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Matt Cyr,
Children's Hospital Boston
Social health has gained steam in the past year as practitioners and industry take notice and engage...
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Social health has gained steam in the past year as practitioners and industry take notice and engage more directly, but even as the FDA itself recognized the need for greater attention (and time, apparently, as their guidelines were delayed indefinitely), the pace of adoption for those outside the early few has barely increased. Led by some smart innovators, social health has made productive strides. Still, debates and challenges as to the ethics of social media in healthcare, remain a predominant concern. Two social health practitioners--a leading social health consultant and an executive from one of the nation's premier hospitals, who led the first discussion on this topic at last year's SXSW--will lead a second interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare. Since it was clear from last year's session that this issue is a large one, this year it'll expand to a panel and bring the contributions of a practicing physician and bioethicist and a chronically ill teen with a unique perspective on social media and privacy. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.
Health / Future of Medicine ethics, Health , sxsh
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Kevin Silverman,
Ruder Finn
We know patients and healthcare providers are using social media to discuss conditions, brands and t...
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We know patients and healthcare providers are using social media to discuss conditions, brands and treatments. It’s become a key channel and healthcare companies are eagerly trying to participate in the conversations already taking place online. But with lack of FDA guidance, internal Regulatory teams are strict about how companies can engage – if at all – while Marketing teams are eager to see results and a return on their investment.
As communications professionals, how can we balance these key audiences while having meaningful engagements with patients and healthcare professionals online – all while showing it’s money well spent with a real difference being made?
It’s a relationship that can work, and with nurturing can blossom with measurable results for all.
This session will cover:
• When and where patients and healthcare providers are using social media
• Past examples of successful social media communications efforts in healthcare
• Best – and worst – practices. What’s currently working for the industry and what isn’t
• What to measure and why - determining appropriate social media metrics for popular channels
• Demonstrating what success looks like for a healthcare program both for quantity and quality
• How to compare ROI across programs by audience segment
Health / Future of Medicine Health , healthcare social media, sxsh
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Jose Andrade,
Publicis Life Brands: Medicus
As the digital ecosystem continues its exponential and arguable unprecedented growth, it becomes inc...
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As the digital ecosystem continues its exponential and arguable unprecedented growth, it becomes increasingly difficult to not only craft and measure a message for engagement, it makes it difficult to manage how and where the message(s) will engage the user. This is especially true in the highly regulated pharma landscape where the FDA is still somewhat ambivalent on compliance within the digital space. In this panel, we will discuss and demonstrate ways to ensure your message engages appropriately across environments/devices as well empower both user and organizations to help marshal the dialogue along towards a measurable and repeatable win win for user, organization, and regulatory.
Health / Future of Medicine healthcare, Marketing in digital age, Pharmaceutical
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Simone Souza,
Moxie Software
There is a growing shortage of drugs worldwide, which represents a significant problem, especially w...
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There is a growing shortage of drugs worldwide, which represents a significant problem, especially when dealing with life threatening diseases such as cancer. The process of manufacturing drugs is very complex and risk laden, and the biggest challenge is quickly identifying operational roadblocks which slow down product manufacturing. These disruptive events are typically discovered too late to mitigate their impact and course correct – sometimes months after they occurred.
In a breakthrough approach, TEVA Pharmaceuticals facilitated “spontaneous associations” within the organization by using a Web 2.0 virtual space to provide a collaborative environment for employees. This software enabled TEVA employees to connect, find experts and share knowledge using tools they already know how to use: social networks, wikis, blogs, mail and messaging. TEVA’S speed to resolve issues increased dramatically within the first month, which translated directly into 40% reduction of cycle times in the manufacturing of medicines to treat various diseases, ultimately speeding delivery of drugs to patients in need.
Health / Future of Medicine healthcare, Moxie Software, social collaboration
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Carlen Lea Lesser,
RTC Relationship Marketing (WPP | Wunderman | Y&R)
The entire idea of how we present risk and benefit information in the 21st century needs to be reinv...
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The entire idea of how we present risk and benefit information in the 21st century needs to be reinvented. Even guidance release only a few years ago fails to truly deal with the digital world we now inhabit. The approach of the FDA, and worse the industry marketers, has been to continue attempting to apply print and broadcast paradigms to digital mediums.
It's time to throw out the old models and get real about how we should be presenting risk and benefit information in the digital age. Leave SXSW with something that will actually change the world -- a totally new attitude and approach to the presentation of risk and benefit information for digital pharma.
