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Gunjan Rawal,
Intel Corp
The mobile technology landscape in 2005 was a world apart from the mobile technology landscape of 20...
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The mobile technology landscape in 2005 was a world apart from the mobile technology landscape of 2010. In just five years we saw astonishing changes; changes that are impacting personal computing today. Changes that have the entire industry shifting from supply-side to demand-side economics, a business model that results in easier, better, and richer experiences on multiple devices for everyone.
The last five years saw the entire industry shift. What will the next five years hold?
Will consumers still be buying apps and content to suit device usage models? Will developers be creating NEW usage models that evolve with new types of content? And what does this mean for developers, who now find themselves a hot commodity after a cold slump?
Peter Biddle, Intel’s head of AppUp products and services, leads development of Intel’s app marketplace and is among the few visionaries who will influence the computing experience of 2015. If you want to know where mobile technology will be, this is the session to attend.
Emerging Technology / Mobile Apps, devices, digital content
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Yes
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Tom Limongello,
Crisp Media
In 2010, HTML5 was important because websites needed to convert their video from flash for the iPad....
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In 2010, HTML5 was important because websites needed to convert their video from flash for the iPad. In 2011, HTML5 gained traction from sites like ESPN, Pandora and many others that completely redesigned their content and navigation for cross platform delivery on desktop, tablets and mobile. In 2012 the revolution moves to display advertising. The next phase of HTML5's momentum will be in enabling advertising that makes viewers weep with joy, feel like they are hallucinating or purchase cars, boats and other heretofore unthinkable items because of the enhancements made to the advertising experience.
This revolution was foreshadowed by the limited use of HTML5 in iAd's closed ad network. In 2012, providers of Open advertising platforms will help shift the focus of HTML5 development from a web or app presence to campaign based advertising that leverages the video tag, canvas, location, 3D, audio-identification and more for fully functional ads, not microsites or brand as publisher apps. HTML5 advertising will replace what was the unrecognized promise of 'widgets' from the web 2.0 era. The best developers at the best agencies and app developers will be an integral part of this revolution, and HTML5 ads will show up on all platforms, starting with iOS, Android and continuing on with Windows, WebOS and others.
Emerging Technology / Mobile Advertising, HTML5, mobile
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Yes
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Jeff Wilson,
frog design
Throughout history, technology has been responsible for artistic movements often influencing entire ...
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Throughout history, technology has been responsible for artistic movements often influencing entire genres. Typically, these movements impacted styles, composition, or more subtle, conceptual meaning implied by the work. However, in recent years, a few, key technical improvements matched with a few, key social evolutionary steps have produced a surprising twist – altering art viewership and experience over its manufacturing process.
This session will look at where the art industry is headed and what it means to “extract work off the gallery walls”. Comparisons may be made to music, film, and game development. We will cover what new ways art will be consumed, how it will be distributed and owned, and what it means to be both an artist and an art lover of the future.
Emerging Technology / Mobile art, mobile, QR Codes
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Yes
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Lee Shupp,
Cheskin Added Value
Computing interfaces are evolving rapidly. The mouse and keyboard are becoming passe. Voice recognit...
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Computing interfaces are evolving rapidly. The mouse and keyboard are becoming passe. Voice recognition is getting much better, enabling new possibilities. Motion interfaces (think XBox Kinect) allow us to use our bodies, and motion, to drive ocmputing. But the ultimate interface is your brain- biology connected to technology, wetware connected to hardware. We'll take a brief look at the evolution of interfaces for a historical perspective, then discuss the potential and perils of biological computing.
Emerging Technology / Mobile design-thinking, future technologies, Product design
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Yes
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Boris Fedorov,
Intuit
When the iPad burst on the scene in 2010, the industry was faced with an entirely new form factor in...
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When the iPad burst on the scene in 2010, the industry was faced with an entirely new form factor in the tablet. As more and more tablets were introduceWhen the iPad burst on the scene in 2010, the industry was faced with an entirely new form factor in the tablet. As more and more tablets were introduced to the market, application developers sought to translate services created for a screen that was now nearly seven times larger than a mobile phone screen. Now, understanding your customer’s pain points and coming up with a solution to solve it via a mobile device is just half the problem – companies must also develop context rich experiences on varying mobile devices with different functionalities that take advantage of a tablet’s valuable screen real estate.
