan Guenther, presents a case study on the publishing industry’s shift toward digital content. Focusing on the digital evolution and strategies of the five top publishers that started Next Issue Media (Conde Nast, Hearst, Meredith, Time Inc. and News Corp.), Morgan offers insight into the tiered rollout of native title apps on all operating systems as well as the market’s need for Next Issue’s unified storefront. In addition to discussing native apps, he voices his opinion on the future of platform agnostic mobile Web apps as a supplement to versus a replacement for native reader apps. He also shares statistics on Next Issue’s customer engagement, readership and revenue models to evaluate how well the publishers’ strategies are paying off. The presentation concludes with speculation on the future of digital content and the publishers’ plan for delivery as the next generation of tablets emerges. Emerging Technology / Mobile Apps, digital publishing, tablets
	Yes No	How STDs Can be Good for Your Health Emily Hackel, Edelman We’ll let you in on a secret: Socially Transmitted Data (STDs) are good for your health. Updatin... READ MORE We’ll let you in on a secret: Socially Transmitted Data (STDs) are good for your health. Updating Twitter, searching for information on Google, texting your friends, and carrying your mobile phone – these activities may hold the key to preventing your next cold or knowing when flu will be keeping the kids at home so you can get them Echinacea and call the sitter in time. In this panel, we’ll discuss how the data you leave in your wake, every day, holds within it vast opportunity to predict and even improve personal and public health; and we’ll delve into some of the latest research and tools that are helping uncover what’s possible. Do you want to know when the next bug will be wafting through town? Is your partner depressed but not aware what’s wrong? Your twitter feed, mobile location traces, search queries, subway travel patterns and even buying behavior may hold the answer. The common denominator: These non-traditional passive data offer tremendous scale that simply doesn't exist with any other physiological health sensor. They give us clues about our personal and collective health behavior, and help health care professionals and health organizations better serve the public. It is important to note, that while some are excited by these prospects, others cry “big brother”. So we’ll discuss privacy implications too. Health / Future of Medicine Health , Privacy, technology innovation
	Yes No	Conquering Mobile Music: Next Generation of Music Karen Germ, Edelman Muve Music, the first unlimited music service to be included as part of a wireless rate plan, has be... READ MORE Muve Music, the first unlimited music service to be included as part of a wireless rate plan, has become one of the fastest growing music services in the country. Muve Music is the result of a unique collaboration, led by Cricket, between the recorded music and music publishing industries, as well as technology partners Samsung Mobile and SanDisk. Surpassing 100,000 customers in just five months, a feat few competitors have reached in such a short time period, Cricket’s philosophy of value innovation has undoubtedly demonstrated the broad market appeal for mobile music and changed the game for music subscription models that actually work. In this session, Cricket will examine how, in partnership with 55 record labels, including Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music, Muve Music has changed the way artists interact with their fans. Cricket will illustrate the power of mobile music consumption, sharing Muve Music’s consumer insights, and demonstrate how targeting customer needs has paved the way for mobile music at large. Emerging Technology / Mobile mobile music, Music Distribution , Music Subscription
	Yes No	Influence: More than a Number, Less than Perfect Monte Lutz, Edelman Influence is more than a number, but we ask for digits anyway because gut doesn’t check the box. T... READ MORE Influence is more than a number, but we ask for digits anyway because gut doesn’t check the box. Tools such as Klout, Peer Index, TweetLevel and EmpireAvenue seek to articulate influence in numerical form, but these numbers are guideposts, not north stars. Influence isn’t static: influence for one topic can be apathy for another. Brands and campaigns understand that products are launched or aspirations are sunk based on how well they tap into the unique fervor that fosters influence. We’ll examine the importance of popularity, engagement, trust, relevance and narrative for determining influence. In doing so, we will reverse engineer the influence factors of popular tools and apply practical lessons of recent influence campaigns gone right and wrong. We’ll also answer who has more influence: a person with 10,000 followers on one platform or 2,500 on each of four; someone with 100 rabid fans or 10,000 passives; the cruise director or the prom king. Social Media / Social Networks analytics, influence, social media
	Yes No	Socially Regulated: We've Got Your Regs Right Here Shwen Gwee, Edelman Following on the success of the 2010 "Socially Regulated" session, three pioneers of socia... READ MORE Following on the success of the 2010 "Socially Regulated" session, three pioneers of social media return to SXSW to discuss issues surrounding the execution of social media programs in regulated industries... Shannon Paul (Blue Cross Blue Shield of Michigan), Marc Monseau (formerly J&J - now MDM Communicaitons), and Shwen Gwee (formerly Vertex Pharma - now Edelman) have all experienced working and executing social media programs on the "client-side" of business. They have helped drive their respective organization's approach to social media and have successfully planned and executed a variety social media programs, while adhering to their respective industry regulations and limitations. If you work in a highly conservative corporate culture or if you're asking yourself whether it's possible for YOUR regulated company to participate in Social Media with the ever-changing and rapid emergence of new tools/services (e.g. Google+), as well as new rules (e.g. Facebook "open commenting") on social media platforms, then this panel is for you! Social Media / Social Networks Business Strategy, Regulated, social media
