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Lindsay Maines,
Rock and Roll Mama
There's a lot of problems to fix in the world, and it can be hard for the average joe to know where ...
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There's a lot of problems to fix in the world, and it can be hard for the average joe to know where to start.
But for the folks on the mission-critical front lines of any cause, overcoming apathy and compassion fatigue are key. They enable maintaining funding and growing new, life-saving initiatives.
Join Lauren Balog from ONE.org, James Wu from The Acumen Fund, Lindsay Maines from Rock and Roll Mama, and Jennifer James from Mom Blog Magazine to discuss the role story played in campaigns they worked on this past year.
Lindsay and Jennifer helped Lauren engineer ONEMoms, which involves a trip to Kenya and engaging 10,000 new ONE members. James Wu is the brains behind "Sanitation is Sexy", and a "Moms Matter" contest to highlight maternal mortality. The winner of each of was featured on the front page of YouTube and generated almost a million views, respectively.
ONE.org is charged with advocating for programs which benefit the world's poorest nations. The Acumen Fund seeks to create a world beyond poverty by investing in social enterprises, emerging leaders, and breakthrough ideas.
Lindsay and Jennifer are writers, mothers, and humanists. They weren't sure WHAT to care about, or how to help change the status quo. But once the stories were told to them by the Laurens and James of the world, they saw no choice but to go forth and bear witness to the difference actions make. And to hope that their telling the stories would inspire others to do the same.
Greater Good / Charity / Nonprofit cause, nonprofit, online campaigns
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Ross Perez,
Tableau Software
Data has been freely available on the web since its inception, but it has always been difficult to a...
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Data has been freely available on the web since its inception, but it has always been difficult to access and even harder to digest. Recently, a small but growing group of intrepid data geeks have been scrounging the web for data and turning it into something useful and comprehensible: an interactive visualization! This presentation will show you some of the most intriguing visualizations that have been published in the past year, and why they are vital to our future.
Greater Good / Charity / Nonprofit interactive data, public data, visualization
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Cara Nichols,
Rackspace Hosting
Corporate Social Responsibility (CSR) is a commitment to your customers, stakeholders, employees and...
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Corporate Social Responsibility (CSR) is a commitment to your customers, stakeholders, employees and local community on how you choose to operate in a global economy. In this presentation you’ll learn how good corporate citizenship permeates every facet of your operations - from operating with the highest business integrity to involving your employees and business partners to provide support in local communities.
Cara Nichols, Community Affairs Director of Rackspace Hosting and President of the Rackspace Foundation, will discuss why local community support is a win-win for everyone. Nichols can share Rackspace’s experience in providing support for a disadvantaged area of San Antonio near the company’s corporate headquarters. Rackspace’s involvement has provided employees with an opportunity to make a difference in their community while instilling pride and providing a sense of accomplishment.
Cara can discuss how companies work with their employees and local communities to develop and implement a successful Corporate Social Responsibility that provides benefits for everyone involved.
Greater Good / Charity / Nonprofit Charity, corporate responsibility, CSR
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Noopur Agarwal,
MTV
Social media gives celebrities powerful new ways to mobilize millions to get involved in social caus...
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Social media gives celebrities powerful new ways to mobilize millions to get involved in social causes – but it’s easy to get it wrong. On World AIDS Day 2010, Alicia Keys and a number of A-listers “digitally died,” calling on the public to resurrect them by donating $1M for HIV/AIDS initiatives. Was asking celebs to stop tweeting the best way to fight AIDS? Or was Dan Savage’s It Gets Better campaign a better approach, asking celebs and everyday people to use their social graph to address LGBT intolerance and bullying?
Experts from media, non-profits and an actual celebrity will explore these and other cases that illuminate the power and pitfalls of using celebs for social good. Through the session, you will hear their insights on when, why and how to effectively engage talent to advance social causes -- as well as rookie mistakes to avoid. Join us for a discussion that will help you effectively harness the power of celebrity in your next digital pro-social campaign.
Greater Good / Charity / Nonprofit Celebrity, philanthropy , social change
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amy buckland,
McGill University Library
Good libraries are community-minded, technologically-aware, devoted to increasing access to informat...
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Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?
Greater Good / Charity / Nonprofit libraries, makerspace, Publishing
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Ren Reynolds,
The Virtual Policy Network
The Virtual Environment CoLab (a community sponsored by IEEE and supported by e426) will present its...
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The Virtual Environment CoLab (a community sponsored by IEEE and supported by e426) will present its ground-breaking work on using Virtual Environments for Social Change.