This session will explore the way Intuit created a way to get real-time feedback from customers on tablet applications, replicating the experience a user receives on a tablet. We will discuss the prototyping tool we created, the steps that companies can take in creating diverse experiences for all types of mobile devices and provide real world “before and after” examples of the migration from phone to tablet applications. These examples will demonstrate how companies can reimagine their core products in a completely new context of the tablet, as Intuit did.
Emerging Technology / Mobile design, mobile, tablet
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Yes
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Jeff Murphy,
Brew Media Relations
In a multi-platform world, launching a successful app often means being everywhere at once. With new...
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In a multi-platform world, launching a successful app often means being everywhere at once. With new phones and tablets seemingly launching every day, multi-platform launches are a must. Additionally, consumers increasingly expect a consistent experience across all their devices. Developers face a fragmented market in which they must anticipate where their consumers will be. This presentation will examine the challenges of launching a successful app in a multi platform world. Questions to be explored include, should developers stick to one platform or include as many as possible? Should developers optimize the experience for each platform, or create a unified experience across multiple devices? Akshay Kothari is CEO and cofounder of Pulse, the award-winning visual news reader available for iPad, iPhone, Android devices and the Web. Originally developed for the iPad, Pulse grew from 250,000 to more than 4 million users in 6 months thanks in part to a strategic multi-platform expansion. Their newest feature, a personal archive of saved stories called Pulse.me, is accessible on any pulse enable-device and the Web, and launched on five platforms at once.
Emerging Technology / Mobile Apps, mobile, platforms
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Yes
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Adam Pruden,
MIT
Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails co...
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Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Chris will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!
Emerging Technology / Mobile detached messages, floating pixels, media theory
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Nina Bianchi,
Work Department
When the Internet or cell phones aren’t working and you need to talk to your friend on the far sid...
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When the Internet or cell phones aren’t working and you need to talk to your friend on the far side of town, what do you do? Call your provider? Run traceroute? Set up tin cans and string? What happens if you can’t afford Internet service or find that there isn’t enough relevant information available? How do you build a local network to share information that’s important to local communities? In Detroit, neighbors, organizers and technologists are working on the ground level to discover answers to these questions.
Through their work with the Detroit Digital Justice Coalition, Nina Bianchi and Benjamin Chodoroff teach people how to build community wireless networks and bridge the grassroots and global information freedom movements. Our communities participate in the design process and create new visual languages that everyone can understand.
During the panel, Nina and Ben will share their experiences and invite participants to play their community wireless engineering game, Every Network Tells a Story, where players collaborate to define and map new systems to communicate the way we want to communicate, from airwaves to applications.
Emerging Technology / Mobile community wireless, decentralized networks, participatory design
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LeVar Burton,
Burton Wolfe Entertainment
These days books from Shakespeare to Stephen King are online and on your tablet. So how are reading ...
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These days books from Shakespeare to Stephen King are online and on your tablet. So how are reading habits changing with the introduction of these new devices, how are publishers responding, how are content creators utilizing, and how will this help engage and educate a new generation of readers? Celebrity and literacy advocate LeVar Burton has been promoting reading and learning engagement for decades. He brought reading to TV with “Reading Rainbow,” which aired for more than two decades on PBS, and now he’s examining (and will deliver) new ways to take publishing content across new platforms and to help educate the masses. Burton can discuss the changes in consumer reading habits, especially children as they evolve from opening the pages of a book to scrolling on an iPad or Nook. He can also offer insight into the best ways publishers and production companies are creating content specifically for multiple platforms.
Emerging Technology / Mobile education, Mobile App, tablet
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Yes
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Juan Sequeda,
University of Texas at Austin
In 2005, I started learning about the so-called Semantic Web. It wasn’t till 2008, the same year I...