	Yes No	Macho Man is My Community Manager Champion Adam Rosenberg, Edelman Digital Online community management is a high-flying, body-slamming affair. Kind of like professional wrest... READ MORE Online community management is a high-flying, body-slamming affair. Kind of like professional wrestling. But before the internet, Wrestling Legend Randy "Macho Man" Savage was able to evangelize millions of "Macho Maniacs" each week in the late 80's and 90's. He, and others like Hulk Hogan, Rowdy Roddy Piper and Andre the Giant, got people to buy tickets and merchandise, become emotionally invested in their matches and evangelize the product to their friends. The fights may have been fake, but the community was real. Today, niche networks and communities are springing up all over the place. Nonprofits and corporations need to be well versed on how to leverage and activate these communities. We'll have community management specialists (and a wrestling fan or two!) discussing how nonprofits and brands are building effective communities online (sometimes with no budget at all) and how a deceased wrestling legend had social media skills before Facebook was even a concept. Social Media / Social Networks community engagement, Metrics and Measurement, social media
	Yes No	Two Years Later: Content Evolution for the Tablet Monica Walsh, Edelman A panel comprised of publishing executives, app developers and tablet manufacturers gather to discus... READ MORE A panel comprised of publishing executives, app developers and tablet manufacturers gather to discuss how the publishing industry has adapted to the first two years of tablet existence and how it plans to take advantage of continual improvements in hardware and operating system capabilities moving forward. Representatives from both Next Issue Media (a publisher backed venture) and aggregator app companies will outline the benefits of each business model and how each is addressing current consumer pain points and anticipating future consumer needs. Panelists will also discuss how they present print content differently for the digital audience using multiple devices, how technology is helping personalize the magazine experience, how advertising is making the shift from print to digital and how digital editions no longer adhere to the month-long lifecycle of their printed counterparts. Content / Content Strategy app, digital publishing, tablet
	Yes No	RedLaser and PayPal Unite Fans and Bands Angie Ayala-Oksanen, Edelman RedLaser and PayPal are facilitating a new era of meaningful engagement for artists and fans, bringi... READ MORE RedLaser and PayPal are facilitating a new era of meaningful engagement for artists and fans, bringing the two closer than ever before. RedLaser, the popular barcode and QR code scanning app on iPhone and Android, has worked with Lupe Fiasco, Death Cab for Cutie, Foo Fighters and Fitz and the Tantrums to create unique engagement campaigns for mobile, tech savvy fans. RedLaser also partnered with Live Nation to create first-of-its-kind mobile experiences at music festivals so attendees can have fun and stay connected in between watching their favorite bands play. PayPal has been working with upstarts like Moontoast and Fantrail to help them build products that bring artists like Erykah Badu and The Roots closer to their fans through integrated music commerce. As the music file is rapidly becoming a commodity and future revenue growth is going to lie beyond the discoverability of a .99 cent song – the ultimate question players in the industry will need to ask is "What value added services or product can I wrap around a music offering?" This session explores RedLaser and PayPal’s successful campaigns that help bridge music, tech and the ultimate fan-to-artist connection. Emerging Technology / Mobile Mobile Marketing & Advertising, Mobile Technology, music marketing
	Yes No	The Tablet: Rebirth of the Publishing Industry Holly Fussell, Edelman CEO of Next Issue Media, Morgan Guenther, presents a case study on the publishing industry’s shift... READ MORE CEO of Next Issue Media, Morgan Guenther, presents a case study on the publishing industry’s shift toward digital content. Focusing on the digital evolution and strategies of the five top publishers that started Next Issue Media (Conde Nast, Hearst, Meredith, Time Inc. and News Corp.), Morgan offers insight into the tiered rollout of native title apps on all operating systems as well as the market’s need for Next Issue’s unified storefront. In addition to discussing native apps, he voices his opinion on the future of platform agnostic mobile Web apps as a supplement to versus a replacement for native reader apps. He also shares statistics on Next Issue’s customer engagement, readership and revenue models to evaluate how well the publishers’ strategies are paying off. The presentation concludes with speculation on the future of digital content and the publishers’ plan for delivery as the next generation of tablets emerges. Emerging Technology / Mobile app, digital publishing, tablet
	Yes No	Designing Positive Daily Addictions Gigi Peterkin, Edelman There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exe... READ MORE There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work. So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop. This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration. More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health. And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all? Health / Future of Medicine health technology, healthy behavior, mobile
	Yes No	CSR + Facebook: One “like” can change the world Mitzi Emrich, Edelman Public Relations The best social corporate social responsibility campaign should be aimed at empowering organizations... READ MORE The best social corporate social responsibility campaign should be aimed at empowering organizations and communities to collaborate and take action, fueling powerful movements that create positive social change. Facebook and other social networks have not only helped companies meet this goal, they have also dramatically changed the landscape, raising expectations and shifting public perceptions about how brands and citizens interact to create trust and mutual good. Not only can social responsibility campaigns on Facebook create engaged communities, but synchronize advertising and engagement efforts with philanthropy can also help brands protect their bottom lines. From one retailer’s successful campaign that allowed social network users to participate in the company’s $2 million donation to charities from across the country, to a Fortune 100 financial services company driving down media costs by 56% simply by aligning with a donation message, new tools and tactics have emerged to create groundbreaking campaigns and harness the power of Facebook and social communities. Social Media / Social Networks advertising, online, interactive, Facebook, social good

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