Members of the CoLab will present the results of the virtual Play Exchange Advise Renew Learn (vPEARL) 2011 symposium and challenge the audience to come up with new ways that Virtual Environments can be used to solve social challenges.
Greater Good / Charity / Nonprofit best practice, Social Chage, Virtual
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Evan Carroll,
The Digital Beyond
When you kick the bucket, you'll leave behind a vast amount of digital information: a lifetime's wor...
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When you kick the bucket, you'll leave behind a vast amount of digital information: a lifetime's worth of Tweets, emails, blogs, photos, videos and more. They're the product of a creative life well lived.
In fact, this information forms a rich archive of who we are and what we think. But in a world of passing technology, will our digital selves simply fade away as the victim of neglect? Or will they live on in perpetuity like the Great Pyramids to be remembered and celebrated?
Libraries frequently preserve the collections of the significant and famous, but what about the rest of us? Does technology hold the key to widespread digital preservation? Or should we just die and be dead?
As we think about the future of experiencing the past, how should we prepare? What technology will we need? And what will that mean for society? Join our group of archivists, technologists and interaction designers who are going to discuss the challenges and opportunities of a digitally preserved world.
Greater Good / Charity / Nonprofit archiving, digital legacy, preservation
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Michelle Sroka,
Movember
Movember is a global movement committed to raising awareness and funds for critical men’s health i...
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Movember is a global movement committed to raising awareness and funds for critical men’s health issues. Over the last seven years, Movember has grown from a handful of friends in Australia to the largest non-government funder of prostate cancer research in the world, with over $174 USD million in funds. This has been accomplished in part by creating and nurturing a passionate online community of brand ambassadors.
Join Adam Garone, CEO/co-founder of Movember, as he discusses how Movember leveraged the support of a few daring partners and pockets of loyal fans to generate a global movement that saw 450,000 moustache growers in 2010. Learn how Movember captivated the attention of a demographic infamous for not discussing their health, converted them into evangelists by turning the brand over to them, and sent them off to build the campaign. Discover how inspiring supporters to become ambassadors helped Movember stay lean as it expanded globally.
If you work with a non-profit, this is THE panel to attend. If you want to turn customers into ambassadors, this is THE panel to attend.
Just grow it - get inspired and change the world.
Greater Good / Charity / Nonprofit global good, non-profits, social media
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Cathryn Posey,
Tech By Superwomen
From the New York Times to Glamour Magazine, a universal question continues to percolate - why are w...
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From the New York Times to Glamour Magazine, a universal question continues to percolate - why are women underrepresented in the tech industry? Explore the role mentorship plays in building a stronger and more inclusive community, while expanding opportunities for women to ascend to leadership roles. Panel discussion will examine the impact of women mentoring women, the positive results of enriching this community and the importance of empowering such partnerships. This panel will also look at the role men can and should play to open more doors for women in the industry. Engage, contribute and participate as a mentor or mentee! Help build a stronger, more inclusive tech community.
Greater Good / Charity / Nonprofit Mentoring, tech culture, women
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Loren Dent,
I&O Communications
The growth of social media and its influence on public opinion has affected almost every sector of c...
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The growth of social media and its influence on public opinion has affected almost every sector of culture, business and public affairs. Animal welfare has proven to be no exception. Communications and marketing experts from the American Society for the Prevention of Cruelty to Animals (ASPCA) -- the oldest and one of the largest humane organizations -- will discuss how digital and social media has provided new opportunities and challenges to the animal protection movement. Included in the discussion will be recent case studies of how the ASPCA has utilized social and digital media channels (such as Facebook, Twitter and blogs) to successfully influence public opinion on key animal welfare issues of the day, as well as how the grassroots are increasingly relying on the same tools to influence local communities and public officials. Finally, the panel will discuss how smaller humane organizations can put social media to use to more effectively raise funds, reach new supporters and influence local animal welfare policy.
Greater Good / Charity / Nonprofit Charity, Non-profit, social media
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Julia Lavine,
SocialVest
In the trenches of an economic downturn, people are stuck wondering how to give to others while fend...
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In the trenches of an economic downturn, people are stuck wondering how to give to others while fending for themselves. As saving money moves to the front of everyone’s mind, giving back still holds strong but becomes more challenging. At the same time we are constantly reminded with the message that now, more than ever, non-profit organizations need our help. However, in the mix of these conflicting behaviors, a new dynamic has presented itself: saving and giving can in fact work cohesively.
Giving consumers the option to give back while simultaneously receiving a service or product seems to be the perfect compromise.