Health / Future of Medicine digital health, healthcare innovation, healthcare marketing
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James Glinn,
Team Movement For Life
By 2019, health care costs in just dollars (how can you place a dollar amount on human suffering and...
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By 2019, health care costs in just dollars (how can you place a dollar amount on human suffering and loss of opportunity) are estimated to be $4.5 trillion dollars! Currently 25% of those costs are related to lifestyle disease and metabolic syndrome. Given the stakes, what are some of the possible roles of technology in education, prevention and treatment? What are the costs to both individuals and society if we fail?
Health / Future of Medicine Health Care, obesity, sedentary lifestyle
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No
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Susan Dybbs,
Cooper
Communication breakdowns, system failures and expensive, often misguided procedures, are common and ...
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Communication breakdowns, system failures and expensive, often misguided procedures, are common and symptomatic of our unhealthy healthcare system – a system that will not be healed by a single solution. Many companies and organizations are trying to tackle the problems of this complex ecosystem. But who can be the beacon to guide the way? Who can provide the innovation and the infrastructure to get it done? While startups can design solutions outside the confines of timid regulated bureaucracies, large healthcare organizations have the influence and customer base to move the industry and alter regulations. This panel will explore the barriers to healthcare innovation as well as highlight how these barriers can be overcome. We will discuss how to use cross-sector alliances to seed innovation into reality, illustrate the importance of clinical trials and describe how to navigate the labyrinthine reimbursement system to bring products to market.
Health / Future of Medicine health innovation, Healthcare 2.0, Healthcare Design
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Shani Taylor,
MMG Inc.
When we think about a prescription for smoking cessation, a Facebook page or text messages on your i...
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When we think about a prescription for smoking cessation, a Facebook page or text messages on your iPhone rarely come to mind. The National Cancer Institute’s (NCI) Tobacco Control Research Branch (TCRB) is changing that mindset. These communication technologies have been incorporated into their cessation strategies for women and teens.
Smokefree Women (women.smokefree.gov) utilizes social media platforms, Facebook and Twitter, as core campaign tools to address specific audience needs around social support and barriers to quitting. TCRB developed and launched the mHealth initiative, teen SmokefreeTXT, to target and tailor cessation resources to teens who want to quit. The text messaging program, delivers tips, motivation, encouragement and fact based information in an interactive, two- way format.
The presentation will illuminate ways to deliver health behavior interventions through the use of commonly used technology. Specific social media activities such as the “Women Who Quit” campaign will be highlighted. The presentation will include quantitative and qualitative data on both utilization rates and attitudes towards such technologies.
Health / Future of Medicine Gov2.0, mhealth, social media
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Yes
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Tuba Kocaefe,
Ballou PR
Since the industrial revolution, manual labor’s being increasingly replaced by machinery- ie assem...
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Since the industrial revolution, manual labor’s being increasingly replaced by machinery- ie assembly lines, telephone operators. What about the healthcare world? From caregivers to surgeons to limb replacement, the medical world’s being invaded by robots. Can robots replace caregivers & family members in certain situations, providing a presence & monitoring when manpower isn’t geographically feasible, is too expensive or is not wanted, or when a terminally ill patient wishes to die in the comfort of his/her own home? What about robotic tools that replace surgeons in the OR, ones that can be operated remotely? How does this affect quality of treatment & access to top talent in other geographies? No surgery is 100% safe, so for technologies that enable surgeries to be conducted over a long distance, what happens when there are complications? What about artificial limbs that are mechanical & becoming more sophisticated. Was “The $6 Million Man” pure entertainment or visionary genius?
Health / Future of Medicine healthcare, Robots, Surgery
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Yes
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Jaspal Sandhu,
Gobee Group
Can novel health applications in developing countries spark health innovation in the United States? ...
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Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?
Health / Future of Medicine Developing countries, Health , Reverse innovation
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Marley Lynch,
Weber Shandwick
What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertai...
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What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?
Health / Future of Medicine Data Analysis, Health 2.0, Social Network
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Russell Benaroya,
EveryMove
We all want to be healthier. We do. Most of us probably thought about it already today but rationali...
