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Russell Benaroya,
EveryMove
We all want to be healthier. We do. Most of us probably thought about it already today but rationali...
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We all want to be healthier. We do. Most of us probably thought about it already today but rationalized it away. In the frenzy of life it seems that the one thing to fall off the cliff is healthy activity and over time it rears its head with aches, pains, and more severe realities. There has been a lot of technology developed to help people measure, manage and be motivated by their healthy actions but the landscape is cluttered with start-ups that have missed a key ingredient: access to consumer (health) data is not a right but rather a gift. Data is just the output of a magical consumer experience into the health of you. Let’s look at the capturing of consumer data from the viewpoint of an insurance company, an employer and the start-ups that are trying to disintermediate them both. Who has the best opportunity to receive this gift and in return deliver value that will engage the consumer on a path to sustainable health?
Health / Future of Medicine Health IT, healthcare, healthcare innovation
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Liz Mitchell,
closerlook, inc.
33% of you are fat. Another 35% of you are just overweight. Most of you will become a burden to soci...
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33% of you are fat. Another 35% of you are just overweight. Most of you will become a burden to society. So what will it take to change your lifestyle so and live healthily? Why are Colorado residents fit and Mississippi obese? Do we need to incentivize (read: bribe) or penalize people to lose weight? Are you waiting for a pill (Pharma) or do we need to change your eating habits (Big Food)? Is behavior change a big lie?
Humans are a swirl of logic and emotions. They make good choices in the AM and undermine their best interests by noon. The only way to make headway is to hew a solution that cuts across theory, technology, emotional and physical feedback, food and pharma, expert coaching and real-time data.
This panel of experts represents what some of the biggest companies and smartest intellectuals are already doing to change people’s behavior. Using our experience from different industries, we’ll hack, in real time, a mash-up of the best programs into a health killer app prototype.
Health / Future of Medicine behavior change, Diabetes, social media
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Joseph Flaherty,
Replicator, Inc.
Many smart people snicker at health and fitness products sold on late-night infomercials and TV talk...
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Many smart people snicker at health and fitness products sold on late-night infomercials and TV talk shows, but in aggregate these products represent a market larger than traditional pharmaceuticals.
We live in an age where obesity is our biggest health problem, where insured patients leave prescriptions unfilled, but happily open their wallets for Shake Weights, P90X DVDs, and other "health-ish" fads. The goal of this talk is to figure out why infomercials and similar media are so effective and what medical practitioners and health focused startups can learn from them.
Americans spend more money every year on the side effects of not taking prescription drugs than they do on the drugs themselves. The creators of infomercials have unlocked the "Spoonful of Sugar" that helps the medicine go down and traditional medical practitioners, health startups, and Big Pharma are losing billions of dollars and millions of lives by not learning from them.
Health / Future of Medicine direct response, Health 2.0, Product design
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Jane Sarasohn-Kahn,
THINK-Health and Health Populi blog
Surgeon General Dr. Regina Benjamin says that health is where people “live, work, play and pray....
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Surgeon General Dr. Regina Benjamin says that health is where people “live, work, play and pray.” People do those four things in health ecosystems that include their communities, families, local food systems, workplaces, health providers and others that impact health. Many people have added mobile health apps to their personal health ecosystems--but these haven’t resulted in demonstrable improvements in peoples’ health and lifestyles. In this session, we'll discuss the importance of the health ecosystem, with the person at the center. There are plenty of health information and communications technologies scattered throughout this ecosystem, generating data that, together, can describe health status and inform health decisions for an individual. By bringing together data from a relevant, wide range of data silos – including medical imaging, electronic health records, personal food choices, observations of daily living, and workplace clinics -- patient empowerment and better health outcomes can be fully realized. This panel brings together some of the key technology-based stakeholder groups in Connected Health: the consumer/patient WellApps); a technology company (GE Healthymagination); a health plan that operates workplace clinics and a wellness company (Humana); and a mobile app to bolster healthy food choices (Fooducate). Our story centers on a real patient on whom once-siloed technologies and personal health data converge to monitor, support and improve his health.
Health / Future of Medicine Health & Fitness, Health 2.0, Health Care
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Johanna Peace,
Jawbone
From mobile apps and online health platforms to wearable gadgets that track biometrics, interactive ...
