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Brian Van,
485i.com
The emergence of turntable.fm, a social music playlist application, reveals much about the tastes an...
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The emergence of turntable.fm, a social music playlist application, reveals much about the tastes and temperament of the music listening audience.
Social Media / Social Networks music, social, turntable.fm
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David Armistead,
Social Web Strategies
Two billion people now use online social services, making the social web the dominant communication ...
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Two billion people now use online social services, making the social web the dominant communication platform for the global general public.
These conversation-based services now embed our organizations, so every node in each organization touches an increasing number of social web connections every day.
The old system was formed when bandwidth was unavailable, so to drop bandwidth demand the old system was loaded with ‘need-to-know’ constraints, tight input forms, and other control overhead. But today bandwidth is cheap and the new connections carry a low control overhead, making the costs to use the new informal channels lower than the costs of working through the old. Still, most organizations operate as if the old hierarchical messaging systems, still work.
They don’t.
Come join us to discuss the extent of hierarchical erosion, the problems this is causing, and how organizations are moving to cope with the transition to new forms of communication and coordination.
Social Media / Social Networks social business, social media, sustainability
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Katie Bogda,
Critical Mass
Double agent. First Responder. Cheerleader.
They’re all fair descriptors of the rising role of Com...
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Double agent. First Responder. Cheerleader.
They’re all fair descriptors of the rising role of Community Manager. Whether you are one yourself or just morbidly curious about “the man behind the curtain,” you know there are incredible stories from those who have the rare opportunity to interact with both the brand and the customers.
No matter how much they love their communities, moderators know two things for sure: 1. The community will have haters and 2. The community will have some FAN-atical “crazy aunts” lurking. Both need careful watching and can result in “I can’t believe this is happening” moments. All in real time.
We’re here to confirm you are not alone. There is a community of Community Managers who have been in your shoes. Let’s come together to share, commiserate and learn from the wild situations of our respective communities. Consider it your 12 Step Program. We’ll even have a Confessional Booth.
Don’t worry, all names will be changed to protect identities of the victims.
Social Media / Social Networks community, social media advertising, social media moderation
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Yes
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Angela McKendree,
Dell
Growth spurts aren't just for teen pop stars! Let’s face it, followership is the number one metric...
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Growth spurts aren't just for teen pop stars! Let’s face it, followership is the number one metric used to prove you’re doing a good job. This workshop will teach you tips for overcoming community stagnation and jump-starting new growth.
Social Media / Social Networks B2B, community building, Growth
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Yes
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Nova Spivack,
Bottlenose
Sharing is the new black.
Between Google+, Facebook, Twitter, and Linkedin, we are inundated with t...
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Sharing is the new black.
Between Google+, Facebook, Twitter, and Linkedin, we are inundated with the opportunity to share. We struggle to determine which platform to post to, which audience to target, and whether there is even any distinction at all. How do we manage relationships, tie streams together, and sift through the noise while remaining productive?
Google+, Facebook, Twitter, and LinkedIn will all struggle to deliver acceptable signal-to-noise ratios to their users. But they will be focused on solving this problem within their silos, rather than across them all.
Each service is biased towards its own social graph and content, so it’s unlikely that any of them will make an effort to innovate horizontally. Horizontal social assistance is an opportunity that a neutral party will need to address; they have the opportunity to construct long-term value and are intrinsically more ambitious. We'll dive into the future of social assistance, existing products currently working to solve this problem, and the ethical considerations surrounding these new forms of assistance.
Social Media / Social Networks sharing, social assistance, Social Networks
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Rajiv Narang,
Dell Inc
ROI? Customer centricity? Likes? Fans? Followers? Is social media hype, worthless or priceless? Is ...
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ROI? Customer centricity? Likes? Fans? Followers? Is social media hype, worthless or priceless? Is social media proving to be a viable business tool that can be utilized across business functions to improve business – and if so, which ones. Alternatively, perhaps social media is simply another media market for messages and traditional brand sentiment and reach measurement.
The panel will explore the question of where are businesses are actually realizing benefits and value from social media and explore the diverse forms of measurement and KPIs in the field today. They will also discuss what we can measure well today and what still has to be more fully developed for better measurement tomorrow.