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We all want to be healthier. We do. Most of us probably thought about it already today but rationalized it away. In the frenzy of life it seems that the one thing to fall off the cliff is healthy activity and over time it rears its head with aches, pains, and more severe realities. There has been a lot of technology developed to help people measure, manage and be motivated by their healthy actions but the landscape is cluttered with start-ups that have missed a key ingredient: access to consumer (health) data is not a right but rather a gift. Data is just the output of a magical consumer experience into the health of you. Let’s look at the capturing of consumer data from the viewpoint of an insurance company, an employer and the start-ups that are trying to disintermediate them both. Who has the best opportunity to receive this gift and in return deliver value that will engage the consumer on a path to sustainable health?
Health / Future of Medicine Health IT, healthcare, healthcare innovation
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Scott Stropkay,
Essential
mHealth initiatives are everywhere but success is illusive. How can you use new methods such as game...
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mHealth initiatives are everywhere but success is illusive. How can you use new methods such as games, engaging Web and mobile experiences, fascinating bits of knowledge, and supportive social networks of like-minded people, to create healthy behavior change in diverse populations across the country? Our case study of MeYou Health will show how through design-research techniques and co-creation tools, we developed a deep and highly effective understanding of personal motivations and catalysts that enabled the viral growth of their first product. We’ll demonstrate how we built social web and mobile experiences that encourage people to become mindful of actions they can take every day -- and how new models and techniques were developed to transform the individual’s social networks into a unique support system, activating their potential to motivate and inspire.
Health / Future of Medicine Health , mobile, Social Networks
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Wendy Sue Swanson,
Seattle Children's Hospital
This is your chance behind exam room door #5. Find out what physician thought-leaders dream about in...
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This is your chance behind exam room door #5. Find out what physician thought-leaders dream about inventing, developing, and implementing while seeing patients. Build the tools and technologies we dream about. Better--create something you can use yourself when seeing your physician. When our head hits the pillow or when our patients suffer, we perseverate about innovation. We wonder and lust for what health communication could be in America. We're in a time of disconnect. Amidst the race to flourish with meaningful use, the EMR may be disconnecting the physician and patient. We will detail our ideas for improvement in health care delivery, health care communication, and access to health information. From the social space to the bedside, we will provide a rapid-fire explanation and listing of our hopes for health. We'll share our explicit wants and desires for improving the physician-patient relationship, the race to the perfect PHI medical cloud, and tools to sustain sincere partnerships in health. As technology bolsters itself to the exam room door, we assert this could be better for all of us...Dream with us about improving health care delivery. Help forge paths for sincere partnerships between physicians, patients, and technology. Hear our ideas. Then leave the panel & build us the technology.
Health / Future of Medicine Health Care, Medicine, Technology
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Laura Nathan-Garner,
MD Anderson Cancer Center
Consumers are hungry for health advice. But most aren’t visiting the websites of hospitals and hea...
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Consumers are hungry for health advice. But most aren’t visiting the websites of hospitals and health organizations to find it. Instead, they’re looking largely to commercial health websites and magazines like 'Men's Health' and 'Women's Health'. So, how can hospitals and health organizations get a piece of the pie? By thinking more like glossy consumer health magazines when they develop and share their content.
What are consumer health magazines doing that hospitals and health organizations aren’t? This session will answer these questions — and discuss how attendees can integrate these lessons into their hospital or health organization’s editorial planning.
Using insight gained from editing Focused on Health, MD Anderson Cancer Center’s award-winning, healthy living online newsletter, I’ll show you how to: write headlines that woo search engines and consumers alike, spin one stale topic into several different dazzling stories, and package content so that it speaks to real, everyday people’s problems. We’ll also look at how health magazines use social media to reel in followers and keep them hooked.
And, we’ll discuss everyone’s burning question: how can you get buy-in from members of your organization who say this way of thinking will dumb down your content — and your organization’s reputation?
Attendees will leave inspired and prepared to give their digital content a facelift — or, as the magazines would say, create their "Best Content Yet!"
Health / Future of Medicine Health , Health care / hospitals, Health Communication
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John Payne,
Moment
Advances in medical technology and pressure to reduce costs are driving innovative options for care ...
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Advances in medical technology and pressure to reduce costs are driving innovative options for care delivery outside the traditional inpatient setting. This trend is shifting the burden of care toward patients, making them responsible for more of their care than ever before. Enter the web, increasing access to healthcare information drastically, but also increasing confusion among a patient population where only a small percentage is deemed health literate.