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From mobile apps and online health platforms to wearable gadgets that track biometrics, interactive health experiences are changing the game of health & wellness and enabling healthier, happier lives. Now, it’s not just dedicated fitness nuts who are finding digital ways to lead healthy lives — It’s never been easier for normal, busy people to monitor their health, access expert advice on wellness behaviors, and collaborate with friends to achieve results. It’s a crowded market, but what does it take to have staying power – and are people’s behaviors actually changing? Jawbone and other innovators are breaking ground in this space, and in this debate they’ll discuss how they’ve seen the industry evolve as a result of more mobile, social and interactive experiences. The conversation will focus on some of the questions and challenges inherent as this new wave of personal wellness goes mainstream (such as, are people really comfortable sharing their weight loss on social platforms like Twitter? What does this mean for our culture? How does a social app encourage being healthy?) and share their predictions for the future.
Health / Future of Medicine biometrics, Health , mobility
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Scott Stropkay,
Essential
mHealth initiatives are everywhere but success is illusive. How can you use new methods such as game...
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mHealth initiatives are everywhere but success is illusive. How can you use new methods such as games, engaging Web and mobile experiences, fascinating bits of knowledge, and supportive social networks of like-minded people, to create healthy behavior change in diverse populations across the country? Our case study of MeYou Health will show how through design-research techniques and co-creation tools, we developed a deep and highly effective understanding of personal motivations and catalysts that enabled the viral growth of their first product. We’ll demonstrate how we built social web and mobile experiences that encourage people to become mindful of actions they can take every day -- and how new models and techniques were developed to transform the individual’s social networks into a unique support system, activating their potential to motivate and inspire.
Health / Future of Medicine Health , mobile, Social Networks
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Sharon Mandler,
Saatchi & Saatchi Wellness
Over the last few years the industry has seen an explosion of new health applications, social media ...
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Over the last few years the industry has seen an explosion of new health applications, social media platforms, tools and games designed to make us healthier. But do these programs actually work?
It can be argued that these new digital health programs are simply the digitizing of a tried and true behavioral modification programs. For example, think of the role of sponsor in an AA program. The sponsor provides a critical motivating reinforcement—feedback. The element of feedback gets at our deepest-held values and sense of self, tapping into our human need for affirmation, sense of belonging and expression—Making us feel like we’re not alone.
This is where the combination of health and technology can provide real value.
The panel will discuss the success and failures of Health applications and social media platforms, how and why these help drive health outcomes, and share predictions on what we can expect to see over the next 5 years.
Health / Future of Medicine health applications, mobile and wellness, social media wellness
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Wendy Sue Swanson,
Seattle Children's Hospital
This is your chance behind exam room door #5. Find out what physician thought-leaders dream about in...
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This is your chance behind exam room door #5. Find out what physician thought-leaders dream about inventing, developing, and implementing while seeing patients. Build the tools and technologies we dream about. Better--create something you can use yourself when seeing your physician. When our head hits the pillow or when our patients suffer, we perseverate about innovation. We wonder and lust for what health communication could be in America. We're in a time of disconnect. Amidst the race to flourish with meaningful use, the EMR may be disconnecting the physician and patient. We will detail our ideas for improvement in health care delivery, health care communication, and access to health information. From the social space to the bedside, we will provide a rapid-fire explanation and listing of our hopes for health. We'll share our explicit wants and desires for improving the physician-patient relationship, the race to the perfect PHI medical cloud, and tools to sustain sincere partnerships in health. As technology bolsters itself to the exam room door, we assert this could be better for all of us...Dream with us about improving health care delivery. Help forge paths for sincere partnerships between physicians, patients, and technology. Hear our ideas. Then leave the panel & build us the technology.
Health / Future of Medicine Health Care, Medicine, Technology
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Christie Dames,
TechTalk / Studio
How can designers, developers and geeks make a real difference in our world? How can we apply our t...
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How can designers, developers and geeks make a real difference in our world? How can we apply our talents that work so well for our clients and put them to work to make society and civilization our new client? Healthy environments are critical for every aspect of our wellbeing - from homes, schools, and workplaces to public spaces both indoor and outdoor. Creating healthy buildings and environments is challenging because of the thousands of unregistered toxins and chemicals, and lack of information and education about the harm these ingredients cause. Critical to this environmental mission are the designers who have the power at every touch point of a new product or service. How designers direct the process, work with the developers, initiate new thinking in the organization and become educated about how to create and build healthy life sustaining products is the game changer.
Learn from a activist start ups, brick and mortars, and designer architects who have taken this challenge on directly and are making a real and lasting impact on the planet and its inhabitants.