The panel will explore where social media brings big or little value in terms every function of your business and what the hopes and directions are for the future to really realize more benefit …or not.
Social Media / Social Networks analytics, ROI, Social Media Measurment
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Denise Leung,
Flickr - Yahoo! Inc.
In the digital age, a photo is more than just the image on the screen. Behind the pixels are hidden ...
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In the digital age, a photo is more than just the image on the screen. Behind the pixels are hidden details such as date, time, location, camera settings and other information that capture a precise moment in time and provide a rich context for each image. Beyond the device-generated EXIF data, the addition of user-generated content such as titles, descriptions, subject and people tags becomes core to the photo. As a photo gains momentum and is shared on Tumblr, re-tweeted on Twitter or tagged, each additional interaction adds another layer of context and dimension that can take story telling to a whole other level. With metadata, photos have evolved from a personal shoebox of memories to a powerful collective database of information on the internet with endless applications and possibilties. At Flickr we are developing ways to extract and understand information from photos to build out even better ways to share your photos. This session will introduce you into the potential data a photo is generating and the possibilities to use this data in order to create full and rich stories around a single or a collection of images.
Social Media / Social Networks flickr, metadata, photo
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Cybele Diamandopoulos,
ExactTarget Social Media Lab
With 110 twitter accounts, 20 tweeting astronauts, an Image of the day posted to Facebook and more, ...
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With 110 twitter accounts, 20 tweeting astronauts, an Image of the day posted to Facebook and more, NASA's social media strategy is all about extending the space "experience". For the last shuttle launch of Atlantis, 150 lucky individuals were invited to attend the official NASA Tweetup to experience the lift-off first-hand, with exclusive behind the scenes access to astronauts, facilities, lectures and more. Hear from Erik Sowa, NASA Tweetup attendee and director of engineering at ExactTarget's Social Media Lab, and Stephanie Schierholz, NASA's head of social media, as they discuss the process behind this groundbreaking event.
Social Media / Social Networks Customer Experience, Marketing / PR / Branding, social media engagement
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Bill James,
We Engage LLC
Two monetization models dominate social media. Both are anti-social and restrict the functionality ...
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Two monetization models dominate social media. Both are anti-social and restrict the functionality of search, association and sharing of content.
In the advertising model, search and association functionality is gutted to ensure a demand for advertising. Users must advertise if they wish to be visible. Barriers are constructed to free association. Facebook 'search' doesn't qualify as an effective directory of users, let alone a serious search function. Facebook advertising on the other hand, allows systematic targeting of users, with demographic data that can be refined to search and contact categories of user. What if that demographic data was turned over to the 'free' search function? If it was, why would anyone need to advertise?
In the subscription model of LinkedIn or Hootsuite, users are systematically frustrated by a lack of social functionality in the 'basic' account. The design is for them to ‘upgrade’ to buy relief. Without barriers to free association and sharing, who would pay to upgrade?
The engagement evangelists want us to believe we must accept a new digital drudgery and a new digital work ethic. They rationalize the work associated with restricted social functionality as a 'natural' phenomenon, rather than unnecessary work serving the design of arbitrary monetization models.
Are there alternative monetization models which would allow the applications to offer full social functionality to all users?
Social Media / Social Networks anti social, irony, monetization
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Yes
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Mirian Arias,
iVillage - NBCUniversal
"Leave It To Beaver" was so 1957 and "Family Ties" was so 1982 - In 2011, 'The n...
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"Leave It To Beaver" was so 1957 and "Family Ties" was so 1982 - In 2011, 'The new Digital Family' has a whole new look and feel and so does the Sunday family dinner - and this year's dinner guest...social media and all its devices. With a flat screen in just about every room, a mobile device in the hands of teens and tweens alike and toddlers able to navigate video on the iPad - the family hour will never be the same. With more clutter in the life of every adult and child, where is the new line to be drawn? and how is 'family' now being defined? Hear from five different people from five different spaces in the media world and take part in a lively conversation that spans separate generations with personal and professional reflections and anecdotes on the subject.
Social Media / Social Networks Digital Family, generational, social media
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Annetta Black,
Atlas Obscura
Online social interaction is great, but how can creators of great web tools spur users to form real ...