In the coming era, we will all need to be informed and empowered participants in our own care, but for some, the increasing demands may be difficult, stressful, or even impossible to achieve.
We will present the future of the empowered patient as mobile and social. Ubiquitous computing and increased access to medical data will enable new levels of awareness of and participation in our own care and the care of our loved ones, disrupting traditional models of care delivery while improving outcomes and reducing healthcare costs for us all.
Health / Future of Medicine emerging technolgy, Future of healthcare, mobile
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Bryan Vartabedian,
33 charts
Medicine is increasingly defined by its technological advances. Diagnostic and therapeutic interven...
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Medicine is increasingly defined by its technological advances. Diagnostic and therapeutic interventions once dominated by the human hand are subject to automation. This panel will offer a provocative view of the future of medicine contrasting our once reactive approach to medicine with one that is more predictive, automated, and dependent on emerging technology. Such a future raises questions about the redefinition or ultimate relevancy of the MD and other traditional providers. What will be the role of human contact? How do we see the self-quantification movement and other forms of mobile monitoring uprooting traditional models? This panel will confront the question: Are we headed for a medical singularity? The far-reaching ethical issues surrounding this provocative question will add and interesting element to this panel.
Health / Future of Medicine emerging technolgy, Medicine, Singularity
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Kristin Thompson,
Franklin Street
While they might not have realized it in 1964, the Mary Poppins tune “Spoonful of Sugar” is the ...
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While they might not have realized it in 1964, the Mary Poppins tune “Spoonful of Sugar” is the ideal interactive media strategy.
You’ve probably been searching for the right combination of content and personality to make your health care interactive media... well, interactive.
Some brands seem to have it easy. The fun, informal world of social media fits the personalities like Mentos, Nike, or MTV. Those brands come inherently to the digital world with the sugar. On the other hand, health care is...health care – all medicine. Incontinence, diagnostic mammographies and bone density screenings just don’t have that zing factor.
But as Mary Poppins sings, a spoonful of sugar can help the medicine go down. To triumph in the interactive realm, you need to find the right sweetener to help patients digest your digital content.
So, let’s dive into what approaches work, where to draw the line, and how to make health a digital conversation patients want to have.
Health / Future of Medicine Health , Health Care technology, social media content
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Yes
No
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Amanda Massello,
MedTouch
From high-tech to high-touch: are wired hospitals becoming disconnected with patients? This distingu...
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From high-tech to high-touch: are wired hospitals becoming disconnected with patients? This distinguished panel of nationally-recognized researchers and leaders in healthcare has applied technology solutions to enhance quality of patient care across distinct disciplines within their respective fields.
Dr. Joseph Kvedar, Director of the Center for Connected Health will discuss the progress made in the field of telemedicine and its impact on increasing access to healthcare in rural areas. Dr. Kvedar will also examine the impact this technology has on quality of care and discuss its future role as the healthcare market evolves.
Dr. Angelo Volandes’ work is focused on exploring the role of visual media in medical decision-making. Dr. Volandes will discuss the impact visual media can have on patient decision-making versus patients interacting directly with their providers and being verbally told about their options for end-of-life care.
Paul Griffiths, CEO of MedTouch, will examine the impact the internet, social media, and patient portals has had on the healthcare marketplace and discuss how these methods of communication with the patient can be coordinated to enhance the overall experience.
Health / Future of Medicine Clinical Decision-Making, Healthcare Technology , Telemedicine
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Fred Trotter,
Cautious Patient Foundation
Behavior change is probably the single most important issue in healthcare.
If we eat less, exercise...
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Behavior change is probably the single most important issue in healthcare.
If we eat less, exercised, and quit the smoking, hard drugs, and dangerous sex we would all probably live about a decade longer. A non-crappy decade, when we can still chew our own food and we do not need diapers.
As healthcare providers we know that somewhere between the third and fifth leading cause of death in the U.S. is preventable medical errors.
In both cases, we need behavior modification. Most evidence shows that behavior modification simply does not work well. So we keep getting fatter and sicker as patients. Doctor keep doing the best they can... and still kill and injure people regularly.
Despite SXSW talks to the contrary, the hope around Gamification in healthcare falls flat on its face. Gamification of healthcare for consumers will simply not work, but you might be surprised to find out why. This talk will focus on what does work.
The take-away from this session is simple: Programmer, heal thyself.