Recent research shows that consumers want to make purchase decisions that contribute to making the world a better place. Consumers want to have companies give back to the world, rather than just take from it. This movement is shaping the way consumers shop online and off; it is taking me-commerce and molding it into a we-commerce. This panel will explore the movement towards a we-commerce and why it is beneficial to both the consumer and the company; why it is beneficial to both the individual and the world.
Greater Good / Charity / Nonprofit cause marketing, social commerce, social media
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Brad Berkner,
Elon University
Our communities shape our lives. Why not help shape our communities? The idea of community has taken...
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Our communities shape our lives. Why not help shape our communities? The idea of community has taken an amazing turn with the advent of interactive media.
Communities under utilize the learning centers that lie within them. Universities and secondary schools supply a plethora of untapped resources. This conversation will uncover topics of community outreach in interactive media education.
Project based, real world education is the most rewarding and enriching experience students can be afforded. The connection between learning and community needs to be explored more than ever. Can interactive education bridge this gap? Are communities, next door and internationally, aware and ready to engage? How do we start the conversation? These are topics we will discuss in our engaging conversation.
Greater Good / Charity / Nonprofit education, Greater Good, Service Learning
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Marijane Miller,
StudioGood
Each year, millions of Americans set aside one day to volunteer locally. Make a Difference Day (MADD...
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Each year, millions of Americans set aside one day to volunteer locally. Make a Difference Day (MADDAY), a project sponsored by USA Weekend and Newman’s Own, in conjunction with Hands On Network encourages people to create, find and join projects in their communities, and to pitch in and help. The 2011 MADDAY brought together an unique blend of technology, media and brand partnership and helped recruit over 3 million participants for one day of service.
Greater Good / Charity / Nonprofit activism, community, volunteer
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Eric Martin,
NAPT (Native American Public Telecommunications)
At SXSW 2011, there were tweets where people were just coming to the realization that not everyone o...
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At SXSW 2011, there were tweets where people were just coming to the realization that not everyone out there has a smart phone or tablet. This panel is designed to demonstrate how those who live and work in communities with limited access cope and compensate. The panel will represent people from rural areas and communities of color that deal with these issues every day. Discussion will be around obstacles to and solutions for getting broadband access, as well as how people creating sites and online tools that want to reach these audiences can engage with them.
Greater Good / Charity / Nonprofit Digital Divide, Native American, Rural
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Puja Sangar,
Fortier Public Relations
For most of us philanthropy is reactive—we write checks when natural disasters strike, or we suppo...
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For most of us philanthropy is reactive—we write checks when natural disasters strike, or we support a friend running a marathon for a cure. But how can we transform these random, occasional acts of giving into consistent generosity that leverages our resources of time and talent, to bring deeper meaning to our lives and create enduring impact for the issues we care most about? How can we tap into the most exciting elements of 21st century philanthropy that harness the power of technology, collaboration, innovation, advocacy, and social entrepreneurship? How can we move from “giving 1.0” to “giving 2.0”?
A new generation is redefining philanthropy and leading a growing democratic movement that embraces people from all countries, ethnicities, ages and income levels.
Greater Good / Charity / Nonprofit giving back, philanthropy , social change
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Peter Panepento,
The Chronicle of Philanthropy
Big, sexy nonprofits get most of the attention during discussions about using social media for socia...
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Big, sexy nonprofits get most of the attention during discussions about using social media for social good. But the vast majority of nonprofit groups aren't big or sexy. What if your cause has a mission that centers on a topic like disease, death, or dung beetles? Join The Chronicle of Philanthropy's social-media expert Peter Panepento for an informative discussion filled with examples of nonprofits with non-sexy causes that are having supermodel-style success in social networks.
Greater Good / Charity / Nonprofit Charity, nonprofit, social media
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Patrick Haney,
Hanerino, Inc.
Changing the world sounds like an impossible task for any one person, but we can all use our skills ...
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Changing the world sounds like an impossible task for any one person, but we can all use our skills for good rather than evil and make progress towards a better planet. We'll talk about the responsibility that designers have to make a positive change in the world, how we can "go green" as web folk, what to do to gain people's trust and get them involved in your cause, and look at actual techniques we can use right now in order to "do good" on the web.
Greater Good / Charity / Nonprofit design, development, sustainability
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Chris Tuttle,
Blackbaud
You’re busy, your time is limited, your resources are stretched thin--yet you know your organizati...