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Online social interaction is great, but how can creators of great web tools spur users to form real world community and take action? For two years, Atlas Obscura has turned their online readership into a mob of field trip taking, event-leading curious minds on their annual Obscura Day and as part of the new Obscura Society. Bluecadet Interactive has created immersive multi-media worlds that tell small stories with a global reach for universities, non profits, and corporations that compel viewers to learn, interact, and explore. Craigslist Foundation's LikeMinded project inspires community activism by sharing community project success stories with the world.
Social Media / Social Networks community, education, social media
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Melissa Cunningham,
Lunch.com
The maturity of the social graph is quite simply a game changer when it comes to how people find rel...
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The maturity of the social graph is quite simply a game changer when it comes to how people find relevant and trustworthy content. While crowdsourcing was once the most efficient approach we'd seen to date, the fact is it's become increasingly generic, misleading and irrelevant. The opinions of our friends have the built-in efficiency of a short-hand knowledge about our tastes and preferences. That context makes for an ideal scenario when it comes to getting recommendations on anything from music or food, to travel or fashion. What makes for a better playlist? Spotify, or the Billboard Top 40 chart?
We are clearly entering an era of micro-targeted content, by way of our collective connections. The days of one-size-fits-all are numbered. But who's driving this innovation? What new tech is truly social-enginerered and raising the stakes on the utility that can be delivered from the social graph? There is pent up demand for creative solutions that make life more efficient - both online and offline. A few break-outs have emerged, but the best is yet to come.
Social Media / Social Networks crowdsourcing, Social Graph, Social Network
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Gretchen Ramsey,
G2 USA
This presentation will define the essentials of community management according to U2 song titles. It...
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This presentation will define the essentials of community management according to U2 song titles. It will discuss the importance of defining a platform strategy, naming convention and future vision for neo-social networks, where streets have no name. The focus will resonate around important social requirements that harness the power of brand love, group thought and true dialog with consumers. Elements of the presentation will include:
Desire: Analyzing the need, listening and social strategy
I Will Follow: Growing the community through content and smart search
In the Name of Love: Basking in the glow of brand love at launch
Rattle and Hum: Executing a daily community management approach
I Still Haven’t Found What I’m Looking For: Customer service best practices
Sunday Bloody Sunday: Dealing with crisis
All Because of You: Celebrating circles, fans and followers the right way
Only Love Can Leave Such a Mark: Measuring the worth of social
Following these guidelines will ensure community managers are not running Helter Skelter, but managing a program that delivers Elevation.
Have a Beautiful Day.
Social Media / Social Networks marketing, social media, Strategy
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Carol Roth,
CarolRoth.com/Intercap Merchant Partners, LLC
Imagine if you could take your mailing list, your blog subscribers or your existing customers and ad...
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Imagine if you could take your mailing list, your blog subscribers or your existing customers and add 6 or 7 figures in revenue to your business. You can. Before social media became hot, Carol Roth was implementing strategies for clients that looked at loyalty as developing real relationships with customers, including the “spenders” and the influencers or “senders” in the market. In this session, she will teach attendees how to take a holistic approach to loyalty, based on Customer Loyalty 3.0 drivers and the company’s specific goals and objectives, to create and keep customers as raving fans.
In this content rich and immediately actionable session, you will hear how one of Carol’s clients, with just 2000 customers, added over $1 million in revenue to their business-every year for the past six years- with a Loyalty 3.0 program. Moreover, you will learn how you can do the same for your business.
Social Media / Social Networks customer loyalty, monetization, social media
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Yes
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Ananda Leeke,
Digital Sisterhood Network
Ananda Leeke, founder of the Digital Sisterhood Network, describes this community as the currency wo...
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Ananda Leeke, founder of the Digital Sisterhood Network, describes this community as the currency women use to create relationship wealth through the connections they make, conversations they have, communities they build, causes they support, collaborative partnerships they establish, and commerce they engage in with women they meet online and offline. While the faces of technology rock stars and social media gurus don't typically reflect what you'd expect to find in digital sisterhood, this panel will explore the thriving, relationship wealth-based community that has grown up. A diverse group of panelists will explore how women entrepreneurs cultivate and strengthen digital sisterhood in their entrepreneurial efforts; what happens when women tap into the power of digital sisterhood in their businesses; and how they use digital sisterhood as a business model.