Health / Future of Medicine
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Kenn Louis,
Within3
The traditional picture of the solo practitioner is eroding quickly to be replaced by a role that is...
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The traditional picture of the solo practitioner is eroding quickly to be replaced by a role that is more integrated, dependent on systems, and socially-oriented. The emergence of online communities dedicated to physician collaboration is the result of a need for new tools, mindsets and relationships.
Yet physicians present one of the most challenging populations to mobilize around change in the practice of medicine. Some approaches can be extremely attractive to physicians—to the ways they naturally think, their curiosity, and their desire to learn. Other approaches can be toxic to their engagement, and leave a “bad taste in the mouth” about change.
We’ll talk about our experiences in designing and cultivating online physician communities. Simply taking social media features and putting them in a healthcare setting does NOT work. Several case studies will show us how context, content and cultivation come together to create real-world value for physicians.
Health / Future of Medicine Health , social media, uxforbusiness
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Helen Phung,
Practice Fusion
The Internet and social media are capturing the public’s attention, but some of the most significa...
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The Internet and social media are capturing the public’s attention, but some of the most significant advances today are happening in medicine. Technology and medicine are converging in new ways to make possible the types of innovations that could be seen in science fiction films. Consider this: Three out of every four dollars spent on healthcare are spent on treating chronic diseases. Data-driven, technological advances will enable us to shift those investments into improving our health and preventing disease.
Gone are the days of health data collection and analysis taking years to compile and share. For instance, if you can map health trends and genomics you can take preventative action and practice proactive medicine. Web 3.0 is going to change healthcare by allowing availability of data to guide intelligent action. The federal government is even on board with open source initiatives that encourage developers and researchers to use public data sets to identify health trends.
Health / Future of Medicine data driven decisions, Health Care, Healthcare Technology
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Liz Mitchell,
closerlook, inc.
33% of you are fat. Another 35% of you are just overweight. Most of you will become a burden to soci...
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33% of you are fat. Another 35% of you are just overweight. Most of you will become a burden to society. So what will it take to change your lifestyle so and live healthily? Why are Colorado residents fit and Mississippi obese? Do we need to incentivize (read: bribe) or penalize people to lose weight? Are you waiting for a pill (Pharma) or do we need to change your eating habits (Big Food)? Is behavior change a big lie?
Humans are a swirl of logic and emotions. They make good choices in the AM and undermine their best interests by noon. The only way to make headway is to hew a solution that cuts across theory, technology, emotional and physical feedback, food and pharma, expert coaching and real-time data.
This panel of experts represents what some of the biggest companies and smartest intellectuals are already doing to change people’s behavior. Using our experience from different industries, we’ll hack, in real time, a mash-up of the best programs into a health killer app prototype.
Health / Future of Medicine behavior change, Diabetes, social media
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Jeff Stauffer,
GSW Worldwide
Five years ago my doctor told me I have a tumor on my liver! I immediately refused to believe the ne...
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Five years ago my doctor told me I have a tumor on my liver! I immediately refused to believe the news and reached for my iPhone and started to search for about countless hours on what options I had in front of me. From that day forward, my life perspective changed, so much so that I decided to dedicate part of my life to health and wellness education. Join me and several of my close industry-leading health and wellness friends for a discussion on how iHealth is helping shape our lives. Learn how interactive is helping facilitate the conversations I'm having with my physicians, how healthcare and pharmaceutical companies are interacting with our docs and nurses, and how this conversation is providing better healthcare for all. This session will help you take control of your health and wellness and just may save your life or the life of someone you love!
Health / Future of Medicine iHealth, mhealth, SXSWHealth
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Margarita Shefson,
Vitals
Why does it seem that healthcare is stuck in a time warp? Technology has transformed how we plan a d...
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Why does it seem that healthcare is stuck in a time warp? Technology has transformed how we plan a date night or even purchase a car. Yet, when it comes to managing our health, the process has remained antiquated.
Long waits on phones; Longer waits in offices; Unknowns surrounding tests and labs; And then even more mysterious, Who is this doctor and how much will my procedure cost?
But, finally, technology is coming to the doctor's visit. Online appointments, e-prescribing, emailed wait times, plus more. The future is being set. Vitals is starting to put some of these technologies in place. Come hear what your appointment will look like in 2014.
Health / Future of Medicine appointment, doctors, patients
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Howard (Jack) West,
GRACE: Global Resource for Advancing Cancer Education
The internet-fueled erosion of the information monopoly has upended many industries, but medicine re...