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You’re busy, your time is limited, your resources are stretched thin--yet you know your organization’s website could be better. Take a deep breath. We've compiled 52 easy to implement tips to help you get there. Commit less than an hour each week to one of these suggestions -- 52 tweaks in 52 weeks -- and improve your website by next year’s conference. These best practice ideas will improve search engine optimization, increase visitor retention & return, and better engage constituents while also raising more money! This session is not software-specific and even seasoned website managers will walk away with new ideas. Join us for 52n52!
Greater Good / Charity / Nonprofit Engagement drivers, Nonprofit best practices, website strategy
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Heather McCann,
MIT Libraries
When it comes to serving artists, makers and activists, librarians don’t always know best -- but w...
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When it comes to serving artists, makers and activists, librarians don’t always know best -- but we can learn. In this talk, librarians from the Boston Radical Reference Collective present a model for project support that hinges on real-time collaboration with users, portability, and engagement among peers. When we create online research guides (lists of resources on a particular topic, usually compiled and edited by librarians) with audience interaction, the result is something more than a list of links. The process fosters conversation among librarians and users, and enables expert-users to exchange information about resources with each other. This knowledge helps librarians re-imagine and adapt research tools for diverse uses. We act as library advocates and discover ways to better serve our communities. And we do all of this beyond library walls -- at social events, community meetings, and other public sites. In this session, we’ll create a guide on-site, with activities that you can adapt and use.
Greater Good / Charity / Nonprofit Information Delivery , Librarian activism, outreach
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Matthew Blumberg,
GridRepublic
Each year there are more than 225 million cases of malaria, killing around 781,000 people. That's 2...
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Each year there are more than 225 million cases of malaria, killing around 781,000 people. That's 2.23% of deaths worldwide- the majority of them young children. Please stop by this session, because together we’re going to pitch in, in a big way, to stop it. [] The session will lay out a program through which members of the SXSW community (this means you!) can lend their special talents –- in data mining and visualization, in user interface design, in game design and gamification, in community building, in web development, in social media outreach, in video production, and more –- to build and then publicize a system which enables members of the general public to apply their minds in a massively large scale project to outsmart malaria. [] Join us to find out how – and to join in the adventure --
Greater Good / Charity / Nonprofit collective intelligence, Crowd Sourcing, Crowd Wisdom
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Annie Lynsen,
Small Act
Can social CRM tools save the world? Two nonprofiteers share their experiences, both positive and ne...
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Can social CRM tools save the world? Two nonprofiteers share their experiences, both positive and negative, in adding data from social networks to their existing customer relationship management tools. Learn how social data has brought their online communities to life and changed their engagement strategies from a linear progression model to a multi-dimensional plan.
Learn how nonprofits have used social data to get more donations, volunteers, and advocacy actions; segment & hypertarget their lists; find their existing donors and volunteers on social networks; focus their efforts on what works, and more!
Greater Good / Charity / Nonprofit nonprofit, social CRM, social media
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Larry Magid,
ConnectSafely.org
Watching the music videos they compose, shoot, perform in, and edit, you'd be hard-pressed to tell t...
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Watching the music videos they compose, shoot, perform in, and edit, you'd be hard-pressed to tell that the 9th-through-12th-grade students participating in Redwood City, Calif.-based Somewhere2turn New Youth Media are so-called at-risk youth assigned to the program by court order. Their work illustrates the engaging, protective, and self-actualizing effects of interest-driven use of digital social media. Watch their work, hear them speak, and learn first-hand what the research has begun to show about youth empowerment in social media. This panel is a joint project of Somewhere2turn, ConnectSafely.org, Twitter, and Formspring.
Greater Good / Charity / Nonprofit internet safety, social activism, youth mentoring
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Matt Silva,
EARN
As the nation’s leading microsavings provider, EARN gives families the tools to build wealth and a...
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As the nation’s leading microsavings provider, EARN gives families the tools to build wealth and achieve life-changing goals such as saving for college, buying a first home, or starting a small business. We believe strongly in innovation, not just in our programs but also in our communications work. That’s why in 2010 we began the process of developing what we’re calling our “story engine”. No, this isn’t secret government-funded project to build a nuclear-fueled story car. Rather, EARN’s story engine is a system we’ve created for finding, developing and sharing the amazing stories of our clients (we call them our Savers), donors, supporters and even our staff. Each of the thousands of individuals who have come into contact with EARN have a unique and powerful story to share. What we’ve done is develop a way to share those stories. In this Future15 presentation, you’ll learn how we built the infrastructure that is providing amazing story content for our online videos, blog posts and other media, and how you can tap into the power of your community’s stories.
Greater Good / Charity / Nonprofit Communications, nonprofits, storytelling
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Michael Trice,
Texas Tech University
Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of som...