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In 2005, I started learning about the so-called Semantic Web. It wasn’t till 2008, the same year I started my PhD that I finally understood what the Semantic Web was really about. At the time, I made a $1000 bet with 3 college buddies that the Semantic Web would be mainstream by the time I finished my PhD. I know I’m going to win! In this presentation, I will explain what the Semantic Web is and show you why it is already mainstream. The Semantic Web is enabling better web search, saving IT companies millions of dollars a year, helping researchers share data, discover new drugs... and this is just the beginning. If you have heard about the Semantic Web but never cared to spend time understanding what it is or if you are a skeptic and want to challenge me… this presentation is for you.
Emerging Technology / Mobile Big Data, semantic web, SEO
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Toby Miller,
Resource Interactive
As the web evolves from humble static HTML files to dynamically-driven web applications, users are e...
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As the web evolves from humble static HTML files to dynamically-driven web applications, users are expecting a higher degree of responsiveness and interactivity with every web experience. Building content for these always-on, interconnected interactions brings its own set of unique challenges. One of the main issues is that scaling to handle thousands of concurrent users and billions of data transactions is incredibly taxing on the current generation of web development environments. In response to this challenge, we've seen the creation of new open source technologies, such as node.js, Socket.IO and CouchDB. Join us as we explore and demonstrate these (and other) cutting-edge technologies that will power the web experiences of tomorrow.
Emerging Technology / Mobile emerging, NodeJS, NoSQL
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Yes
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Katie Morgan,
ARM
Smartphones bring the power of the internet to the palm of your hand, but did you ever consider the ...
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Smartphones bring the power of the internet to the palm of your hand, but did you ever consider the power demanded by the data server while you surf the web via phone? Emerging regions have adopted basic mobile devices at a staggering rate, but today their internet access remains relatively low. Low-cost, internet-enabled smart connected devices could help bridge this global technology gap and help communities flourish by connecting people to information, resources and each other. But what happens when these 2 billion people begin tapping into internet datacenters? Will it be sustainable from a power and cost perspective?
As technologists, how do we need to evolve technology in mobile clients and datacenters to address these global challenges? Can smartphone technology make the leap into the datacenter and alleviate power and cost pressures? Is a green datacenter a real possibility or myth? Where will real change come from and what are the implications, should we fail to address these challenges?
Emerging Technology / Mobile global, low power, server
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Yes
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Fred Sharples,
Learnl
For the first time, young children are using mobile devices in their daily lives. Learn how young mi...
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For the first time, young children are using mobile devices in their daily lives. Learn how young minds and small hands approach devices like the iPad and iPhone? Discover the surprising user experience data we've found when testing with young children. Learn to think like a child and find out what experiences makes some apps magical.
Emerging Technology / Mobile kids, Mobile Interface Design, Mobile learning
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Yes
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Kathie Gonzalez,
Room 77
Learn how to build and implement search and visualization platforms using new technologies, like geo...
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Learn how to build and implement search and visualization platforms using new technologies, like geolocation, 3D and augmented reality to meet your unique needs. Search expert Calvin Yang discusses the growing usage of new technologies based on mapping, satellite and 3D modeling. The session will cover developing search and visualization platforms for web and mobile using these new technologies, how such innovations can improve a business's services and how they can enhance a business's website and mobile app.
Emerging Technology / Mobile 3D, augmented realitu, Search
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Yes
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Kristofer Layon,
Aesthete Software, LLC
There are some great mobile web design techniques, books, and conference presentations out there, an...
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There are some great mobile web design techniques, books, and conference presentations out there, and we also know that thinking "mobile first" is really smart, too. But what about "mobile last"?
More often than not, you or your clients already have sites that are designed and out on the web, but may not be very mobile-friendly. And there may not be a new project (or budget) for going mobile first with a new site.
Mobilizing the web takes a different approach. It explores a range of technical solutions that help you mobilize existing navigations, layouts, images, and text. Mobilizing the web also gets you thinking about mobile user experience at the beginning of the process, and mobile usability evaluation at the end.
Mobile first can be fabulous, but mobile last can still work, too. Use web standards enhancements to mobilize your existing web site without having to start from scratch. Learn how to mobilize the web, and mobilize your site visitors and the troops on your design team in the process!