Health / Future of Medicine Environment, Health & Fitness, product designers
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Steve Woodruff,
Impactiviti
The pharmaceutical industry has struggled for years to find its way in the world of social media. Wh...
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The pharmaceutical industry has struggled for years to find its way in the world of social media. While many initiatives have been attempted, they have mostly been in the shallow end of the digital networking pool, and regulatory bodies like the FDA have refused to provide helpful guidance about the use of on-line social technologies for public communications. Can the top-down, centrally-controlled, highly regulated world of pharmaceuticals truly engage in the user-controlled, dynamic, rapidly-evolving world of social media? Or do we have a case of irreconcilable differences?
Health / Future of Medicine healthcare, Pharmaceutical, social media
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Andy Boothe,
WCG
Andy Boothe (@sigpwned) and Naimul Huq (@naimul) are professional social media analysts for a firm t...
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Andy Boothe (@sigpwned) and Naimul Huq (@naimul) are professional social media analysts for a firm that specializes in serving Fortune 500 healthcare companies. As part of their work, Naimul and Andy explore how healthcare professionals use social media, and in particular what makes a social media presence "effective" for doctors. In doing this work, they have built relationships with doctors using social media, especially Dr. Bryan Vartabedian (@doctor_v), who is a long-time doctor blogger who has also built a large Twitter following. Bryan is a doctor using social media. How many others are out there like him?
This panel will explore the question of what makes an effective social media presence for healthcare workers from the perspective of two professional analysts, who have formed their opinions by analyzing large data sets for the flagship brands of the biggest healthcare companies in the world, and real doctors who have actually built an effective presence for themselves in social media.
Health / Future of Medicine healthcare, social marketing, social media
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Emily Lu,
University of Chicago
You don’t need a doctor to diagnose a health care system in crisis. Between daily explosions in me...
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You don’t need a doctor to diagnose a health care system in crisis. Between daily explosions in medical knowledge and the indefinitely complex needs of patients, you see it daily, whether you are navigating the trials of a new diagnosis, starting a new program, advancing your career, or stretching scarce resources to go that extra mile -- where do you start? Googling for more information can only go so far. What you need is guidance, someone to show you the ropes: a mentor. What if you’ve asked your connections, and their connections, and you have nowhere left to turn? Learn the best-kept secret in social media. It’s not just about tweeting the latest trends or gaining the most Klout. For all professionals, the health care social media space is trove of mentors: from doctors to patients, administrators and innovators. Learn to harness the equalizing power of social media from two medical students that have made it work!
Health / Future of Medicine education, Health Care, Leadership
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Simone Souza,
Moxie Software
There is a growing shortage of drugs worldwide, which represents a significant problem, especially w...
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There is a growing shortage of drugs worldwide, which represents a significant problem, especially when dealing with life threatening diseases such as cancer. The process of manufacturing drugs is very complex and risk laden, and the biggest challenge is quickly identifying operational roadblocks which slow down product manufacturing. These disruptive events are typically discovered too late to mitigate their impact and course correct – sometimes months after they occurred.
In a breakthrough approach, TEVA Pharmaceuticals facilitated “spontaneous associations” within the organization by using a Web 2.0 virtual space to provide a collaborative environment for employees. This software enabled TEVA employees to connect, find experts and share knowledge using tools they already know how to use: social networks, wikis, blogs, mail and messaging. TEVA’S speed to resolve issues increased dramatically within the first month, which translated directly into 40% reduction of cycle times in the manufacturing of medicines to treat various diseases, ultimately speeding delivery of drugs to patients in need.
Health / Future of Medicine healthcare, Moxie Software, social collaboration
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Kristin Thompson,
Franklin Street
While they might not have realized it in 1964, the Mary Poppins tune “Spoonful of Sugar” is the ...
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While they might not have realized it in 1964, the Mary Poppins tune “Spoonful of Sugar” is the ideal interactive media strategy.
You’ve probably been searching for the right combination of content and personality to make your health care interactive media... well, interactive.
Some brands seem to have it easy. The fun, informal world of social media fits the personalities like Mentos, Nike, or MTV. Those brands come inherently to the digital world with the sugar. On the other hand, health care is...health care – all medicine. Incontinence, diagnostic mammographies and bone density screenings just don’t have that zing factor.
But as Mary Poppins sings, a spoonful of sugar can help the medicine go down. To triumph in the interactive realm, you need to find the right sweetener to help patients digest your digital content.