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Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, word-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.
Greater Good / Charity / Nonprofit literacy, Localization, non-profits
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Katharine Jarmul,
Loud3r
It's 2012, and open source communities are still dominated by white men.
We are the exception, and ...
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It's 2012, and open source communities are still dominated by white men.
We are the exception, and we're changing the community as we go.
As organizers for PyLadies, OpenHatch, and the Boston Python Workshop, we've inspired coders and not-yet-coders around the world to organize workshops to push the needle. It works: in six months we've moved the Boston Python Meetup from 2% women to 15% women; PyLadies chapters have expanded to several US cities and women from around the world participate in diversity and code conversations daily in #pyladies IRC channel.
We have experience getting all kinds of people excited about contributing to open source code. After this panel, expect to be excited and informed about how to do it yourself!
Greater Good / Charity / Nonprofit community building, diversity, open-source
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Mike Medow,
Allied Media Projects
When they built the interstate highways through Detroit, they divided neighborhoods and paved a path...
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When they built the interstate highways through Detroit, they divided neighborhoods and paved a path to the suburbs. When we look at the digital divide, we see the information superhighway is doing the same thing: setting communities apart and giving the more affluent a path to abandon the city. For all of the Internet’s power to unite those of us who use it, how can we ensure that it does not divide us from those who don’t?
Since 2009 the Detroit Digital Justice Coalition has been using media and technology for community organizing and development. We won a federal grant of $2 million to support this effort. We have learned from our experience with the auto industry that getting trained to wait for corporate investment will not put everyone to work. Encouraging poor people to give their money to Comcast and AT&T does not create wealth. And there is no use in telling people to go online if their local businesses and organizations aren’t there, and instead all they find are news articles about how hopeless Detroit is.
Instead of trying to fit our communities to existing technology, we are trying to reshape technology to fit to our communities. We are building our offline communities, then going online together with new sites for their most important institutions and conversations. We are teaching people to teach, as well as learn; to be entrepreneurs, and not just consumers; to build their own communications networks that match to the social networks in their neighborhoods.
Greater Good / Charity / Nonprofit detroitfuture
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James Hersick,
Rocketfuel Design
Great design can make a big difference in the world, and this presentation will show how to lay the ...
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Great design can make a big difference in the world, and this presentation will show how to lay the first stone on the path. From non-profits and charities to universally accessible websites, we'll cover the key things to consider when starting a local campaign to make the world a better place. Do the right thing, even when no one is looking.
Greater Good / Charity / Nonprofit accessibility, design, Greater Good
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Daniel Todd,
GlobalMojo
This expert panel will discuss some of the challenges of non-profits and tools and tips they can use...
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This expert panel will discuss some of the challenges of non-profits and tools and tips they can use to engage their supporters in other ways beyond requesting direct donations.
Greater Good / Charity / Nonprofit Charity, Fund Raising, non-profits
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Beverly Robertson,
March of Dimes
Emotion drives action. This session will address how bloggers can lend their voices to raise awarene...
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Emotion drives action. This session will address how bloggers can lend their voices to raise awareness about a cause, help with fundraising or spread the word about a campaign. We will explore how non-profits can benefit from the power and reach of bloggers world-wide by highlighting successful case studies as well as talk with bloggers who have created non-profits as a result of their passion and dig into what works and what doesn’t. If you are a blogger or non-profit interested in making that connection we can help.
Greater Good / Charity / Nonprofit bloggers, Non Profit, outreach
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Barbara Brown Wilson,
UT Austin Center for Sustainable Development
A new movement is gaining momentum in the design world— a movement to expand the applications of h...
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A new movement is gaining momentum in the design world— a movement to expand the applications of high design beyond its elitist client base to solve complex social problems. This panel will engage an array of leaders in the public interest design movement who use design thinking in various ways to address global challenges and engender social innovation at different scales. John Peterson will bring his experience developing the largest interactive matchmaking database for pro bono design services between top architecture firms and deserving nonprofits to the discussion; Jess Zimbabwe’s contribution will be informed by work empowering civic leaders to use design thinking to solve public problems; John Bielenberg will bring his perspective on the influence of graphic design campaigns to bring awareness to complex social problems; while Barbara Brown Wilson will draw from her work in higher education to discuss the role of active learning and interactive online project evaluation to empower students to become social innovators. Suzi Soza, from the RGK Center for Philanthropy and Community Service’s Dell Social Innovation Competition, will moderate the panel.
Greater Good / Charity / Nonprofit public interest design, social entrepreneureurship, Social Innovation
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