Social Media / Social Networks digital sisterhood, online relationships, women entrepreneurs
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Kenneth Walters,
ShopSmart Inc.
You've spent 6 years and hundreds of thousands of dollars building your site. Today is the day to ha...
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You've spent 6 years and hundreds of thousands of dollars building your site. Today is the day to hand over control. You don't own you website, your users do.
Social Media / Social Networks
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Kerri Olsen,
The Austin Grand Prix
When plans for a Formula One race to be held starting in 2012 were announced last year, Austin was t...
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When plans for a Formula One race to be held starting in 2012 were announced last year, Austin was thrust deeper into the international spotlight. When race weekend comes, thousands of people will descend on the town, many for the first time. So how does a man in Hertfordshire, England, know who Council Member Mike Martinez is? How does a woman in Spain know that Austin reaches 102 degrees in the summer? Social media. Since F1 was announced for Austin, bloggers such as TheAustinGrandPrix.com & traditional media such as the Austin American-Statesman have given racing fans a deeper understanding of this city through Twitter, Facebook, online videos, stories & blogs. Because of those efforts, people around the world have tuned in to live streams of city council meetings (in several instances crashing the feed), participated in online petitions & wrote letters to council members. But it doesn’t stop at City Hall. The same people now know what Mexican Martinis, migas and Barton Springs are, and they know where the hell Elroy, Texas, is.
Dave Doolittle, who is part of the Statesman's motorsport coverage for the Austin American-Statesman, and Kerri Olsen of TheAustinGrandPrix.com will speak on their efforts to cover Formula One from the initial announcement to the first race, as well as how they’ve used social media to give people around the world a voice at City Hall & a deeper understanding of just what keeps Austin weird.
Social Media / Social Networks Community Evolution, Formula One Racing, Social media evolution
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Kevin MacLean,
SapientNitro
What happens when the buzzy-buzz of social media becomes blasé - blasé? As Facebook, YouTube, Twit...
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What happens when the buzzy-buzz of social media becomes blasé - blasé? As Facebook, YouTube, Twitter and their ilk have become titans of scale with a “one-size-fits-all” approach for both individuals and brands what distinguishes them from the Yahoo! Homepage - or broadcast media? Reach and a cookie cutter experience are currently trumping intimacy, relevancy, and customization and for most of us social media had become, well, just media that thinks it knows who we met last week at a bar. For brand marketers trying to reach a clustered, engaged, and passionate audience that is truly connected beyond 132 character sound bites and a flurry of faceless friend requests the challenge is real and vexing. Can lasting and meaningful, emotional and deep connections be made in the current digitally-refracted social environment – be it between individuals or between a brand’s values, products, and services and a receptive target audience? Or are we doomed to define and be defined by the templated over-extension of our neurological ability to process and internalize – captives of software engineers who are attempting social engineering? Are the failures of Friendster and MySpace a validation of the Facebook model or an iron-clad guarantee of its demise? Does Google+ matter? These questions and more will be addressed as we navigate the prospects for the social sphere and contemplate future models of interpersonal and brand engagement. Attendance limited to 150 people only, please.
Social Media / Social Networks branding creativity, advertising, Marketing Strategy, social media strategy
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Perry Nelson,
Dell
There are a multitude of places we represent ourselves online. Is it possible to try to segment what...
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There are a multitude of places we represent ourselves online. Is it possible to try to segment what that you share with your personal circle versus your professional network? We will discuss whether it is possible to present distinct perspectives to more than one audience and what the impacts of that choice can be.
Social Media / Social Networks brand, identity, personality
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No
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Ashley Saffary-Peterson,
Dell
You’ve built your Facebook page. Now you can sit back and wait for the fans to roll in, right? W...
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You’ve built your Facebook page. Now you can sit back and wait for the fans to roll in, right? Wrong. Growing a Facebook page takes time and dedication. There are numerous ways to gain fans, but Facebook advertising is one of the fastest and sometimes even the most cost efficient way to do so.
Social Media / Social Networks Facebook Advertising, social ads, social media advertising
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Nate Gross,
Doximity & Rock Health
Are plastic surgeons cliquey like The Plastics from Mean Girls? The rise of networks like Google Pl...