So, let’s dive into what approaches work, where to draw the line, and how to make health a digital conversation patients want to have.
Health / Future of Medicine Health , Health Care technology, social media content
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Jeremy Vanderlan,
ICF International - AIDS.gov
These personal devices follow us everywhere. And we want them everywhere. We can ask them questions,...
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These personal devices follow us everywhere. And we want them everywhere. We can ask them questions, find our friends, and keep ourselves entertained. Of course, if we use them for everything, it really means that we use them for everything. Sex and mobile is a perfect match.
Need to find a free condom? There’s an app for that.
Wanna find someone nearby to hook up with? There’s an app for that.
Seeking a sexual health clinic? There’s an app for that too.
Already, mobile technology is helping people monitor their fitness, their diets, and their medication adherence, but how do you monitor sex and sexual health?
Sex is inherently spontaneous, as well as inherently risky. We can have all the knowledge in the world at our command, but is that enough to help us make the right decisions in the heat of the moment?
Mobile represents newfound access to information and technology by disadvantaged socioeconomic groups. Those most at-risk for exposure to sexual transmitted diseases also belong to these same demographics. Finding ways to combine the persistent ubiquity of mobile with the right information at the right time can be the difference between an informed decision for safer sex, or a mistake that changes a life forever.
This session will look at what has been created and where the opportunities are for mobile technology to make a significant difference in addressing health disparities.
Health / Future of Medicine mobile, Search, sexual health
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Jonathan Richman,
Possible Worldwide
Today there is nothing we keep more private than our healthcare information. We don't share it with ...
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Today there is nothing we keep more private than our healthcare information. We don't share it with anyone except for our family and closest friends. But we haven't considered that this just might actually be making us sicker.
There was a time not too long ago when the thought of sharing our locations, intimate family pictures, or what we ate for dinner was taboo. It was private. Today, we don't think twice about sharing these things and much more. And we share it with not only our friends and family, but willingly broadcast it all over the world to perfect strangers. It's the new normal.
But there's still a stigma around sharing our healthcare information with the world when sharing it could be the key to preventing, curing, and treating the diseases that kill us. It could help us avoid the next pandemic and uncover hidden cancer clusters. It could detect a genetic abnormality before you know it's there or tell you where the healthiest place to live might be.
There's a simple reason why people are willing to share some things, but not their health related information. When we share other information, we typically get something back in return. Sharing our location might get us a discount. Displaying our wedding pictures might elicit some well wishes from friends. But what value do you get when you share your healthcare information?
Today, you don't get much, so there isn't an incentive to share. That's about to change thanks to innovations in digital technology.
Health / Future of Medicine Data Analytics, Health , Privacy
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Kevin Silverman,
Ruder Finn
We know patients and healthcare providers are using social media to discuss conditions, brands and t...
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We know patients and healthcare providers are using social media to discuss conditions, brands and treatments. It’s become a key channel and healthcare companies are eagerly trying to participate in the conversations already taking place online. But with lack of FDA guidance, internal Regulatory teams are strict about how companies can engage – if at all – while Marketing teams are eager to see results and a return on their investment.
As communications professionals, how can we balance these key audiences while having meaningful engagements with patients and healthcare professionals online – all while showing it’s money well spent with a real difference being made?
It’s a relationship that can work, and with nurturing can blossom with measurable results for all.
This session will cover:
• When and where patients and healthcare providers are using social media
• Past examples of successful social media communications efforts in healthcare
• Best – and worst – practices. What’s currently working for the industry and what isn’t
• What to measure and why - determining appropriate social media metrics for popular channels
• Demonstrating what success looks like for a healthcare program both for quantity and quality
• How to compare ROI across programs by audience segment
Health / Future of Medicine Health , healthcare social media, sxsh
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Ben Miller,
University of Colorado Denver
The current healthcare system is broken and incapable of meeting the needs of the American public. F...
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The current healthcare system is broken and incapable of meeting the needs of the American public. Fragmentation abounds, costs are soaring and our health is not getting any better. It is time to disrupt; it is time to innovate. Since more mental health is seen in primary care then anywhere else, there appears an opportunity to change the way healthcare is delivered and make it much more comprehensive and patient-centered. By placing mental health providers in primary care, the largest platform of healthcare delivery in the country, we take a step towards disruption and innovation simultaneously in healthcare policy.