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The internet-fueled erosion of the information monopoly has upended many industries, but medicine remains at the cusp of a real transformation. Empowered, engaged, and educated patients (e-patients) have provided much of the momentum toward change, but the other critical component of the equation is committed medical professionals to partner with a motivated patient community. As medical care recommendations become more personalized, the challenges of the old model of health care interactions and need to transition to a new one is only becoming more acute. This session will describe the early efforts by and also the barriers to medical professionals forging true partnerships with patient communities, an alliance that has the promise to fundamentally improve health care outcomes and catalyze medical research.
Health / Future of Medicine e-patients, Health 2.0, Medical education
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Matt Bean,
Rodale Inc.
Cutting-edge software and futuristic peripherals are changing the way we stay fit, eat right and tak...
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Cutting-edge software and futuristic peripherals are changing the way we stay fit, eat right and take care of our health.
This panel will explore these technological advancements, showing why the present and future of fitness and healthy living will be fun, fast, easy, efficient and effective.
With engaging visual demonstrations from mobile, gaming and social technology leaders, this panel is sure to inform, educate and entertain even the brightest minds in the interactive landscape.
This panel will explore:
• The Primacy of Mobile: Technology no longer means being desk- or couch-bound. Mobile traffic and sales will eclipse (or have already) desktop PC. This panel will explore the evolution of successful food and fitness products for on-the-go living.
• The Importance of “Ease”: With less time now available, there’s more competition for how we spend our leisure time. Will provide an in-depth look at how social, gaming and mobile tactics become “enablers.” Speak to apps with geo-technology integration for customized workouts and social food apps for in-the-moment decision making.
• Fitness as Fun: How interactive entertainment companies— like Ubisoft and Nintendo— are creating fitness video games to reframe exercise as an enjoyable activity.
Potential Demos include: Ubisoft Xbox Kinect title “Your Shape: Fitness Evolved,” ETNT! The Game, New Men’s Health Fitness App developed with Ad:60.
Health / Future of Medicine media, Mobile App, Technology and fitness
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Yes
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Megan Olendorf,
Avvo
There’s a disturbing trend happening all across America – patients who don’t know any better a...
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There’s a disturbing trend happening all across America – patients who don’t know any better are being asked by their doctors to sign away their rights to post online reviews about their healthcare experience. Mark Britton, founder of Avvo.com, is a pioneer in the online Q&A space and runs the largest doctor and lawyer review website. He’ll expose the movement to curtail free speech, and delve into the reasons why doctors should not only be accepting of online reviews, but also maximize the opportunities reviews offer to showcase their experience and dedication to patient care. If you believe in honest reviews online and want to know more about how they can help your practice, this topic is for you.
Health / Future of Medicine doctors, healthcare, online reviews
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Yes
No
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Tina Shoulders,
Beautiful Athete
You've tried Weight Watchers, Jenny Craig and a host of drinks and pills to loose the weight, that d...
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You've tried Weight Watchers, Jenny Craig and a host of drinks and pills to loose the weight, that didn't work so why not put it all out there and use social media as the new Weight Watcher. There was a time when saying your weight or your waistline measurements aloud would make you want to pass out, but now letting the world know has been helping thousands loose weight rapidly. See how technology and social media has become a vital medium for combating obesity.
Health / Future of Medicine exercise, fitness, Health 2.0
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Yes
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Lise Brocard,
Ballou PR
‘Cause there’s a rat under my bed, and there’s a little green man in my head … With the firs...
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‘Cause there’s a rat under my bed, and there’s a little green man in my head … With the first onset of physical symptoms, individuals are turning to the internet for health information. From chat rooms, to disease-related social networks, to medical e-encyclopedias, today’s patient is relying on the volumes of information at their fingertips to “diagnose” aches, pains and scrapes. But is this ever increasing use of social media tools, web & mobile applications to promote health and wellness more beneficial than it is dangerous? Aside from telling the doctor what ails them, what about “expert” patients who take this to a dangerous extreme, neglecting to consult medical professionals for something that in fact needs it, following a self-diagnosis? Is there a system of checks and balances out there that can help to ensure that people do not self-diagnose yet can keep “cyberchondriacs” grounded? Would this even be an issue if the cost of a doctor’s visit was not a factor?
Health / Future of Medicine cybercondriac, Health , internet
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