This technical session will use HTML5, CSS3, JavaScript, and PHP to demonstrate a range of web mobilization techniques.
Emerging Technology / Mobile mobile, web design, web standards
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Chris Hungate,
Idea
Great app design isn't just for iOS. It's just as possible to create great looking apps for Android ...
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Great app design isn't just for iOS. It's just as possible to create great looking apps for Android (or any mobile platform, for that matter). We'll take you through 5 key mobile app design principles to get your Android apps looking up to snuff.
Emerging Technology / Mobile Android Design, Mobile Apps, Mobile Design
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Yes
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Todd Dipaola,
CheckPoints
The mobile shopping revolution isn’t theoretical, it’s here and it's
all around us.
Innovations...
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The mobile shopping revolution isn’t theoretical, it’s here and it's
all around us.
Innovations abound such as Tesco’s virtual QR grocery store in a
Korean subway station, Levi’s digital fitting rooms, Nestlé’s instant
deals for UPC scans of ice cream, and NFC payments that obliterate
consumers' need for a physical wallet. Providers of these and other
game changing consumer experiences are mashing up new capabilities to
create magical experiences and frenzied user adoption.
Learn about cutting edge technologies and what’s coming next from the
leading innovators of mobile shopping. Hear the first-hand success
stories of some of America's most iconic brands as they enter the Age
of Mobility.
Emerging Technology / Mobile mobile, NFC, SoMoLo
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Jeffrey Sass,
Myxer
The dominance of so-called "feature phones" is dwindling fast as consumers flip off their ...
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The dominance of so-called "feature phones" is dwindling fast as consumers flip off their flip phones and migrate like lemmings to the Android and iPhone dominated world of smartphones. According to Pew Internet over 40% of U.S. consumers ages 15 and older have an internet capable smartphone. The shift to smartphones has many implications for marketers and brands and their approach to all their digital marketing (not just "mobile" marketing.) This discussion will dive deep into practical ways for brands and marketers to leverage the connectedness and capabilities of smartphones for deep customer engagement, outbound and inbound. Mobile marketing on smartphones is about much more than display ads. It is about creating an engaging experience that today's powerful smartphones are ideally suited to deliver. This discussion will look at why both apps and the mobile web are critically important and why marketing efforts should not be an "either or" choice.
Emerging Technology / Mobile Mobile Apps, Mobile Marketing & Advertising, smartphones
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Jessica Zollman,
jayzombie
How has having an audience transformed photography in the last few years? Social photography, starte...
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How has having an audience transformed photography in the last few years? Social photography, started on sites like Flickr, has been compressed and amplified through mobile applications, such as Instagram, and is approaching addictive behavior. This panel will explore the rise of mobile photography as seen through the popularity of Instagram and the addition of Path, Color, Facebook photos and any other mobile applications that may enter into the game before March 2012. This is not going to be a love-fest for Instagram and/or mobile photography, we plan on having a debate about the merits as well as the limitations of mobile photography.
Some of the best mobile phone/Instagram photographers will attempt to answer the question “who cares?” while sharing tips to their success, checking out different camera apps that help us achieve a style, and orchestrating interactive mobile photography exercises where every single audience member can participate using hashtags on Twitter, Instagram, and Flickr (lolz) with live judging and jelly doughnuts for the winners. Because, really, who wants to go to a panel *without* jelly doughnut incentives?! We aren't only interested in discussions and plan on spending just as much time discussing and debating as we will having the audience taking pictures and participating.
Emerging Technology / Mobile instagram, iphoneography, mobile photography
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Matt Helmke,
Alcatel-Lucent
We’ve seen this movie before… the characters and settings may have changed but the underlying pl...
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We’ve seen this movie before… the characters and settings may have changed but the underlying plot remains vaguely familiar. In the mid-nineties the question arose, “why do we need a website?” By the year 2000 the world proclaimed “of course we have a website!” By 2005, that question morphed into “Why do we need an API?” Fast-forward to 2010, and we’re hearing cries of “of course we have an API!”
