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Martin Davis,
Designkitchen
Interaction design and information architecture often define themselves by descriptions borrowed fro...
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Interaction design and information architecture often define themselves by descriptions borrowed from other fields. Rather than merely adopt terminology, adopt the methods, too. In a burst of re-mixed metaphors, learn how architects form a "program" to address needs of their "site," and manage "interactions" in the built environment, and how to apply the same logic to planning digital experiences.
Plan for your users in digital space the way an architect addresses physical space, specifically the technique of conceptual planning through bubble-diagramming. Arrange things by way of adjacency, intersection and time. Also, consider the rapid convergence of digital and physical space.
Offered from the unique perspective of a UX designer (currently creating digital experiences) with an extensive background in the physical world creating exhibits and experiences in the museum exhibit design world.
Emerging Technology / Mobile context, ecosystems, planning
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Todd Larsen,
Designkitchen
How does real-time affect innovation? How does the free flow of information catalyze progress and it...
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How does real-time affect innovation? How does the free flow of information catalyze progress and iteration? Real-time reduces the lag between event and response: trader and market, client and team. Creating this immediate feedback loop arms you with an evolving stream of information that minimizes assumptions and clarifies communication. Real-time offers the right move at the right time. We'll look at examples of thinking and acting in real-time as a catalyst for innovation in trading, communication and medicine, and how it can be used to benefit digital projects.
Emerging Technology / Mobile project management, Real-Time
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Shawn Fenton,
Designkitchen
Did Catz and bad English on the internet make us funnier? A look into the unique style of comedy tha...
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Did Catz and bad English on the internet make us funnier? A look into the unique style of comedy that has emerged from internet communities and what it means for our culture’s sense of humor. Has quick and endless access to imagery, video and high fidelity production and authoring tools made our jokes funnier, easier or just different? We examine how humorously connecting obscure pieces of pop culture through a Meme, non-sequitur or animated gif results in LOLz online, but not necessary at your next cocktail party.
Other / Out There comedy, funny, LOLz
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Jon Stookey,
Designkitchen
As a strategist at an interactive agency, I often feel betrayed by my formal education and contend t...
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As a strategist at an interactive agency, I often feel betrayed by my formal education and contend that I learned more from video games. In a sense, my parents were right. Video games were doing something to my brain. But it was more positive imprint than the surmised wholesale rot. Games like Contra taught me lessons I still use everyday: problem solving; perseverance in the face of obstacles; collaboration; and the strategic use of ‘shortcuts’ at critical junctures. This is an analysis of the games from our Gen X/Gen Y youth—from Contra to Zelda—and an observation on how the simple mechanics in those games are re-emerging as a playbook for the gamification of everything from the social layer to customer loyalty programs. This is also a hypothesis and a projection of the game mechanics that will imprint the Millennial generation and beyond…and how they’ll affect gamification in the future. Finally, what can we learn from video games that will make the educational process in this country suck less? What mechanics can be injected into the system to create a new generation of thinkers we need to move the interactive industry forward in the next 15 years.
Gaming / Gaming Culture education, gamification, video games
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Cameron Friedlander,
Designkitchen [WPP]
Loyalty used to be simple, drink a soda and get rewarded for it. As brands expand their “social cu...
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Loyalty used to be simple, drink a soda and get rewarded for it. As brands expand their “social currencies” into a virtual Federal Reserve, based around larger partnerships, what will the future look like? Consumer loyalty is being targeted in exchange for virtual cash. From the utopic to the dystopic, we’ll take a look at alternate futures: The idealist agency perspective that each brand should have its own economy. What could go wrong? We’ll explore visions of consumers making transactions with 50+ currency options. “I’ll pay with ‘widget’ points ma’am, they’re trading well today.” Then let’s shift into brand-based personal economies, with each consumer having their own “virtual exchange.” What happens when brands go to war over your “loyalty economy?” Lastly, an economist asks what happens when everyone cashes out, flooding our gold-based standard with virtual cash? Complete devaluation of our current economy? I’m sure we’ll be fine, I’ll just drink a bitcoin and shut the %@! up.
Branding / Marketing / Advertising Bitcoin, Economic Concerns, Loyalty
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