This presentation will take on of the most significant issues in healthcare, the separation of mental health from the larger healthcare system, describe how disrupting the status quo in healthcare can be as simple as consolidating two separate systems (mental health and physical health) into one, and challenge the community to demand more from healthcare.
Health / Future of Medicine Health Care, mental health, primary care
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Halle Tecco,
Rock Health
Interactive health is a new industry radically changing how we access and use personal health inform...
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Interactive health is a new industry radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement
mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health.
The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, Skimble, others), will explore why Interactive Health is happening now, and how it is
poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.
Health / Future of Medicine digital health, interactive health, Mobile health
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Dan Munro,
ipatient, Inc.
Recent headlines around consumer data being made public and searchable are of grave concern. That r...
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Recent headlines around consumer data being made public and searchable are of grave concern. That risk is amplified tenfold when the exposed data includes the sexual activity of many consumers through a company’s online platform. While that may sound Orwellian, it happened just recently with a consumer device – called Fitbit – used for tracking exercise and other personal behavior. The purpose of this panel will be to explore and educate a broad audience on these new risks, rights – and obligations that we all have with electronic data related to our individual health – and behavior.
Health / Future of Medicine Consumer Healthcare, Data Breech, Personal Health
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Tymothy Oren Bryce,
Zoomanac
Alternative Medicine: What is it? Why are we still asking that question?!
Acupuncture, chiropracti...
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Alternative Medicine: What is it? Why are we still asking that question?!
Acupuncture, chiropractic, midwifery, massage, bodywork--so many proven, affordable health practices recognized worldwide, & yet still marginalized.
Why?
Alternative Medicine (integrative/complimentary) has a branding problem. This brings about access issues. Access issues continue the cycle of limited market permeation.
Relatedly, traditional medicine/hospitals are often wary of alternative practices for 3 major reasons: 1.)They are also receptive to our branding dilemma 2.)They fear our competition 3.)They have not been shown an efficient way to integrate/associate.
The last reason Alternative Medicine remains on the sidelines is because we are debating amongst ourselves--& not just acupuncturists with chiropractors, but styles of acupuncture within itself: jurisdiction, westernization, etc. The debates are natural & worthy--but not at the expense of the larger goal: acceptance & success in the mainstream which leads to better opportunities, more patients, greater income.
How do we fix this? By accepting our problems & organizing jointly--not isolated, separated bodies with numerous professional listings. We are a holistic whole, as we say...& we need each other. We must organize--and we must do it digitally.
We need to create a new forum that tackles branding, integrating, market permeation as a leverage able community.
Health / Future of Medicine Alternative Medicine, Digital Convergence, Health Care
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Dr. John Grohol,
Psych Central.com
Professionals have been offering psychotherapy online since 1995. While the earlier services focused...
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Professionals have been offering psychotherapy online since 1995. While the earlier services focused on offering therapy through email, this has changed in recent years. With the popularity of video conferencing, it was inevitable that someone would invent a form of therapy called "naked therapy."
This intriguing panel will discuss how Internet and mobile technologies enable therapeutic interactions between professionals and individuals. Experts will discuss e-therapy, how it's changed over the years, and how technology is disrupting traditional professional relationships -- enabling therapeutic modalities not possible a decade ago... Even the possibility of "naked therapy." It should make for an interesting, heated discussion between practitioners of traditional forms of online therapy and the founder of "naked therapy."
Health / Future of Medicine e-therapy, naked therapy, therapy
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Jaspal Sandhu,
Gobee Group
Can novel health applications in developing countries spark health innovation in the United States? ...
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Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?
Health / Future of Medicine Developing countries, Health , Reverse innovation
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Fred Trotter,
Cautious Patient Foundation
Behavior change is probably the single most important issue in healthcare.
If we eat less, exercise...
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Behavior change is probably the single most important issue in healthcare.
If we eat less, exercised, and quit the smoking, hard drugs, and dangerous sex we would all probably live about a decade longer. A non-crappy decade, when we can still chew our own food and we do not need diapers.
As healthcare providers we know that somewhere between the third and fifth leading cause of death in the U.S. is preventable medical errors.
In both cases, we need behavior modification. Most evidence shows that behavior modification simply does not work well. So we keep getting fatter and sicker as patients. Doctor keep doing the best they can... and still kill and injure people regularly.
Despite SXSW talks to the contrary, the hope around Gamification in healthcare falls flat on its face. Gamification of healthcare for consumers will simply not work, but you might be surprised to find out why. This talk will focus on what does work.