However, muffled beneath the exuberant cries of API exposure and adoption by today’s leading enterprises and service providers, lay the faint whispers of “SO… what do we do now… where do we go from here…WTF, how do I monetize this?” Indeed, developing and exposing an API is a major accomplishment and milestone, but it is most certainly only a first step on the long road toward a profitable and sustainable API program and strategy. Just because it’s built, does not mean they will come.
This session will explore what today’s enterprises and service providers need to consider AFTER they’ve created and exposed their APIs via real world examples and anecdotes from industry experts living in the trenches, day in and day out. Experts will not only discuss their successes, but more importantly their failures and the lessons learned. Audience members will walk away with practical and actionable best practices for managing and monetizing their APIs and a clearer understanding of the full API and Application lifecycle.
Emerging Technology / Mobile APIs, Application development, mobile development
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Elizabeth Woodward,
IBM
The hype around cloud computing has created a storm of standards and open source activity. Many IT a...
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The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time government legislation and high-profile lawsuits are emphasizing the need for accessibility. Although significant energy has been put into defining the business case and value for cloud computing, adopting cloud computing and implementing cloud computing, very little focus has been given to ensuring the accessibility of cloud computing models. At first glance, it may seem that adhering to W3C’s Web Content Accessibility Guidelines will ensure accessibility of cloud services; however, those guidelines apply to browser-based access. Other models of access, including remote desktop connections, require additional thought and planning. Also, by including assistive technologies as part of the service, services can be enhanced to more broadly meet the needs of all users. This session identifies the “gotchas” and provides guidelines to help with planning and implementing an accessible cloud computing service.
Emerging Technology / Mobile accessibility, assistive_technology, cloud
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Chris Aidan,
Freescale
Medium to large sized business’s are hell bent on keeping the latest and greatest technology out o...
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Medium to large sized business’s are hell bent on keeping the latest and greatest technology out of their environments quoting everything from company standards to violations in security policy. The impact to productivity and innovation is immeasurable which is why the IT staff of today must adapt to the consumerization of IT or will find themselves left behind. This backward thinking has most CEO’s ignoring company edicts and violating the very policies that they are paying IT staff to enforce. Forward thinking technology leaders need to change the status quo and let their employee’s have cake (and ipads) and learn to deal with it. (Hint: Dr. No should be eliminated).
Emerging Technology / Mobile Consumerization, innovation, mobility
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David Polinchock,
AT&T AdWorks
Today, while many consumers have three screens, advertising isn’t yet effectively bringing content...
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Today, while many consumers have three screens, advertising isn’t yet effectively bringing content to them across the three. In the future, what you see online will connect to the commercials you see on TV and will connect to where you are with your mobile phone. Watch a commercial for a car commercial and telescope into the branded channel and that connects you to appropriate car ads when you surf the net. A text message on your mobile will alert you that you are close to that dealership and invite you in for a test drive. They'll have the car you want, in the color you want, waiting for you. Of course, it's all opt-in and privacy compliant. We believe that by connecting the three screens in the right way, we will create the value proposition that will have consumers engaged and feeling positive about their experience. During this session will look at what needs to happen for the screens to be connected, from both a technology at UX perspective.
Emerging Technology / Mobile emerging, mobile, Three Screens
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Utku Can,
Mint Digital
We are watching more TV than at any time in the last five years. That statistic is usually followed ...
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We are watching more TV than at any time in the last five years. That statistic is usually followed by 'despite the rise of the Internet'.
In the meantime, over 30% of 15 to 30 year-olds watch TV with their laptops open. The web is now the de facto backchannel for engaging and conversation around TV shows.
As well as audiences making do with existing tools, we are seeing the creation of bespoke platforms and applications for second screen interaction. Interest from investors and support from television networks, coupled with rising audience numbers online while watching television makes this an area set for massive innovation, opportunities and growth in the very near future. We will be discussing what’s been done so far, what’s being done now and what will be possible soon.
Emerging Technology / Mobile 2screen, Convergence, television
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Greg O'Lone,
Real Software
Our experience with desktop computers has shaped our expectations of the Internet, steering our deve...