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Are plastic surgeons cliquey like The Plastics from Mean Girls? The rise of networks like Google Plus demonstrate our need to separate signal from noise, especially when trying to communicate with the right people and groups. But who are the right people? Analysis of over 600,000 connections on Doximity, a private network for physicians, shows us the answer in health care. Think OK Cupid style analytics for medical communication.
Social Media / Social Networks analytics, communication, Health
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James Graham,
CMP.LY
Consumer brands get to have all the fun... They have jumped into social media with both feet, launc...
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Consumer brands get to have all the fun... They have jumped into social media with both feet, launching grass roots marketing campaigns, providing real-time customer support and even empowering employees to use social media while at work. Meanwhile, financial services firms have only dipped their toes in the social web, despite the fact that they have always relied on direct personal contact to win and keep clients. Come to this panel to hear experts in the field discuss:
• SEC, FINRA and other regulations that govern the activities of financial services companies on the social web;
• programs that they are currently running on Facebook, Twitter, LinkedIn and other social media platforms; and
• solutions leading technology providers have developed to allow them to participate on a more equal footing now and in the future.
Social Media / Social Networks compliance , financial services, social media
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Michele Price,
Social Media For Smart People
What is the most powerful tool on Twitter?
It's Hashtag-chats.
Hashtag-chats will flip the script...
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What is the most powerful tool on Twitter?
It's Hashtag-chats.
Hashtag-chats will flip the script on how you use PR and social media this year. Profit and Not for profits alike will smack their heads when they hear how to bring all those horses to the trough to drink your “Water”.
Getting attention online today is like trying to tame a herd of wild horses. No longer can you lasso them, throw on a saddle and hang on for dear life hoping get tame.
Instead we will show you why hashtag chats will have them eating their favorite apple out of your hand.
Social Media / Social Networks community engagement, hashtags, social media engagement
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Alexander Tan,
GolinHarris
Do you know which country has the most active social media users? Would you believe – the Philippi...
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Do you know which country has the most active social media users? Would you believe – the Philippines? Or, which region most frequently comments on blogs? Try Latin America. For global marketers, there has never been a time with greater opportunities within the social media space – or more dangerous pitfalls. After all, you don’t want to cause a US-centric crisis as a result of a Thai campaign. Nor do you want to ignite tempers in Saudi Arabia based on content perceived as conservative in Australia. The first step in a functional global social media presence is determining how your local markets are the same, and equally important, how they differ. Efficiencies are possible, but true success can be elusive. We’ll discuss how you can prepare your brand for a true global social media takeover in terms of platform/resource management, content creation, strategy, legal approval and more. Can the U.S., China and Saudi Arabia exist together in harmony on one Facebook page? In a word: maybe.
Social Media / Social Networks community management, global marketing, social media
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Marjolijn Kamphuis,
Foodzy
At the 2011 SXSW Interactive Festival, Jane McGonical presented a convincing talk on how game mechan...
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At the 2011 SXSW Interactive Festival, Jane McGonical presented a convincing talk on how game mechanics and social structures could solve real-life problems. What if they were to teach people how to eat healthy again?
Obesity and unhealthy eating might be one of the biggest problems our generation is facing: 64% of all Americans are currently obese. What a lot of people don't know, is that our social networks play a major role in this. Recent studies have shown our current eating disorder spreads like a virus: If your close friends are overweight, you're 57% more likely to gain a few pounds as well.
So what if we were to change things the other way around? Could we actually use social networks in a re-education process and teach people how to eat healthy again, together? Could leveling up and awarding badges for eating carrots stimulate kids and grown ups to eat more vegetables? And where do all the new exercise games like Xbox Kinect, Fitbit and Runkeeper fit into all of this?
Social Media / Social Networks food, gamification, health graph
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Leslie Grandy,
R2integrated
If you are trying to drive traffic to your site, but not engaging visitors when they arrive, it shou...
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If you are trying to drive traffic to your site, but not engaging visitors when they arrive, it should be no mystery why you are seeing low conversion rates. The real-time web is forcing brands to deliver a more continuous stream of content to customers and rely on the social web to support new buying behaviors. Networked communities of interest are the new battleground for brands.