The take-away from this session is simple: Programmer, heal thyself.
Health / Future of Medicine
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George Mathew,
CareProsper
We have a crisis in US healthcare - as unemployment, health insurance and health costs continue to r...
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We have a crisis in US healthcare - as unemployment, health insurance and health costs continue to rise, more people are responsible for managing and paying for their own health out of their own pocket.
Those with Chronic Diseases such as Diabetes, High Blood Pressure and Obesity are the most vulnerable, as they end up requiring the most medicines, medical visits and treatments.
CareProsper is a secure, incentive-based Personal Health Record (PHR) that allows users to extract value from their personal health information. By entering specific data about their condition, such as medication compliance, blood sugar, weight or blood pressure, users are able to graphically track the progress of their condition.
CareProsper, with user consent, takes the data, de-identifies it, and then aggregates it to broker to life-sciences companies that are looking to purchase this data. In return, CareProsper shares the value so that users can purchase products and services to improve their health.
Health / Future of Medicine Health , Health 2.0, Health Care technology
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Mike Hartman,
LBi Health
Choosing a treatment isn’t just about efficacy and safety anymore. It’s also about service. Valu...
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Choosing a treatment isn’t just about efficacy and safety anymore. It’s also about service. Value. What’s in it for the patient and the physician. These days prescriptions are for more than pills. The last few years have given rise to Internet-empowered, information-hungry, highly educated patients as well as cutting-edge physicians who are strongly influenced by what drug makers have to offer patients beyond the meds.
And technology is making all this possible in truly amazing ways. It’s helping people lose weight, quit smoking, track blood sugar, improve cognition. Technology is everywhere, always on, and, when driven by authentic, relevant insights, it can be leveraged to dramatically change behaviors for the better. In fact, the right program delivered at the right time can save lives. And that’s something even pharmaceutical lawyers can agree on.
Health / Future of Medicine behavior change, healthcare innovation, Healthcare Technology
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Matt Cyr,
Children's Hospital Boston
Social health has gained steam in the past year as practitioners and industry take notice and engage...
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Social health has gained steam in the past year as practitioners and industry take notice and engage more directly, but even as the FDA itself recognized the need for greater attention (and time, apparently, as their guidelines were delayed indefinitely), the pace of adoption for those outside the early few has barely increased. Led by some smart innovators, social health has made productive strides. Still, debates and challenges as to the ethics of social media in healthcare, remain a predominant concern. Two social health practitioners--a leading social health consultant and an executive from one of the nation's premier hospitals, who led the first discussion on this topic at last year's SXSW--will lead a second interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare. Since it was clear from last year's session that this issue is a large one, this year it'll expand to a panel and bring the contributions of a practicing physician and bioethicist and a chronically ill teen with a unique perspective on social media and privacy. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.
Health / Future of Medicine ethics, Health , sxsh
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Sam Pettyjohn,
Health Literacy Missouri
Patient centered design and health literacy principles offer a unique chance to improve the health o...
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Patient centered design and health literacy principles offer a unique chance to improve the health of patients. Too often health systems focus strictly on delivery without taking into account patient comprehension. As new technologies are developed to help improve patient health, special care must be taken to ensure readability and patient centered design. Come learn about promising practice being developed in the field of plain language and readability as it relates to emerging health technologies.
Health / Future of Medicine Health 2.0, Healthcare Design, Plain Language
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Jim Wells,
Weber Shandwick
Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well,...
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Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone.
In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions.
Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next?
Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness.
And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go?
Health / Future of Medicine data, Health , mobile
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Jim Graham,
Sante Ventures
Big Data will revolutionize healthcare, or so we've been told. Using analytical tools to improve the...
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Big Data will revolutionize healthcare, or so we've been told. Using analytical tools to improve the quality and efficiency of the U.S. healthcare system is major pillar of the recent healthcare reform act. New tools will be required to analyze the petabytes of clinical data currently held in siloed medical records systems, because multi-year RDBMS integration projects and quixotic health information exchange projects have proven to be inadequate.
Will Big Data succeed where these approaches have failed? Charlie Lougheed is the CTO of Explorys, a Cleveland-based company pioneering a Big Data approach to healthcare analytics. He will discuss the practical challenges associated with implementing Big Data at Cleveland Clinic, MedStar and other leading healthcare providers as well as the promise of next generation healthcare analytics.
Health / Future of Medicine Big Data, Health 2.0, Health Care Reform
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