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Our experience with desktop computers has shaped our expectations of the Internet, steering our development of Internet technologies to offer web applications that look (and feel) like they do on the desktop. Yet the technology needed to get information to and from remote users still relies on centralized servers with client terminals all over the globe. The exponential growth of powerful end-user computers represents the most significant change to web apps, allowing smarter and more powerful programs to enhance the user experience.
We’ll talk about traditional tools for creating web applications as well as some new tools that offer the ability to compile web applications. We will also discuss how desktop developers are bringing their experience to this ever-expanding frontier with web applications that truly look and feel like desktop apps.
Emerging Technology / Mobile programming, Software development, web applications
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Chris Anderson,
Couchbase
To lower maternal and child mortality rates in rural Zambia, Dimagi was tasked to build a distribute...
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To lower maternal and child mortality rates in rural Zambia, Dimagi was tasked to build a distributed health data system. Collecting and distributing data to remote clinics had been nearly impossible, with doctors driving hours on dirt roads just to find out the basics. Dimagi turned to Apache CouchDB to power web terminals. The clinics now have fast and responsive data tools, which are able to synchronize with the head office despite very unreliable connections.
Flaky networks are not unique to rural Africa. Mobile and distributed users world-wide can benefit from the same technologies used by Dimagi. Users demand access to their data, even when they don't have a reliable connection. CouchDB, built by Damien Katz with "master to master replication" at its heart, is known as the go-to database to solve these challenges.
In this talk we'll show how Dimagi used CouchDB to solve extreme data sync problems, and how you can use it to speed up your mobile apps.
Emerging Technology / Mobile database, mobile, NoSQL
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Beth Williams,
INK Public Relations
Start warming up your vocal chords. With an expected growth rate of 13 percent for 2012, voice authe...
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Start warming up your vocal chords. With an expected growth rate of 13 percent for 2012, voice authentication is going to be the biometric protocol of choice as businesses, government organizations and consumers look for ways to further protect personal identities and secure data.
Why voice biometrics?
Your voice is as unique as a fingerprint. It cannot be lost, stolen or forgotten. Voice authentication doesn’t need expensive equipment or fancy software to implement – just a telephone connection. Your voice can be captured in less than a minute and verified in less than 5 seconds.
This panel will discuss recent advancements in voice biometrics, the current strengths and limitations of the technology and how businesses, government organizations and others are implementing the technology to protect customer identities, financial transactions and more.
Emerging Technology / Mobile identity protection, Security, voice biometrics
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Yes
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Andreas Bovens,
Opera Software
Everyone browses on their mobile, and you want your site to look great everywhere.
The viewport meta...
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Everyone browses on their mobile, and you want your site to look great everywhere.
The viewport meta tag, CSS @viewport and CSS3 Media Queries allow you to achieve responsive web layouts that look great across browsers, different screen sizes and pixel densities.
With a bit of code and lots of examples, we'll see how you can quickly become a responsive web design zen master.
Emerging Technology / Mobile media queries, mobile, viewport
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Yes
No
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Alexandra Cuccias,
The OutCast Agency
3D TV’s were the wave of the future, now it’s time to interact with pictures in the same way. Wi...
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3D TV’s were the wave of the future, now it’s time to interact with pictures in the same way. With 3D technology making it’s way through consumer technology products, light field camera technology allows both the picture taker and the viewer to refocus pictures after they’re snapped, re-orient the scene by shifting the perspective view, and even switch between 2D and 3D views. With these kinds of amazing capabilities, pictures become immersive, interactive visual stories that were never before possible – they become living pictures.
Emerging Technology / Mobile 3D, camera, Pictures
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Yes
No
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Tarun Gaur,
AOL
Securing video content on mobile, tablets and mobile web is a challenge. The panel will introduce yo...
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Securing video content on mobile, tablets and mobile web is a challenge. The panel will introduce you to major DRM solutions available, discuss implementations like Netflix and HBO and explore the possibilities of a platform neutral video content syndication platform.
You don't have to be an expert in DRM.
Emerging Technology / Mobile film, mobile, video
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