A Facebook page, a Twitter handle, and a You Tube channel are not enough to secure the hearts and minds of customers. Brands must be willing to listen, participate, enable and host relevant conversations that move people to act and advocate on their behalf.
Social Media / Social Networks brand advocates, community engagement, Marketing Strategy
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Chris Miller,
Spiked Studio Productions
Content is being created at incredible rates across multiple networks. You have the drive and need ...
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Content is being created at incredible rates across multiple networks. You have the drive and need to be part of all of them, but it begins to erode your productivity. How do you filter the content down into consumable pieces? Micro-communities!
We are constantly adding new RSS feeds, streams and sources for our own consumption. Soon we file virtual bankruptcy and start over, leaving behind the sources we trusted. What we do not learn is the value that drew those sources to us in the first place. Learn how to use smarter filtering, tools and resources to streamline, remove duplication and find the most important information across the networks.
Understand how to begin the process of building your own micro-communities through minimal steps. We will look at various social networks, like Google Plus, Twitter, advanced RSS readers and where to start in curating groups, lists, etc.
"Mark all as read" is not a successful filter, micro-communities solve this.
Social Media / Social Networks curation, filtering, micro-community
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Uduak Oduok,
UDUAK LAW FIRM
The advent of blogging and bloggers has caused a revolution in the social media space and among corp...
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The advent of blogging and bloggers has caused a revolution in the social media space and among corporate brands. Bloggers are now recognized as highly influential voices by elite corporate brands, personalities and the public at large. However, as the saying goes, “nothing good lasts forever.”
Bloggers are now faced with lawsuits and threats of lawsuits for their online blogging activities.This SXSW 2012, come hear two successful and experienced “Blogger-Lawyers” address the legal issues every blogger should know.
Using current cases in pop culture from some of your favorite technology and entertainment celebrities (think Google, Facebook, Courtney Love, Forever 21, Lady Gaga etc.), these “Blogger-Lawyers” address some of the critical issues and gray areas that arise when social media meets the law. This presentation is straight to the point, entertaining and highly informative.
Topics addressed include: blogging as brand building, corporate blogging and social media policies, Blogging and the Law: Tort Law (Defamation, Libel, Rights of Publicity), Copyright Law (The famous “fair use” doctrine, copyright infringements etc.), Trademark Law and infringements, FTC Rules and the First Amendment.
Come with your truck load of questions!
VOTE, SPREAD THE WORD AND DO NOT MISS THIS VERY IMPORTANT PRESENTATION!
Social Media / Social Networks bloggers, blogging, Blogging and the Law
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Bob Gohn,
Text100 Global Public Relations
In the dark ages of 10 years ago, food critics and Michelin Stars used to make or break a chef’s c...
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In the dark ages of 10 years ago, food critics and Michelin Stars used to make or break a chef’s career and the dishes they served. One bad review from a Frank Bruni and a chef would court him, changing their dishes until it piqued his interest. That’s all changed. A lot. In a world of constant connection and communication, the digital age has enabled foodies once void of a public voice, the platform to have their opinions (good or bad) heard. How has the digital evolution of the food space changed how chefs develop recipes? From recipes online, to recipes demo’ed on their cooking shows to what they serve in their restaurants, how are chefs incorporating criticism from patrons/fans cooking their recipes more than the traditional food editor? Are chefs catering their dishes to the digital crowd that instantly reviews and critiques via Yelp, FourSquare, Twitter, Food Spotting, etc. and comments where they house public recipes? Do chefs and lifestyle brands (like Food Network) measure recipe success by digital engagement? This panel will explore social media’s shaping of food and what determines a “successful dish.” The panel will include various Food Network and Cooking Channel chefs.
Social Media / Social Networks Food Network, Recipes, social media
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Sarah Drinkwater,
Qype UK
As social networks become increasingly targeted and hyper-local, offering real-world events can be a...
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As social networks become increasingly targeted and hyper-local, offering real-world events can be an effective way to develop your online community and increase engagement.
With a panel that includes representatives from Europe’s largest review site (Qype), a big fashion brand with a huge community (New Look) and a music start-up with a loyal following (Mixcloud), this British panel will be debating how and why you should develop your offline community, and whether hyper-local events can work effectively across a wide geographical base.
Social Media / Social Networks community, Engagement, Social Network
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